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Wearing a FLIP BAND makes it impossible to forget your goals and boosts your chances of success (using a simple science-backed hack)
Wearing a FLIP BAND makes it impossible to forget your goals and boosts your chances of success (using a simple science-backed hack)
Wearing a FLIP BAND makes it impossible to forget your goals and boosts your chances of success (using a simple science-backed hack)
1,983 backers pledged $51,685 to help bring this project to life.

About this project

FLIP BAND: Simple way to STICK TO ANY GOAL — 100% Tech-Free project video thumbnail
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FLIP BAND: Simple way to STICK TO ANY GOAL — 100% Tech-Free

$51,685

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Our Kickstarter is over, but you can still order FLIP BAND here.

The simplest way to stick to your goals

One day, I realized that despite having 3 reminders set on my phone to “do pushups & take vitamins,” I STILL WASN’T DOING IT. Turns out a lot of people have something they wish they did more often but don’t. So I decided to use my 10 years of design + behavior change experience to come up with a solution. Soon afterwards, FLIP BAND was born.

FLIP BAND is a wristband you wear as a reminder to do a goal of your choice, whether that’s exercising, meditating, or just taking your vitamins. The act of wearing the band alone already makes it close to impossible to forget your goal, but here’s the cool part... it’s double-sided, and you only get to flip it to its green ‘feel good’ side after you reach your goal for the day. FLIP BAND seems very simple, but it leverages a wealth of learnings from behavioral psychology and operant conditioning to effectively increase your chances of sticking to your goals in the long-term.

I originally had no intention of turning FLIP BAND into a product but after seeing how effective it was for friends and family I had to share it with other people. So here I am, Kickstarter!

What people are saying:

 

What kind of goals can FLIP BAND be used for?

Just about anything really, but here are some popular examples: 

How can something so simple actually work?

The FLIP BAND is more powerful than you think. It takes advantage of several aspects of human psychology to increase your chances of sticking to a goal. FLIP BAND works because:

  • It forces you to focus: Most people fail because they want to change too many things in their lives at once and as a result never really commit to any single change. Wearing a Flip Band forces you to focus on one change at a time. If you do this and end up forming one new good habit each month, you’ll end up building 12 good habits per year… not bad.

  • It’s rooted in science: Behavioral science states that every behavior requires three components to occur: ability, motivation, and a trigger. The trigger is the thing that reminds (or triggers) you to DO the behavior. Overtime, our own daily patterns can become triggers (e.g. waking up leads to you brushing your teeth) but in the early stages of building a new habit, we often need some kind of external trigger (e.g. a post-it note) to remind us to actually DO the behavior. That’s exactly what the FLIP BAND is for your goal  – a trigger that’s with you EVERYWHERE you go and on your wrist where you can easily see it.

  • It’s rooted in MORE science: The simple act of flipping your FLIP BAND after you reach your goal and seeing a bright green checkmark is rooted in the science of positive reinforcement which has been proven to act as a motivator that strengthens a behavior over time (like sticking to your goal) 

  • It leverages the power of accountability: People who pursue a goal with an accountability buddy (which we recommend) are on average 2x-5× more likely to stick to their goals long term. That’s why your order comes with a minimum of two FLIP BANDS.

  • It’s tech-free (a.k.a. distraction free): How many times have you grabbed your phone with the intention of doing something specific (e.g. looking something up) but ended up getting distracted by a text message or notification in the process? Apps open you up to distractions simply by being on your phone. FLIP BAND will never do this... but it *will* keep working past two in the afternoon (can you say infinite batteries?)

Rewards:

Stretch goal unlocked: FLIP BAND is now available to everyone in white! 

                                

The easiest way to help is to share the project on facebook or twitter (won't auto-post). The more supporters we get, the more possibilities!

 Details:

FLIP BAND is made of beautiful high-quality materials that are built to last, soft, and comfortable. It's doubly reinforced for durability and finished with high-precision embossed text for a sleek look and feel. Manufacturing is more costly this way but it's well worth it. 

It has a great feeling *snap* when flipped
It has a great feeling *snap* when flipped
BEFORE reaching your goal
BEFORE reaching your goal
AFTER reaching your goal
AFTER reaching your goal

MY STORY

It's been a lifelong goal of mine to create things that help people. I've been a designer for over 10 years, have spent the past 5 years studying the psychology of behavior change, and 3 years co-founding a company called Everest that created what was once one of the most popular goal-setting apps. Earlier this year I also launched The Dept. of Motivation ... as you can see, I've been obsessed with finding ways to help people be their best selves for a long time, and this pursuit has led me to launch dozens of products along the way.

A FREE REWARD FOR ANYONE...

I want to live in a world where people wake up excited every day, regardless of their financial situation.  For this reason I'm choosing to give away a reward for FREE. All you need to do is:

1) Post a link to MyFlipBand.com on Facebook, Twitter, or any social media with the #flipband hashtag 

2) Shoot me an email at MyFlipBand@gmail.com with a screenshot or link to where you shared it

And you'll get: The full PDF of the 'Goal Setting Toolkit' for you to download, print and use to design the life of your dreams. 

I believe if we all helped each other even 1% more, the world would quickly grow to be 10 times better.  With your support, FLIP BAND will reach more people and we can all live in a world where more people pursue their dreams.

NEXT STEPS & TIMELINE

After getting dozens of samples from different manufacturers, I finally found a manufacturer I love and have everything ready to go. It's my goal to get you your Flip Band as soon as possible, and here's my plan to do so: 

  • February: Submit final designs to manufacturer for first production run, packaging, and delivery to me (expected 3-4 week turnaround) 
  • Early March: Quality assurance, finalize shipment & fulfillment process
  • End of March: Begin fulfillment process to you (woohoo!)

Our Kickstarter is over, but you can still order FLIP BAND here

Risks and challenges

I've worked extremely hard to ready this product for Kickstarter, and it is my goal to get you your FLIP BAND as soon as possible.

I have 5 years of experience shipping products (10 years of experience designing them), and the only real risk I see is that sometimes things can go awry in the manufacturing and shipping process that can't be planned for (a supplier misses a deadline, a machine breaks down, or a shipment gets lost). I am overseeing every step of the process myself to minimize chances of unexpected delays and ensure that you receive a quality product as soon as possible.

Trust me, I am just as excited as you are to get you your FLIP BAND and see what you accomplish with it! This is my dream.

Get your own FLIP BAND at: MyFlipBand.com

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Questions about this project? Check out the FAQ

Support this project

  1. Select this reward

    Pledge $5 or more About $5

    THANKS FOREVER!
    You get a 'Goal-Setting Toolkit' PDF to transform your habits
    -
    CAN'T AFFORD TO BACK THIS PROJECT?
    See the bottom of this page for a free reward

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    Pledge $14 or more About $14

    EARLY BIRD PRICE // First 48 hours only!
    -
    GET YOUR OWN FLIP BAND (2-pack):
    One for you and one for a friend (because accountability buddies rule!)

    Also comes with a beautiful 'Goal-Setting Toolkit' PDF to transform your habits

    Includes shipping to U.S.A.

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    Ships to Anywhere in the world
    Reward no longer available 500 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge $19 or more About $19

    GET YOUR OWN FLIP BAND (2-pack):
    One for you and one for a friend (because accountability buddies rule!)

    Also comes with a beautiful 'Goal-Setting Toolkit' PDF to transform your habits

    Includes shipping to U.S.A.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    767 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $19 or more About $19

    FLIP BAND (2-pack) - EUROPEAN ORDERS

    Same as 2-pack above, but select this reward for more affordable shipping to Europe (just $8)

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    Estimated delivery
    Ships to Only European Union
    213 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge $35 or more About $35

    FLIP BAND (5-pack) + GOAL SETTING TOOLKIT

    One Flip Band for you and your whole crew. Everyone will love you & you'll save $$$.

    Plus: PRINTED COPY of the beautiful 'Goal-Setting Toolkit' to design your dream life and transform your habits

    Includes shipping to U.S.A.

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    Ships to Anywhere in the world
    Limited 278 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge $35 or more About $35

    FLIP BAND (5-pack) - EUROPEAN ORDERS

    Same as 2-pack above, but select this reward for more affordable shipping to Europe (just $9)

    Less
    Estimated delivery
    Ships to Only European Union
    Limited 71 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge $59 or more About $59

    FLIP BAND (10-pack) + GOAL SETTING TOOLKIT + PRIVATE GOAL COMMUNITY

    One Flip Band for you and your whole crew. Everyone will love you and you'll be more motivated than Arnold Schwarzenegger on 10 Red Bulls.

    AND get *exclusive access* to join our private goal community so you can get continued support and direct advice from me on your goals and challenges.

    Plus: Printed copy of the beautiful 'Goal-Setting Toolkit' mentioned above.

    (and you're saving some serious $$$)

    Includes shipping to U.S.A.

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    Ships to Anywhere in the world
    Limited 75 backers
    $
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    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge $129 or more About $129

    THE MOTIVATION MEGA-PACK
    + PRIVATE GOAL COMMUNITY

    FLIP BAND (10-pack), plus 5 beautifully printed copies of the 'Goal Setting Toolkit' AND a SURPRISE 5-pack of my BEAUTIFUL posters at DeptOfMotivation.com

    Surprise your entire friend group or team with goodies! This usually costs $312.

    AND get *exclusive access* to the private goal community (mentioned above).

    Inclues shipping to U.S.A.

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    Ships to Anywhere in the world
    Limited 12 backers
    $
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    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge $499 or more About $499

    1-ON-1 COACHING
    (Entrepreneurship or personal life)

    Everything from the rewards above, PLUS we'll connect 1-on-1 to discuss how we can supercharge you business or personal life. I'll help you develop a plan to stick to a goal of your choice and follow-up to help you get there.

    Includes: FLIP BAND (10-pack) and *private access* to the goal community.

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    Ships to Anywhere in the world
    Limited 1 backer
    $
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Funding period

- (33 days)