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$8,634 pledged of $18,123 goal
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By Mark and Victoria Russell
$8,634 pledged of $18,123 goal
backers

About

A made-to-order, individually profiled portion control tool, in mug form. MugDiet uses cutting-edge technology, your biometrics, and a unique application of simple BMI to digitally map your portion size. This portion size matches your lifestyle and eating habits to calculate the intake you need to get you to your goal. 

- PATENT PENDING -

This isn’t just innovation in weight management. It’s the modernization of an industry plagued by ineffective tools, costly options, and short-term results. In stark contrast, our affordable, bio-engineered tool puts the power to lose, gain, and maintain weight right in your hand. Literally. 

Unlike the big guys, creating mass-produced, expensive solutions, MugDiet builds and ships every custom-engineered mug straight from our factory in Spokane, Washington to your front door.

MugDiet is the world’s first custom-fit portion control measure captured from your individual metrics.

Let’s face it: dieting sucks. Counting calories and weighing food is a full-time job. Plus, no one wants to have to say no to their favorite foods. And for the majority of us, we just don’t have time in our schedules to exercise more. 

 

 

Portion control isn’t one size fits all. Every body is different, so you can’t expect results from something made for everyone. That’s why your mug is custom-made to order, according to your individual data.

 

 

 

Whole and unprocessed foods are the best things to fill your mug up with. And healthy snacks like celery, cucumber, and pickles are free — you can eat as much of these as you’d like! 

Eating your greens is the most important part of MugDiet. Without them, you won’t see the results you’re aiming for. 

Keep in mind that your mug should be filled with foods that are within reason. A mug full of chocolate is not considered within reason.

 

  • Free up time for doing what you love. No counting calories, weighing food, and extreme exercise leaves you with lots of time for activities.
  • Save money. You won’t need your juicer, weight loss pills, diet programs, or pre-portioned meals anymore. 
  • Feel better about your body. You’ll love the way you look and the results you see on our program. 
  • Be environmentally friendly. Eating perfect portions means you cut down on food waste. 
  • Enjoy restaurants without overeating. Restaurant portions are huge, but once you spend time using MugDiet, you’ll be able to visualize just how much of your order you should be eating.

 

People who use the MugDiet for weight loss tend to lose an average of a half-pound to a pound a week. When you lose weight with the MugDiet, it stays off. That’s because you are controlling your intake by regulating your habits. 

When you reach your weight goal, it’s time to level up. You get a new sized mug to achieve your next goal. You can keep your old mug as a trophy, or send it back to us for recycling and receive a discounted new mug.

MugDiet has a web-enabled app that uses a secure Instagram connection that allows you to track your meals and progress. You have the option to share your meals publicly or privately — the choice is yours. Our progress feed lets you know if you’re on track to reach your goals and when it’s time to upgrade your mug. 

On top of that, we are in the process of developing some really exciting software! With the help of Kickstarter, we will launch imaging software that will estimate calorie counts of your meals simply from photos. 

Soon you’ll be able to delete your food journal app for good! 

 

MugDiet first started off as a ceramic Mother’s Day mug with an extra slot for food. This worked, but was difficult to scale down the size when weight goals were met. 

Next up was a 3D-printed version of the mug made with a MakerBot. To make this mug, we used an Egg McMuffin as the concept of size. That’s because we wanted to be able to fit a standard sized piece of toast in the mug and use a normal spatula to insert and remove food. 

However, the problem with this version was that the material wasn’t food and dishwasher safe, so we wrapped food in bags, napkins, and foil to avoid direct contact between the food and material. 

This led us to our current design, which is now made of the highest quality food and aerospace grade 304 stainless steel. 

The handle is custom-welded and made of smooth stainless steel. There is custom food and aerospace grade welding of the inner bottom plate to set the custom level of the mug to get the exact height that’s right for your body. 

This type of stainless steel and the welding processes are used both in aerospace, medical, food processing, and brewery markets. 

Today's version of MugDiet is thoughtfully designed for custom, higher volume manufacturing.

 

Biz LatteFit to Serve Omega HR Solutions Bailey DeBarmore@Petula_Writes

We’ve found a weight loss solution that works, and we want to bring it to the masses. We believe this mug can make a difference. 

In order to disrupt the weight loss industry and make and ship the MugDiet, we need to achieve our minimum Kickstarter goal of $18,123 to afford the materials to produce resilient and useful mugs for the masses, to continue improving our technology, and to expand on our offerings of other types of measurements for volumetric diets. 

We have already sourced the materials and defined the manufacturing process. We can play a significant part in turning around the obesity epidemic, but we can’t do it without you.

 Note: When the project is funded, backers will be asked for their biometric data in order to create their accurate and individual mug size. 

MugDiet is not a medical organization. Do not consider any information displayed through this presentation as medical advice or diagnosis. Also, please note that results from using our program are not typical and may vary between different members due to differences in individual exercise history, genetics, age, sex, personal motivation and other factors. You should always consult your physician or qualified healthcare practitioner before embarking on a new treatment, diet, or fitness program. MugDiet does not manufacture mugs larger than 22 ounces.

Risks and challenges

Success with MugDiet depends on user discipline. It is essential that users follow the volumetric diet of 3 mugs a day of reasonable variety foods, no more than 3 mugs a day of caloric drinks, and at least 3 mugs of leafy greens. The system will not produce proper results without incorporating the greens into daily intake.

The most prominent risks we’re facing involve scaling the custom mug to production volumes. However, MugDiet was specifically designed with custom, higher volume manufacturing in mind. This is our first campaign on Kickstarter, which could be a potential risk, but the company founder has experience designing and custom manufacturing hundreds of different aerospace products ranging from jet engine vehicles to rockets.

App development is a current stretch goal for us, and we want to be able to make that happen for you. However, the app’s success is partly defined on user participation.

We want MugDiet to make a positive impact on people’s lives and health. We promise to be transparent with our backers on our progress and any challenges that come our way. Thank you for your patience, understanding, and the role you’ve played in making our vision a reality.

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $5 or more About $5

    Big Thank You

    Thanks for your support and believing in our project!

    We'll send you a personalized thank you message and updates on our progress.

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    MugDiet T-Shirt and Signed Pamphlet

    Get a comfy T-shirt to rep your favorite mug, as well as a How it Works pamphlet signed by the company founders.

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    MugDiet Swag Pack

    Get the T-shirt, a cool trucker hat and a signed pamphlet. Show your support!

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    Pledge $39 or more About $39

    Super Early Bird

    RETAIL PRICE: $68 (8-20 oz. mug) $89 (20+ oz.)

    Get one of our custom mugs for a steal! Limited quantity — this reward won't last long. Be the first in the world to control your weight with MugDiet.

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    Pledge $46 or more About $46

    Early Bird

    RETAIL PRICE: $68 (8-20 oz. mug) $89 (20+ oz.)

    Get one of our custom mugs for a special early bird price. Supplies limited. Beat the crowds and claim your mug.

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    Pledge $54 or more About $54

    Kickstarter Special

    RETAIL PRICE: $68 (8-20 oz. mug) $89 (20+ oz.)

    Get a custom mug for a discount only available on Kickstarter.

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    Pledge $68 or more About $68

    Early Bird Buddy Pack

    Portion control is so much better with a buddy. For a limited time, get two mugs for a major bargain. [Value $136-$178]

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    Pledge $69 or more About $69

    MugDiet Combo Pack

    Get a custom mug and a complete MugDiet Swag Pack.

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    Pledge $88 or more About $88

    Buddy Pack

    Portion control is so much better with a buddy. You and a friend can score two mugs for a major bargain. And as always, each mug is custom-fit. [Value $136-$178]

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    Pledge $740 or more About $740

    Weight Loss Squad

    Losing weight is so much easier when you have the support of your squad. Get 10 custom mugs and MugDiet Swag Packs for you and your crew.

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    Pledge $1,475 or more About $1,475

    Small Business Package

    Get healthy at work! 25 custom mugs with your company logo.

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    Pledge $3,450 or more About $3,450

    Corporate Package

    MugDiet makes a great wellness benefit for employees. Bring health and camaraderie to the workplace with 50 custom mugs with the company logo and 50 T-shirts.

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Funding period

- (30 days)