About this project
Why not buy black?
In America, it is not uncommon for major cities to have a Chinatown, or to grab a snow cone from an Italian ice cream shop, or simply seeking out and purchasing specific Greek, Asian, and Indian products. Well, we would like to invite you to Buy Black (African American and/or those of African decent) products on WeBuyBlack.com. The site is up and experiencing much success with over 1200 vendors from DC to Nairobi, and sales from Italy to Norway.
Our growth depends on our supporters and we appreciate all contributions. Our goal is to help the Black community circulate its dollars as done in virtually all other ethnic communities. Please make a contribution today to help us increase our network security, hosting, marketing, advertisement, and a source of all other items to ensure our collective success.
Though the site is already active and growing at a fast rate, in order for our team to meet the demand and continue to provide great service then we must raise the funds to produce the following:
1. Website: It's imperative that we have a site built to compete with other top companies all the while maintaining its functionality, speed, and design. Here are some immediate actions (within 1 week after meeting our goal): custom wildcard sub-domains will be granted for each vendor, the site speed will be increased, and we will add an upgraded SSL certificate to ensure heightened security.
2. Mobile App: Nowadays, it's rare to find someone without their cell phone nearby. For accessibility and ease of purchase, we will develop a mobile app equipped to handle all the functions of the full site.
3. Maintenance: Just imagine: we are filling a void within the Black community and to do so we must have a team on call to meet the obstacles and maintain the site's functionality, security and speed.
4. Marketing & Advertisement: Most bigger companies spend millions of dollars on "getting the word out" but we plan to utilize the most precious and powerful tool called word-of-mouth, so please spread the word. There are some platforms that require payment and it will take a team to help manage this area.
There are a number of items that require funding and the above are just a few. Please help us meet our goal so that our main objectives are fulfilled.
Very soon, WeBuyBlack.com will have every product you can imagine. Vendors are creating their shops and uploading their hand selected goods. From True Laundry Detergent to Pretty Brown Girl Dolls, WeBuyBlack has it all.
Limited Edition Pioneer Supporter Shirts:
We thank you all for your support and any donation is greatly appreciated. So much has been invested into this venture and our team is more than ready to see Black businesses finally reach their goal on this platform. Please continue to support WeBuyBlack.com as it aims to become a main pillar in circulating the black dollar.
Risks and challenges
WeBuyBlack.com had its grand opening on June 19th 2015, which marked the 150th Anniversary of Juneteenth. Immediately after, the site was temporarily closed for less than two weeks as we extended and improved security for our vendors. Many people outside the black community have an interest in purchasing from black owned companies and vendors. Actually one of the first purchases made on WeBuyBlack.com came out of Italy. The consumer explained "I'm not black but I would love to continue in purchasing your products. When I view the items on your shop page, I can experience a culture. Thanks!" More recently, there was a potential vendor that needed assistance with setting up her vendor's shop page. She explained "Hey, thank you for this opportunity. I want to know more about your shipping policy. I live and work here in Nairobi, Kenya." With such a wide geographical consumer base, there are possibilities that we will need to constantly increase the site security and employ site representatives and a management team to control the heavy traffic.
Currently, we are working with Black engineers to solve all possible issues that may occur. Collectively there are no hurdles this humble project can not overcome and with your financial support, this site will be at its utmost functioning. Thank you for every contribution.
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- (30 days)