$265
pledged of $3,500pledged of $3,500 goal
10
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Fri, September 20 2013 8:34 PM UTC +00:00
$265
pledged of $3,500pledged of $3,500 goal
10
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Fri, September 20 2013 8:34 PM UTC +00:00

About

THE IDEA

While many cupcake shops only serve certain flavors on specific days of the week, CakeFYI will offer a larger variety of choices for customers to mix and match flavors.

Cake For Your Icing celebrates the ability to choose your own treat. Cupcakes will be baked fresh from scratch daily, and icing pairings will offer full customization.

The customer will have the opportunity to choose their cupcake flavor, choose their frosting flavor, and decorate it as they would like for the ultimate personalized treat.

Additional products such as cookies, bars, cake slices, and decorated cakes will also be available. Special order cakes and cupcakes will be available upon request.

THE PLAN

With already a community following and a presence in the food blogging community, CakeFYI Shop has the backing to become successful, but cost stands in the way.

This is where you come in.

With financial backing, CakeFYI Shop can become a reality. Funds will be used to partially cover all opening costs including purchasing equipment, putting down a deposit on a commercial space, and covering contractor costs. 

THE PRODUCT

For years, I have continued to develop quality, from-scratch cupcake recipes. With a variety of recipes developed over the years, for cupcakes, icings, cookies, and much more, I have a large recipe repertoire to offer a great variety of choices to customers. Please see the photos below for samples of my work. 

THE BRAINS

Molly, the brains behind the operation, has gained a great deal of knowledge from a variety of unique experiences.

For two years, Molly has been writing and editing for a highly rated online dessert magazine. Due to this experience, she understands the growing trends in the food industry, specifically dessert. Through recipe development for Betty Crocker and Country Crock, her own baking blog, and special orders for multiple events, Molly has gained a great deal of experience in recipe development and baking. 

Because of her experience as a Bakery Sales Clerk and a Cake Decorator at Safeway, Molly has learned what it takes to operate a large scale bakery. Her training from home baking, recipe development, and her work at Safeway allows her to draw upon multiple experiences in order to operate a successful, unique bakery.

Coconut Lime Cupcakes
Coconut Lime Cupcakes
Strawberry Coconut Cupcakes
Strawberry Coconut Cupcakes
Chocolate Salted Caramel Sandwich Cookies
Chocolate Salted Caramel Sandwich Cookies
Reese's Peanut Butter Cupcakes
Reese's Peanut Butter Cupcakes
Caramel Macchiato Cookies
Caramel Macchiato Cookies
Frosted Animal Cracker Cupcakes
Frosted Animal Cracker Cupcakes
Chocolate Oatmeal Sandwich Cookies
Chocolate Oatmeal Sandwich Cookies

Risks and challenges

As with any start-up, bumps along the road are certainly possible. Ellensburg, Washington currently has one donut shop and one bakery that focuses on breads and pastries. A cupcake shop has never been opened in Ellensburg, making projections difficult.

My experience managing multiple food focused websites will certainly be helpful if setbacks arise. The construction needed in the space I am renting may be more difficult than expected, or the process may take longer than I hope. But my experience has allowed me to practice good problem-solving skills and management skills.

Should issues arise, I will tackle them as other obstacles I've faced. I've had the determination to finish university by age 21 and to make a name for myself in the food industry, and I will continue to work toward the ultimate goal: following my dream and doing what I love.

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Support

  1. Select this reward

    Pledge $5 or more About $5

    Backers will receive a hand-written 'Thank You' note and a personal shout-out on CakeFYI's Twitter and Facebook pages.

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  2. Select this reward

    Pledge $15 or more About $15

    Backers will receive two free cupcakes at CakeFYI Shop once opened. Hand-written 'Thank You' note and a personal shout-out on CakeFYI's Twitter and Facebook pages.

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  3. Select this reward

    Pledge $40 or more About $40

    Backers will receive one dozen cookies delivered to your door. Hand-written 'Thank You' note and a personal shout-out on CakeFYI's Twitter and Facebook pages. Two free cupcakes at CakeFYI Shop once opened.

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  4. Select this reward

    Pledge $100 or more About $100

    Backers will receive a recipe developed for you and named after you, showcased on CakeFYI's website. Hand-written 'Thank You' note and a personal shout-out on CakeFYI's Twitter and Facebook pages. Two free cupcakes at CakeFYI Shop once opened.

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  5. Select this reward

    Pledge $200 or more About $200

    Backers will receive a Cupcake Decorating Class with Molly at CakeFYI Shop, allowing you to take one dozen personalized cupcakes home with you. Hand-written 'Thank You' note and a personal shout-out on CakeFYI's Twitter and Facebook pages.

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  6. Select this reward

    Pledge $500 or more About $500

    Backers will receive a Hands-on Baking and Decorating Class with Molly at CakeFYI Shop and two dozen cupcakes or cookies of your choice. Hand-written 'Thank You' note and a personal shout-out on CakeFYI's Twitter and Facebook pages.

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  7. Select this reward

    Pledge $1,000 or more About $1,000

    Backers will receive a Cupcake Party for 10 - kids or adults! CakeFYI will provide two dozen cupcakes, a variety of icing flavors, and a selection of toppings. Top your own for a fun get-together!

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  8. Select this reward

    Pledge $5,000 or more About $5,000

    Backers will receive cupcake catering at an event of your choice for up to 50 people! Hand-written 'Thank You' note and a personal shout-out on CakeFYI's Twitter and Facebook pages. One dozen free cupcakes or cookies at CakeFYI Shop once opened. Washington residents only, please.

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Funding period

- (25 days)