Funded! This project was successfully funded on October 18, 2012.


GO PUBLIC is an interactive website and documentary film project that captures a typical day in a diverse public school district.


Project Description:

GO PUBLIC: A Day in the Life of PUSD is an interactive website and documentary project that captures a typical day in a very diverse public school district through the lens of 50 different directors following 50 different subjects from sun up to sun down.


GO PUBLIC was conceived after a local parcel tax measure designed to bring desperately needed revenue to the Pasadena Unified School District failed to garner the 2/3 support it needed. The cost to homeowners would have been $10 a month for 5 years and it would have generated 7 million a year for the local public schools. The loss was heartbreaking to hundreds of people who had worked tirelessly on behalf of the 19,000 public school students in the PUSD district.

A group of active parents discussed why the measure had failed to pass and each shared how people they had spoken to while phone banking repeatedly shared misimpressions of our public schools. It was discovered that most people voting against the measure had not set foot on a campus in years or ever for that matter. We grappled with how to bring our community in to the world of our public schools so they could see for themselves the myriad of opportunities that were available as well as the needs.

My husband and I decided to use our professional skills to introduce our community to our public schools. We grappled with what might be the best way to do this, and we hatched the idea of 50 crews on all 28 campuses in one day to capture on film an authentic “day in the life of PUSD”. That initial idea began a two-year journey that included the unprecedented cooperation of the PUSD district to allow 50 crews on all their campuses in one day.

40 of the crews we assemblied were professional documentary crews and 10 of the crews were student crews made up of middle and high school students. These students were either taking a video class or had a keen interest in filmmaking. We spent many days training the student crews and brought in mentors for the day of the shoot to assist and support them. This has been a rewarding aspect of this project and all 10 students crews have produced a short film which is posted on the GO PUBLIC website alongside the 40 professionally produced films.

An interesting aspect of this project is that it started with a local focus but has generated interest on a national level because Pasadena’s public schools are very ethnically and socio-economically diverse and typical of many urban districts throughout our country. The theme, to celebrate our public schools and educate people about the need for broader support, has resonated with people from all over the country.

We think the short films and the long form documentary will have a significant impact on communities everywhere…if we can raise the funds to finish post production and do the outreach to make sure it is available. Nothing is more important than educating ALL the children of our nation.

How Your Money Will Help:

Your support will help us finish the film and allow us to spread the story of GO PUBLIC to audiences everywhere.

If you are able to contribute financially we have a wonderfully fresh approach to the Kickstarter incentives.  An angel donor has agreed that every time someone donates to the GO PUBLIC Project, they will contribute an item to a local PUSD school.  Please spread the word about our Kickstarter campaign to your friends and family and anyone who might have an interest and a passion for this subject matter.  Help us reach people all across this country via Facebook and Twitter and other social media platforms.  Help GO PUBLIC...go public!!!   

Here’s a breakdown of how we plan to use the funds: 

• Pay for the Editor for three more months. 

• Pay for the Composer.

• Pay for sound design and mix.

• Pay for finishing graphics.

• Pay to update the website and keep it current.

• Pay for initial marketing and distribution costs.

Why Donate?

We feel it is time to give voice to those living the public school experience. GO PUBLIC does that.  We feel it is time for people to become informed advocates for their local public schools. With your participation we can complete this film and use it to inspire advocacy across our nation.

Can we exceed our goal?

Yes, and we need to. We are starting with $25,000 on Kickstarter because we think with the all-or-nothing approach we can raise that amount. But, frankly, we will still face additional costs once we begin to market and distribute the film and all money raised will help us toward that end. 

What if we don’t reach our goal?

If funding fails, all pledges are canceled and that’s that. Your card is not charged, it’s like nothing ever happened. We hope that doesn’t happen! Those 30 days will fly by, please contribute today! 

Can you donate from outside of the United States?

Yes! Just click on the Amazon Payment Button and you will see that you can pay with a credit card from any country. But you must finish the Amazon checkout process for your pledge to be recorded. If you have any problems please contact us. 

Can I increase my pledge once it’s been made?

YES! Once you donate to our campaign, you may want to change your incentive reward to a different one, or increase your pledge amount. To do so, go to Kickstarter and sign in. If you go to our campaign page, the green “Back This Project” button has been replaced with a blue “Manage Your Donation” button. Click it and you can enter a new amount, or choose a new incentive.

Can I use Paypal and will my donation be tax deductible?

Kickstarter allows donations to be tax deductible if you are classified as a non-profit. We are. All money raised goes through the Pasadena Education Network, a 501C-3 non-profit whose mission is to promote family engagement in public education.  

Want to help but can’t donate?

Become an Outreach Partner. Help us spread the word about the film in your sphere of influence. We’d love to discuss partnering with you, your organization, your community to help get the word out about the film. Please contact us and we’ll make it happen. And of course we need your help broadcasting the Kickstarter campaign; Facebook it, Tweet it, Email it, as often as you can.  Thanks for your support!

Interested in playing an even larger role on the film?

For each $5000 donation or above you will receive an Executive Producer credit.  Your name will appear in the credits of the film and on the website.  Please note that this is an honorary title and does not engender any creative or business involvement/decision-making nor does the credit entitle any claim of ownership.

Please sign up for our newsletter:

Please sign up on the website to become part of our contact list and receive updates on the progress of GO PUBLIC.

Contact us:

Have a question?  If the info above doesn't help, you can ask co-producers, Dawn and Jim O’Keeffe, directly. Email them at


Have a question? If the info above doesn't help, you can ask the project creator directly.

Ask a question
pledged of $25,000 goal
seconds to go
  • Pledge $5 or more
    You selected

    6 backers

    You will have the satisfaction of knowing that you are helping to celebrate our public schools while teaching people about the educational needs of our children.

    Estimated delivery:
  • Pledge $10 or more
    You selected

    11 backers

    Along with the satisfaction of knowing that you are helping to educate others about our public schools, you will also receive a personal note of thanks from the directors!

    Estimated delivery:
  • Pledge $25 or more
    You selected

    31 backers

    An angel donor will purchase composition notebooks for aspiring writers.

    Estimated delivery:
  • Pledge $50 or more
    You selected

    22 backers

    An angel donor will purchase several books for a classroom or school library.

    Estimated delivery:
  • Pledge $75 or more
    You selected

    4 backers

    An angel donor will purchase art supplies for a classroom.

    Estimated delivery:
  • Pledge $100 or more
    You selected

    20 backers

    An angel donor will purchase footballs, soccer balls and basketballs for PE departments and athletic teams!

    Estimated delivery:
  • Pledge $150 or more
    You selected

    7 backers

    An angel donor will purchase sheet music for a choir or band program.

    Estimated delivery:
  • Pledge $250 or more
    You selected

    8 backers

    An angel donor will purchase lab equipment for science and math classes.

    Estimated delivery:
  • Pledge $500 or more
    You selected

    3 backers

    An angel donor will purchase a new musical instrument for a band or orchestra program.

    Estimated delivery:
  • Pledge $1,000 or more
    You selected

    0 backers

    An angel donor will support a Teacher Grant for innovative teaching.

    Estimated delivery:
  • Pledge $5,000 or more
    You selected

    0 backers

    You will receive an Executive Producer credit in the final film! (Please note that these are honorary titles and do not engender any creative or business involvement/decision-making nor does the credit entitle any claim of ownership.)

    Estimated delivery:
Funding period

- (30 days)