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DropKicker makes it fun to kick bad habits and form good ones.

DropKicker makes it fun to kick bad habits and form good ones. Read More
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Funding Unsuccessful

This project's funding goal was not reached on October 19, 2012.

About this project

First of all: Thanks.

We (James, Ryan, David, Steph, and Adam) want to thank you for coming to visit us on KickStarter. We've been working on DropKicker for a while now and are super-excited to turn it into something you can start using on your own habits. 

Simply put, DropKicker is an app that works like a game, designed to make it fun to kick your bad habits and form good ones. We've been using the alpha version to quit nail biting, manage our diets, be more productive, even to find more time for ourselves. With your support, we we want to turn DropKicker from a series of text messages into a full-service app anyone can use to break their bad habits and form good ones.

How does DropKicker work?

Right now, DropKicker works like a conversation over text messages. Once you choose the habit you want to change, DropKicker sends you periodic messages to see how you're doing. The better you do, the longer your streak, and the less frequently DropKicker checks in with you. If you slip up, DropKicker gives you a new record to beat, and lets you know when it will check in next. 

Take a look at one of Adam's habits, getting out of bed before 7am, to see what we mean:

Adam's habit in DropKicker Alpha
Adam's habit in DropKicker Alpha
And here's what KickStarter can help make this into
And here's what KickStarter can help make this into

This is the basic idea. When it's complete, DropKicker will be a full-service app for the iPhone and Android devices. Being an app allows DropKicker to do a lot more than it can do over text - things like helping you track what causes you to fall into you bad habits (your cues), see popular habits other people are trying to form or break, and get tips from other users on how they've succeeded in changing habits similar to yours. 

A basic version of the DropKicker app will be free to download - you can use it to work on a habit, and to help support your friends as they work to change their habits. If you want to work on more than one habit (say, break a bad habit and form another good one), or use some of the more advanced features we've described, DropKicker will cost a buck a month for however long you want to use. But for backers, we're offering 12 months of the full app for just $5. This means you'll get access to the app once it's published, at less than half the normal cost to use it for a year.

Other Reward Levels

A major goal of ours is to get DropKicker released in time for New Years 2013, since that's the time a lot of folks make a choice to change something in their lives. So at the $15 pledge level and above,we're giving backers access to the Beta version of the app, in all it's buggy glory, by New Year's Eve. As these early users work on their own habits, they'll help us test and refine DropKicker, and be listed as "App Editors" on the DropKicker website.

Starting at the $25 pledge level, our Kickstarter rewards include a few tools that make DropKicker work even better: Kicker Stickers and Cue Cards. 

Kicker Stickers are designed to create new cues for better actions - see a sticker on your fridge, remember why it's there, and maybe you'll find it easier to eat an apple instead of that cake. Kicker Stickers are made of super high-quality vinyl by our friends at Sticker Mule, so you can peel and re-stick them lots of times. They work like mini-whiteboards, too, so you can write a note to remind yourself why you're trying to kick your habit. Here are some we've placed for ourselves:

Cue Cards are tools to help you get a better sense of what causes you to slip up. These cards live in your wallet or purse, and whenever you slip, the cards help you to identify the things that might have caused your slip (your habit cues). The more you learn about your cues, the easier it is to find ways to change your habits. 

What is the KickStarter funding being used for?

Software requires a huge amount of time and energy to develop. We've been working on DropKicker for over a year now, and to get DropKicker ready by New Years, we need to bring in additional programmers and developers. With your help, we'll be able to release DropKicker apps that not only help keep track of your good and bad habits, but also allow you to:

  • Identify what causes you to fumble (your cues) and alert you to them in advance. 
  • See the history of your habits over time, via sweet graphics. 
  • Get tips from other users on how they’ve broken (or formed) habits similar to yours – and contribute tips yourself when you succeed. 
  • See popular habits from other users and make them your own. 
  • Have your friends join you as your Teammates, to help keep you accountable and provide encouragement as you work to reach your goal, and 
  • Integrate directly with professional advisors, personal trainers, and other coaches. 
We want to make DropKicker as useful as possible as fast as we can, so you can start using it to help with your 2013 New Year's resolutions. Give us a hand and become a backer, or share the project with someone you think would be interested - and thanks!

Why do we need an app to change our habits?

DropKicker was inspired by recent research on habit loops, which Charles Duhigg summarizes in his book The Power of Habit (his website covers this nicely). DropKicker alerts players to their unconscious actions, in order to bring those actions into their conscious mind. It also replaces a bad habit's reward with the pleasures of playing a game. As DropKicker evolves, it will allow players to communicate with expert habit-breakers and identify their personal habit cues, to get the best advice and encouragement as they try to improve their lives.

Changing a habit requires a huge amount of willpower, and as this article from WSJ illustrates, willpower is an extremely limited resource. That's one reason a huge number of New Year's Resolutions end in failure (Statistics Brain reports that only 8% of people achieve their resolutions each year, and other resources report similarly dismal numbers). In any case, changing a habit is much harder than most people think. 

DropKicker isn't a magic bullet. It won't give you an inexhaustible supply of willpower or the ability to create new routines at the push of a button. But it will give you the support and reinforcement you need to strengthen your resolve, and a set of tools to help you reach your goal. 

We're working hard to have DropKicker ready for this New Years Eve. With it, we believe we can all take a positive step toward changing our habits, and our lives, for the better. Join us to kick your bad habits for good, and to feel better, do better, and be better in 2013.

Where did DropKicker come from?

The short story: Necessity is the mother of invention.

The long story (as Adam tells it): 

A little over a year ago, I changed jobs, moved to a new apartment, and did a few other things that caused the amount of cash in my life to decrease - a LOT. I was stressing out about money and feeling lousy because I felt like I wasn't in control of my life. I'd been reading Jane McGonigal's book "Reality is Broken," and thinking about the game "Chore Wars" by Kevan Davis, and hit on the idea of turning my financial struggles into a game. 

I designed a game I called "Live Cheap or Die!" in order to start finding  ways to live a full life within my means, while simultaneously turning something that seemed like a sacrifice (not spending money) into an achievement (saving for my future). It worked surprisingly well, and I talked the idea over with James, and he and I started working on turning it into something we could provide to other people.

Along the way, we realized that what we were really working on was something that made good financial habits easier to learn. "Why not do this for all sorts of habits?" we thought, and DropKicker was born. We asked our friends David, Ryan, and Steph to help make it into something that would work on phones, and now, here we are on Kickstarter, ready to share DropKicker with all of you. 

Thanks for taking a look at our project! We hope you'll join us in making it a reality.  

The DropKicker Team

James Lomuscio - Game designer, entrepreneur, Yinzer wannabe

Current habit: Not eating after 8pm.
Current habit: Not eating after 8pm.

Adam Nelson - Game designer, systems thinker, charming rogue

Current habit: Getting out of bed by 7am
Current habit: Getting out of bed by 7am

David Adamson - Lead developer, language technologist, factoid wrangler

Current habit: Keeping enough time for myself.
Current habit: Keeping enough time for myself.

Ryan Carlson - Mobile developer, human interface designer, nail biter

Current habit: ... nail biting.
Current habit: ... nail biting.

Steph Bercht - Graphic designer, design researcher, circus artist

Current habit: a sailor.
Current habit: a sailor.

We live in Pittsburgh, PA, a most excellent city. 

We started this company to make games and other playful things that serve a social purpose, and help make real life more fun. Ludo Mechanica means "game mechanics" in something close to Latin.

Before we started this company, we played and created innovative new games with Obscure Games, and for the last three years our games have won awards at the Come Out and Play Festival in NYC.


  • Nope. Believe us, we've tried them too. Reminder apps are a great way to jot down what you want to remember, but we found that you ended up having to remember-to-remember...that is, you had to remember to check your app to see what you had to do next.

    DropKicker is different in that is reaches out to you. Right now, it does it through texts, and soon through push notifications. We've worked hard on the timing to make sure these messages don't get annoying, and that they come at the best possible times. Since DropKicker automatically tracks your streaks, the messages we send compare your current streak to a roughly-equal world record or other amazing fact. Kinda like a Snapple cap, but with more purpose.

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  • DropKicker works with good and bad habits alike. Steph and Ryan, for example, are trying to break their bad habits of swearing and nail biting, while David and Adam are trying to form good habits of keeping time for oneself and getting up early. James is trying to get in the habit of not eating after 8pm...which could be a good habit he's trying to form, or a bad habit he's trying to break. Either one would work on DropKicker.

    Last updated:
  • Nope, though the DropKicker apps will be able to suggest habits to you, based on popular habits similar to your own. You can make a habit out of almost anything you want, and DropKicker will help you choose a goal that will give you the best chance of long-term success.

    Last updated:


  1. Select this reward

    Pledge $1 or more
    About $1.00 USD

    4 backers

    A sincere personalized thank-you email from us at Ludo Mechanica.

    Estimated delivery:
  2. Select this reward

    Pledge $2 or more
    About $2.00 USD

    0 backers

    TWO personalized sincere thank-you emails, plus a PDF of the Cue Card and Kicker Stickers (you provide the "stick") emailed to you.

    Estimated delivery:
  3. Select this reward

    Pledge $5 or more
    About $5 USD

    26 backers

    A year's subscription to the full DropKicker app, available after beta testing.

    Estimated delivery:
  4. Select this reward

    Pledge $10 or more
    About $10 USD

    0 backers Limited (50 left of 50)

    All of the above, plus a hand drawn sketch of you kicking your habit. One of us DropKicker team members will pen it ourselves. One of a kind. Original. Priceless.

    Estimated delivery:
  5. Select this reward

    Pledge $15 or more
    About $15 USD

    25 backers

    The above rewards, plus New Years Eve access to the Beta version of the app. You'll get the first opportunity to use DropKicker with your 2013 New Year's resolutions, and be listed as an "App Editor" in the credits and on the DropKicker website.

    Estimated delivery:
  6. Select this reward

    Pledge $25 or more
    About $25 USD

    33 backers

    All of the above rewards, plus a set of Dropkicker Kicker Stickers and Cue Cards. Place the card in your wallet and the stickers around you home, office, on your phone, in your fridge, anywhere you need a nudge in the right direction. See our info section for why this works!

    Estimated delivery:
  7. Select this reward

    Pledge $50 or more
    About $50 USD

    3 backers Limited (15 left of 18)

    All of the above, plus Kickball! Join a team and play in the DropKicker Cup, a kickball game not soon to be forgotten, and we'll try our darndest to make it into the papers. We'll be playing in Pittsburgh, PA.

    Estimated delivery:
  8. Select this reward

    Pledge $100 or more
    About $100 USD

    16 backers

    All of the above, plus free Ludo Mechanica games for life - each new reality game we make, we'll send you a copy, free (we'll even start you off with a couple of simple games immediately after the project is funded).

    Estimated delivery:
  9. Select this reward

    Pledge $250 or more
    About $250 USD

    0 backers Limited (20 left of 20)

    All of the above, plus an actual Kickball signed by the entire DropKicker team. Use the ball to play a unique new game that we'll design just for you. We'll customize the game based on your suggestions, even the habit you'll be kicking!

    Estimated delivery:
  10. Select this reward

    Pledge $1,500 or more
    About $1,500 USD

    0 backers Limited (4 left of 4)

    All of the above, plus a customized version of Dropkicker tailored to fit the changes you'd like to see within your company or organization.

    Whether you're a personal trainer, a counselor, or an employer trying to encourage positive change among your employees, we will provide you with a version of Dropkicker customized specifically to you.

    Estimated delivery:

Funding period

- (30 days)