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$4,565
pledged of $9,353 goal
backers

All or nothing. This project will only be funded if it reaches its goal by .

By Tze Ching Yeung
$4,565
pledged of $9,353 goal
backers

All or nothing. This project will only be funded if it reaches its goal by .

About this project

Jake + Maya Kids are on a mission to create "Slow Fashion for Fast Growing Kids"

As a parent you know kids can grow out of their clothes quickly. Often their clothes are in perfect condition yet you have to get rid of them because they no longer fit. We’re helping to solve this problem!

Our clothes last longer and even through growth spurts. Saving you time and money whilst inspiring the next generation to live more sustainably.

Kids fashion that grows with your child, increasing the lifespan of a standard garment from the average of 1 year to more than 3 years.

 

 

 

 

 

Not only are we better for the environment but the kids we’ve shown love our designs and find the clothes really easy and fun to wear.  

Throughout the collection we’ve designed each item to last longer whilst still being easy and fun for kids to wear. 

Trousers have adjustable elastic waistbands
Trousers have adjustable elastic waistbands

 

Extendable hems and cuffs
Extendable hems and cuffs

 

Keys items are reversible and multifunctional
Keys items are reversible and multifunctional

 

Each child's size is different, so shopping by age doesn't make sense to us and each child's taste is also different, so gender stereo-typical designs also doesn't make sense to us. 

That’s why we have made our prints gender neutral and abandoned age-sizing for a simple S, M, L in each garment. 

Many items come with extension packs so that favourite items can be made to last even longer.  

We will have simple online tutorials to show you how to use our extension packs. You’ll learn super simple and easy ways to extend, up-cycle and mend not only our clothing but all clothing.

To make sustainability easy you can always send items back to us in the mail to extend or mend for you. Plus if you choose one of our outfit options you'll receive this service for free. 

When children are young, they are primed for learning and soaking everything up. 

We are all responsible for teaching them the right things. Every new experience, every word they learn, every behaviour they adopt, is an investment in a more fruitful future.

Jake + Maya Kids is more than just a fashion line; it is the start of a beautiful change that we are all responsible for.

 

All our garments are ethically made, using organic cotton and zero-waste techniques. Sizes available are 87cm - 142cm. You'll get to choose style and sizing once campaign has ended.

 

 

 

 

 

 

 

 

Back us now and be amongst the first to support our campaign. 

To say thanks, you'll get outfits at an extra special early bird price AND free mending vouchers - but be quick quantities are limited!

 

 

 

 

 

 

 

Tze Ching Yeung - Creative Director

Rachel Swatton - Pattern Maker / Seamstress

Jake Yiannikkou- Durability Tester / Muse

Maya Yiannikkou- Zero Waste Manager / Muse

Charney Magri - Photographer / Videographer

Jessica - Visual Editor 

Eva Dziedzic de Aguirre - Fashion Stylist / Art Director

Ulrika Nisser - Product Stylist / Photographer

Richard Ling - Kickstarter Marketing Partner

Daisy Dog - Positivity Coach

Jakeandmaya’s collections (as it was previously called) first launched in 2008. We received an amazing response from customers, press and retailers. The collections were stocked internationally in independent boutiques and department stores - including the likes of Harvey Nichols and Alex and Alexa in London.

In 2013, we were honourably listed at the Source Best Ethical Kids Fashion Brand awards. That same year, we stopped trading as we felt that they were not doing enough for sustainability. We saw that we could do much better and so started working on a new collection.

Now we’ve designed almost 40 items and are excited to share some of our favourite pieces with you on Kickstarter. Once funded our goal will be to take the whole collection into production and to help inspire the next generation to live sustainably.

We are looking for trusted sponsors to join our mission. If you are a local business or  anyone who is enthusiastic about children’s clothes and/or sustainability we’d love to hear from you. Contact partnerships@jakeandmaya.com

 

We’ve designed and tested our collection, and kids and parents love it! All we need now is your support to bring the collection to life! Together we can inspire the next generation to create less waste and live more sustainably!

With your support we promise to:

  • Encourage change in the kids fashion industry, by making collections sustainable and organic whilst designing for zero waste.

  • Continuously look to improve processes so we are always giving parents, children and consumers, the best possible sustainable solutions.

Join us on our journey by backing and sharing our project. Together we can reduce fast fashion waste and inspire the next generation to live more sustainably!

 

 

SaveSave

Risks and challenges

Risks and Challenges

We have taken the time to get nearly everything in place before launching this campaign. We took the risk up front by delaying the launch of this campaign until we believed it was ready, to lessen the risk to our backers. We have a great team in place so we don't predict many obstacles here. But there is always the unknown. But we will face every obstacle with the same tenacity and perseverance that we have from the start.

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    Pledge £8 or more About $10

    Support & Inspire Sustainability!

    Thanks so much for your support! Together we'll help the next generation live more sustainably!

    We'll send you virtual hugs, good vibes and make things better!

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    Pledge £10 or more About $12

    Support + Pattern for Alexis T-shirt!

    A heartfelt thank you

    + an electronic PDF zero waste pattern for Alexis T-shirt will be e-mailed to you.

    This pattern is for personal use only.

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    Pledge £12 or more About $15

    Devon Headband/NeckWarmer

    A heartfelt thank you
    + a multi-functional headband/neckwarmer with our unique print

    100% organic cotton.
    Screen printed using non-toxic inks.
    Ethically made in UK with Love + Care.

    You will choose style once campaign has ended.

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    Pledge £22 or more About $27

    Alexis T-Shirt

    A heartfelt thank you
    + an organic zero-waste t-shirt with unique size extension pack

    Screen printed using non-toxic inks.
    Ethically made in UK with Love + Care.

    You will choose style and size (87cm - 142cm) once campaign has ended.

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    Pledge £29 or more About $35

    Bailey Jersey Trousers

    A heartfelt thank you
    + organic zero-waste jersey trousers with unique size extension pack

    Screen printed using non-toxic inks.
    Ethically made in UK with Love + Care.

    You will choose style and size (87cm - 142cm) once campaign has ended.

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    Pledge £39 or more About $47

    Lindsay Top

    A heartfelt thank you
    + an organic muliti-functional top with adjustable straps

    Screen printed using non-toxic inks.
    Ethically made in UK with Love + Care.

    You will choose style and size (87cm - 142cm) once campaign has ended.

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    Pledge £39 or more About $47

    Robin Chambray Trousers

    A heartfelt thank you
    + organic chambray trousers with unique size extension pack

    Ethically made in UK with Love + Care.

    You will choose style and size (87cm - 142cm) once campaign has ended.

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    Pledge £49 or more About $60

    London Hoodie Jacket

    A heartfelt thank you
    + a supersoft zero waste organic hoodie jacket with unique extension pack

    Screen printed using non-toxic inks.
    Ethically made in UK with Love + Care.

    You will choose style and size (87cm - 142cm) once campaign has ended.

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    Pledge £62 or more About $75

    Jamie Chambray Jacket

    A heartfelt thank you
    + an organic zero-waste chambray jacket with adjustable features

    Ethically made in UK with Love + Care.

    You will choose style and size (87cm - 142cm) once campaign has ended.

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    Pledge £79 or more About $96

    EARLY BIRD - OUTFIT #1

    A heartfelt thank you
    + Bailey Jersey Trousers
    + Cameron Jersey Tunic
    + Robin Chambray Trousers
    + unique extension packs
    + FREE extension vouchers

    Screen printed using non-toxic inks.
    Ethically made in UK with Love + Care.

    You will choose style and size (87cm - 142cm) once campaign has ended.

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    Limited (10 left of 10) 0 backers
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    Pledge £105 or more About $128

    EARLY BIRD - OUTFIT #2

    A heartfelt thank you
    + Devon Headband/NeckWarmer
    + Alexis T-Shirt
    + Robin Chambray Trousers
    + London Hoodie Jacket
    + unique extension packs
    + FREE extension vouchers

    Screen printed using non-toxic inks.
    Ethically made in UK with Love + Care.

    You will choose style and size (87cm - 142cm) once campaign has ended.

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    Limited (4 left of 15) 11 backers
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    Pledge £110 or more About $134

    EARLY BIRD - OUTFIT #3

    A heartfelt thank you
    + Devon Headband/NeckWarmer
    + Alexis T-Shirt
    + Bailey Jersey Trousers
    + Jamie Chambray Jacket
    + unique extension packs
    + FREE extension vouchers

    Screen printed using non-toxic inks.
    Ethically made in UK with Love + Care.

    You will choose style and size (87cm - 142cm) once campaign has ended.

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    Limited (5 left of 15) 10 backers
    £
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