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Powerful smartwatch with TLD technology. Embrace modern smarts without compromising classic elegance.
Powerful smartwatch with TLD technology. Embrace modern smarts without compromising classic elegance.
Powerful smartwatch with TLD technology. Embrace modern smarts without compromising classic elegance.
660 backers pledged HK$ 617,752 to help bring this project to life.

About

mim X - The first smartwatch with INVISIBLE display project video thumbnail
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mim X - The first smartwatch with INVISIBLE display

HK$ 617,752

660

Customize With Notifications  

mim X can help with vibrating notifications, messages and alerts, so you will never miss any important events. The messages will also display on the TLD, you won’t even have to take out your phone.

Users will be able to easily select the notifications they want to show on mim X. Users will be able to easily select the notifications they want to show on mim X. 

Taking advantage of the TLD technology, mim X can show two time zones independently. One is shown on the display and the other is shown with the hands. mim X can also detect the current time zone, and will automatically start time adjustment. You will be able to select either the display or the hands to commence auto time sync. 

Precisely monitor your cardiac frequency while exercising or at rest
Precisely monitor your cardiac frequency while exercising or at rest

Despite having the look of a traditional analog watch, mim X has all the features you can expect from a modern smartwatch. For starter, mim X carries a heart rate monitor (HRM), which can measures your heart rate throughout the day, no matter you are working out or just seating still. Combining with the step counter and other sensors, mim X can do much more. From counting how much steps you take in a day, to notifying you for sitting too much. Our app can also integrate with Apple Health, so you can store all your health data in one place.

                                               
     

mim X incorporates the patented* Transparent Levitation Display (TLD). 

When switched on, information is shown on the glass without being obscured by the watch arms. And when not in use, it becomes completely transparent. You can also clearly see the display at outdoor occasions or under strong light. It is also considerably more battery efficient then traditional displays. *Patent pending

MSL01 - Modern, Silver, Steel
MSL01 - Modern, Silver, Steel
CSH02 - Classic, Brown, Stealth
CSH02 - Classic, Brown, Stealth
ASH02 - Active, Black, Stealth
ASH02 - Active, Black, Stealth

We are the mim Watches team, a group of dreamers on a mission to create the perfect smartwatch, a timepiece that offers all modern smart functions without compromising the simple, minimalist beauty of analog watches. Our design is a fusion of elegance and smart technology. We are proud to share our groundbreaking new product - mim X. 

Unlike others attempting to solve the issue by compromising on design and function, we have designed a truly transparent display on top of the dial. All the information will be shown on top of the dial, and the display will turn completely invisible when it’s not in use. 

                                                                                         

We take design inspiration from Bolivia’s famous landmark Salar de Uyuni. It is considered as one of the most remarkable vistas on Earth. At certain times of the year, it transforms into a stunning canvas that perfectly reflects the clouds and the blue altiplano sky. 

Inspired by the fascinating characteristics of the lake, we came up with the idea of a smartwatch with a display that only appears when needed. mim X also has a minimalist stainless steel bezel that blends in with the unmarked watch face seamlessly, like the horizon disappears at Salar de Uyuni.

Salar de Uyuni
Salar de Uyuni

mim X comes with two finishing, Steel and Stealth. Both finished in surgical-grade stainless steel, providing great dirt and scratch resistance for everyday use. We also offer a variety of band collections to suit your mood. 

mim X - Active 

The Active straps are made of rugged Thermoplastic polyurethane(TPU). TPU is tougher than both silicone and rubber and is also highly resistant to chemical and temperature changes, the material is durable and highly breathable. That's why the Active strap is the best choice for all conditions.

mim X - Classic 

The Classic strap is designed to give you the timeless look. With the finest Italian leather, the mim X Classic band will patina over time, creating a unique and yet handsome look.

mim X - Modern 

The Modern bracelet is crafted from surgical grade 316L Stainless Steel with an elegantly brushed finish, the mim X Modern collection is the designed for the modern hustler.

                                                                                         

mim X Leather Roll  

Add US$29 (HK$226) to any reward to get a leather roll bespoke for your mim X.

mim X Leather Roll can protect your mim X and carry more than one watch, charging dock, wires and etc. 

mim X Packaging  

The packaging has been very carefully designed with little details like magnetic closure on the box.

Magnetic Wireless Charging Dock come with each mim X
Magnetic Wireless Charging Dock come with each mim X

mim X App 

mim X’s app were designed specifically for optimal smartwatch functionality. Our app is also compatible with both iOS and Android devices, we got you all covered. Here are some of our features: Heart rate monitor, step monitor, sleep monitor, seat notification, sedentariness alert, find my device.

                                                                                         

 A video showing the CAD file of mim X.

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The components of mim X.
The components of mim X.
Some design drafts from the earlier stages.
Some design drafts from the earlier stages.

Manufacturing  

For manufacturing, we have partnered with some of the best in the industry. Our partners have great experience and technology from producing luxury watches for leading brands. The case of mim X is precisely milled from solid surgical grade stainless steel using diamond cutters. A fine brush-polish finishing ensures the perfect enduring reflection. Then it is treated with nano protective coat for extra protection.

A video showing mim X under water pressure test.

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 A video showing an engineer assembling mim X.

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The components of mim X.
The components of mim X.

Tradition meets High Tech 

mim X innovation revolves around multi-layer technology combining the unique transparent levitation display (TLD) and mechanical hands.

Smart Movement 

Our movement contains a digital step motor, it receives impulse signal from the chipset, which allows mim X to auto-sync with your phone or to adjust the time with the buttons.

Bezel  

We pay attention to every detail while designing mim X. Every bezel and case of mim X are using sleek 316L Stainless steel with two different finishing, brushed for Steel and PVD for Stealth.

 Demo Videos

  • Message Notification
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  • Call Notification 
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  • Heart Rate Monitor 
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  •  Dual Time Zone
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  • Shutter Remote 
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  • The Menu 
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  • Some of the supported languages
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  • LED in dark 

mim is based in Hong Kong and was established by Swedish designer Arvid Lindberg in 2016. Our mission is to create the perfect smartwatch that features all modern smart functions without compromising the simple, minimalist beauty of traditional watches. Inspired by the Salar de Uyuni of Bolivia, we are proud to release our game-changing new product - mim X. 

Warranty mim X offer a 3-year limited warranty on all watches which covers movement manufacturing defects. The warranty does not cover damages that may occur from wear and tear and everyday use, nor does it cover the life of the battery within. For more information, please visit www.mimwatches.com

Product Gallery

We need your help to spread the word about mim X; the success of this campaign will determine the future of the wearable market. Every post, share, and pledge counts! 

  
                                                                   

Risks and challenges

On time production - For all new technologies, there is always a risk of having technical during production that delays shipping. Therefore, we are testing the production process with our manufacture partner to locate potential issues in advance. For additional assurance, we have already added buffer time to our schedule to deal with potential delays.

On time delivery - It is also part of our concern as international shipping can be affects by uncontrollable events. To minimize shipping risk, we will ship all rewards with tracked airmail with help from our shipping partner.

Compatibility - mim X is both a timepiece and a digital gadget. We understand that it must be compatible to BOTH your body and mobile devices. Therefore, we have already started testing it extensively on different wrists and smartphones. We will make sure mim X is compatible to most iOS and Android devices, as well as it can fit comfortably on any wrist.

We will keep you informed with updates, and will let you know if anything happens during production that you should know.

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Support

  1. Select this reward

    Pledge HK$ 280 or more About $36

    mimX Leather Roll

    Support us now and receive an exclusive Kickstarter price of 39% off retail (HK$460 = US$59).

    Includes:
    • mim X leather roll
    Less
    Estimated delivery
    Ships to Anywhere in the world
    6 backers
    HK$
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  2. Reward no longer available

    Pledge HK$ 695 or more About $89

    Active - Super Early Bird

    Support us now and receive an exclusive Kickstarter price of 50% off retail($1380 = US$177). Choose your collection after the campaign ends.

    Add $226 (US$29) if you want to add the mim X Leather Roll

    Includes:
    • mim X watch - Active edition
    • Magnetic wireless charging dock
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 100 backers
    HK$
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  3. Select this reward

    Pledge HK$ 770 or more About $99

    Classic - Super Early Bird

    Support us now and receive an exclusive Kickstarter price of 50% off retail($1550 = US$199). Choose your collection after the campaign ends.

    Add $226 (US$29) if you want to add the mim X Leather Roll

    Includes:
    • mim X watch - Classic edition
    • Magnetic wireless charging dock
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 98 backers
    HK$
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  4. Select this reward

    Pledge HK$ 850 or more About $109

    Modern - Super Early Bird

    Support us now and receive an exclusive Kickstarter price of 50% off retail($1700 = US$219). Choose your collection after the campaign ends.

    Add $226 (US$29) if you want to add the mim X Leather Roll

    Includes:
    • mim X watch - Modern edition
    • Magnetic wireless charging dock
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 99 backers
    HK$
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  5. Select this reward

    Pledge HK$ 850 or more About $109

    Active - Early Bird

    Support us now and receive an exclusive Kickstarter price of 38% off retail($1380 = US$177). Choose your collection after the campaign ends.

    Add $226 (US$29) if you want to add the mim X Leather Roll

    Includes:
    • Magnetic wireless charging dock
    • mim X watch - Active edition
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 158 backers
    HK$
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    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge HK$ 928 or more About $119

    Classic - Early Bird

    Support us now and receive an exclusive Kickstarter price of 40% off retail($1550 = US$199). Choose your collection after the campaign ends.

    Add $226 (US$29) if you want to add the mim X Leather Roll

    Includes:
    • mim X watch - Classic edition
    • Magnetic wireless charging dock
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 82 backers
    HK$
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  7. Select this reward

    Pledge HK$ 1,000 or more About $128

    Modern - Early Bird

    Support us now and receive an exclusive Kickstarter price of 41% off retail($1700 = US$219). Choose your collection after the campaign ends.

    Add $226 (US$29) if you want to add the mim X Leather Roll

    Includes:
    • mim X watch - Modern edition
    • Magnetic wireless charging dock
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 85 backers
    HK$
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  8. Select this reward

    Pledge HK$ 1,989 or more About $255

    2 mimX watches - Personal Style

    Support us now and receive 2 mimX watches in any styles (up to 1 Modern).
    You can pick 2 Active/Classic OR 1 Active/Classic + 1 Modern with exclusive Kickstarter price of 46% off retail ($3720= US$477).

    You will also receive a mim X Leather Roll for FREE!

    Includes:
    • mim X watches in any style
    • Magnetic wireless charging dock
    • mim X leather roll
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 22 backers
    HK$
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  9. Select this reward

    Pledge HK$ 4,438 or more About $568

    5 mimX watches - Personal Style

    Support us now and receive 5 mimX watches in any styles (up to 2 Modern).
    You can pick 5 Active/Classic OR 3 Active/Classic + 2 Modern with exclusive Kickstarter price of 50% off retail ($8970= US$1150).

    You will also receive 2 mim X Leather Roll for FREE!

    Includes:
    • mim X watches in any style
    • Magnetic wireless charging dock
    • mim X leather roll
    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    HK$
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Funding period

- (45 days)