Touchy/Feely is a framework for exploring diverse emotional responses to human interactions with objects and living things. A Touchy is an interaction. A Feely is an emotional response to the interaction. In the written word, a Feely can be expressed as something you say out loud, something you say to yourself, something commonly said, specific memories and associations, a physiological reaction, or some other emotional descriptor. Because we all bring our own references and memories to our daily interactions, some Feelies are personal. Some Feelies are also more universal because we have shared experiences and cultural associations.
The Touchy/Feely book is a selection of 100 illustrations of different Touchies and their corresponding Feelies, which read like frenetic poetry and represent a diverse range of emotions.
It is my hope that designers use Touchy/Feely as a tool for uncovering the richness of interactions and for developing better empathy skills to inform human-centered, inclusive design. It is also my hope that this book offers a fun way for all to reflect on and celebrate the small interactions around us, promoting empathy in everyday life.
An Exploration of Emotional Ergonomics
Touchy/Feely is an exploration of emotional ergonomics to foster empathy for human-centered, inclusive design.
Traditional ergonomics focuses on the physical relationship between human and object. Designers and engineers ask themselves functional questions like: How will someone sit comfortably in this chair? How much force will someone need to twist open this jar?
Emotional ergonomics considers the physical interaction between human and object as a more complex dialogue between body, object, heart, and mind. It examines how touch, gesture, sight, smell, sound, and taste impact how we feel. We ask questions like: How do you feel when you ride a bike? How do you want to feel when you put on lipstick? We can only truly understand how people touch and feel objects if we also understand how objects touch us and make us feel.
This 6" x 6" hardcover book is 222 pages with a semigloss laminated cover finish, Mohawk super smooth uncoated 120gsm interior pages made with renewable energy, and black end pages. All paper is also FSC certified, a certification of the Forest Stewardship Council, meaning the paper comes from responsibly managed forests that provide environmental, social and economic benefits.
A Peek Inside the Book
1. The Poster
11" x 17" on card stock; signed by Joey
2. The Buttons
A series of five; 1" each
Joey Zeledón is an award-winning designer with expertise in industrial design, experience design and design strategy. Throughout his career, Joey has designed footwear for Clarks and Banana Republic, furniture and spaces for Steelcase, and everything from housewares and consumer electronics to other consumer products, medical devices, food, and services for a variety of clients while consulting at Smart Design and Continuum. Joey holds a BFA in Industrial Design from Rochester Institute of Technology with a concentration in Sociology. Check out more Touchy/Feely drawings on his Instagram @joey.zeledon and on Behance at behance.net/joeyzeledon.
Use of Funds
Funds will go to production costs of self- publishing the book, packaging, and shipping. A small portion of the funds will go towards producing additional books for future sale in brick and mortar and online shops and to include as part of Joey's workshops as a teaching tool.
Risks and challenges
The book is complete and ready to go to production once funds are released from Kickstarter. In order to publish the book, we need to get at least 100 collective book pledges or the equivalent funds from other backer levels.
We made our best estimates regarding fulfillment and shipping timing, but it is possible that circumstances beyond our control could delay our production and shipping timeline. Please also be aware that there are a handful of countries that are not able to be shipped to via USPS: Ascension; Bolivia; Falkland Islands; Korea, Democratic Peoples; Republic of North Korea; and Somalia.Learn about accountability on Kickstarter
- (30 days)