Project image
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$946
pledged of $55,000pledged of $55,000 goal
11
backers
Funding Unsuccessful
The project's funding goal was not reached on Fri, November 28 2014 7:00 AM UTC +00:00
$946
pledged of $55,000pledged of $55,000 goal
11
backers
Funding Unsuccessful
The project's funding goal was not reached on Fri, November 28 2014 7:00 AM UTC +00:00

About

OUR NO GOOD, VERY BAD DAY!

The Bizee Baby has been an idea in the making since April of 2012 when my wife and I had a terrible dining experience with our then 8 month-old son, Justin.  As many parents have experienced, during our dinner Justin was one unhappy camper.  He grabbed and threw everything, cried incessantly, and in the midst of it all our phones ended up on the dirty floor.  It looked a lot like this:

We were so embarrassed we asked for our food to go and promptly left the restaurant.

OUR "AHA!" MOMENT

I came home and researched the internet trying to find a product that could entertain Justin during dinner, but to no avail.  After realizing that nothing on the market existed like it, the Bizee baby was born!  And it has been a 2.5 year journey through brainstorming, patenting, design, engineering, costing, and so much more.  We hope you see the same major need that we do for Bizee Baby and help us bring it to market!

FIRST SKETCHES

My wife and I immediately brainstormed the concept and shortly after she put our first ideas on paper drafting up the original designs.  In these first drawings, we hadn't yet thought of including the tablet holder.  Instead we had initially put a steering wheel in the front-and-center position.  Below is this first sketch:

Not too long after, a light bulb went off and the steering wheel was out! We realized so many parents already have tablets with kid-friendly content that it made so much more sense to include a holder for it.

MAKING IT REAL: THE DESIGN PROCESS

Our initial sketches were a great first step, but we knew we needed to delve deeper into our design.  I contacted a patent attorney and had them do a patent search.  Thankfully nothing existed like it on the market and nothing like it had been patented.  Because I was clueless on where to go from there that attorney recommended a great global product sourcing company named Veravelle LLC, whom we have been working with ever since.

From the original sketches we worked together with a designer to refine our idea.  We went through multiple rounds of designs and concept sketching until we finally had the best version that captured the essence of what we wanted the product to be.

Thinking through the high chair assembly/attachment
Thinking through the high chair assembly/attachment
Tablet attachment and storage idea
Tablet attachment and storage idea

:

When it was one solid piece (not fold-able)
When it was one solid piece (not fold-able)
Making it more convenient with a folding design
Making it more convenient with a folding design
Initially we had attachment pieces/accessories with holes needed in the unit to attach.  NOTE: these have been taken out of the final design to get our price point to a great every day price!
Initially we had attachment pieces/accessories with holes needed in the unit to attach. NOTE: these have been taken out of the final design to get our price point to a great every day price!
Tablet holder designed with a strong attachment point
Tablet holder designed with a strong attachment point
Tray design finalized.  Accessory parts not in final version.
Tray design finalized. Accessory parts not in final version.

MAKING IT REAL: THE ENGINEERING PROCESS & PROTOTYPE

Once the designs were finalized we had it engineered by a top-rated manufacturer that also makes products for big toy and baby brands. It was important for us to go with a well-respected manufacturer from the beginning to help ensure that the final Bizee Baby is made to be a safe and enjoyable product for all babies to use.

After finalizing the engineering portion of it, we proceeded to creating a prototype to make sure the concept worked in literal form.  To our delight, our hard work had resulted in a wonderfully functioning model.

Prototype!  NOTE: Final Kickstarter design includes tablet holder, high-chair attachment pieces, folding storage unit, eating area, and cup holder.  Accessory pieces not included.
Prototype! NOTE: Final Kickstarter design includes tablet holder, high-chair attachment pieces, folding storage unit, eating area, and cup holder. Accessory pieces not included.

Our final version that we are ready to go to market with will be an accessible $14.99 SRP and have the following features:

*Tablet holder (can sit horizontally or vertically)

*High-chair attachment straps, which also can be used as a carrying strap once folded.

*Folding storage unit that can hold other toys 

*Plenty of room for baby's food.

*Easy carrying handle

*Sippy cup holder

*Dishwasher safe!

 MAKING IT REAL: NOW WE NEED YOUR HELP!

Now that it is a proven concept, we are talking to sales representatives that can help us present this idea to different stores and retailers around the country. Our hope is that we can have at least one retailer commit to this product and offer it in their stores for all to have. We cannot do it without your help!

We are asking to reach our $55,000 pledge goal in order to afford our first round of tooling and to make the units required from an initial purchase order from a retailer.  The tooling is the upfront one-time cost that it takes for a manufacturing plant to "cut steal" and make the actual product molds.  This is pretty expensive as you basically "own" the steal or the "tool" that they cut for you.  The other portion of the money would be used to fulfill the per-unit cost of a first order.  This will be a recurring expense for us, but we need the initial sale in order to propel us into the next.

We feel confident we have a solution that parents and their kids will absolutely love and we are so excited to bring it to market.  We are so close...just need this initial boost!  Take a look at our various backer opportunities and see how you can be one of the first to have a special Kickstarter only Bizee Baby!

YOUR SUPPORT MEANS A LOT TO US!  THANK YOU!

Risks and challenges

While we are very confident in our design, manufacturing, and safety of the Bizee Baby, we know there are sometimes hiccups on the road to being placed on store shelves.
We have had initial conversations with large retailers who have given us great feedback to make the Bizee Baby more accessible to everyone. That is a big reason we removed the initial accessory pieces so we could get the retail down to a great everyday price. Even though we have had these great first meetings, we realize nothing is final until that first purchase order (P.O.) is written. If and when we get funded, it is full-speed ahead to go back to these retailers ready to "cut steel" and fulfill their first orders.

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Support

  1. Select this reward

    Pledge $5 or more About $5

    Our sincerest gratitude and your name on our website under "Kickstarter THANK YOUs!" Bronze level Sponsor.

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  2. Select this reward

    Pledge $10 or more About $10

    Bizee Baby sticker and your name on our website under "Kickstarter THANK YOUs!" Bronze level Sponsor.

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  3. Select this reward

    Pledge $25 or more About $25

    Kickstarter only Bizee Baby Sippy Cup and your name on our website under "Kickstarter THANK YOUs!" Silver level Sponsor.

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    1 backer
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  4. Select this reward

    Pledge $50 or more About $50

    Now it's getting good!!
    Kickstarter only Bizee Baby Onesies and your name on our website under "Kickstarter THANK YOUs!" Silver level Sponsor.

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    1 backer
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  5. Select this reward

    Pledge $100 or more About $100

    THIS IS THE BIG ONE!!!
    Actual BIZEE BABY in LIMITED EDITION color (to be determined) with certificate of limited edition signed by the creators.
    You will also have your name on our website uner "Kickstarter THANK YOUs!" Gold level Sponsor.

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  6. Select this reward

    Pledge $250 or more About $250

    For your generous pledge, you will receive 2 first run BIZEE BABIES in LIMITED EDITION color (to be determined) with certificate of limited edition signed by the creators.
    AND you will receive the BIZEE BABY KICKSTARTER UNIVERSE:
    *The Bizee Baby Onesie
    *The Bizee Baby Sippy Cup
    *The BIzee Baby Sticker
    *Your name on our website under "Kickstarter THANK YOUs!" Gold level Sponsor.

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  7. Select this reward

    Pledge $1,000 or more About $1,000

    We realize this is a BIG pledge so in addition to thanking you profusely for wanting to bring Bizee Baby to market as much as we do, we have a BIG thank you reward:
    BIZEE BABY PARTY FOR 10!!
    Picture 10 babies at a 2 or 3 year old's birthday bash with 10 of the first run Bizee Babies in Limited Edition color (to be determined), each with their own Bizee Baby Sippy Cup on their tray, wearing their Bizee Baby onesie.
    We will also put you at the tippy top of our "Kickstarter THANK YOUs" Platinum level Sponsor.

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Funding period

- (36 days)