Digital is more affordable, Right?
Here's the Facts...
Cost to go Digital on all five screens with one screen having a 3D movie option $200,000
Analog Film Presentation format could be ended at any time.
More movies each month are produced in a digital only format
The Broadway Theatre as a business is successful thanks to all our customers
The Broadway Theatre business has too much debt at this time to take on the current conversion in a traditional equipment loan format from a bank
If we don't convert some of the equipment soon, we will miss out on even more great movie choices for our customers
We hope you can help pledge us to our goal, and for more information take a couple minutes to watch the videos, or read our entire story. Thank You
Digital is Less expensive? Right??
Well, for the studios that make the movies, yes. Currently we play movies from 35mm film. The cost of material has skyrocketed with the death of the 35mm film camera. Fuji discontinued production of 35mm film stock almost one year ago, and their supply has been depleted. Luckily, Kodak survived bankruptcy proceedings and is still able to produce film stock. We have been told that the material and production cost of putting a movie's images onto film runs about $1500-$2000 per movie. For a smaller theatre like us Hollywood questions each decision to produce a copy for us to show, wondering if we will sell enough tickets to pay for the print and make them a profit. Paramount recently announced that they will have only 1 or 2 movies all year that will be available on 35mm format, all other titles will be digital only.
Watch the video explaining why digital, and why now HERE
Some titles are offered in digital only format, and we won't ever be able to play them without the new equipment. Some titles, for example Saving Mr. Banks, had such a limited number of film copies made that we may not ever get a copy to use, or if we do the quality of the picture will be compromised.
Since we took over The Broadway Theatre we have seen dramatic increases in customers, and we Thank You from the bottom of our hearts. Given time, we believe we would be able to afford this conversion ourselves. Unfortunately, we are not sure how much time we will get. The Studios do not seemed inclined to give us any advanced warning. They set a predicted date of 12/31/13 for Film to be ended across the nation. In the Paramount case, we had three films lined up before Christmas, only to get a call 2 weeks prior to Christmas stating we would only get one of those three and everything else would be digital only. Due to pressure from Christopher Nolan, Paramount recently has issued a statement that a movie called Interstellar will be available on film in November of 2014.
Why not get a loan? Well, currently we do not have enough equity built up to extend our line of credit. Again, we have no doubt that with time this too will change; however, we question again how much time we will get. If you have visited The Theatre you know we are a family business. My father-in-law donates his time to help with accounting tasks, my mother-in-law chips in on concessions and tickets. My mother and father have both been very active, mostly behind the scenes sweeping popcorn and helping me fix stuff. Our oldest Alexis, 10, loves working the counter, Hannah, 8, and Naomi, 6, both are eager to scoop popcorn and serve drinks. Jake is 3 and one thing we know is HE LOVES HIS POPCORN !
We currently employ nine part-time staff, and they too have become part of our extended family. Ian Porten, Steph Stolp, Ross Ewert, Rachel Ludwig, Rebekah Heil, Sam Porten, Jenn Stolp, Sydney Oliver, and Katie Doucette. Yes, we have two sets of siblings working for us and are lucky to have families working with our family!
Since this year is off to our best start yet, we look to hire a couple more for the summer and have them ready to replace four of our veterans who will be graduating from high school.
Our most recent quote to convert all five screens to digital projection, with a 3D option on one screen, is $200,000. With this kickstarter fund drive, we hope to raise $70,000 to convert two screens to digital with one having a 3D option. This doesn't mean every show would be 3D, simply that it would have the capability, Obviously, if we are lucky enough to be "overfunded" on this campaign, we will roll the additional funds into the next screen upgrade. Having two Digital projectors will make it easier to Keep the Movies Coming, and get the movies we miss on opening night a little quicker. Having three or more digital projectors I believe would secure the business stays open and able to offer movies or other entertainment for our customers.
If we've been lucky enough to have you as a customer, we Thank You, and we assure you that our offerings of Free Holiday Movies, special discounts, and alternate programming will not change.... well unless you request something else, or we think of some more great entertainment offerings for our customers. Our comedy shows in March and September have been a great addition, and we have a couple of new ideas up our sleeves that we are working the kinks out of.
Please consider making a pledge of any amount and help us Keep The Movie Memories Coming !
Risks and challenges
Although two digital projectors won't complete our total conversion process, we are confident that having two screens upgraded will insure our current ability to offer movies allowing us to continue to bring you the movies you want sooner rather than later, and even on opening night. It will also provide the opportunity with local financial institutions to apply for equipment loans for another one or two projectors in the future. As far as the installation, we have multiple quotes from qualified technicians and have been told about four weeks for delivery and 1 week for installation, so when the campaign is successful, we plan to order equipment immediately and have it installed by mid June allowing us to show the next installment of Transformers from Paramount and many more. The studios still control the flow of movie titles to the theatre, but having the current technology will make it easier to convince them to give us a shot for opening nights.Learn about accountability on Kickstarter
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