About this project
Our Stretch Goals include expansion, Kickstarter exlusive items, and other great stuff. Help us get there! Scroll to the bottom of the page to see the donation rewards.
We are super excited to launch our first Kickstarter project, Meme! Meme is a trading card game featuring memes from your favorite corners of the internet!
Players battle their memes against their opponent’s memes, using WWW Cards to power their attacks, and Refresh Cards for special abilities.
The goal of the game is to downvote your opponent’s memes into oblivion or acquire all their prize cards.
The rules of Meme are easy to learn. Once you have the basics down, the gameplay gets more in-depth with deck building. Build your own custom deck to play against your friends.
Meme is made to be fun for beginners as well as the experienced TCG player. Whether you want to collect cards or play the game, we have put many many long hours into the design, art and content of the game to create a fun, entertaining experience.
During a typical game, you will use WWW Cards, Refresh Cards and Character Cards.
All Character Cards have a WWW type, and WWW Cards are used to power their attacks. The game has 7 WWW types: Social News, Image Board, Social Networking, Arts 'n Crafts, Pirate, Gaming, and Colorless. Each of the WWW types, and their Character Cards, follow a theme. For instance, Musically Oblivious 8th Grader and Annoying Facebook Girl are both of the Social Networking WWW type. Our initial intention was to use websites as WWW cards. Unfortunately, every website we reached out to (with the exception of The Pirate Bay) either turned us down or never replied.
Refresh Cards are single use, supportive role cards. They allow the player to perform abilities such as searching through their deck, drawing cards, or evolving memes. Refresh Cards do not have an associated WWW type, and do not require WWW Cards to use.
Character Cards are the focus of the game, they battle with your opponent's memes during a game. Character Cards get more powerful as you evolve them. You might play College Freshman and then evolve him into Lazy College Senior, who has more HP and more powerful attacks.
We've come up with many different ways to get Meme cards. From Booster Boxes that let you add to your deck, to Two Player Starter Sets that let you jump right into playing, check out the options below.
A Booster Box comes with 36 random cards. Of those 36 cards, you will get at least 10 uncommon and 3 rare cards, the rest will be common cards. Booster Boxes are the best way to expand your deck. Due to the feedback from our play tester (Randy), we are working with our printer to offer smaller, cheaper Booster Boxes. Right now we are anticipating offering the 36 card Booster Box for $9.99 at launch. However, if we can offer a cheaper Booster Box with less cards, and lower the cost of entry, we most certainly will!
Theme Decks let you start playing Meme more competitively right out of the box. Each of our four theme decks are built around two WWW Types.
Illegal Poundload is an Image Board / Pirate deck.
Karma-su-Troll is an Image Board / Social News deck.
Trauma Queen is a Social Networking / Arts 'n Crafts deck.
n00b sm4sh3r is a Gaming / Social News deck.
Each deck comes with 60 cards and a Quick Start insert. The Quick Start insert has the basics of the game on one side, and a list of all 102 cards from the first edition game.
The Collectors Theme Decks have everything the Standard Theme Decks do, as well as 9 downvote counters, a Meme coin, a Rule Book, and a bunch of stickers. The Collectors editions also come in a small box, where the Standard editions come in a tuck box. Here is a picture of an unboxed Collectors Theme Deck.
The Two Player Starter Set is easiest way to get into the game. It has everything you need to start playing with a friend! The Two Player Starter Set comes with 9 downvote counters, a Meme Coin, a Rule Book, two 30 card decks, and a bunch of stickers. Here is a picture of the Starter Set unboxed.
UPDATE #1: List of Memes!
Socially Awkward Penguin
Socially Awkward Awesome Penguin
Good Guy Greg
Most Interesting Man In The World
Sudden Clarity Clarence
Bad Luck Brian
Socially Awkward Awesome Awkward (32x) Penguin
Musically Oblivious 8th Grader
Overly Attached Girlfriend
Lazy College Senior
Annoying Facebook Girl
Almost Politically Correct Redneck
Bad Joke Eel
Foul Bachelor Frog
All Your Base
Best Art Project Ever
We have not settled on these characters yet, but we are considering the following.
Am I The Only One
This is an incomplete list, there will be about 3 more when the game is finished.
Blue Screen Of Death
All The Things
When U See It
Arrow in the Knee
Do it Live
First World Problems
Too Damn High
Do A Barrel Roll
We are already thinking about new memes to add, new WWW Card types and new Refresh Card abilities. We are also working with card, box and accessory printers and producers to continually improve the quality of the game. We plan on growing the game with future sets and additions if we have community support. The more demand we have from you, the more spectacular the game will be! With your help, we look forward to making a fun and exciting game experience for a long time to come!
Every good idea needs a kick start! By donating, you’ll be in on the ground floor, and part of the creative process as the Meme trading card game is born. We hope that you’re as excited about this as we are, and your help will take us from prototypes and test-prints to a finished product in your hands! We have some pretty awesome rewards for everyone who donates – be sure to check them out in the sidebar!
Until we hit our funding goal, every cent donated will go towards making the game less expensive. How, you ask? Well, our initial goal will allow us to make our first bulk purchase order from the printer; we can essentially get the project off the ground. Bulk orders make it cheaper to buy each item, which we can then sell to you for less. Without an initial bulk order, we would have to send single print orders as items are purchased, making the game more expensive than we are comfortable with. All money donated after we have reached the funding goal will go toward the stretch goals.
Thank you for checking out the project, and if you decide to donate, thank you again! This game will not be possible without you, and we sincerely appreciate everyone who takes part in helping Meme become a reality.
Ask us questions!
Risks and challenges
The risks of making Meme TCG
1) People will hate it, there will be little or no interest in the game, we will be demonized as profiteers off internet content.
There will be people who hate it, are uninterested, and demonize us for using internet content. We have already heard it from people. Our first Reddit post announcing the Kickstarter went (1|9). There were some very protective folks at a certain image board site who went ballistic when we pitched the idea to them. The fact is, this project came about from one of those "Hey, that would be pretty cool" ideas, and we are committed to seeing it through. With roughly 80% of the game done, we are not going to quit simply because we receive negative feedback. This is also not a money making project. Sure, it would be nice to make some scratch off it if the game takes off, but because this is FourthLight's first project, we simply want to get it off the ground. The initial funding goal makes us NO PROFIT whatsoever, it is the amount we need to do the first print run allowing us to offer the game at, what we think, is a reasonable price. Additionally, the stretch goals are estimated amounts that give us some room to play with new ideas, new sets, and everything else we want to do with the game.
2) Certain communities will feel under-represented or not characterized correctly.
We will constantly take the temperature of the communities we are characterizing, the goal is to not cast negative or positive light on them, simply to create a caricature of them. All of us here at FourthLight are internet junkies, and we feel we accurately understand most internet communities. We will always take feedback, opinions and new ideas.
3) We will be sued for copyright infringement.
We have spent more time researching this than any other single aspect of the game. From consulting an attorney about fair use and parody laws, to looking at cases that have set common law in similar situations (Coca-Cola Co. v. Gemini Rising, The North Face vs The South Butt). We have had to redesign the game a few times because we felt we could be susceptible to lawsuits, which is the last thing we want. We have tried to represent internet communities and their users as accurately as possible without infringing on registered trademarks or brand assets. If you feel like we have infringed on your copyrighted or trademarked material, PLEASE CONTACT US! We are willing to redesign in most cases to avoid problems.
4) A MILLION OTHER THINGS that keep us up at night.
Seriously, fear of failure is a big deal for most people. We are no different.
The challenges of making Meme TCG
1) What if the Kickstarter campaign fails to reach the initial goal?
We will still launch the game if the Kickstarter fails. Why would we make a game we are passionate about and then shelve it? The down side is everything will be more expensive. The cost of individual orders via a print-on-demand service is much higher than placing bulk orders. If you want to buy and play the game, WORRY NOT! It will happen regardless of our Kickstarter success or failure.
2) I HAVE NO IDEA WHAT I AM DOING
Well, that's not entirely true. What is true, is that we have never made a card game before. Frank Miller had never drawn a graphic novel at one point. Joss Whedon had never directed at one point. EA had never made a video game at one point (see: better days). Being a creative development company is inherently about tackling new concepts, taking new risks, and learning new things. We already have prototype cards, boxes, instruction booklets, coins, stickers, mats, and more. We know that at the very least, we can do everything we have promised. We will not commit to something if we are not 100% sure OP can delivar.
Note: If you find any grammatical errors on our campaign, please let us know. We are grammar nazis.Learn about accountability on Kickstarter
We did not plan on much international interest, but there has been enough for us to look into it. We will update the campaign if we are able to do it, look for an update in the next few days.
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