With the money that is collected, we will assemble a team capable of creating a professional and efficient website, adopting a methodology that can offer a functional system as soon as possible. We'll adopt an agile development methodology. I, as a client of this team, vow to participate full-time in the development and the establishment of acceptance tests. The business model is very similar to an already existent one (AirBNB), therefore, it can be used as reference, which would allow us to save time in regards to the required specifications that the developed system must abide. As we roll out new versions of the system, we will acquire feedback from our users. This feedback will be interpreted and we'll adapt our website and the service that we offer in accordance to what the user is looking for.
Marketing and Brand creation.
Parallel to the software development, we will hire a capable marketing team, reponsable for the design and the establishment of a marketing campaign, that will be executed once the system is fully active. This campaign will include ads on social media, introducing this online service to all users with a drivers license. Users in possession of available parking spots will be targeted (persons that own more than one property or that travel frequently). We will pay special attention to this group, due to the importance of word-of-mouth marketing.
Aside from the campaign, we will focus also on the brand creation, which is fundamental in the generation of confidence among users.
The time is now to execute this project, due to the higher index of lengthy displacements in summer, which implies a greater demand of the service that Rent'alot offers.
Every time we reach a significant milestone in the project, software or marketing-wise, we will communicate it to you as soon as possible.
Risks and challenges
A possible risk to take into account is the lack of engagement generated, due to novelty of the brand. To combat this, we'll make a significant focus on the protection of the renter and his property, offering all kinds of guarantees. In addition, we can offer, for a limited time only, special tariffs for those who decide to rent out their parking spot.Learn about accountability on Kickstarter
- (29 days)