About this project
STRETCH GOALS ARE HERE!!
MINT SOCKS ARE...
1 – Designcentric - Inspired by distressed urbanized living from an industrialized, digitized and graffiti-esque life infused with remnants of our eastern past for a fresh perspective on the mens fashion sock.
2 - Sock Insurance Plan - So you lost a sock? All Mint Socks are insured for a 1 sock loss (in some cases laundry casualty). No premiums, no questions asked when you file a claim, talk about an awesome insurance policy!
3 – Fashion sock without the Fashion price - As sock savants ourselves, we want to say no to $40 bucks a pair of the designer brands. In fact, if you back us on Kickstarter, you get your Mints for almost half the retail value!
4 – Premium men's fashion sock made with the finest material - Insanely soft combed cotton ready to serve every step forward
"In the past, fashion had a few gatekeepers who basically determined what you wore and how you wore it. But the world’s headed in a different direction. Now the masses are deciding what we like, with crowdsourcing platforms like KickStarter and social media, it makes this all possible. We’re living in an era where we're seeing a revival of men’s fashion, yet within a modern day interpretation." - Sunny Israni, Co-founder zoraab.com, Mint Socks.
We founded zoraab.com in 2011, a sock retailer and subscription service for men, and it is from this love for socks that Mint Socks was born! We envision Mint to become a continuous collaboration with street artists and the like to create new and fresh sock designs.
We believe in the power of self expression – the impact it can have on your day, to be empowered and step out of your comfort zone. After spending years in the bland land of business casual, we value more than ever the ability to express yourself beyond stripes and solids!
We need your help to meet our factory quantity minimums so we can Mint a reality. In return you get your very own pair of Mints which you'll select after our Funding Period is complete! We'll be sending out surveys this Friday!!
Affordable and Well Made.
Our mint-spiration, yea you read that correctly, is a fusion of the old and and the new...the old being our South Asian heritage vibrant with color and intricate patterns and rich with textiles. The new is this distressed, digitized urban setting we're living in...filled with street art by the likes of Banksy and other artists. From Bushwick in NYC to Clarion Alley in SF, we see Mint becoming a partner with street artists across the country:
Superior comfort & Durability
We want to keep Mint accessible to everyone at $12 a pair. But as a thank you to all our Kickstarter backers we're offering it to you at almost half the retail price!
Mint Socks is about design, art, and empowered self expression. Right now in men's fashion you just don't see that. We're making bold strides beyond the stripes.
Good for 1 sock only. It happens in the laundry, in the gym bag and the sock drawer - the one sock casualty. Mint Socks backs the loss of 1 sock for one year from your purchase. Claim at any time, no questions asked, we'll send you a missing sock replacement.
...or shall we say the brains behind the sock op?
The Right Brain : Tina Israni aka the Creative. Be it Copy, Graphic Design, Marketing or Front end web development, she always has design in mind. Tina's LinkedIn Profile
The Left Brain : Sunny is your Financial Modeling, Computer Programming, Logistics Guru. Sunny's LinkedIn Profile
THIS IS WHERE YOU COME IN...
To make the quantity minimums required to get production going, we need 1,000 people to raise their FEET up and tell the world it's time to say yes to empowered socks!
If our campaign is successful we can guarantee a December 15th, 2013 delivery date. That’s right before the Holidays!
Note: We'll get your style selections after the funding period has closed.
THE FINE PRINT.
There's really no fine print on the sock insurance plan - if you tell us you lost or damaged a sock we'll replace it no questions asked with one sock of the pair as long as it's within 1 year of your purchase. This is good for one claim per pair you've purchased with us. Because there is no deductible on this amazing insurance plan, all we ask is you pay for shipping :)
File a claim and you get a second chance with your favorite pair of Mints, now that's kinda a big deal - don't you think?
Thank you for reading down so far! We can't do this without you!
MINT: BEHIND THE SCENES
Since the launch of our kickstarter, and seeing it funded last week we have been busy completing our photoshoot at 5Pointz which sadly was painted white last week. Just making an even stronger case for the need a of a public space that graffiti artists can permanently showcase their work for the larger community of New York City. Here are some highlights:
In addition we will be launching the Mint website this Friday, here is a preview just for you:
...because everyone loves a good informercial especially during those impulsive midnight hours! :)
Risks and challenges
We got this.
In November 2011, we launched our first venture zoraab.com with our own skin in the game. We’ve come a long way since from sourcing to retailing and now manufacturing.
We have the production samples finalized for Mint Socks - you’ve seen them yourself in our video and all over this page. Everything is ready to go we just need your financial help to meet our factory quantity minimums and get those thread machines to work already!
If our campaign is successful we can guarantee a December 15th, 2013 delivery date. That’s right before the Holidays!Learn about accountability on Kickstarter
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