"Freestyle; a performance or routine featuring free, unrestricted movement, intended to demonstrate an individual's special skills or style."
FreeStyleMagazine is round in shape and fits inside a Frisbee.
The Frisbee appeals to all design minded people who appreciate
an object that is so simple yet can fly and inspire people - a true
design classic. Using the flying disc as an inspiration for the
magazine, FreeStyleMagazine brings people together who share
a freestyle attitude to life and to their work. Both the magazine
and the Frisbee come together as one design item.
Each issue is released with a disc designed by a famous artist or designer. We are Art, Design, Photography, Fashion, culture, Music, street, Lifestyle, Frisbee and much more.
Because of the unique circular format, FreeStyleMagazine
appeals to the very best image makers and artists of our time,
who get the challenge and opportunity to work in a format
they haven 't used before. FSM is an exciting and
compelling mixture of experimentation and enthusiasm in the
ever-changing fields of Art and Design.
FreeStyleMagazine is for Creative people who like to play.
In a time when print media is seeing a demise we stand out not
only because of our unique round format, not only because every
issue comes with a professional Wham-o Frisbee designed by a
famous designer but also because we have compelling and fresh
content that will delight and inform.
FreeStyleMagazine is all about communication, play, lifestyle,fashion and fun. Full of delicious imagery, FSM is a melting pot of creativity. You can touch it, feel it and even throw it! Our impressive roster of contributors are drawn from a pool of talent collected over years of work within the worlds of fashion,art and design.
Our team stretches the world with our fashion team in London, design team in Milan and our main editorial office and studio in Berlin. We have correspondence working for our magazine and blog in New York, Tokyo, Paris, Moscow and much of the world.
Above all FreeStyleMagazine is organic. It is hard to define us.We are high, low, left and right. You cant put us in a box unless its a pizza box and thats the way we like it! That is FreeStyle.
That is where we have been and now its time to tell you where we are going. We want you to get involved and help get a fourth issue out into the world. You can preorder your copy here and you can even pledge money and recieve one of our amazing designer T-shirts, limited edition discs and other goodies.
Risks and challenges
Making FSM has always been challenging: As an independant magazine we are facing the everyday David and Goliath struggle. Aside from that we are striving to produce a professional disc that lives up to our high standards of design, style and even flight.Our magazine is round and to produce a magazine in this unusual shape is challenging for everyone involved: from designer to photographer and publisher. And finally both the disc and magazine have to be packaged together to merge into one design object.
Based on the experience from making issue 1 to 3 we can say that we are aware of the challenges and even risks on hand. We know what we are about to sign up for and we are ready for it!
- (40 days)