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After countless pleas from our community, WeBuyBlack will now expand to include Black Owned Service-Based Businesses.
After countless pleas from our community, WeBuyBlack will now expand to include Black Owned Service-Based Businesses.
2,487 backers pledged $77,256 to help bring this project to life.

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WeBuyBlack.com Expanding To Include Service-Based Businesses

$77,256

2,487

The Continuation Of A Black Business Boom

WeBuyBlack.com is the largest online marketplace for Black Owned businesses; businesses register to showcase and sell their products to an international market. We are raising funds to expand the WeBuyBlack platform to include service based businesses. **Update: We reached 35% of funding goal!**

Check out our previous crowdfunding success: Click here. 

WeBuyBlack.com Homepage
WeBuyBlack.com Homepage

 In 2014, while still a senior at Howard University, then 22-year-old Shareef Abdul-Malik had the desire to help Black entrepreneurs thrive and support the communities and families in which they live, through technology.

Inspired by the popular mantra, "do for self" — a phrase representing the idea that Black communities must work to uplift themselves through strategic and collaborative economics — Shareef began working on a website that would showcase the talents and goods of Black business owners from around the world, help the Black community circulate income amongst itself, and give the Black community a means to support itself and affect change.

WeBuyBlack's initial launch was on June 19, 2015, the 150th anniversary of Juneteenth, the oldest known celebration commemorating the ending of slavery in the United States.

In October 2015, WeBuyBlack.com launched a Kickstarter campaign aimed at raising $30,000 in 30 days to build a more efficient website. Over the 30 day timeline, the fundraising goal was reached and surpassed by over $4,000. In addition, the site was able to use the campaign to grow and galvanize its active social media following.

Today, the site boasts hundreds of Black-owned businesses selling a wide variety of over 10,000 products. Shareef and the WeBuyBlack team are gearing up for expansion and is calling on our community to support again. Let's do it!

Our Community, Our responsibility!

Our goal is to become a major pillar in helping to circulate the Black dollar within our community. 

WeBuyBlack.com is more than a website, it's a movement.
WeBuyBlack.com is more than a website, it's a movement.

After 57 emails asking that the site include services based businesses, WeBuyBlack finally is answering the community's call for expansion. 

Shareef and the WeBuyBlack team are campaigning to expand the WeBuyBlack platform to include service based businesses: 

"Imagine WeBuyBlack.com expanded to include services. Here, our community will now easily find businesses in their local area, hire them based off of previous customer experiences, qualifications, and get rewarded for circulating their dollars within our community. 

Service based businesses will have a large variety of resources from business tools, access to funding, social interaction with potential clients, abilities to add deals and coupons, and so much more. Our team has already began working on this feature but we will need our communities support, again, to bring this expansion to fruition."

When we first launched the campaign to generate funds for the creation of webuyblack.com, we raised just enough to produce the new site, fulfill promised rewards for the donations, handle legal documentation, and cover ongoing maintenance. This time, we are raising enough money to situate WeBuyBlack for total growth and expansion. Here's a short breakdown of how the funds will be utilized: 

  • The design and production of a website compatible for Black Owned service based businesses to find new customers and network with an ever growing community. ($15,000)
  • To secure a contract for the maintenance and overall security of the website. ($11,000) 
Budget estimations for the WeBuyBlack expansion.
Budget estimations for the WeBuyBlack expansion.
  • To create a Mobile App for WeBuyBlack Products and Services ($13,500) 
  • To hire a professional Black Owned blogging company to keep our new blog live and exciting. We're creating more jobs! ($9,500) 
  • Hire a professional Black Owned company to handle our social media pages and fully engage with our community for deals, updates, and upcoming events in your cities. ($6,100) 
  • The continuation of legal filings, trademarks, copyrights, and other legal documentation ($3,500) 
  • For promotional items, Marketing & Advertisement, Search Engine Optimization, UI testing, Travel, Events, Appearances ($6,500) 
  • Business assistance fund: Along with guidance from experts, we will provide Black Owned businesses with a grant to help fund their operations and position businesses for ultimate growth. $3,000

Here a snapshot of what's to come:

WeBuyBlack.com for Services
WeBuyBlack.com for Services

 

The total to fund this project for the year will be $68,100, and anything above further helps situate our long term successes. 

This is a small price compared to the giant that we are producing. 

Our analysts predict that our new expansion will help facilitate the circulation of over $10 Million dollars in business sales (services and products combined). Compared to the 1.3 trillion dollars in Black spending power, this estimate is minuscule; but it serves as inspiration for our community to continue to PUSH. Larger corporations may spend this total amount in just days, so let's pull our resources together and fund the expansion for WeBuyBlack.com.

When we hit our goal...keep funding! It's important that everyone contribute and join the community of funders.

What will you get for your donation? 

This shirt means you support Black Owned businesses.
This shirt means you support Black Owned businesses.

Last year we ran a campaign to raise $30,000 to fund the site, not only were we successful but we exceeded it! Our donors were promised "Pioneer" Tee-shirts as pictured above. Keeping our promise, all qualified donors for this campaign will receive a similar shirt, except that the "Pioneer Supporter" will be replaced for "WeBuyBlack.com"

There are many other special gifts we will deliver for our donors including WeBuyBlack bumper stickers, gifts from top selling businesses, advertisements, personal letters, interviews, etc. Additionally, every single person that donates will go on our wall of fame! This will be a page on our website commemorating all those that contributed, so be sure to get on the list!

But most importantly what you will get is the opportunity to support and again witness a great achievement and progression towards our community solving our issues. You will witness the production of this expansion. 

An undeniable commitment from our team

According to Shareef, "WeBuyBlack.com has never really been about buying and selling, but instead it is about building trust between African Americans and our Black family abroad." Sharee's aim is to dispel a few myths: Blacks don't support each other. Blacks don't practice good business. Blacks don't have comparable high end lines and high quality goods. 

"I believe Black businesses make some of the best products and have some of the best people behind these products, but we can do better at valuing ourselves and each other. Over the past year of monitoring 600+ Black owned businesses, I have come to learn, among many things, that Black owned businesses are equal if not better than many other businesses; its just often that our circumstances are abnormal and that rolls over into our business life." 

Taking leadership, our team promises all vendors who join the site that we will do everything to see your business is met with customers and supportive tools to help further your company. 

"The 1.3 trillion dollars of spending power is real. We spend a lot of money. But our job here at WeBuyBlack is to redirect our resources back into our community in the most creative ways possible. Only when our community is absent of homelessness, is absent of joblessness, absent of poverty, and crime will we then have the discussion of doing for others. Right now is the time we do for ourselves so that we may do for others and serve as a greater help to the world. " ~ Shareef Abdul-Maik

We WILL Hit Our Goal, All We Ask Is That You Are A Part Of This Success!

Risks and challenges

Every business will encounter obstacles and WeBuyBlack is no exception. After launching the updated site in March 2016, by June there were 246 problems gathered by hired testers, complaints from loyal customers and sellers, and our team. To date, this list has now been knocked down to 26 issues and every day our team is working intensively to ensure WeBuyBlack.com is the absolute best platform to help circulate our dollars within our community.

Our greatest challenge was getting our community to believe this work is possible. Now, we have unwavering support from all over the world. A young man, a college student in South Africa emailed our team writing, "I am very proud of the work you all are doing. This fight for economic independence is our collective struggle."

And he's right, its a collective struggle that will take a collective effort to see major results. This is why we ask for your donation, because with a larger budget not only will we be able to consistently solve issues as they arrive, but we will better serve as a model for excellent Black owned businesses. Your donation will help reawaken the spirit of Black Wall Street, you're helping thousands of Black Owned businesses connect to a growing market of supporters.

This is not an idea, this work is real and is happening. We are on track as we predicted, and plan to stay that way. So please, join us today and let's do this work together in ensuring our dollar circulates at a rate equal to or better than any other race of people.

We thank you very much for you generosity and vision.

***We will be able to request your info (mailing address, T-shirt size, etc) to fulfill your rewards with Kickstarter’s survey system AFTER the project is successfully funded.***

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Support

  1. Select this reward

    Pledge US$ 10 or more About US$ 10

    Thank you!

    Thank you for supporting this movement. Your generous contributions will not only help our people circulate our dollars at a rate unforeseen, but it will help establish an institution for the long term successes of Black people!

    Go down in history as a contributor!

    Please challenge 3 of your friends to match your donation.

    Includes:
    • Listed in our WeBuyBlack Wall of Fame of Supporters
    Less
    Estimated delivery
    773 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge US$ 25 or more About US$ 25

    I Made History (Bronze)

    With this reward your name (or family name) will be listed on our wall of fame in the bronze category! Here, viewers will be able to click your name which may direct them to the business or initiative URL of your choice. Be a part of history and go down on record for funding one of the largest initiatives to support Black Owned Businesses across the world.

    Go down in history as a contributor!

    Please challenge 3 of your friends to match your donation.

    Includes:
    • Bumper Sticker
    • Listed in our WeBuyBlack Wall of Fame of Supporters
    Less
    Estimated delivery
    Limited 386 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge US$ 50 or more About US$ 50

    I Made History (Silver)

    Along with a WeBuyBlack tee-shirt, your name (or family name) will be listed on our wall of fame in the Silver Category! Here, viewers will be able to click your name which may direct them to your business or initiative URL. Be a part of history and go down on record for funding one of the largest initiatives to support Black Owned Businesses across the world.

    Includes:
    • Bumper Sticker
    • WeBuyBlack.com Tee-Shirt
    • Listed in our WeBuyBlack Wall of Fame of Supporters
    Less
    Estimated delivery
    Limited 434 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge US$ 100 or more About US$ 100

    For Product Based Businesses

    Get your business in our newsletter with a reach of 15k people and growing (all interested in Black owned businesses). This will run for 1 full month.

    Enjoy our special WeBuyBlack.com Tee-Shirt.

    Includes:
    • Newsletter Advertisement
    • WeBuyBlack.com Tee-Shirt
    • Listed in our WeBuyBlack Wall of Fame of Supporters
    • Bumper Sticker
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 46 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge US$ 100 or more About US$ 100

    For Service Based Businesses

    Own a service based company? Get your business listed in our fine directory for one full year. Also, enjoy our classic WeBuyBlack.com Tee-Shirt.

    Includes:
    • Newsletter Advertisement
    • Get a full year listing in our fine Directory!
    • Listed in our WeBuyBlack Wall of Fame of Supporters
    • WeBuyBlack.com Tee-Shirt
    • Bumper Sticker
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 69 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge US$ 100 or more About US$ 100

    I Made History (Gold)

    Along with our WeBuyBlack Tee-shirt, get your name or family name listed in bold on our wall of fame in the Gold category! Here, viewers will be able to click your name which may direct them to your business or initiative URL. Be a part of history and go down on record permanently for funding the largest initiative to support Black Owned Businesses globally.

    Includes:
    • WeBuyBlack.com Tee-Shirt
    • Listed in our WeBuyBlack Wall of Fame of Supporters
    • Bumper Sticker
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 71 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge US$ 200 or more About US$ 200

    For Product Based Businesses (Ultimate)

    Get our ultimate advertisement campaign for 1 full month. This includes but will not be limited to the following: Newsletter Promotion, Social Media Promotion, Sidebar Advertisement, and specifically to those businesses on the site, a Specialized Facebook campaign (high results).

    Includes:
    • WeBuyBlack.com Tee-Shirt
    • Listed in our WeBuyBlack Wall of Fame of Supporters
    • Ultimate Advertisement Program
    • Bumper Sticker
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 11 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge US$ 200 or more About US$ 200

    For Service Based Businesses (Ultimate)

    Get our ultimate advertisement campaign for 1 full month. This includes but will not be limited to the following: Newsletter Promotion, Social Media Promotion, and our Sidebar Advertisement.

    Includes:
    • WeBuyBlack.com Tee-Shirt
    • Listed in our WeBuyBlack Wall of Fame of Supporters
    • Ultimate Advertisement Program
    • Bumper Sticker
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 10 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge US$ 200 or more About US$ 200

    I Made History (Platinum)

    Along with our WeBuyBlack Tee-shirt, get your name or family name listed in bold on our wall of fame in the Platinum category! Here, viewers will be able to click your name which may direct them to the business or initiative URL of your choice. Be a part of history and go down on record permanently for funding the largest initiative to support Black Owned Businesses globally.

    Send us a video showing your pioneering support for WeBuyBlack.com. Among many places, we would like to showcase it on our Supporters Page.

    Includes:
    • WeBuyBlack.com Tee-Shirt
    • Create a Video for our Wall of Fame page.
    • Listed in our WeBuyBlack Wall of Fame of Supporters
    • Bumper Sticker
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 13 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge US$ 1,000 or more About US$ 1,000

    10 Family Heroes

    A big part of our work is to change the perception of ourselves, amongst ourselves. We would like to showcase 10 families (or groups/organizations) wearing the WeBuyBlack tee-shirt on our popup screen upon arriving at the website. For example, titles may read "We thank the Williams family from Chicago for their generous contributions." We will send the families up to 5 tee-shirts for their photo.
    - If this is an organization, the popup screen will include a link to their URL.
    - Receive a personal video message from the founder, Shareef Abdul-Malik.
    - Groups or families will have most visible spots on our wall of fame! Here, viewers will be able to click your name which may direct them to your business or initiative URL.
    - Shout outs on all our social media platforms, we want the whole world to know about you.

    Includes:
    • WeBuyBlack.com Tee-Shirt
    • Listed in our WeBuyBlack Wall of Fame of Supporters
    • Bumper Sticker
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Select this reward

    Pledge US$ 1,000 or more About US$ 1,000

    10 Organization Heroes

    A big part of our work is to change the perception of ourselves, amongst ourselves. We would like to showcase 10 organizations on our main Homepage popup screen upon arriving at the website. We will send the organization up to 5 tee-shirts for their photo or you may choose to wear your uniform or dress.
    - The popup screen will include a link to your orgs URL (website).
    - Organizations will have most visible spots on our wall of fame! Here, viewers will be able to click your name which may direct them to your business or initiative URL.
    - Shout outs on all our social media platforms, we want the whole world to know about you.

    Includes:
    • Featured on Homepage popup.
    • WeBuyBlack.com Tee-Shirt
    • Listed in our WeBuyBlack Wall of Fame of Supporters
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  12. Select this reward

    Pledge US$ 10,000 About US$ 10,000

    The Mansa Musa Award. (Only 5)

    Being professionally captured by our videographer, our team will pay you a visit to hand deliver your Mansa Musa Award and conduct an in-person interview with our founder, Shareef Abdul-Malik. We want to know what inspired you to support this movement and in what ways can WeBuyBlack support you. Our team will bring many gifts from various vendors on webuyblack.com including a 1 year supply of True Laundry Detergent.

    - Among many places, this video production will be featured on our About Us page.

    *Must reside in the continental United States.*

    Includes:
    • The Mansa Musa Award
    • Featured on Homepage popup.
    • Year Supply of True Detergent
    • WeBuyBlack.com Tee-Shirt
    • Hand selected gifts from our top WeBuyBlack Vendors
    Less
    Estimated delivery
    Ships to Only United States
    Limited 0 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (46 days)