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$6,383 pledged of $11,000 goal
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All or nothing. This project will only be funded if it reaches its goal by .

By Kurt Marquart
$6,383 pledged of $11,000 goal
backers

All or nothing. This project will only be funded if it reaches its goal by .

About

Squaredy Cats will soften the edge of all things scary!

Update: NEW Rewards Tiers! Skelly is Unlocked!

When we worked out the rewards tiers we had not anticipated getting so many angel backers who came in to pledge, asking nothing in return.*** We’re paying that forward and lowering rewards tiers pricing so you can get them all or just the one you want.

We’ve worked this out with Backers who came in before we made these changes (See Update #3), and locked those tiers. If you are one of those backers, and you don’t like what we did please message us.

***Among others, one of our angel backers who made an incredible contribution is actually our manufacturer, Gann Memorials Plush Toys. If you need plush made you can trust their quality!

Choose all three to snuggle each of the the new characters.
Choose all three to snuggle each of the the new characters.

 

This is Patches, the adorable new zombie Squaredy Cat who wants to love you for your brains.
This is Patches, the adorable new zombie Squaredy Cat who wants to love you for your brains.

 

This is Cathulhu, the strangest cube shaped kitty you've ever witnessed. If he's not on your desk at work you risk getting fired!
This is Cathulhu, the strangest cube shaped kitty you've ever witnessed. If he's not on your desk at work you risk getting fired!

 

Skellie is now available!
Skellie is now available!

Patches, the Zombie Squaredy Cat can only become undead with your help! And Cathulhu, the Lovecraftian strange kitty can only enter this world if you can pledge to make it happen.

Clap your paws together and believe! As the creator of Squaredy Cats I'm taking them back. As an artist I can't let marketing people decide what you want. I want to make the Squaredy Cats YOU LOVE. These have been my most popular designs. Let's make them real plush!

Making plush is a costly process, especially if you are only making a few hundred or a thousand. Prototypes are expensive, but I've already done those so you can see how adorable they are. Materials and production are expensive, but I know fans who've been there through the licensed versions want to see characters that are a lot more fun. I need your help in making that happen!

Please pledge to fund one or both new Squaredy Cats so you can have your very own Zombie Kitty and Cthulhu inspired Cathulhu kitty. If we reach our stretch [UPDATE: We nixed the stretch goal and made Skellie available!] goal beyond the funding goal we can also make Skellie, the adorable, boney kitty who's "Comfy in my own skin."

Patches, Cathulhu, and Skellie want to come home with you!
Patches, Cathulhu, and Skellie want to come home with you!

Why we're making Squaredy Cats Plush

In 2008 Elaine and I set out to license our character concept to a plush company. Unimaginably soon thereafter we signed a deal with the international teddy bear company, GUND! Squaredy Cats made it into Toys R Us, and this toy designer's dream of bringing a product to market successfully came true. But our idea of success was not the same as a giant toy company who wanted my characters to compete with big television and movie brands. Though Squaredy Cats were immediately popular they couldn't stay in a big box store like Toys R Us for very long.

In order to keep Squaredy Cats alive we signed a contract with a smaller plush company who believed in the brand. Kids Preferred promised to bring Squaredy Cats back to the grass roots level, and sell mainly to small toy stores and gift shops, exactly where we wanted to be. We hit a road block on the way to that new plan. They managed to sell into Build-A-Bear workshop. I worked on new concepts for how Squaredy Cats could work in the destination store, but their time there was short-lived, and Squaredy Cats was relegated to online sales and Amazon. Still pretty amazing for a no entertainment backing concept brand to survive through that. We learned a LOT about how retail works, how big business works, and how licensing works. Years into it, we'd set up an online store and sold our characters. There came a point where we decided to hold off on making more, and we hoped to return to Squaredy Cats when the time was right.

We were a small company who provided illustration and design services to toy companies, so it was only natural that I could continue to keep the characters alive on their social media when Elaine went back to work full time. At some point along the way a start-up company called Totally Toys asked to become the Squaredy Cats exclusive toy licensee. They dreamed big, and we believed together, that Squaredy Cats would finally have a story to tell. Unfortunately, the retailers had heard of Squaredy Cats. They loved the brand. They LOVED the concept. What they didn't love was that as a brand, "it had already come and gone." Most said they would love to carry Squaredy Cats as long as someone else took the chance first, and showed they could be successful. They needed a story that showed that the people who'd already fallen in love with Squaredy Cats wouldn't be the only ones supporting the brand.

I knew from interactions with fans I'd created something that resonated. Almost daily someone tells me their idea for a Squaredy Cat. So, as an artist I'm taking my creations back from buyers and marketers. I'm making the Squaredy Cats that got the best feedback from social media followers. These Squaredy Cats are for you! If you can help me make them I'm hoping we can introduce new designs on a regular basis.

Your cubicle isn't safe without a Cathulhu to protect you from coworkers... and your office desk is just dead space without Patches, the zombie Squaredy Cat there to bring it back to life!

If you follow Squaredycats (@squaredycats) on Instagram, Twitter and Facebook you'll be kept up to date, and you'll know what's coming out next!

 

Go to the Squaredy Cats Facebook Page

Risks and challenges

You can expect these new characters to take several months to be produced and delivered. Although all of the design and much of the production is done right here in the United States the cost can be brought down significantly with some of the work being done overseas. It's superior quality plush. I made sure of it when I found my domestic partner for getting new Squaredy Cats made.

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  1. Make a pledge without a reward

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  2. Select this reward

    Pledge $20 or more About $20

    ANY ONE of the new Squaredy Characters

    Choose from:
    Cathulhu, Patches, and Skellie
    (We'll ask for your choice before delivery)

    Includes:
    • Patches, Cathulhu, or Skellie
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    Ships to Only United States
    7 backers
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  3. Select this reward

    Pledge $50 or more About $50

    ALL THREE new Squaredy Characters

    You'll get:
    Cathulhu, Patches, and Skellie!

    Includes:
    • PATCHES Premium Plush
    • CATHULHU Premium Plush
    • SKELLIE Premium Plush
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    Ships to Only United States
    5 backers
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  4. Select this reward

    Pledge $90 or more About $90

    Squaredy Party GIFT Pack

    Includes:
    Two of each character to give to a friend

    Includes:
    • PATCHES Premium Plush
    • CATHULHU Premium Plush
    • SKELLIE Premium Plush
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    1 backer
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  5. Select this reward

    Pledge $150 or more About $150

    Retailers Special! ZOMBIE kitty Hoard

    I lose money on these so you can sell them in YOUR STORE — You'll get 10 Patches, the NEW Zombie kitty with embroidered heart patches. The patch on her belly says "I (heart) U 4 ur BRAINS!" Teal kitty with red patches and a fuzzy teal tail. I'll pay the shipping! If you are nearby I'll deliver them myself! ***Reserved for retailers, please.

    Includes:
    • 10× PATCHES Premium Plush
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    Ships to Only United States
    Limited (4 left of 5) 1 backer
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  6. Select this reward

    Pledge $900 or more About $900

    ONE-of-a-KIND Custom Squaredy Cat

    It costs a LOT of money to make hand sample plush. All the non-production samples I've shown you were my ideas made into plush by a plush company.

    Backers for this level will get their VERY OWN design made into hand sample plush. I will do the drawings based on your sketch or idea. We'll have up to two rounds of revisions, and you'll get a One and Only that will never be produced! Only YOU will have it!
    This is NOT a TOY. Not for children as hand samples are not made to pass any consumer tests. This is an art collectible, and a VERY unique one!

    This will be shipped with insurance, and you'll have to sign for it.

    If we reach our stretch goal to make Skellie, it's included FREE with this package!

    Includes:
    • A Squaredy Cat based on YOUR design!
    • PATCHES Premium Plush
    • CATHULHU Premium Plush
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    Estimated delivery
    Ships to Only United States
    Limited (2 left of 4) 2 backers
    $
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  8. Reward no longer available

    Pledge $30 or more About $30

    PATCHES: The ZOMBIE kitty

    Patches is a NEW Zombie kitty with embroidered heart patches. The one on her belly says "I (heart) U 4 ur BRAINS!" Teal kitty with red patches and a fuzzy teal tail.

    Includes:
    • PATCHES Premium Plush
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 7 backers
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  9. Reward no longer available

    Pledge $30 or more About $30

    CATHULHU: The STRANGE green kitty

    Cathulhu is a NEW Lovecraftian kitty with "Strange" embroidered on his belly. Green kitty with bat wings and a fuzzy green tail.

    Includes:
    • CATHULHU Premium Plush
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    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 11 backers
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  10. Reward no longer available

    Pledge $60 or more About $60

    PATCHES & CATHULHU

    Pledge for BOTH new cats. If we reach our stretch goal, we can make Skellie too, you'll get him FREE with this package as a thank you from us!

    Includes:
    • PATCHES Premium Plush
    • CATHULHU Premium Plush
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    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 16 backers
    $
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  11. Reward no longer available

    Pledge $110 or more About $110

    Gift Pack

    You want TWO of BOTH new cats. PLUS If we reach our stretch goal, and make Skellie too, you'll get TWO FREE with this package as a thank you from us.

    Includes:
    • PATCHES Premium Plush
    • CATHULHU Premium Plush
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 6 backers
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