About this project
To find the perfect comfort we had to find a fabric that was smooth, breathable and cool to the touch. Luckily after months of research and many failed prototypes, 7 different prototypes to be exact... we found the perfect design and fabric!
We are excited to introduce the fabric MicroModal. This fabric is incredibly smooth, breathable and cool to the touch. This in a combination with the revolutionary U-Shape design on the front. The function of this design is to hold your package in place during your active day as well as cozy weekends.
Both of these in a combination with our signature waistband that is by far the softest on the market has led us to one of the best and most comfortable underwear designs that you will ever wear. Drum roll, please... The Answer!
You will find everything from fabric to design details under this headline. A quick overview is presented on the picture below.
If you have tried and believe that the Modal fabric is comfortable, you are up for a treat! These bad boys are made from MicroModal, a skin friendly natural fiber made from sourced beech-wood. It is 3x softer than cotton unlike its older sibling Modal which is only twice as soft.*
*The softness is measured according to the Kawabata method. Kyoto University, Japan. Cotton/Lenzing Modal 50/50 %.
With 180 GSM (180g/m2) you have one of the highest quality fabrics for underwear on the market, and while it’s thick and soft don’t forget that it is incredibly breathable and cool to the touch, which makes it the perfect choice of fabric for intimate wear.
Beside your crazy late nights and stressful mornings the triple stitch attachment will be there to support you even when you’re a bit clumsy.
The waistband fabric, something most companies don’t talk about is something that we value extremely high, simply because you should be informed about everything when it comes to something so intimate. We use a blend of polyamide, polyester & elastane which is incredibly soft, durable yet flexible. You will not feel it, only see it.
Our underwear is tagless, but worry not! All the information you need is printed directly on the fabric in high quality.
THE BEST PART
You will look at your best in every situation!
As standard you will have the colors black and blue to choose from, both with our signature black waistband. However if we reach our stretch goal of 95 000 SEK (approx. 10 500 USD) we will be able to add eigther two more colors, Ash Gray and Devil Red or add a blue waistband to the blue color. Further updates and a poll will be posted once we reach our regular goal.
For the most accurate measure:
• Take your favorite underwear and lay it as the picture below.
• Measure the waistband from one end to the other (A).
• Choose the size closest to yours.
• Enjoy your new favorite underwear!
Our advise: If you're in between two sizes, we recommend you take the smaller size as the fabric and waistband is stretchy, and will adjust to your body like a second thin layer of skin.
All early bird rewards are limited, to see availability check the right side of the campaign page, this is also where you choose your pledge tier. It is possible to customize your pledge, kindly let us know so that we can guide you to the right price.
We started with the designs and market analysis in the second quarter of 2016 and have been working up until the launch of this campaign. We are not planning on slowing down! Right after the shipping is done we will be building our website to get it e-commerce ready.
"You know the saying that something good always comes out of something bad? I guess you could say that’s how the idea of Vin’s Answer came up."
When I was around 15 years old I got introduced to the lingerie giant VS on my trips to Turkey to visit my doctor regarding my autoimmune disease called Alopecia. Thanks to my mom it didn’t take long before I had a good knowledge about the brand, and the thought of a male equivalent missing hit me for the first time...
You can read my full story here.
My mom has always been a great inspiration for me with her creativity and open mind. To be able to start this project with her by my side has been a great honor!
I'm a fashion loving mother with two beautiful children. To see my oldest son getting so intrested in fashion from nowhere after his basketball career was shocking at first but I cannot lie... I kind of liked it as a fashion intrested mother.
I personally like the idea of a male equivalent, knowing how fast the fashion industry is growing on the men's side, I see great potential. It will be like a man cave in fashion and there will be one less excuse not to change/buy underwear for men. I believe that all women understand and agree with me on that one. Hope my husband sees this... haha.
The factory is ready to start the production within 1 email but before we can make that happen we need your help to reach the finish line. By making a pledge you will contribute to the birth of the brand Vin's Answer and all the products that may come with it. You will also receive your very own pair of VA underwear (depending on pledged amount) to both show off and get cozy in!
Time and money are two very valuable things. If you cannot or don't want to help us by pledging but love our idea, it would mean a lot to us if you share this campaign with your friends and family, it could help us more than you think. We would like to take the opportunity and thank you for giving us the most valuable thing in life… your time!
Our guarantee to you is that this will be your go-to underwear. If the underwear don’t fit you the way you had imagined, or if it develops any defects, we will exchange them within 30 days.*
*The backer may need to pay for the shipping depending on destination.
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Risks and challenges
As we’re not factory owners, there’s always the risk of a factory closure or an inability to produce at our primary facility due to capacity issues. In the unlikely event of such an occurrence, Vin’s Answer will move production to another facility that we’ve already vetted. We could also face issues with our current material suppliers, but again, we have alternative suppliers should the need arise.
We have chosen not to use a fulfillment company, this way we have control over the delivery once the products are in our hands and can prevent any delay that may occur otherwise. We have been in online retailing for some time and have the knowledge and machinery needed to ship efficiently. In any case where the amount of backers exceeds our limits we have a fulfillment company who is ready to jump in. We’re confident that this will not be necessary, but we remain ready if the situation occurs.Learn about accountability on Kickstarter
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