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Breaking down stereotypes with empowering alternatives! Help us get to an apparel trade show in 2016!
Breaking down stereotypes with empowering alternatives! Help us get to an apparel trade show in 2016!
227 backers pledged $15,509 to help bring this project to life.

About

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Baby Blastoff! Empowering Fashion for Our Smallest Explorers

$15,509

227

 Soon to be found in rocky mountain region

"Instead of relying on outdated notions of what boys and girls are supposed to like, Baby Blastoff! offers designs that creatively subvert gender norms. My son’s whisk T-shirt was his favorite from the first time he wore it until it barely fit. I can’t help be proud of my daughter when she wears her hand-saw onesie. I love buying from Baby Blastoff! because they care about blasting stereotypes as much as I do!"

                                                                                -Nan, mom of 2

Mission

When I had my first child, I was dismayed by the gender stereotype messages I found so common on baby clothing. I didn't feel comfortable with how these messages suggested a narrow field of interests for my son. I felt strongly that all babies deserve to have clothing that encourages a wide range of interests, whether or not those interests fit neatly into the girl and boy boxes. I thought, "If we are going to break down stereotypes, when will we start?" We have to start with babies! 

I set out to create an alternative to the current paradigm, and Baby Blastoff! was born! 

At Baby Blastoff! we want to transcend stereotypical messages that limit boys to superheroes, trucks and tough-guy attitudes and that limit girls to princesses, butterflies and cuteness. We want our clothing to support children in exploring their interests, whatever they may be. We want rich, vibrant colors to be for girls and boys interchangeably, not confining each gender to a pink or blue realm. By supporting these ideas, you are supporting a kinder, more accepting future for children. 

You are teaching them that there is a universe of possibilities to explore!

Baby Blastoff! Clothes

I started Baby Blastoff! in 2012. In the beginning, I printed my original artwork onto baby bodysuits in my converted garage. It wasn't long, though, until I dreamed of creating a whole line of clothing that would promote the Baby Blastoff! message. After almost a year of research and development, we manufactured our first season of Baby Blastoff! original garments in 2014. Today, I am proud to say that we are getting ready to produce our 5th and 6th seasons for 2016. 

Baby Blastoff! garments are:

  • Unisex and counter stereotype
  • Manufactured in Albuquerque, New Mexico USA
  • Printed with the owner's original artwork
  • Made from high quality bamboo-cotton fabric
  • Unique and "out of the box"
  • Adorable!
I Heart Sharks, Hermit the Crab and Tentacular Jelly Tees
I Heart Sharks, Hermit the Crab and Tentacular Jelly Tees
signature western shirt
signature western shirt
western shirt in blue
western shirt in blue
                                                                                             
Very Relephant and Go Go Gastropod Tees
Very Relephant and Go Go Gastropod Tees
        
striped shorts
striped shorts

Baby Blastoff! Prints

In addition to manufacturing our own garments, we also print Baby Blastoff! graphics on organic bodysuits manufactured by Colored Organics. This allows us to incorporate an organic option in our line and at the same time offer a lower price point. 

Baby Blastoff! prints are:

  • Organic cotton bodysuits manufactured by Colored Organics
  • Printed in Albuquerque, New Mexico
  • Printed with the owner's original artwork
  • Unisex and counter stereotype
Fire Engine Femme, Totally Fly and 250 Horsepower Bodysuits
Fire Engine Femme, Totally Fly and 250 Horsepower Bodysuits
Apple to the Core, Macho Man Fluffy Bunny and Bunz 'n Roses
Apple to the Core, Macho Man Fluffy Bunny and Bunz 'n Roses
Lil Diva Digger, Manicured and She-Rex
Lil Diva Digger, Manicured and She-Rex
 

Why a trade show?

We have accomplished so much since the start of Baby Blastoff!  We created Baby Blastoff! original garments with production-ready patterns, we established a reliable supply chain with our manufacturing partners and we have created successful relationships both with retail partners and with our direct customers. Our prints collection now includes over 30 original pieces of art! 

We are ready to move to the next level! 

In order to make stereotype-blasting baby clothes widely available, we need to connect with wholesale buyers outside of New Mexico. Trade shows offer a singular opportunity to do just that. At these shows, wholesale buyers from retail stores shop and network with professionals in the trade. We need to get there and become part of the community.  
Wouldn't it be amazing for counter-stereotype options to be readily available in stores across the country? Help us make it happen! 
 

Project Budget

Here's how the project funds will be allocated: 

Stretch Goals

To improve our reach outside of New Mexico, funds raised beyond our inital goal of $15,000 (up to $22,000) will be used to attend the New York Now gift show, another major show attended by thousands of wholesale buyers. If we raise funds exceeding $22,000, we will use the money to go back to these two trade shows in the fall of 2016, allowing us to continue to build and strengthen relationships with potential retail partners. 


Project Timeline  

We can't wait to share our rewards with you! Here is our timeline for when they will be made and delivered to your door.

What People Are Saying About Baby Blastoff!

"My first Baby Blastoff purchase was a pink tee plastered with a big dump truck. It was for my son. He loves pink, he loves trucks, bugs and dirt. Of course he wears it all the time. It’s great knowing that there’s a company out there that understands that kids are not color blind -- they appreciate beautiful colors with no gender biases. I’ve purchased several more since my son’s pink tee. My daughter now sports a striped yellow turtle neck with a groovy banana and her favorite, a pale pink shirt with a glorious green dinosaur. As she says when she puts it on “ Roar!” 
                                                                                               --Lola, mom of 3

"Emily Bennett has been providing my organic baby store in Santa Fe, New Mexico with beautiful baby clothes for many years. 
I keep Baby Blastoff in stock throughout the year because they are one of my top sellers. The unique images and vibrant colors are extremely popular. Plus, people love that she is intentionally challenging gender stereotypes. I cannot count how many times the unique designs have sparked laughter and a long conversation about why our society needs to move away from gender stereotypes. The pink dinosaur is my personal favorite. I highly recommend Baby Blastoff. I wish more American clothing companies would share in her quality and vision of baby clothes for the future."
                                                           --Katie, owner of Indigo Baby, Santa Fe

"I prefer giving gifts that are non-gender specific. Girls might like blue, boys may like beets. I love that Baby Blastoff! provides options in color and motif that are neutral and wear well"                                                                                                                                                                    --Fen Yee, gift giver

“I’m the buyer for five gift shops in California State Parks, and Baby Blastoff onesies are perfect for each store. I’m always looking for unique, artful apparel, and the adorable Monarch Butterfly and Jellyfish onesies bring a smile to so many faces in my stores. I also love that the items are gender neutral – it’s so important to me to be able to stock items that encourage boys AND girls to love our park’s wildlife” 
                                               --Kat, buyer Santa Cruz State beach gift shops

Trends and Further Reading







Connect With Us



Videos by: Reel Indian Pictures

Photos by:  Olive Bee Photography and Pop! Studio Photography

A BIG Thank you to all the people who have helped me bring Baby Blastoff! to life. To name a few: My extremely supportive husband Moss, Marcia Bennett, Dave and Jeanne Bennett, Sally Beers, Kathleen Fasanella, the folks at 1 Million Cups, the folks at WESST corp, the folks at the Downtown Growers Market, all of my faithful customers, and all of the parents who have shared their babies as models. Much gratitude!  

Risks and challenges

In the production process, problems come up. Every time and without fail.
We have learned a great deal through 4 production cycles, and have been able to work out the kinks in our processes from materials purchasing, to patterns, to fulfillment. We feel confident that whatever issues arise during the production of your rewards, we will be able to find solutions in a timely manner.

We also expect that other unforeseen challenges will arise while we prepare for the trade show. We have budgeted extra time between the end of Kickstarter and the beginning of the show in February to allow for these inevitable bumps in the road.

Thank you!

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Support

  1. Select this reward

    Pledge US$ 10 or more About US$ 10

    Your name in lights!
    We will include your name on our Funded By Kickstarter thank you poster to be displayed at the trade show.

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    Pledge US$ 15 or more About US$ 15

    Button: She-Rex or Little Whisk-y

    Baby Blastoff! originals! Great for decorating diaper bags or jackets and showing your counter-stereotype pride.

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    Pledge US$ 25 or more About US$ 25

    Baby Hat and Button

    One vibrant loop-de-loop hat for a special little one in your life AND an awesome She-Rex or Little Whisk-y button.

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    Pledge US$ 28 or more About US$ 28

    Children's t-shirt in your choice of All-Star Toaster, Tri-Sarah-tops, Darling You Look Radishing, or Buddha artwork. Printed on American Apparel tees in sizes 2t-12. Yay!

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    Pledge US$ 35 or more About US$ 35

    For Kickstarter Only: Adult T-Shirts!

    Your choice of the All-Star Toaster, Tri-Sarah-Tops, Darling You Look Radishing, or Buddy Buddha graphics on unisex American Apparel cotton tees.

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    Pledge US$ 50 or more About US$ 50

    Baby T-Shirt and Hat

    One baby t-shirt and one loop-de-loop hat. Your choice of All-Star Toaster, Tri-Sarah-Tops, Darling You Look Radishing, or Buddy Buddha graphics. Check out the t-shirt colors and artwork. Fantastic gift set for any baby!

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  7. Select this reward

    Pledge US$ 50 or more About US$ 50

    2 Children's t-shirts in your choice of All-Star Toaster, Tri-Sarah-tops, Darling You Look Radishing, or Buddha artwork. Printed on American Apparel tees in sizes 2t-12!

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  8. Select this reward

    Pledge US$ 75 or more About US$ 75

    For Kickstarter Only: Adult t-shirt and baby t-shirt set!

    Get matchy-matchy with your little one! One adult t-shirt and one baby t-shirt in your choice of graphics.

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  9. Select this reward

    Pledge US$ 125 or more About US$ 125

    Three Tees and a Hat

    Three baby t-shirts of your choice with awesome Baby Blastoff! graphics and one adorable loop-de-loop hat! Check out all color and artwork choices.

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  10. Select this reward

    Pledge US$ 250 or more About US$ 250

    Tops and Bottoms

    One Adult T-shirt PLUS two awesome baby t-shirts PLUS one pair each of matching striped shorts and pants. That's 4 possible baby outfit combinations!

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  11. Select this reward

    Pledge US$ 500 or more About US$ 500

    Western Shirts plus more!

    Two of Baby Blastoff's signature western shirts, 2 baby t-shirts, one pair of shorts and one pair of pants PLUS 2 adult t-shirts. Wow! What a fantastic set for the whole family!

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    Pledge US$ 1,000 or more About US$ 1,000

    Custom Baby Blastoff! Adult/Child Set

    What would you like for your baby and your family? Choose a custom set from our Kickstarter and 2015 collections to include adult t-shirts, western shirts, hats, tees, shorts, and pants up to 12 pieces.

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    Pledge US$ 5,000 or more About US$ 5,000

    Custom Graphic Drawn by Me Just for You--and More

    What would you like printed on your t-shirt and your baby's t-shirt? Say the word, and I will draw it for you! Add those two pieces to your custom family set chosen from our Kickstarter and 2015 collections, up to 12 pieces for you and your little one.

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Funding period

- (23 days)