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Betty Loo is a handcrafted leather company looking to bring our production to the next level. I invite you to join us on this journey!
Betty Loo is a handcrafted leather company looking to bring our production to the next level. I invite you to join us on this journey!
125 backers pledged $10,684 to help bring this project to life.

About

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$10,684

125

THE BETTY LOO PROJECT
THE BETTY LOO PROJECT
REWARD #1 NEW BRAND: This is what our new Betty Loo Brand will look like branded into leather.
REWARD #1 NEW BRAND: This is what our new Betty Loo Brand will look like branded into leather.
REWARD # 3 The Betty Loo Classic Mustache Keychain
REWARD # 3 The Betty Loo Classic Mustache Keychain
REWARD # 4 the TRAVEL mug
REWARD # 4 the TRAVEL mug
REWARD # 6 the BEVERAGE caddy in Kickstarter green
REWARD # 6 the BEVERAGE caddy in Kickstarter green
REWARD #2 THE EAR BUD TACO, Perfect to keep those pestkie earphones from getting all tangled.
REWARD #2 THE EAR BUD TACO, Perfect to keep those pestkie earphones from getting all tangled.

OUR GOALS FOR 'THE BETTY LOO PROJECT' CAMPAIGN:

The primary reason for Betty Loo Project to embark on this journey is to launch a small handmade fashion design company to the next level. If my goal is reached I will be able to increase production through more competitive buying power, as well as increasing my production space, which will allow me to optimize efficiency. I have worked exceptional hard over the last 3 years and focused on perfecting my '10,000’ + hours into my craft of leather making. My creation started as one single size of satchel and now my line has a diverse variety of sizes along with many other products available, all generated from being self taught. With this campaign I'm looking to increase the diversity of my line of handmade leather goods, work closely with a family run tannery, Horween Leather factory, and refine my production templates which are the back bone of my design. With the support on this project I know confidently that my goals will be achievable. In order for Betty Loo Project to have an inventory that will allow it to competitively break into the wholesale market it requires a large investment in leather to maintain the demand of truly amazing Betty Loo products. I will be purchasing my leather from Horween Leather factory a family run tannery based in the heart of Chicago. Their focus on quality leather and attention to detail is the best I've seen and as an independent business it feels good buying from another American family run company. I also have plans to add some 'big ticket' items to my Betty Loo line which will include a high end, and well thought out line of designer luggage.

MISSION STATEMENT

Betty Loo strives to create every leather piece with love, care and respect to the craft of leather making. We uphold a high standard of quality handmade leather items that will last you a lifetime, while sharing the beauty of simplicity through our work. Every design portrays a classic uniqueness as we incorporate our very own subtle accents ensuring each handmade piece to be a true one of a kind statement.

Genuine Italian Leather Envelope Clutch in black with turquoise suede liner and silver hardware, or brown with green suede liner and brass hardware.
Genuine Italian Leather Envelope Clutch in black with turquoise suede liner and silver hardware, or brown with green suede liner and brass hardware.
REWARD #9 the 17" BRIEFCASE satchel (Oxblood) with a detachable brown leather strap, also comes with metal feet and a back pocket.
REWARD #9 the 17" BRIEFCASE satchel (Oxblood) with a detachable brown leather strap, also comes with metal feet and a back pocket.
REWARD #9  the 17" BRIEFCASE satchel (Navy) with antiqued siler hardware and a detachable black leather strap, also comes with metal feet and a back pocket.
REWARD #9 the 17" BRIEFCASE satchel (Navy) with antiqued siler hardware and a detachable black leather strap, also comes with metal feet and a back pocket.
REWARD #8 the 13" satchel (Navy) with antiqued silver hardware
REWARD #8 the 13" satchel (Navy) with antiqued silver hardware
REWARD #8 the 13" satchel (Oxblood) with antiqued brass hardware.
REWARD #8 the 13" satchel (Oxblood) with antiqued brass hardware.
REWARDS # 8&9 Liners (Dark red trimmed with brown leather / Dark blue trimmed with black leather)
REWARDS # 8&9 Liners (Dark red trimmed with brown leather / Dark blue trimmed with black leather)
17" and 13" Navy Satchles
17" and 13" Navy Satchles
The classic Betty Loo details
The classic Betty Loo details
17" and 13" Oxblood Satchles
17" and 13" Oxblood Satchles
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Betty Loo Project sewing machine cam!

Risks and challenges

In any business start up there will always be challenges, bumpy roads, set backs, and obstacles. When I started Betty Loo project I didn’t know how to sew more then a square piece of fabric let alone sew a leather satchel from a large hide of leather. With much determination, long days and even longer nights I taught myself to, sew, understand the element of design, and learned about leather productions and the tanning process all the while adjusting to the challenge of operating industrial machinery that can sew heavy duty leather.
Some set backs I have experienced thus far is sourcing leather that is not only of the highest quality but the consistency that I require to produce and push production of my satchels. My search and perseverance lead me to Horween leather a top quality tannery in the USA. My passion for the craft of leather inspires me to be constantly creating new designs and further learning how to refine my product. I am determined to bring this business to the next level and continually strive to create a quality heirloom product that you would be proud to pass down to your loved ones for generations to come.
I’ll make sure to keep you in the loop regarding your pledge and encourage any questions or concerns regarding your Betty Loo project handcrafted item. (Every single piece is made by me, and solely by me Betty Loo). If maintenance is required on your satchel, three, five, or even 10 years down the road I will gladly adhere to my standards. Thank you for checking out my campaign.

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Support

  1. Select this reward

    Pledge $5 or more About $5

    REWARD #1: You will receive a branded piece of leather with the brand NEW Betty Loo logo on it and a thank you for your support!

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    Pledge $10 or more About $10

    REWARD #2: THE EAR BUD TACO. A leather circle of natural veg tan complete with a snap to wrap your earphones and go. Prevents the tangling of your earphones and allows for ease of access when on the go.

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    Pledge $15 or more About $15

    REWARD #3: THE MUSTACHE KEYCHAIN Get the signature Betty Loo Mustache Keychain made from raw vegtan leather with a gold keyring, and a thank you for your support!

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    Pledge $35 or more About $35

    REWARD #4: THE TRAVEL MUG The lovely little BYOMug is perfect for the greenest of hearts! A heavy weight veg tan leather hand dyed and reinforced with rivets is perfect for anyone on the go. Comes with a stainless steel sip lid and stainless steel straw this wide mouth mason jar holds a pint and is a great accessory to your daily travels.

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  5. Select this reward

    Pledge $95 or more About $95

    REWARD #6: THE BEVERAGE CADDY Do you have a bike? Do you have beer? Well then you need the NEW Betty Loo Beverage Caddy! This lovely lil gem fits over your bike frame and is held in place with Velcro! The canvas is waterproofed, I hand waxed the canvas myself. Its trimmed with leather and reinforced with rivets. Also a great accessory for picnics, festivals, BYOB,s, the beach and so much more! Perfect Father's Day gift!

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  6. Select this reward

    Pledge $125 or more About $125

    REWARD #7: THE CLUTCH In classic black or brown Italian leather, when opened you get a pop of fun with the mint or green suede liner! Accompanied with a leather wristlet for the convenience of hand free outings.

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  7. Select this reward

    Pledge $285 or more About $285

    REWARD #8: THE 13" SATCHEL These hand crafted genuine Horween Leather satchels are made from the finest finished cow hide. Offered in the ever so distinguished navy blue with silver hardware, or ox blood red with brushed brass hardware. We use custom designed belts as the straps that gives the added benefit of numerous adjustment options. The inside liner is sewn from the most durable pre treated canvas and the electronic pocket is padded and trimmed with leather. Your Betty Loo satchel will fit a 13" laptop and everyone is one of a kind! 14"x10"x3"

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    Pledge $335 or more About $335

    REWARD #9: THE 17" SATCHEL These hand crafted genuine Horween Leather satchels are made from the finest finished cow hide. Offered in the ever so distinguished navy blue with silver hardware, or ox blood red with brushed brass hardware. We use custom designed belts as the straps that gives the added benefit of numerous adjustment options. The inside liner is sewn from the most durable pre treated canvas and the electronic pocket is padded and trimmed with leather. Your Betty Loo satchel will fit up to a 17" laptop and everyone is one of a kind! 17"x12"x4"

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  9. Select this reward

    Pledge $450 or more About $450

    REWARD # 10 The Betty Loo Swag Kit. Includes: the earbud taco, the mustache keychain, the travel mug, a satchel of your choice from the options above, a slim wallet and coin pouch made to match your satchel. This reward is perfect for the Betty Loo enthusiast.

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Funding period

- (29 days)