Hello! Welcome to the Kickstarter for the Black Unicorn Subscription Box. There are hundreds of different types of subscription box services available to us, but we wanted to create something a bit more unique. The typical model for how this service works is that a subscriber pays a monthly price along with shipping, and in return, receives a box filled with awesome items. Ours will follow this same model, but with some key differences - all explained below.
If you'd rather watch a video explaining everything, CLICK HERE.
It is a monthly, themed alternative subscription box service that will combine handmade and curated products within the spectrum of the alternative subcultures to give you a unique and fun-filled experience.
Each month there will be a theme. The items in the box will go with that theme and will include:
- A DIY element
- A featured Etsy Seller or other Small Business
- A Black Unicorn
- A crystal or other magical item
- A pop culture reference (if possible)
Items will be either handmade by the Black Unicorn Subscription Box team or curated from other sources. Each box will also include an information card explaining each of the items included in the box. Types of items that may appear in the box include:
- Home decor
- Beauty products
- Kitchen knick-knacks
- Office Items (like stationary, writing utensils, etc)
- And much, much more!
Check out un-boxing videos on YouTube of our prototype box done by:
As many of us know, there are many, many different types of styles and scenes within alternative subcultures. The goal of the box is to hit a broad spectrum of these subcultures. None of us are a "2-D, plain, one stop shop." We are complex creatures and sometimes it is fun to explore other styles and branch out. We hope to hit everything from kawaii to trad goth, lolita to gypsy, geeky to vintage, and everything outside and in-between.
This does not mean every style will be represented in each box, but that each box is not strictly limited to a specific style. Sometimes, there may even be boxes that will be dedicated to one style! As we said, the goal of the Black Unicorn Subscription Box is inclusivity for alternative people everywhere.
Kickstarter is a great way to help get products off the ground and make any startup successful. The best thing, though, is that it helps create a community that has an interest in the same thing and we get your feedback to help create the best box. As a pledger, you will get exclusive rewards and get to see more behind-the-scenes of our processes and upcoming products. For more details, watch our video on our YouTube Channel.
We are funding 100 units of the first box of the subscription service. The first box, which is the Black Unicorn Subscription box, has already been designed and prototype boxes have been created.
$5,000 seems like a hefty price tag, and you're probably wondering where all that money is going. Below is a bit of a break down of what the money will be used for.
- Products and supplies for inside the box
- Boxes and packing supplies
- Kickstarter and transaction fees
- Silhouette Cameo for decals and future products
- Subscription fees for Silhouette Cameo and CrateJoy
- Cushion for any broken products that need to be replaced
We spread out the rewards a bit, so hopefully there is a combination of items that you like at one pledge tier or another! Some have choice, and we will send out surveys at the end of the Kickstarter for you all to send us your choices and weigh in on what designs we are going to offer!
The rewards for the top tier supporters are unique, and so they will work a little bit differently because you get to have a choice! Section A, B, and C, rewards, as well as the bags created for us by our Etsy friend, The Clockwork Sphinx, are all first come, first serve. Please message us your top 3 choices in the appropriate section and we will respond with which one we are able to give you. If for some reason all of them have been chosen, we will work something out with you.
Our YouTube video explaining and showing off all the rewards will be up, soon!
For our first stretch goal at $6,000, we would like to add in some black unicorn stickers. We originally wanted to add each box, but it raised the base price too much to stay within our retail price of $29.00. This will be a Kickstarter exclusive addition to all reward levels.
The second stretch goal at $8,000 will allow us to create enamel pins of our logo. These will also be a Kickstarter exclusive and will be included in all pledges $25+. Lower level pledges will be able to select it as an add-on.
Our 3rd stretch goal at $10,000 would allow us to make prototypes and run 100 units of not only the first box, but the boxes we would like to launch in September and October. These will be add-ons that can be selected at the end of the campaign.
The 4th stretch goal at $12,000 would allow us to get a 3D printer. This would significantly increase the type of products we could create and keep costs down by doing them in-house.
Risks and challenges
Due to the fact that several of the items in the box are handmade and from small businesses, delays could occur due to volume, illness, etc. We hope that we will be funded far enough in advance so that we can get the items out at the planned date.
There are breakable items in our boxes and some of our rewards are also breakable. We will do our absolute best to package the items so that they will not break, but we cannot control those handling the products during shipping. This is partly why our shipping costs are a little bit higher, so that we can use the best packaging/shipping options to get the products to you, safely.
Of course, the main worry is that after the Kickstarter ends, that people will not subscribe to the monthly boxes. This is imperative to any subscription service - without subscribers, there can be no service. We hope that through this campaign we will build a community that will continue to be supportive after this initial kickoff stage.
Make sure to email us at email@example.com if you have any questions or concerns. Or, of course, message us on here or DM us on Instagram, if you'd like :)
We have seen many awesome projects on Kickstarter, and hope to be a part of them, as well. Having backed many, many projects, Mary Jane is happy to also be a part of the Kicking It Forward project - more information at http://kickingitforward.org.Learn about accountability on Kickstarter
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