Hi Kickstarter World! We are so excited you have stopped by to learn a little more about The Florette.
What are we doing?
We are so excited to mobilize the gorgeous hand crafted floral industry in the metropolitan Phoenix area. So we grabbed up a gorgeous vintage 1962 Chevy van, lovingly referred to as Ol’ Blue. We are wanting to add a little love to him to support the healthy preservation of the flowers that we will be takin’ to the streets. We're going to rock his makeover with an airy market window. And we desire to take this sweet lil truck of flower joy around town spreading blooms, presenting our hand crafted flowers in our local markets, side streets, workplaces, events, and even your very own door step.
But, What's the Story?
The dream of The Florette stemmed from a requested DIY bouquet. One of my amazing brides asked for something simple, but beautiful and for me to handle it - Ahhh! I went full speed petal to the metal and quickly found out the beautiful varieties I was on the search for were not accessible to the everyday flower lover. At that very moment, the plans for The Florette became a seed. With lots of love, sowing, nurturing, and thought we developed a full blown project. Now, the mission of The Florette is to make those unique and beautiful flowers completely accessible, with the ability to be loved, shared and enjoyed in our everyday lives.
Why are we doing this?
A recent study from Rutgers University found that flowers have a positive impact on our emotional well-being by extending happiness, creating calm and increasing emotional social connectivity to those who are given flowers.
Rutgers also found in a 6 month study that flowers ease depression, inspire social networking and refresh the short-term memory of the elderly. 81 of 100 elderly that were tested during this 6 month period showed a decrease in their depression symptoms.
A floral study conducted by Harvard University found that people who looked at flowers in the morning felt less anxious and had more compassion throughout their day.
Texas A&M recently found through an 8 month study that workplaces with floral arrangements had employees that demonstrated more innovative thinking, generated more original ideas and were more flexible when finding solutions in a team environment.
IN SHORT, FLOWERS IMPROVE THE EMOTIONAL WELL-BEING OF THOSE THAT ARE AROUND THEM! We want to be a part of that. We want to mobilize this simple luxury, bringing the joy that flowers spread to your workplaces, markets, events, and homes. We want this live giving beauty to be found in places other than big box stores, super markets, and national brick and mortar floral shops. Our menu selection will be unique, beautiful, and modern. Our bouquets will be created and selected per stem by YOU! Ranunculus, lilacs, garden roses, peonies, cosmos, astilbe, blue thistle and more...these are the flowers you will be able to hand select. And our packaging is streamlined and fully gift ready. Not only will we be selling in markets and local events, but The Florette will be available to come to your next party or gathering, walk you through floral workshops and allow your guests to bring something they've hand created home.
How can you help?
Simply put, we need your financial backing. This is truly a passion of ours and we are so excited to see The Florette come to life, but we cannot do it without funding and that’s where you come in. We are looking to raise at least $7,500 to make Ol’ Blue bloom to life. He will need quite the makeover to be ready for his debut. We need to pay licenses and registrations to mobilize this operation legally… displays, supplies, initial stock, cooling systems, etc. It all comes together like a beautiful little seed planted with all the right ingredients that blooms to life. The budget for our funding request is laid out right here:
- $4000 – Ol’ Blue’s Purchase Price
- $1000 – Fixin’ up Ol’ Blue
- $500 – Coolin’ down Ol’ Blue
- $500 – Licensing and Legalities
- $500 – Initial Floral Stock
- $500 – Displays, Packaging, Marketing + Supplies
- $500 – Kickstarter Rewards Fulfillment
- MINIMUM TOTAL FUNDING NEEDED: $7,500
The catch is we HAVE to reach $7,500 to receive ANY of our backing at all. That’s what it’s gonna take to get this project up, running and get our rewards into the hands of our backers, so Kickstarter only allows us to receive our funds if we reach our goal. SO – we need you. We need you a lot. You may think, how’s $5, $25, $50 going to really help, $7,500 is a big number… but reality is, if enough of you back us to the extent you are able to, it adds up REALLY fast! And if we get even more of you to back us than we ever hoped, wished, prayed for and dreamed of, we have plans for solar panel electricity and custom floral refrigerators, new blue paint jobs, and handcrafted copper displays… so if we have reached $7,500 and you’re reading this thinking “oh, they’re good” – WE CAN KEEP GOING!!! Plus, you get really great rewards above and beyond the warm fuzzy feeling you get for making our dreams come true…
What do you get?
Your name on display within The Florette. A Bumper Bloom (aka sticker) for your own sweet ride! A beautiful hand crafted bouquet. A backers-only Exclusive Event to tour The Florette and hand tie a custom bouquet of your own. Your very own private event. Or even monthly bouquet deliveries right to your own front door (this would make a really unique gift if you don’t live in metro Phoenix). That’s a lot of hand crafted joy bloomin’ right up in there. Our reward options all build upon one another and are only available in the metro-Phoenix area (with the exception of the bumper bloom), and how much you receive will depend on how much you give but check out the details to the right over there...
Where are we at now?
We have Ol’ Blue. He’s been titled and registered and plated and he is so excited for his makeover – he told me. We have been researching and planning and formulating for hours upon hours every week and have such a creative floral menu. An amazing vision for Ol’ Blue’s interior and exterior look. A crazy great artist working on a hand crafted branding suite. About half of our licensing is done, but we have saved the expensive ones to make sure we have people that believe in us and back us. We have our wholesaler set. Our plan is in place. We simply need you. We need you to add water to our little idea seed and bloom it to life!!
Who are we?
Hold the phone! Are you like, “this is a super amazing idea, I totally want to back this project, let’s get these blooms rollin’” (I know, right?! I am too) – but you have no idea who is going to make this happen?! Well, I am! I’m Jenna Martin and I currently own and operate JENNA MARTIN STYLING, an Interior and Event Styling studio.
I have a super incredible husband who drove all the way to CA to scoop up Ol’ Blue and drove him back at like, 20 mph – all because he believes in this so much. Rad dude right there, I’m lucky.
I have two wildly beautiful daughters, Avery and Ellison who already love to hand out flowers from Ol' Blue. Avery woke up last night and sleepy talked to me asking if “the flower truck” was ready yet – not kidding. Be still, my heart.
I am seriously in love with the beauty that flowers have and how they so perfectly reflect the creativity of my Heavenly Father. I love the smile and lighting of eyes from a person who’s just received an unexpected bouquet. I love the creativity and reflection of personality that are in a bride’s bouquet selection. I love how green complements and enhances all the beauty of a bloom's color. I am so excited about this project. I cannot wait to see it mature fully, have to be pruned and watered, loved on and cared for. I cannot wait to deliver your hand crafted bouquet to your door and thank you personally for backing me and believing in me. To those who have encouraged this dream, supported me along the way, and done all that you can to bring The Florette to where it is today, THANK YOU. Thank you. Thank you. This couldn’t be possible without you.
Please take a moment to share The Florette with those you know. Post a link to this page on your facebook, twitter, instagram or even shoot an email to those you know would love this project as well. We cannot wait to see The Florette bloom to life with your help.
Credit for Video Music: "Stars Collide (Instrumental Version)" by Josh Woodward (http://www.joshwoodward.com/)
Risks and challenges
As with any live product, we have the challenge of keeping our flowers stocked in a healthy thriving state. This will be totally possible when we fund enough to be able to create the correct cool storage environment.
A second challenge would be our legal licensing - we don't foresee any issues as flowers are basic and don't require any special regulating like food trucks would face. Licensing is obtainable, but it may be a time challenge more than anything else. We have allocated enough time, more than the posted maximum processing time for AZ peddler's licenses, for the delivery of our rewards, so if all goes well, we should be up and running earlier than the expected reward delivery date.
Lastly, our biggest challenge is going to be getting fully funded. We need you to not only back us, but PLEASE share this on your social media platforms - facebook, twitter, insta... Gather around us as a community and share our Florette with the world so other people can enjoy the beauty our mobile flower market will bring to AZ.Learn about accountability on Kickstarter
- (21 days)