About this project
The Photo/Moto jacket is our latest product offering and a coat that we truly believe in. Made in the heart America, it’s our take on the classic Chore Coat for folks to take on hikes, motorcycle rides, photo missions and all types of adventure!
Our Story: Maru is a brand out of Ottawa, Canada that focuses on goods for photographers, skateboarders, motorcycle rippers and all the adventurers out there! We focus on North American made goods and specialize in making custom camera straps. Fascinated with leather and canvas, we’re stoked to bring you this really rad Canvas Chore Coat!
Story of the Chore Coat: Our production partners, L.C. King Manufacturing in Bristol, Tennessee, have been making this coat for the past 100 years. This jacket was the original garment worn by farmers to complete their chores throughout the course of their day.
For this project, we’ve adapted the coat and added inside pockets for everyday tools like leathermans, rangefinders, lenses, batteries, etc. We’ve also added flaps to most of the pockets on the front side of the jacket so things don’t go flying out during your adventures. We’re making this coat out of water repellent canvas for the Black, Natural White and signature Juniper Green colorways.
What will we do with your money?
With the money we raise in this campaign, we’re hoping to offset some of our production costs and bring you guys a solid American-made coat at a great value! We’re also excited about working with you guys directly and really following the character that develops through each of these jackets!
Here’s our sizing chart:
Furthermore, here are a couple of our good friends rocking our coats:
1) Our new Canvas Ball Caps! Made in Canada out of water repellent Hunter Green and Black canvas, these are available now and will be shipped following a successful campaign!
2) Our Maru Postcards! For folks looking to make a smaller contribution, we’re stoked to get folks a small token of our appreciation in a personal note to you! Photos are shot with the Leica M4-P of winter-time Canadiana!
3) Our Signature Camera Straps! Canvas and leather, wrist straps, rangefinder straps and DSLR straps! We’ll gather information from you following Shipping out following a successful campaign!
Risks and challenges
If the project is a success, risks and challenges include potential production delays and fitting issues. If production issues arise, we'll be sure to notify everyone as soon as possible and will also do our best to mitigate these issues. For fittings, if the jacket simply doesn't fit, we'll send you another size or issue you a refund. Those whom we've been able to work with before in the past know that we are in the business of spreading the stoke and not just taking your money, so we'll be sure to ensure you're happy with your purchase! Cheers y'all!Learn about accountability on Kickstarter
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