CA$ 33,217
pledged of CA$ 50,000pledged of CA$ 50,000 goal
93
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Mon, November 7 2016 7:59 AM UTC +00:00
Jen McGuinnessBy Jen McGuinness
First created
Jen McGuinnessBy Jen McGuinness
First created
CA$ 33,217
pledged of CA$ 50,000pledged of CA$ 50,000 goal
93
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Mon, November 7 2016 7:59 AM UTC +00:00

What is a prototype?

A prototype is a preliminary model of something. Projects that offer physical products need to show backers documentation of a working prototype. This gallery features photos, videos, and other visual documentation that will give backers a sense of what’s been accomplished so far and what’s left to do. Though the development process can vary for each project, these are the stages we typically see:

Proof of Concept

Explorations that test ideas and functionality.

Functional Prototype

Demonstrates the functionality of the final product, but looks different.

Appearance Prototype

Looks like the final product, but is not functional.

Design Prototype

Appearance and function match the final product, but is made with different manufacturing methods.

Production Prototype

Appearance, function, and manufacturing methods match the final product.

7ab67d75d13557bbba3f6daf2bbfa1ca original.jpg?ixlib=rb 1.1

Prototype Gallery

These photos and videos provide a detailed look at this project’s development.

About

No time, no space, no know-how? No problem! 

Nourish yourself and your family with the freshest greens, herbs, fruits and vegetables all year in the convenience of your home, school, or office. Our technology is your green thumb.

There is a need for a sustainable way to feed ourselves that is healthy for us and the planet - that's why we created the VeggieWall!

     

Grow Faster & With Ease

Plants grow 2-3 weeks faster with hydroponics because they don't require time to put roots down in soil. Here's how easy it is to plant new seeds:

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Foodies Love It!

Enhance your dishes with fresh ingredients. 

Best Nutrition Value

The VeggieWall provides you with 100% of your foods nutritious benefits. You can't get any more local than your kitchen, it's the 0-Mile diet!

  • Organic & Heirloom Seeds. Use ours, or your own.
  • Our black VeggieWall is 70% recycled plastic. The plastic we use is the same plastic used for household plumbing. 
  • Seeds grow in coconut pucks (a waste product). Unlike competitors that use rockwool (yuck!) or peat moss (boo!) 
  • Plants are surrounded by recycled glass - reusable for years! 
  • The only indoor garden with ORGANIC NUTRIENTS - for tasty and nutritious food! It's modular so you can grow more for less

Best Savings 

On space and your wallet. Grow the most food in the smallest foot print and save money on your grocery bill. The VeggieWall is modular. Stack another on top of the 12 plant VeggieWall (below) to create a 24 plant VeggieWall. In the future you will be able to go as high and as wide as you like!

12 Plants Black VeggieWall with Wood Finish
12 Plants Black VeggieWall with Wood Finish

An indoor wall-garden that fits seamlessly in your urban living space.  

24 Plant VeggieWall in a 500 sq ft apartment
24 Plant VeggieWall in a 500 sq ft apartment

Grow greens, herbs, fruits and vegetables. 

Heirloom varieties you can't get at the grocery store. Cherry tomatoes on your wall in January? Absolutely!

Feed yourself and your friends and family the most nutritious and freshest food
Feed yourself and your friends and family the most nutritious and freshest food

 

Fresh herbs are full of vitamins, minerals, and add so much flavour to your cooking
Fresh herbs are full of vitamins, minerals, and add so much flavour to your cooking

  

Simple & Affordable

  • Standard seeds - No expensive "seed cartridges." We select plants that grow well indoors, which you can buy from us, or you can use your own seeds. Replacement 2-4 months: 12 Plant VeggieWall Seeds $4-$6
  • Coconut Pucks - what the seeds grow in. It is a waste product, cheap, and human and environment friendly. Replacement 2-4 months: $3.84 for 6 pucks or $13.84 for 24.
  • Recycled Glass Grow Medium- inexpensive, re-usable (we have been using the same glass for 3 years!), and the plants love it. No soil, no mess. The glass provides the right oxygen & carbon dioxide for the roots. Replacement $0. Rinse & Reuse
  • Organic Nutrients - we are the only indoor garden offering organic nutrients. It's better for you and your plants. No way we are going to use chemically synthesized fertilizers!  Replacement: $28/year 
Innovating the way we grow food and inspiring people, planet & communities
Innovating the way we grow food and inspiring people, planet & communities

Inspired By Nature 

Three years of research and development and funding from the National Research Council of Canada, has helped us develop our patent pending Vertical Nutrient Cascade Technology. It is perfect for urban dwellers. Grow 24 plants in 2.5 sq feet. 

From the First Step to Harvest - We have made growing as easy as possible

Kids Love It! Help them Eat More Greens
Kids Love It! Help them Eat More Greens
    

Choose your Faux Wood Finish   

Black, white, or add a wood finish to match your interior.

After the campaign we will take your order for your choice of finish
After the campaign we will take your order for your choice of finish

A creative solution to reduce our impact on the planet and help people lead healthy lives

Jen & Matt - friends for 20 years & co-founders of Green Thumb Technology
Jen & Matt - friends for 20 years & co-founders of Green Thumb Technology

The Old Way of Growing


The New Way of Growing Food

Pick it fresh as you need it
Pick it fresh as you need it
  • No pesticides
  • No transport emissions (On avg food travels 2500km in the winter, and 1500 miles in the US)
  • 2/3rd less water consumption
  • 100% Nutrient Value. Leafy greens can lose 50-90% of their vitamin C within 24-48 hours from harvest
Express yourself and your dishes with fresh herbs
Express yourself and your dishes with fresh herbs
                                                                   

 

The Team

Founders: Jen and Matt
Jen - the Green Thumb of Green Thumb Technology!
Jen - the Green Thumb of Green Thumb Technology!

Jen has always wanted to create a business that is good for the planet and people. Three years ago, while researching how to make her balcony garden more vertical the idea of the VeggieWall came to her!

Jen's passion for eating healthy food and her desire to share a healthy food solution is inspired by growing up in a single-parent household where sometimes the cupboards were bare. Another inspiration comes from having family members pass away from cancer. Growing your own food is beneficial for our health because plants start to lose their nutrients once picked. Jen has a VeggieWall in her kitchen, a 500 sq foot apartment. It makes it easy to cook with fresh ingredients. 

Growing our own food helps reduce our impact on the planet. Growing with the VeggieWall decreases the need to ship food, and therefore can decrease greenhouse gases associated with shipping. The VeggieWall uses 2/3rd less water over conventional agriculture. The drought in California is a great example that we cannot sustain to feeding the world population with current farming practices. It is time for change! Jen hopes Green Thumb Technology will inspire more people to grow their own food, so we can also reduce the use of pesticides. The more we grow, the greater our impact!

Matthew Mei - CoFounder & Lifelong Inventor
Matthew Mei - CoFounder & Lifelong Inventor

Matt has always been creative. He has produced 4 music albums, had his own recording studio, and has been involved in photography and film for many years. Matt has also applied his creative talents to renovating homes in Vancouver for the past 12 years. 

Matt's can-do problem solving attitude, his entrepreneur experience in music and construction, and his desire since he was young to invent makes his talents the perfect compliment to Jen's business skills and drive to create a great product that people need. 

Matt is also a foodie and loves to cook with fresh herbs. Prior to getting involved with inventing the VeggieWall he had never grown food before. The VeggieWall was so easy for him to use, he was growing fresh herbs in his basement with many of our early prototypes.

 
Gary Brownstone - Business Adviser
Gary Brownstone - Business Adviser

Jen and Matt met Gary through an Istuary Pitch Competition (think Dragons Den or Shark Tank). Gary was one of the judges and mentors. We took second place in the pitch competition, and better yet, connected with Gary! He has been helping us with many elements of our business, from our business plan, to setting up manufacturing, to budgets and financing. 

Gary Brownstone is a C-level executive with over twenty years of direct experience in launching, growing, financing and exiting tech companies. He has a BA & MBA from the University of Western Ontario - Richard Ivey School of Business. 

Gary has owned, operated, managed, mentored, financed and exited both private and public companies in IT, Ag-Tech, Clean Tech, Life Sciences, Health Tech, and more. As President of a tech incubator from 2007 to 2015 Gary supported the launch, financing and growth of over 45 companies. He has conducted business throughout Canada, the United States, Israel and China. 

Mission Statement

Innovating the way we grow food and inspiring people, planet, and communities, one VeggieWall at a time!

 

 

 

Risks and challenges

We have overcome many hurdles and challenges to develop the VeggieWall. From design, to sourcing parts and manufacturers, here and abroad, as well as financing.

We have spent over three years developing, testing, and getting others to test the VeggieWall. We wanted to ensure we could fulfill our campaign so we waited a full year to launch, rather than launch when we had our early prototypes built.

There will continue to be challenges in developing and delivering a product. The demand for the VeggieWall will influence the following steps:

-Mid to high level orders will involve creating a new mould and faster manufacturing and assembly processes. The product will be the same. We have discussed this process with our manufacturers and anticipate if it doesn't happen on Kickstarter, it will happen in the future regardless.
-Hiring and training staff to spread the workload

Possible Delays:
-Suppliers not fulfilling our orders. We have experience finding suppliers and our general practice for each part has been to gain quotes from three companies for the same part. If company 1 does not come through we have contacts and have developed relations with companies 2 and 3 for every part of the VeggieWall.
-Delay in shipping of parts from suppliers
-Delay in our manufacturing of parts, which will reslult in:
-Delay in assembly

We will do our best to start orders as soon as we can and give our manufacturers and suppliers notice, and hold them to the timelines they have provided to us.

Should there be delays, we will keep you informed.

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Support

  1. Select this reward

    Pledge CA$ 5 or more About US$ 4

    VeggieWall Fan

    Thank you for helping us realize our dream of providing healthy affordable food! You are awesome!! We will add your name on our facebook wall & website as our sponsor/fan club. High Five!

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  2. Select this reward

    Pledge CA$ 26 or more About $20

    Grow Up! Stylish t-Shirt

    Well it is a vertical garden after all! Stylish Green Thumb Tech t-shirts with our logo. Male, female & children's sizes.

    Place your order size after our campaign. We will be in touch!

    Shipping rates are based on UPS domestic & international estimates

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    2 backers
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  3. Select this reward

    Pledge CA$ 39 or more About $30

    Start Your Own Seeds!

    Herb & Leafy Green Seeds Starting Kit. Give your spring garden a head start! Includes grow dome & heat mat (mini greenhouse), coconut seed starter pucks, and seeds.

    Instructions included. Start 24 seedlings at a time. Place in sunny window. Seedlings can be sown directly into garden or containers.

    Dimensions: 20" L x 10" W x 4" H

    Shipping rates are based on UPS domestic & international estimates

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    3 backers
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  4. Reward no longer available

    Pledge CA$ 299 or more About $227

    Early-Bird 12 Plant Black VeggieWall

    Keep it black, or choose 1 of 4 faux wood finishes and style up your VeggieWall to match your interior! Grow food in your home, school or office! Highest density indoor gardening: Grow 6-12 plants in 1.5 square feet. You save $75 off retail

    Black - 70% recycled plastic
    Dimensions: 12" wide x 18" high x 3.5" deep

    Shipping rates are based on UPS domestic & international estimates

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    Reward no longer available 30 backers
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  5. Reward no longer available

    Pledge CA$ 349 or more About $265

    Early-Bird 12 Plant White VeggieWall

    Keep it white, or choose 1 of 4 faux wood finishes and style up your VeggieWall to match your interior! Grow food in your home, school or office! Highest density indoor gardening: Grow 6-12 plants in 1.5 square feet. You save $75 off retail

    Dimensions: 12" wide x 18" high x 3.5" deep

    Shipping rates are based on UPS domestic & international estimates

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    Ships to Only certain countries
    Reward no longer available 10 backers
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  6. Select this reward

    Pledge CA$ 349 or more About $265

    12 Plant Black VeggieWall

    Keep it black, or choose 1 of 4 faux wood finishes and style up your VeggieWall to match your interior! Grow food in your home, school or office! Highest density indoor gardening: Grow 6-12 plants in 1.5 square feet. You save $25 off retail

    Black uses 70% recycled plastic
    Dimensions: 12" wide x 18" high x 3.5" deep

    Shipping rates are based on UPS domestic & international estimates

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    12 backers
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  7. Select this reward

    Pledge CA$ 399 or more About $303

    12 Plant White VeggieWall

    Keep it white, or choose 1 of 4 faux wood finishes and style up your VeggieWall to match your interior! Grow food in your home, school or office! Highest density indoor gardening: Grow 6-12 plants in 1.5 square feet. You save $25 off retail

    Dimensions: 12" wide x 18" high x 3.5" deep

    Shipping rates are based on UPS domestic & international estimates

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    2 backers
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  8. Reward no longer available

    Pledge CA$ 499 or more About $378

    Early-Bird 24 Plant Black VeggieWall

    Keep it black, or choose 1 of 4 faux wood finishes and style up your VeggieWall to match your interior! Grow food in your home, school or office! Highest density indoor gardening: Grow 12-24 plants in 2.5 square feet. You save $75 off retail

    Black uses 70% recycled plastic
    Dimensions: 12" wide x 30" high x 3.5" deep

    Shipping rates are based on UPS domestic & international estimates

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    Reward no longer available 10 backers
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  9. Reward no longer available

    Pledge CA$ 549 or more About $416

    Early-Bird 24 Plant White VeggieWall

    Keep it white, or choose 1 of 4 faux wood finishes and style up your VeggieWall to match your interior! Grow food in your home, school or office! Highest density indoor gardening: Grow 12-24 plants in 2.5 square feet. You save $75 off retail

    Dimensions: 12" wide x 30" high x 3.5" deep

    Shipping rates are based on UPS domestic & international estimates

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    Reward no longer available 4 backers
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  10. Select this reward

    Pledge CA$ 549 or more About $416

    24 Plant Black VeggieWall

    Keep it black, or choose 1 of 4 faux wood finishes and style up your VeggieWall to match your interior! Grow food in your home, school or office! Highest density indoor gardening: Grow 12-24 plants in 2.5 square feet. You save $25 off retail

    Black uses 70% recycled plastic
    Dimensions: 12" wide x 30" high x 3.5" deep

    Shipping rates are based on UPS domestic & international estimates

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    4 backers
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  11. Select this reward

    Pledge CA$ 599 or more About $454

    24 Plant White VeggieWall

    Keep it white, or choose 1 of 4 faux wood finishes and style up your VeggieWall to match your interior! Grow food in your home, school or office! Highest density indoor gardening: Grow 12-24 plants in 2.5 square feet. You save $25 off retail

    Dimensions: 12" wide x 30" high x 3.5" deep

    Shipping rates are based on UPS domestic & international estimates

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    Ships to Only certain countries
    0 backers
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  12. Select this reward

    Pledge CA$ 1,098 or more About $833

    48 Plants 2 Black VeggieWalls

    Want to stop buying produce at the grocery store? Grow 24-48 plants in 5 square feet.

    Black uses 70% recycled plastic
    2 VeggieWalls, Each Dimensions are: 12" wide x 30" high x 3.5" deep

    Keep it black, or choose 1 of 4 faux wood finishes and style up your VeggieWall to match your interior! Highest density indoor gardening & the 0-Mile Diet.

    Shipping rates are based on UPS domestic & international estimates

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  13. Select this reward

    Pledge CA$ 1,198 or more About $908

    48 Plants 2 White VeggieWalls

    Want to stop buying produce at the grocery store? Grow 24-48 plants in 5 square feet.

    2 VeggieWalls, Each Dimensions are: 12" wide x 30" high x 3.5" deep

    Keep it white, or choose 1 of 4 faux wood finishes and style up your VeggieWall to match your interior! Highest density indoor gardening & the 0-Mile Diet.

    Shipping rates are based on UPS domestic & international estimates

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  14. Select this reward

    Pledge CA$ 1,500 or more About US$ 1,137

    Meet the Inventors - Jen & Matt

    Come join us for dinner in scenic Squamish, BC, 45 minutes drive from downtown Vancouver! We can fill you in on all the behind the scenes action of Green Thumb Technology and you can checkout the VeggieWall in person before it is shipped to backers!

    Does not include travel or accommodation, but Jen will give you the Squamish tour and Matt might serenade us with some music he has written.

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Funding period

- (33 days)