Thanks for asking! This project has such big goals, and a wide subject that it can be difficult to explain succinctly. First off, sharing this short link is the best way to get the word out: http://kck.st/16NFsx4
And here's a brief facebook post template:
Connected By Coffee is the story of Latin American coffee farmers and how our daily brew is deeply connected to the region's troubled past and hopeful future. Following a 1000-mile journey across coffee-land, the film will give a voice to the farmers, and show how they are working together with equitable traders around the world to empower their communities and build a more just future. Help this inspiring project reach their funding goal!
And a here are some tweetable options as well:
A new film needs your support to show the stories of the world's coffee farmers and how fair trade can help them! http://kck.st/16NFsx4
A new film about coffee farmers & the connection between coffee and Latin America's troubled past and hopeful future. http://kck.st/16NFsx4