About this project
The simplest way to stick to your goals
One day, I realized that despite having 3 reminders set on my phone to “do pushups & take vitamins,” I STILL WASN’T DOING IT. Turns out a lot of people have something they wish they did more often but don’t. So I decided to use my 10 years of design + behavior change experience to come up with a solution. Soon afterwards, FLIP BAND was born.
FLIP BAND is a wristband you wear as a reminder to do a goal of your choice, whether that’s exercising, meditating, or just taking your vitamins. The act of wearing the band alone already makes it close to impossible to forget your goal, but here’s the cool part... it’s double-sided, and you only get to flip it to its green ‘feel good’ side after you reach your goal for the day. FLIP BAND seems very simple, but it leverages a wealth of learnings from behavioral psychology and operant conditioning to effectively increase your chances of sticking to your goals in the long-term.
I originally had no intention of turning FLIP BAND into a product but after seeing how effective it was for friends and family I had to share it with other people. So here I am, Kickstarter!
What people are saying:
What kind of goals can FLIP BAND be used for?
Just about anything really, but here are some popular examples:
How can something so simple actually work?
The FLIP BAND is more powerful than you think. It takes advantage of several aspects of human psychology to increase your chances of sticking to a goal. FLIP BAND works because:
It forces you to focus: Most people fail because they want to change too many things in their lives at once and as a result never really commit to any single change. Wearing a Flip Band forces you to focus on one change at a time. If you do this and end up forming one new good habit each month, you’ll end up building 12 good habits per year… not bad.
It’s rooted in science: Behavioral science states that every behavior requires three components to occur: ability, motivation, and a trigger. The trigger is the thing that reminds (or triggers) you to DO the behavior. Overtime, our own daily patterns can become triggers (e.g. waking up leads to you brushing your teeth) but in the early stages of building a new habit, we often need some kind of external trigger (e.g. a post-it note) to remind us to actually DO the behavior. That’s exactly what the FLIP BAND is for your goal – a trigger that’s with you EVERYWHERE you go and on your wrist where you can easily see it.
It’s rooted in MORE science: The simple act of flipping your FLIP BAND after you reach your goal and seeing a bright green checkmark is rooted in the science of positive reinforcement which has been proven to act as a motivator that strengthens a behavior over time (like sticking to your goal)
It leverages the power of accountability: People who pursue a goal with an accountability buddy (which we recommend) are on average 2x-5× more likely to stick to their goals long term. That’s why your order comes with a minimum of two FLIP BANDS.
It’s tech-free (a.k.a. distraction free): How many times have you grabbed your phone with the intention of doing something specific (e.g. looking something up) but ended up getting distracted by a text message or notification in the process? Apps open you up to distractions simply by being on your phone. FLIP BAND will never do this... but it *will* keep working past two in the afternoon (can you say infinite batteries?)
Stretch goal unlocked: FLIP BAND is now available to everyone in white!
FLIP BAND is made of beautiful high-quality materials that are built to last, soft, and comfortable. It's doubly reinforced for durability and finished with high-precision embossed text for a sleek look and feel. Manufacturing is more costly this way but it's well worth it.
It's been a lifelong goal of mine to create things that help people. I've been a designer for over 10 years, have spent the past 5 years studying the psychology of behavior change, and 3 years co-founding a company called Everest that created what was once one of the most popular goal-setting apps. Earlier this year I also launched The Dept. of Motivation ... as you can see, I've been obsessed with finding ways to help people be their best selves for a long time, and this pursuit has led me to launch dozens of products along the way.
A FREE REWARD FOR ANYONE...
I want to live in a world where people wake up excited every day, regardless of their financial situation. For this reason I'm choosing to give away a reward for FREE. All you need to do is:
1) Post a link to MyFlipBand.com on Facebook, Twitter, or any social media with the #flipband hashtag
2) Shoot me an email at MyFlipBand@gmail.com with a screenshot or link to where you shared it
And you'll get: The full PDF of the 'Goal Setting Toolkit' for you to download, print and use to design the life of your dreams.
I believe if we all helped each other even 1% more, the world would quickly grow to be 10 times better. With your support, FLIP BAND will reach more people and we can all live in a world where more people pursue their dreams.
NEXT STEPS & TIMELINE
After getting dozens of samples from different manufacturers, I finally found a manufacturer I love and have everything ready to go. It's my goal to get you your Flip Band as soon as possible, and here's my plan to do so:
- February: Submit final designs to manufacturer for first production run, packaging, and delivery to me (expected 3-4 week turnaround)
- Early March: Quality assurance, finalize shipment & fulfillment process
- End of March: Begin fulfillment process to you (woohoo!)
Our Kickstarter is over, but you can still order FLIP BAND here.
Risks and challenges
I've worked extremely hard to ready this product for Kickstarter, and it is my goal to get you your FLIP BAND as soon as possible.
I have 5 years of experience shipping products (10 years of experience designing them), and the only real risk I see is that sometimes things can go awry in the manufacturing and shipping process that can't be planned for (a supplier misses a deadline, a machine breaks down, or a shipment gets lost). I am overseeing every step of the process myself to minimize chances of unexpected delays and ensure that you receive a quality product as soon as possible.
Trust me, I am just as excited as you are to get you your FLIP BAND and see what you accomplish with it! This is my dream.
Get your own FLIP BAND at: MyFlipBand.comLearn about accountability on Kickstarter
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