M of Hope
M of Hope
A place for women to share their strength and feel beautiful. A shop for caretakers to unite. And a boutique of hope.
A place for women to share their strength and feel beautiful. A shop for caretakers to unite. And a boutique of hope. Read more
I worked with women who have gone through breast cancer treatment during my time at a well-known lingerie boutique. I always wished I would have the ability to assist them and do something to boost their confidence while they were going through something so life altering. It always stayed with me when they were unable to find something that made them feel feminine again.
It hit way too close to home when my mom was diagnosed with stage two breast cancer last year. I did everything I could to make her cancer journey memorable and less painful, while celebrating each milestone along the way. She is, without a doubt, the inspiration behind M of Hope, and my hero. Her journey made me want to help others fighting the "Big C" and make their experience a little easier.
With my boutique, M of Hope, I will be able to have a one-stop shop destination for those undergoing chemotherapy. They can stop in my store and have the opportunity to purchase all of the items they will need during chemo treatments, rather than having to go to multiple stores to purchase what they will need. In addition to being a boutique and a place to shop, I will also host several events. One will be "Beautiful IS Bald," in which women can come to the shop, have their makeup done and their photo taken to document this particular moment of their cancer journey, and their fight. Another will be "Chemo Countdowns," in which I will invite all caretakers to come and put together the Countdowns for their loved ones who are undergoing treatment. It will be a place for caretakers to come, meet others, vent, seek advice and lean on others who are going through similar situations. Since art is known to heal, I will be allowing local Cleveland artists to hang their work up on my shop walls each month, also allowing shoppers the opportunity to purchase this work for their loved ones. I'm a big believer in helping others and love giving back to my hometown, and I think this will be a great opportunity to do both. This will also be a place to find gifts for those undergoing treatment, as there will be a religious section, book and stationary section, and clothing for women for both pre/post operation and chemo.
I have so many ideas and I want to help those who are fighting. This will be my opportunity to give back and assist those undergoing treatment. Kickstarter is such a communal effort and I am so thankful to have the opportunity to launch my project and help those within the cancer community.
Risks and challenges
With any boutique comes risks with creating a customer base and bringing clients into the store. My game plan is to focus on the caretakers of those going through chemotherapy. Using my personal experience from being my mom's caretaker, as well as my retail management background and experience in opening up a local shop, I will host events and share tools that will assist them.
There is also the start up costs of any shop, but speaking with local business owners, I have tips from them as to how to get things started within a budget.
And there is marketing within the community to raise awareness. How will individuals know about M of Hope and come to the store to shop? In addition to the store front, I will also have an online store for those out of the area, or unable to come to the actual boutique.
Truly, one of my assets, aside from being organized, is thinking on my feet when it comes to a problem. With any retail endeavor, there is likely to be things that pop up. I'm quick on my feet and can alter any situation with a smile on my face.Learn about accountability on Kickstarter
- (31 days)