Project image
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$9,826
pledged of $15,000pledged of $15,000 goal
75
backers
Funding Unsuccessful
The project's funding goal was not reached on Fri, September 11 2015 2:45 PM UTC +00:00
Last updated September 11, 2015

The Mission Brief: 3 bags in 1, USA Made, Lifetime Guarantee

Perfecting every day carry. A convertible briefcase and minimalist wallets. Lifetime guarantee & factory pricing by Rugged Material.

The Mission Brief: 3 bags in 1, USA Made, Lifetime Guarantee

Perfecting every day carry. A convertible briefcase and minimalist wallets. Lifetime guarantee & factory pricing by Rugged Material.

$9,826
pledged of $15,000pledged of $15,000 goal
75
backers
Funding Unsuccessful
The project's funding goal was not reached on Fri, September 11 2015 2:45 PM UTC +00:00
Last updated September 11, 2015

About

We've done the hard parts, now we need your help to make the first production run!
We've done the hard parts, now we need your help to make the first production run!

The Rugged Material Mission.

1. Made in America. We design, build and test our products in Cedar City, Utah. We have vowed to keep our production stateside to maintain the highest quality possible, evolve our processes and contribute to our community.

 2. Made with the best materials. It wasn't easy but we have sourced the best leathers, fabrics and hardware available to ensure we produce travel gear that is going to stay out of landfills and keep you going no matter how rough the road is. 

3. Guaranteed for Life. We are so confident in our designs, materials and construction techniques that we offer a lifetime guarantee on it all, even the wallets. We do "make 'em like they used to" but with modern style and functionality. 

4. Sold Factory Direct, Literally. We own our own factory. We quickly realized that making premium products in USA and selling them retail makes them really expensive. So, we cut out the middle man and saved everyone a bunch of money. With our model "you can have your cake, and eat it too"!

Our story, as told by Tyler-

"I founded Rugged Material while I was in college, studying engineering. Money was always a stressor and I had a particular complaint with things that wore out very quickly, especially if it was within the first year of purchase.

The issue made me think of my father's saddle. I grew up riding horses in the mountains of Utah and my father always used the same old saddle. I used to think it was a symbol of our lack of money, that is until my dad explained that it was made in 1905 and that it was better made than what was available today. 

Over the years I came to understand the extreme value of that saddle, especially when I realized that the cost per year of use was less than a nickel. 

 So one day while sitting in the library I realized that I could help a great deal of people if I could create products that would last like that saddle. Within a month of my epiphany I had begun applying the construction techniques that were used on that old saddle to make modern travel goods. I started with iPhone cases and wallets and within 6 months I had prototyped two active Backpacks and a Messenger bag. All while focusing on the creation of heirloom quality that would save people from the hassle and expense of planned obsolescence!

This isn't our first rodeo.

Almost 2 years after my epiphany (May of 2014) we launched a Kickstarter Campaign to help pay for needed equipment to keep making our products. We explained our goal to bring Wholesale Travel Goods to everyone and the response was overwhelming. We raised $80,000 in 30 days and had to build out a bigger shop to make the rewards, it was difficult and amazing. 

After that campaign on Kickstarter we had a whirlwind of opportunities and challenges that tested and refined both our processes and our vision. We even received runner up to "Best Startup in Southern Utah" at StartSLC!"

The Factory Direct Model

In a world where throw away products are the standard and retail prices are 5-10 times the cost of production, Quality and Real Value have become fading memories. The Rugged Material brand stands to correct this downward spiral!
In a world where throw away products are the standard and retail prices are 5-10 times the cost of production, Quality and Real Value have become fading memories. The Rugged Material brand stands to correct this downward spiral!

Product Details

Our bags are comparable in quality to top brands like Tumi, Filson and Tanner Goods but cost almost 50% less due to our Factory Direct Model.

The Mission Brief

Our environments and our plans are constantly changing, sometimes on a day to day basis. In any case, we know we can simplify your life and keep you organized amidst the chaos. Meet the Mission Brief. 

1. The shoulder strap adjusts at 2 points to ensure that you don't get that painful piece of hardware landing right on your shoulder with the weight of your bag.

2. The Mission Brief is very weather resistant so you don't have to worry when things don't go as planned.

3. Carrying this bag by hand is as comfortable as it is easy thanks to our magnetic snaps and leather handle wrap.

4. This bag has 2 airport modes, the carefree stroll atop your rolling luggage, or the "get out of my way!" backpack carry. (See #6 for more backpack info)

5. This bag is made in USA, (Cedar City, Utah to be exact) with luxurious Chromexcel leather from the famous Horween Leather Company in Chicago, IL. (To learn more about Horween leather scroll down)

6. The Mission Brief can be carried like a normal Briefcase or shoulder bag when things are easy going, but when things get exciting you can instantly transform it into a backpack to pick up the pace. When your done with the backpack straps just tuck them out of sight.

Color options: Charcoal/Dark Brown, Navy/Natural Brown, Black on Black
Color options: Charcoal/Dark Brown, Navy/Natural Brown, Black on Black
A padded and suspended laptop pocket keeps your devices safe when the going gets rough.
A padded and suspended laptop pocket keeps your devices safe when the going gets rough.

Mission Brief Specs.

  • Dimensions- 16" x 6" x 11" (L x W x H)
  • Weight- 2lbs 4oz
  • Exterior- 1 large pocket, fits file folders, magazines...
  • Interior- 1 padded laptop pocket, 1 large pocket, 2 small pockets and 3 pen dividers. 
  • Laptop pocket fits up to 15" laptop
  • Weather proof zippers and fabric
  • Horween Chromexcel Leather bottom protects bag and adds a wonderful patina over time.
  • All metal hardware
  • Sleeve on back holds bag securely on rolling luggage handles
  • Converts to backpack in seconds
  • Lifetime Guarantee
  • Made in USA

The Minimalist Bifold Wallet

When it comes to wallets, we believe that in many ways, less is more. We start with the best leather available and treat it as the star. We've used minimal layers to keep things slim without sacrificing the durability of the structure. 

We have refined this design over the last 2 years and are confident enough in it's functionality and endurance, that we have included it in our Lifetime Guarantee. Which is something 99% of wallet makers wouldn't dream of.

Dark Brown
Dark Brown
Natural Brown
Natural Brown
  • Dimensions- closed lying down 4.625" x 3.25" x .3125"   (L x W x H)
  • Weight- 2 oz. 
  • Horween Chromexcel Leathers from Chicago will age beautifully over time
  • Available in Dark Brown or Natural Brown
  • Silver leaf mountain logo on front
  • Will accommodate paper currency 8.75" long
  •  Fits up to 12 cards (2 cards in each slot)
  • Lifetime Guarantee  
  • Made in USA

The Front Pocket Wallet

The Front Pocket Wallet has been Tyler's pet project since he founded Rugged Material. Tired of an achy back but not wanting to go credit card only he set out to find the perfect balance between minimalism and practicality. This is literally the 22nd iteration and we've definitely nailed it! 

Its made with the same leathers and design influence as the Bifold but the Front Pocket Wallet is 40% thinner. It can easily hold 10 cards plus a wad of cash and still not leave a terrible bulge in the front of your jeans or in your jacket. 

Our Front Pocket Wallet keeps things nice and thin while holding 10 cards thanks to our offset design.
Our Front Pocket Wallet keeps things nice and thin while holding 10 cards thanks to our offset design.
Natural Brown
Natural Brown
Dark Brown
Dark Brown
  • Dimensions 4.5" x 3.25" x .1875" (L x W x H)
  • Weight 1oz
  • Horween Chromexcel Leathers from Chicago will age beautifully over time  
  • Available in Dark Brown or Natural Brown
  • Silver leaf mountain logo on front
  •  Fits up to 10 cards 
  • Lifetime Guarantee
  • Made in USA

American Made Tee

Our fans recently voted and these were the top two designs! True to our model these shirts are made in California and printed right here in Cedar City. 

They have a medium athletic fit meaning the sleeves are a touch longer and tighter than normal and the torso is semi fitted.  

The Buffalo Tee
The Buffalo Tee
The Patriot Tee. The text on the shirt reads "Made in America, Because that's how America was made"
The Patriot Tee. The text on the shirt reads "Made in America, Because that's how America was made"

Design and Production

We design and make our products under the same roof, weird huh! It actually streamlines our process and helps us to keep the intent of the design all of the way through to the end user. 

Since we make things that last a lifetime, we avoid faddish styles to keep things classic and a little modern. After all "Simplicity is the ultimate sophistication" said Leonardo da Vinci, one of the world's greatest designers.

Design Process. Discuss needs, draw a ton, prototype, test, draw more, prototype more, test more, obsess.
Design Process. Discuss needs, draw a ton, prototype, test, draw more, prototype more, test more, obsess.
We already have all the tooling we need for this production run, all we need now is the capital to make it happen.
We already have all the tooling we need for this production run, all we need now is the capital to make it happen.

Fabric

We thrive when we get to work in larger quantities since it allows us to dial in our processes.
We thrive when we get to work in larger quantities since it allows us to dial in our processes.

 These are rolls of 1000 Denier Cordura that we will be using to make the Mission Brief. This is an incredibly durable fabric. Compared pound for pound with cotton canvas it has 2 times the tensile strength, 3 times the abrasion resistance and weighs half as much!

Leather

 The Heritage of Horween

The Horween Leather Company has set the standard for the highest quality leathers in the world since 1905. They offer a wide range of tannages from the infamous Genuine Shell Cordovan and the luxurious Chromexcel (the leather we've chosen to use) to Sport Leathers used by Wilson for the NFL and Footwear Leathers used by Wolverine, Allen Edmunds and New Balance. As always, all of their leather is processed on the corner of Elston and Ashland in Chicago, Illinois.

Why Chromexcel

To put it simply, CXL is the perfect combination of ruggedness and elegance.
To put it simply, CXL is the perfect combination of ruggedness and elegance.
  •  Chromexcel aka "CXL" is a combination tannage giving us the best of the Chrome tanned leather properties along with the best of the vegetable tanned properties. This means its tough like saddle leather but at the same time its supple and luxurious. 
  • "Pull up" is a term used to describe the event of leather lightening in color as it is bent or folded. It happens because of the waxes in the leather and is a sign of proper treatment for longevity. CXL will patina beautifully because of it. The waxes and oils in the leather allow it to be shined with a horsehair brush or you can leave it alone and enjoy the natural semi matte sheen. 
  • This leather is made right. The formula for CXL is about 100 years old. It takes just under a month to tan one of these hides because it undergoes almost 90 different processes. That is true attention to detail!
  •  Horween is an ethical tannery (hard to find these days) in they treat all the water that leaves the facility after they use it. 
Clockwise from top left: Shelley, Tyler and John talking quality, the old factory has a lot of charm, The Horween Stamp, Tyler with Skip Horween (4th Generation President).
Clockwise from top left: Shelley, Tyler and John talking quality, the old factory has a lot of charm, The Horween Stamp, Tyler with Skip Horween (4th Generation President).

Horween leather is expensive so we went to their tannery in Chicago to see for ourselves if the rumors about "ultimate quality" were true. We came back impressed and inspired to make a collection of travel goods that would showcase America's greatest leathers without breaking the bank. How do we do that you ask? We will be working in large quantities and of course we will stick with our Factory-Direct model to bring you premium quality products at the absolute lowest price possible.

Testimonials

Goals

$15,000- We get to place bulk orders with our suppliers and make the first run of the Mission Brief.

$30,000- We will make both wallets in a BLACK Horween leather.

$60,000- We will add a Brown version of the Mission Brief, and we will have the capital needed to continue to offer all of these products at these awesome prices!

Production Timeline

Production Schedule after Kickstarter Campaign Ends:  

Week 1 Campaign ends, wait for funding to clear.

Week 2 Order Hardware, Leather, fabrics, and other supplies.

Week 3 +/- Begin Cutting Leather and Fabric.

Week 4 +/- Begin Sewing bags

Week 6 +/- Ship smaller rewards

Week 11 +/- Prepare all remaining rewards to be shipped

Week 12 +/- Send rewards to adventurers and trendsetters everywhere!

Whew, you made it to the bottom!

Thank you for taking the time to get all the way to the bottom of this page! 

We need you and your friends to be our network. Since we don't have the broad network that retail sales provides, we will rely heavily on you to spread the word. Please share this campaign!

If you have Questions: 

Please send a note to sales@ruggedmaterial.com or comment on the top of the page and we'll get back to you within 24 hours!

Music from our Video: Jahzzar "magic mountain" FreeMusicArchive

Risks and challenges

This is our 2nd Kickstarter Campaign.

For our first experience on Kickstarter we made and shipped more than $80,000 worth of product in 4 months. With the resources we have now we'll do even better.

First of all we have taken as much risk out of the equation as possible...

If you receive your reward and it is not to your liking send it back to us in the condition you received it and we will refund you or trade for something else.

We make all our products in house to drastically reduce risk to you. We guarantee that the products will arrive to you as depicted and described in this project.

We have sold our products online and locally for 3 years now and have an excellent reputation for quality customer service and products.

The only thing we have to lose with this project is time. There is a possibility of delays in our supply chain and our production.

Here's what we've done to counter these challenges:

1. We have total control over our production and have given ourselves a generous timeline to produce our products for you.

2. We have discussed this campaign with our suppliers and are confident in their capabilities.

3. We have extra people waiting to get on our team if we find ourselves in a bind.

Rugged Material has cost us a great deal so far and we are proud of what we have built. We simply cannot afford to fail and will do whatever it takes to make this endeavor a success.

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Support

  1. Select this reward

    Pledge US$ 10 or more About US$ 10

    The Supporter.
    Horween Leather Keychain.
    Rugged Material Sticker.
    Handwritten Thank You note.

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    The American Made Tee.
    Heather Grey, Athletic fit.
    Choose Buffalo or Patriot print.

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    Earlybird.
    Front Pocket wallet. Retail Value $110.

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    Earlybird.
    Bifold wallet. Retail Value $120.

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    Front Pocket Wallet. Retail Value $110.

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    Pledge US$ 65 or more About US$ 65

    Bifold Wallet. Retail Value $120.

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    Pledge US$ 115 or more About US$ 115

    The Earlybird double wallet. Retail Value $230.
    2 wallets of your choice.

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    Pledge US$ 195 or more About US$ 195

    Earlybird.
    The Mission Brief. Retail Value $400.

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    The Mission Brief. Retail Value $400.

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    Pledge US$ 275 or more About US$ 275

    Earlybird.
    One of Everything. Retail Value $550
    1 American made T-shirt.
    1 Bifold or 1 Front pocket wallet.
    1 Mission Brief.

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    2 Wallets 1 bag. Retail value $630
    2 wallets of your choice.
    1 Mission Brief.

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    Pledge US$ 305 or more About US$ 305

    One of Everything. Retail Value $550.
    1 American made T-shirt.
    1 Bifold or 1 Front pocket wallet.
    1 Mission Brief.

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Funding period

- (30 days)