Squaredy Cats will soften the edge of all things scary!
Update: NEW Rewards Tiers! Skelly is Unlocked!
When we worked out the rewards tiers we had not anticipated getting so many angel backers who came in to pledge, asking nothing in return.*** We’re paying that forward and lowering rewards tiers pricing so you can get them all or just the one you want.
We’ve worked this out with Backers who came in before we made these changes (See Update #3), and locked those tiers. If you are one of those backers, and you don’t like what we did please message us.
***Among others, one of our angel backers who made an incredible contribution is actually our manufacturer, Gann Memorials Plush Toys. If you need plush made you can trust their quality!
Patches, the Zombie Squaredy Cat can only become undead with your help! And Cathulhu, the Lovecraftian strange kitty can only enter this world if you can pledge to make it happen.
Clap your paws together and believe! As the creator of Squaredy Cats I'm taking them back. As an artist I can't let marketing people decide what you want. I want to make the Squaredy Cats YOU LOVE. These have been my most popular designs. Let's make them real plush!
Making plush is a costly process, especially if you are only making a few hundred or a thousand. Prototypes are expensive, but I've already done those so you can see how adorable they are. Materials and production are expensive, but I know fans who've been there through the licensed versions want to see characters that are a lot more fun. I need your help in making that happen!
Please pledge to fund one or both new Squaredy Cats so you can have your very own Zombie Kitty and Cthulhu inspired Cathulhu kitty. If we reach our stretch [UPDATE: We nixed the stretch goal and made Skellie available!] goal beyond the funding goal we can also make Skellie, the adorable, boney kitty who's "Comfy in my own skin."
New Paper Crafts Tier
We just partnered with Paper Craft Company, SVG Cutting Files to make pre-cut Squaredy Cats paper crafts! A new tier has been added with one of each of the three new characters (pictured is Skellie and Patches— we're still working on Cathulhu's pattern. The package will come with instructions and all the pieces you need to create three of your own paper craft Squaredy Cats. Get crafty with these otherworld creatures!
Important Note: If you are already a backer, and want to add this to your rewards just go into your pledge and add $8 per 3-pack. Message us to let us know and we'll ship it when it's time to ship your plush!
We've partnered with SVG Cutting Files to make these adorable paper craft Squaredy Cats. We've partnered with SVG Cutting Files to make these adorable paper craft Squaredy Cats.
Why we're making Squaredy Cats Plush
In 2008 Elaine and I set out to license our character concept to a plush company. Unimaginably soon thereafter we signed a deal with the international teddy bear company, GUND! Squaredy Cats made it into Toys R Us, and this toy designer's dream of bringing a product to market successfully came true. But our idea of success was not the same as a giant toy company who wanted my characters to compete with big television and movie brands. Though Squaredy Cats were immediately popular they couldn't stay in a big box store like Toys R Us for very long.
In order to keep Squaredy Cats alive we signed a contract with a smaller plush company who believed in the brand. Kids Preferred promised to bring Squaredy Cats back to the grass roots level, and sell mainly to small toy stores and gift shops, exactly where we wanted to be. We hit a road block on the way to that new plan. They managed to sell into Build-A-Bear workshop. I worked on new concepts for how Squaredy Cats could work in the destination store, but their time there was short-lived, and Squaredy Cats was relegated to online sales and Amazon. Still pretty amazing for a no entertainment backing concept brand to survive through that. We learned a LOT about how retail works, how big business works, and how licensing works. Years into it, we'd set up an online store and sold our characters. There came a point where we decided to hold off on making more, and we hoped to return to Squaredy Cats when the time was right.
We were a small company who provided illustration and design services to toy companies, so it was only natural that I could continue to keep the characters alive on their social media when Elaine went back to work full time. At some point along the way a start-up company called Totally Toys asked to become the Squaredy Cats exclusive toy licensee. They dreamed big, and we believed together, that Squaredy Cats would finally have a story to tell. Unfortunately, the retailers had heard of Squaredy Cats. They loved the brand. They LOVED the concept. What they didn't love was that as a brand, "it had already come and gone." Most said they would love to carry Squaredy Cats as long as someone else took the chance first, and showed they could be successful. They needed a story that showed that the people who'd already fallen in love with Squaredy Cats wouldn't be the only ones supporting the brand.
I knew from interactions with fans I'd created something that resonated. Almost daily someone tells me their idea for a Squaredy Cat. So, as an artist I'm taking my creations back from buyers and marketers. I'm making the Squaredy Cats that got the best feedback from social media followers. These Squaredy Cats are for you! If you can help me make them I'm hoping we can introduce new designs on a regular basis.
Your cubicle isn't safe without a Cathulhu to protect you from coworkers... and your office desk is just dead space without Patches, the zombie Squaredy Cat there to bring it back to life!
Go to the Squaredy Cats Facebook Page
Risks and challenges
You can expect these new characters to take several months to be produced and delivered. Although all of the design and much of the production is done right here in the United States the cost can be brought down significantly with some of the work being done overseas. It's superior quality plush. I made sure of it when I found my domestic partner for getting new Squaredy Cats made.Learn about accountability on Kickstarter
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