Project image
)}
£1,623
pledged of £40,000pledged of £40,000 goal
14
backers
Funding Unsuccessful
The project's funding goal was not reached on Tue, October 11 2016 11:00 PM UTC +00:00
ANCHOR & CREWBy ANCHOR & CREW
First created
ANCHOR & CREWBy ANCHOR & CREW
First created
£1,623
pledged of £40,000pledged of £40,000 goal
14
backers
Funding Unsuccessful
The project's funding goal was not reached on Tue, October 11 2016 11:00 PM UTC +00:00

What is a prototype?

A prototype is a preliminary model of something. Projects that offer physical products need to show backers documentation of a working prototype. This gallery features photos, videos, and other visual documentation that will give backers a sense of what’s been accomplished so far and what’s left to do. Though the development process can vary for each project, these are the stages we typically see:

Proof of Concept

Explorations that test ideas and functionality.

Functional Prototype

Demonstrates the functionality of the final product, but looks different.

Appearance Prototype

Looks like the final product, but is not functional.

Design Prototype

Appearance and function match the final product, but is made with different manufacturing methods.

Production Prototype

Appearance, function, and manufacturing methods match the final product.

4cb58d686dedd7cf3d2cdcfad9917ec0 original.jpg?ixlib=rb 2.0

Prototype Gallery

These photos and videos provide a detailed look at this project’s development.

About

 

ANCHOR & CREW is an established, award-winning jewellery and accessory brand that is sold across the world in the likes of The Iconic, Wolf & Badger, Menlook, Jewelstreet, Touch Of Modern and many more. Known for our visually refined and casual look, sleek and contemporary, the brand has been designing, prototyping and testing the Official ANCHOR & CREW Watch Collection for tens of months prior to Kickstarter release. Offering watches that are unique in design (particularly via the featuring of rope within the dial of a watch), high quality in manufacture (being hand assembled in Great Britain and having over 15 years of watch and jewellery industry experience) and complementary in style to our existing award-winning ANCHOR & CREW jewellery ranges, the UK watch industry are certainly highly anticipating this Kickstarter campaign (WatchPro)

ANCHOR & CREW is a family-run brand (see below for info), releases popular and on-trend jewellery collections twice a year and upon successful Kickstarter funding, these watches will be available in the Spring / Summer 2017 release. The Official ANCHOR & CREW Watch Collection was showcased at the London International Jewellery Show 2016 in September and was met with much praise and various wholesale pre-orders...

Discover more about us via our popular Instagram account, or click the below image to visit the Official ANCHOR & CREW website...

 

 

WATCHES BY ANCHOR & CREW

Combining Great British naval heritage with a modern style and new vision, all ANCHOR & CREW watches will be hand assembled in Great Britain and offer minimalistic dials that are highly complementary to the popular jewellery ranges. Complete with fine details, branding and craftsmanship, the watch collections offer a roster of three hand, 24 hour and date sub dial options and both multifunctional and chronograph features. ANCHOR & CREW watches are certainly unique to the world market by the featuring of rope within the watch dials.

AWARD WINNING SINCE 2014

In 2016, ANCHOR & CREW was officially named a 'Brand To Watch' Finalist at the UK Retail Jewellery Awards, in 2015 one of Professional Jeweller's 'HOT 100' most influential individuals from the UK jewellery industry in that given year, and in 2014 winner of the UK Professional Jeweller Mens Jewellery Collection Of The Year 2014.

An Award Winning Brand Since 2013
An Award Winning Brand Since 2013

 

          

A BRAND ALREADY SOLD ACROSS THE WORLD

A Brand You Can Trust
A Brand You Can Trust
   

ANCHOR & CREW are offering 5 collections with 44 different colourways across the various designs. As with all ANCHOR & CREW jewellery, the 5 collections are termed nautically and have been named after the great oceans of the world...

1/ THE ARCTIC WATCH (THREE HANDS)

A minimalistic design that features a brilliant white dial, text hour markers and stripped-back signature ANCHOR & CREW detailing, the Arctic watch is available in the 6 colourways of grey, blue, yellow, green, red and black.

The ANCHOR & CREW Arctic Collection Colours (+ Codes)
The ANCHOR & CREW Arctic Collection Colours (+ Codes)

 

 2/ THE SOUTHERN WATCH (DATE WINDOW & THREE HANDS)

A clearly understandable design that features a brilliant white dial, numerical hour markers, date window and signature ANCHOR & CREW detailing, the Southern watch is available in the 6 colourways of grey, blue, yellow, green, red and black.

The ANCHOR & CREW Southern Collection Colours (+ Codes)
The ANCHOR & CREW Southern Collection Colours (+ Codes)

 

3/ THE ATLANTIC WATCH (24 HOUR SUB DIAL, ROPE & THREE HANDS)

A uniquely innovative design that features a brilliant white dial, 24 hour sub dial, certified UK Navy grade rope and signature ANCHOR & CREW detailing, the Atlantic watch is available in the 13 colourways of grey, blue, yellow, green, red, black, solid blue, solid red, white noir, blue noir, yellow noir, red noir and Project-RWB Red White and Blue.

The ANCHOR & CREW Atlantic Collection Colours (+ Codes)
The ANCHOR & CREW Atlantic Collection Colours (+ Codes)

 

 4/ THE PACIFIC WATCH (MULTIFUNCTIONAL, ROPE & THREE HANDS)

A uniquely innovative design that features a brilliant white dial, day / date / 24 hour multifunctional sub dials, certified UK Navy grade rope and signature ANCHOR & CREW detailing, the Pacific watch is available in the 13 colourways of grey, blue, yellow, green, red, black, solid blue, solid red, white noir, blue noir, yellow noir, red noir and Project-RWB Red White and Blue.

The ANCHOR & CREW Pacific Collection Colours (+ Codes)
The ANCHOR & CREW Pacific Collection Colours (+ Codes)

 

 5/ THE INDIAN WATCH (CHRONOGRAPH & THREE HANDS)

A cleanly organised design that features a brilliant white dial, numerical hour markers, complete chronograph sub dials and signature ANCHOR & CREW detailing, the Indian watch is available in the 6 colourways of grey, blue, yellow, green, red and black. 

The ANCHOR & CREW Indian Collection Colours (+ Codes)
The ANCHOR & CREW Indian Collection Colours (+ Codes)

 

 

THE WATCH CASES

All of the watch cases are bespoke to ANCHOR & CREW and are manufactured from 316L stainless steel with a matt brush finish, measuring 40mm in width and 10.5mm in depth. The cases feature the ANCHOR & CREW logo engraved on their side, a perfectly curved bezel, snugly tapered strap lugs, detailed case backs and are complete with a minimalistic white enamelled crown. Overall, the case designs are sleek and elegant to create the visually refined and casual look that ANCHOR & CREW is known for.

The ANCHOR & CREW Logo On Side Of Case
The ANCHOR & CREW Logo On Side Of Case

 

The ANCHOR & CREW Enamel Crown And Dials
The ANCHOR & CREW Enamel Crown And Dials

 

The ANCHOR & CREW Detailed Caseback
The ANCHOR & CREW Detailed Caseback

THE WATCH DIALS

Each of the 5 collections offer different designs from one another, and range from a super minimalistic Arctic, a clearly understandable Southern, uniquely innovative Atlantic and Pacific and cleanly organised Indian. In the same way that ANCHOR & CREW jewellery is all hallmarked and pays a high attention to detail, the watches offer clean lines, legible numbers / text and contemporary hand designs. With the ANCHOR & CREW Ampersand located at the hour marker '8' position, the dial designs are sleek and contemporary, yet casual. 

Example ANCHOR & CREW Technical Drawings
Example ANCHOR & CREW Technical Drawings

THE WATCH STRAPS

All of the watch straps are bespoke to ANCHOR & CREW and are manufactured from premium oilly natural leather with a cushioning nubuck lining and squared-off remborde sides, measuring 22mm at their widest. The straps feature contrasting coloured stitching and twin highlighted tab detailing, the ANCHOR & CREW logo stamped on the cushioning nubuck lining and are complete with an Ampersand logo on the 316L stainless steel with a matt brush finish strap buckle. Overall, the strap designs are complementary to the watch cases and dials, completing the visually refined and casual look that ANCHOR & CREW is known for. 

The ANCHOR & CREW Logo On Strap Lining
The ANCHOR & CREW Logo On Strap Lining

 

The ANCHOR & CREW Ampersand Logo On Buckle
The ANCHOR & CREW Ampersand Logo On Buckle

WATER RESISTANCE & GLASS

All of the ANCHOR & CREW watches are water resistant up to 50m (5ATM), meaning that the watches are both showerproof and suitable for light splashing, and the glass fronts are high-quality mineral crystal, tension suspended via a gasket to fit perfectly within a smoothly domed bezel. 

Why Mineral crystal and not Sapphire crystal glass? With Sapphire Crystal you get the benefits of being scratch resistant, but will shatter it you catch it wrong and damage the watch dial. In our history of repairing watches (over 15 years experience), this happens many a time whereas mineral crystal glass won't scratch but will crack rather than shatter. In reality, neither of the two options are favourable over the other and so we chose the option to give you the best price for the high quality product you will receive.

MOVEMENT & GUARANTEE

Each of the ANCHOR & CREW watches are powered by a reliable Miyota quartz movement (battery operated) that is manufactured and supplied by Citizen, a market leader in watch mechanisms, and are covered for up to 2 years with an official ANCHOR & CREW guarantee. Wanting to ensure that you receive a quality timepiece in addition to the superb design, ANCHOR & CREW is hand assembled by celebrated craftsmen that ensure our high standards of quality.

WATCH PACKAGING

All watches come complete with the signature ANCHOR & CREW packaging, sitting comfortably in a collectable tin and pouch, and complete with useful care instructions.

The ANCHOR & CREW Tin Packaging & Guarantee
The ANCHOR & CREW Tin Packaging & Guarantee

 

THE ANCHOR & CREW TEAM  

Photographed at the WatchPro HOT 100 2014 awards, the ANCHOR & CREW founders of Andrew, Alison, Stephen and Chris (not photographed) are a family of four with a twist: they all have a continual desire to innovate and prove that family businesses do work. With backgrounds in architecture, industrial design, design, art and accounts, the team of four are accompanied in the workshop by celebrated craftsmen (and women!) and together are extremely proud of the Official ANCHOR & CREW Kickstarter campaign.  

The ANCHOR & CREW Founders
The ANCHOR & CREW Founders

We hope you can support us in our ambition to add watches to our award winning brand ANCHOR & CREW. The timepieces are of very high quality, and we are highly confident you will love whichever of the 44 designs you chose... Thank You

COLOUR SELECTION

Upon the conclusion of the Kickstarter campaign, ANCHOR & CREW will be sending out a survey for you to reply with which colourway you would like for your purchased watch(es) and also confirm your shipping address.

GENERAL RELEASE & TIMELINE

With all elements of the design carefully considered, the official ANCHOR & CREW watch collection will be released as part of Spring / Summer 2017. All Kickstarter customers and rewards will be shipped prior to any general release watches.

ESTIMATED DELIVERY

The ANCHOR & CREW watches will be released as part of Spring / Summer 2017 and expect to start shipping from the middle of February 2017. We anticipate this date will not change, however we will keep you up to date should this change due to unforeseen circumstances.

DELIVERY (UK & INTERNATIONAL)

All watches will be shipped in the UK via FREE Recorded Delivery, regardless of chosen watch design. ANCHOR & CREW currently ships to virtually any address in the world and all International Shipping will be processed by either UPS, TNT or DHL and be charged at £5.00. Please note that if applicable, you may be responsible for duties and taxes of your region.

For more information about shipping, please visit www.anchorandcrew.com/delivery-returns

STRETCH GOALS

If ANCHOR & CREW are successful in raising the funding goal, the first of the stretch goals will be announced on our Kickstarter campaign page.

JEWELLERY BY ANCHOR & CREW 

Already offering jewellery that is designed and handmade in Great Britain, ANCHOR & CREW takes inspiration from anchors, mechanical and nautical objects, and recreates innovative industrial designs of the past into modern day accessories. ANCHOR & CREW specialises in stylish rope bracelets, fashionable anchor bracelets and nautical silver jewellery, redefining a vintage style, all of which is totally unisex. 

 The name ANCHOR & CREW relates to the famous icon of naval history – the anchor – and pays respect to the individuals that organised and manned each ship, boat or yacht. The brand’s symbol represents all the various industries across the world, from which the reliability and continual usage of the rope is universally recognised. With an overall combined feel of casual luxury, all ANCHOR & CREW products are either handmade or hand assembled by celebrated craftsmen that ensure our high standards of quality. 

ANCHOR & CREW Award Winning Jewellery, Since 2013
ANCHOR & CREW Award Winning Jewellery, Since 2013

 

 For more information please visit www.anchorandcrew.com.

Risks and challenges

15 Years Of Experience

All five ANCHOR & CREW watch collections have already been successfully designed, prototyped and received acknowledgment from within the jewellery and watch industry prior to launching this Kickstarter campaign.

Being hand assembled in Great Britain, all of the ANCHOR & CREW watches have their components sourced from very reliable suppliers, and with celebrated craftsmen that have worked within the jewellery and watch industry for over 15 years, ANCHOR & CREW are confident that all potential risks are as low as they possibly can be.

Forecasting Potential Risk

Demand is unknown, however ANCHOR & CREW have a flexible production plan in place. Should any forecasted timeline projections be missed, ANCHOR & CREW will apply the same high level of customer service as they do with their day to day activity, and will let you know of any issues immediately.

Rest assured, ANCHOR & CREW are highly confident in our supply chain which consists of very professional and talented suppliers.

Hope you enjoy our campaign.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge £1 or more About $1.27

    You Are Awesome!

    Help us climb the Kickstarter circles and place us where this project deserves to be. Every £1 counts...

    Less
    Estimated delivery
    2 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge £80 or more About $101

    EARLY BIRD: The Arctic Watch

    Your choice of one Arctic wristwatch in any of the six colourways available. Regular retail price will be £135.00, saving you £55.00. Colours will be chosen and arranged after campaign conclusion.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 2 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge £95 or more About $120

    EARLY BIRD: The Southern Watch

    Your choice of one Southern wristwatch in any of the six colourways available. Regular retail price will be £145.00, saving you £50.00. Colours will be chosen and arranged after campaign conclusion.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge £105 or more About $133

    KICKSTARTER: The Arctic Watch

    Your choice of one Arctic wristwatch in any of the six colourways available. Regular retail price will be £135.00, saving you £30.00. Colours will be chosen and arranged after campaign conclusion.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge £115 or more About $146

    KICKSTARTER: The Southern Watch

    Your choice of one Southern wristwatch in any of the six colourways available. Regular retail price will be £145.00, saving you £30.00. Colours will be chosen and arranged after campaign conclusion.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge £170 or more About $215

    EARLY BIRD: The Atlantic Watch

    Your choice of one Atlantic wristwatch in any of the fourteen colourways available. Regular retail price will be £245.00, saving you £75.00. Colours will be chosen and arranged after campaign conclusion.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge £175 or more About $222

    EARLY BIRD: The Pacific Watch

    Your choice of one Pacific wristwatch in any of the fourteen colourways available. Regular retail price will be £255.00, saving you £80.00. Colours will be chosen and arranged after campaign conclusion.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 3 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge £180 or more About $228

    EARLY BIRD: The Indian Watch

    Your choice of one Indian wristwatch in any of the fourteen colourways available. Regular retail price will be £265.00, saving you £85.00. Colours will be chosen and arranged after campaign conclusion.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 3 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge £195 or more About $247

    KICKSTARTER: The Atlantic Watch

    Your choice of one Atlantic wristwatch in any of the fourteen colourways available. Regular retail price will be £245.00, saving you £50.00. Colours will be chosen and arranged after campaign conclusion.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge £200 or more About $253

    KICKSTARTER: The Pacific Watch

    Your choice of one Pacific wristwatch in any of the fourteen colourways available. Regular retail price will be £255.00, saving you £55.00. Colours will be chosen and arranged after campaign conclusion.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Select this reward

    Pledge £205 or more About $260

    KICKSTARTER: The Indian Watch

    Your choice of one Indian wristwatch in any of the fourteen colourways available. Regular retail price will be £265.00, saving you £60.00. Colours will be chosen and arranged after campaign conclusion.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    £
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (29 days)