Project image
)}
$21,441
pledged of $30,000pledged of $30,000 goal
223
backers
16days to go

All or nothing. This project will only be funded if it reaches its goal by Sat, April 6 2019 3:59 AM UTC +00:00.

LiluBy Lilu
First created
LiluBy Lilu
First created
$21,441
pledged of $30,000pledged of $30,000 goal
223
backers
16days to go

All or nothing. This project will only be funded if it reaches its goal by Sat, April 6 2019 3:59 AM UTC +00:00.

About

THE FIRST PUMPING BRA WITH AUTOMATED MASSAGE TO HELP YOU PUMP MORE MILK, HANDS-FREE 

WEAR LILU WHILE PUMPING TO

  •  GET MORE MILK: Stimulates milk production to help you maintain your supply.
  •  SAVE TIME: Decreases pumping time by making sessions more efficient.
  •  MULTITASK: Takes care of breast massage so you can focus on your to-do list.

WHAT MOMS ARE SAYING

OVER 62% OF MOMS STRUGGLE TO PUMP ENOUGH MILK FOR THEIR BABIES AND HAVE TO USE BREAST MASSAGE

For many moms, the only way to get enough milk while pumping is through breast massage. In fact, research from Stanford shows that incorporating breast massage while pumping increases milk output, helps produce more nutrient-rich milk, and can even help moms maintain their milk supply in the long run. 

How come? During feeding, babies use their jaws, tongues, and even their little arms and legs to compress the breast while they nurse. This stimulates milk flow and helps empty the mom’s breasts. Over two thirds of moms who use a breast pump incorporate breast massage while pumping to mimic compression from a baby.   

 BUT MANUAL BREAST MASSAGE IS TEDIOUS, TIRING AND TIME-CONSUMING 

For a working mom that pumps 6 times a day, 20 minutes each time, that’s two hours of lost productivity! That’s why, with the help of these lactation experts, we invented the Lilu Massage Bra. 

LILU,  A PUMPING BRA THAT GIVES YOU THE PROVEN BENEFITS OF BREAST MASSAGE, 100% HANDS-FREE

How does it work? While you pump, custom-engineered massage cushions inside the bra fill with air to stimulate milk glands and make pumping sessions more productive. It’s comfortable, easy to wear, and compatible with most suction breast pumps on the market.

Think of Lilu as your pump’s sidekick.

You can wear the Lilu Massage Bra with these pumps:

  • Spectra S1 and S2™
  • Medela Pump in Style, Freestyle, Swing, Sonata™
  • Lasinoh™, Ameda™, Avent™, Baby Buddha™ 
  • Basically any pump with standard flanges. 

Unfortunately, the Lilu Massage Bra isn’t yet compatible with these brands: Willow Pump, Freemie Pump, or Pumpin Pal Flanges L and XL flanges. 

 A PEEK INSIDE THE LILU MASSAGE BRA 

The Lilu Massage Bra comes with 4 pieces:

 WEARING LILU IS EASY 

Lilu is easy to wear and to adjust for a great fit. Watch the video below to see how to get set up in a few seconds! 

LILU IN THE NEWS

ABOUT US

We're a highly-driven team of designers and engineers, building technology to empower new moms. We understand how challenging motherhood can be, especially pumping. Our goal is to make pumping more comfortable and compatible with all of life’s successes. Because moms deserve more. 

Follow us on social media: instagram | facebook | twitter

 MEET THE TEAM 

AND OUR EXPERT ADVISORS

LILU KICKSTARTER REWARDS

If you’re pumping or know someone else who is or will be soon, get (or gift) a Lilu Massage Bra and help us reach our goal. Here’s a breakdown of our rewards containing the Lilu Massage Bra:

Not pumping but like what you’ve read so far? Select one of these pledges to help us reach our goal and help moms pump truly hands-free:

BRA TECH SPECS AND MATERIALS

We’ve selected the best materials and manufacturers to build a better pumping experience. 

  • The bra has 3 layers of fabric to provide optimal support while keeping it breathable.
  • The Inner DRI-FIT layer is the one in contact with your skin, is ultra-soft and wicks moisture away.
  • The bra is highly adjustable around the waist and shoulders to adapt to your changing body. 

The Massage Cushions and Controller:  

This is where the magic happens! The massage cushions fill with air to gently massage and stimulate milk flow while you pump. They’re also really easy to remove from the bra so you can wash it easily.

WHY KICKSTARTER

We've already developed and tested the product with over 130 moms (some of whom pumped with Lilu for several weeks or months); and begun a small production round for this Kickstarter campaign. We believe in the power of the KS community to kickstart the next generation of products that will change and challenge the status quo. Once we reach our goal, we’ll be able to ramp up our production to help more moms get the most of their milk supply. We’re on a mission to make pumping more comfortable for all moms, and your pledge will help us get there! 

When you back us, you’ll be supporting Lilu for: 

PRODUCTION TIMELINE

SPECIAL THANKS

To all our early investors and their amazing teams that enable us and other teams to build a new future, our mentors, incredibly supportive friends and loving families - and to all the amazing mamas and brave women that have contributed hundreds of hours of testing, feedback, constructive criticism & testimonials.

Risks and challenges

We’re doing everything we can to give you the most accurate delivery timeline and the best product possible. Nevertheless, production of physical products always carries some amount of risk. Our delivery date is based on deadlines agreed with our manufacturing partner. If there are any unexpected issues that affect our delivery timeline, we’ll let you know right away.

Here’s some of the things we’ve done to mitigate risks with the product and delivery:

• We personally visited the factories and suppliers before selecting which ones to partner with, and we’ve made sure they comply with all certifications and safety standards. We’ve been working with our factory for over a year, and some of our suppliers for over two years.

• Our factory partner is a long-time manufacturer of other well-known baby feeding products and follows extensive quality control processes.

• We’ve built and tested multiple rounds of beta units with real users. These beta units use the same quality electronics and hardware components we’re using for mass production. Many of our beta units are still being used by moms!

• We’ve worked closely with certification agencies and regulatory entities and are in compliance with all applicable safety regulations.

Your satisfaction is very important to us. If for any reason you’re not happy with your Kickstarter order, we have a 30-day money-back-guarantee starting from the date your order ships. No questions asked.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Make a pledge without a reward

    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge US$ 1 or more About US$ 1.00

    Supporter

    Get a virtual hug + a special thank you on our website

    Less
    Estimated delivery
    41 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge $29 or more About $29

    Show your love and be a #handsfreehero

    Get a collapsible coffee cup from our friends at Stojo + an invite to our kickstarter wrap party in NYC!

    Includes:
    • A collapsible coffee cup from our friends at Stojo
    • Invite to our kickstarter wrap party in NYC
    Less
    Estimated delivery
    Ships to Anywhere in the world
    84 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $139 or more About $139

    Lilu Massage Bra - Super Early Bird

    Save 30% on the retail price for being one of the first to pledge. Ships in June 2019.

    Includes:
    • Lilu Hands-Free Bra
    • Set of Lilu Massage Cushions
    • Lilu Massage Controller
    • Lilu Carry Pouch
    • USB Cord for charging
    Less
    Estimated delivery
    Ships to Only United States
    Limited (16 left of 75) 59 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge $159 or more About $159

    Lilu Massage Bra - Early Bird

    Save 20% on the retail price for being an early backer on Kickstarter. Ships in June 2019.

    Includes:
    • Lilu Hands-Free Bra
    • Set of Lilu Massage Cushions
    • Lilu Massage Controller
    • Lilu Carry Pouch
    • USB Cord for charging
    Less
    Estimated delivery
    Ships to Only United States
    Limited (150 left of 150) 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge $189 or more About $189

    Lilu Massage Bra - Early Shipping

    SPRING SPECIAL. For moms who are already pumping and can’t wait until June, save $10 on the retail price, plus get expedited delivery in May 2019

    Includes:
    • Lilu Hands-Free Bra
    • Set of Lilu Massage Cushions
    • Lilu Massage Controller
    • Lilu Carry Pouch
    • USB Cord for charging
    Less
    Estimated delivery
    Ships to Only United States
    Limited (69 left of 75) 6 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge $189 or more About $189

    Lilu Massage Bra - Regular Bird

    You can still get the bra for $10 less than retail price for backing us on Kickstarter.

    Includes:
    • Lilu Hands-Free Bra
    • Set of Lilu Massage Cushions
    • Lilu Massage Controller
    • Lilu Carry Pouch
    • USB Cord for charging
    Less
    Estimated delivery
    Ships to Only United States
    1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge $299 or more About $299

    One for you, one for a friend

    Get 2 complete Lilu Massage Bra sets and save 25% off retail price

    Includes:
    • Lilu Hands-Free Bra
    • Set of Lilu Massage Cushions
    • Lilu Massage Controller
    • Lilu Carry Pouch
    • USB Cord for charging
    Less
    Estimated delivery
    Ships to Only United States
    Limited (146 left of 150) 4 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge $699 or more About $699

    5 Pack

    Pledge in bulk for a 30% discount on the full retail price. Perfect for mommy groups, small retail shops, or corporate programs. Comes with five complete sets.

    Includes:
    • Lilu Hands-Free Bra
    • Set of Lilu Massage Cushions
    • Lilu Massage Controller
    • Lilu Carry Pouch
    • USB Cord for charging
    Less
    Estimated delivery
    Ships to Only United States
    Limited (17 left of 20) 3 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.