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Know your real mind as you work and improve 4 types of focus.
FOCI: Know your real mind as you work and improve 4 types of focus.
FOCI: Know your real mind as you work and improve 4 types of focus.
2,017 backers pledged £116,818 to help bring this project to life.

About

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FOCI | Wearable that Boosts your Focus

£116,818

2,017

What is a prototype?

A prototype is a preliminary model of something. Projects that offer physical products need to show backers documentation of a working prototype. This gallery features photos, videos, and other visual documentation that will give backers a sense of what’s been accomplished so far and what’s left to do. Though the development process can vary for each project, these are the stages we typically see:

Proof of Concept

Explorations that test ideas and functionality.

Functional Prototype

Demonstrates the functionality of the final product, but looks different.

Appearance Prototype

Looks like the final product, but is not functional.

Design Prototype

Appearance and function match the final product, but is made with different manufacturing methods.

Production Prototype

Appearance, function, and manufacturing methods match the final product.

8f7527cc4091a718d5ccc31c75339fc7 original.jpg?ixlib=rb 1.1

Prototype Gallery

These photos and videos provide a detailed look at this project’s development.

FOCI clips to your waist, captures your cognitive states as a stream of colored orbs, helps you visualize your mind and understand yourself better.

Mind orbs for your cognitive states
Mind orbs for your cognitive states

When you're working, don't let distraction slow you down. You will notice the Mind Orb switching color immediately when you lose focus. This added self-awareness keeps you on track and focused.

Added awareness
Added awareness

You get to know every minute of focus, distraction, stress, and fatigue. Every detail counts, helping you evaluate how you have performed and how to improve.

Know exactly when you lose focus
Know exactly when you lose focus


Monitoring is not enough, and insight matters. The AI Mind Coach picks out mistakes you made and provides real time advice to boost your focus.

FOCI helps you improve focus in exactly the same way your personal trainer builds your muscles. It knows your potential by analyzing past records, and sets dynamic goals, that encourage you to achieve a little bit more.

Overcome distractions and improve focus
Overcome distractions and improve focus

When you leave focus or flow, FOCI lets you know you have done well and reminds you to refocus with a gentle vibration at your waist.

When you get distracted, FOCI guides you with mind techniques. Follow the simple steps, and bounce back to focus with speed.

Improve performance with mental strategies
Improve performance with mental strategies

When attention fatigue hits you after intense work, it is already too late. FOCI suggests you take action before fatigue grows, enabling you to quickly revive your mental agility with restorative mind techniques.

Guiding you to better peformance
Guiding you to better peformance

Biometric powered technology provides cognitive trainings that are tailored to you, improving the brain areas that are responsible for analyzing, planning and attention.

Tuning into 'flow'
Tuning into 'flow'

Focus is a composite of scientific concepts which is about the ability to:

Different features of FOCI are designed to tackle the different aspects of focus.

For example, real time visualization of your real mind is designed to improve focus 2 (based on procrastination equation) and also in part focus 4 (based on flow theory), but could potentially reduce focus 1 in some people. Just as mind techniques (based on positive psychology), many may increase focus 2 at the expense of focus 4 and vice versa.

The balance of probability and analysis, with many psychological methodologies, is not straightforward, notwithstanding individuality, which is why the AI mind coach is so important in FOCI to help users make better choices and improve focus.

The human mind is the most complicated object in the known universe.

Understanding how it works is the subject of intense research. FOCI is based on two decades of some of the most interesting research into cognition - neuro-respiration.

Researchers have established that our breathing pattern is closely correlated with our subconscious, cognitive states. When we consider how our breathing changes when we are stressed or relaxed, this seems intuitive.

If you are focused, or distracted, this will be reflected in the tiny movements in your breathing that the motion sensor detects. When a research scientist finds a neuro-respiratory pattern, this requires analyzing a huge data set, and hours of processing. We applied a powerful and agile form of machine learning to do this naturally, in real time - a 10g device, for everyday use.

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In this demo, our learning engine understands that a triangle sitting on top a square is likely a house with just a few example - only a tiny fraction compared to conventional deep learning. Applied to FOCI, it reads waveforms from the motion sensor, and learns to differentiate real breathing from noise, see the pattern and match it to different cognitive states, most importantly adapting to you.

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1. Respiratory Changes in Response to Cognitive Load: A Systematic Review. Neural Plasticity, 2016

2. Respiration-based emotion recognition with deep learning. Computers in Industry, 2017

Holly MacAskill: Sociology and Politics, Cambridge University

So far FOCI has been great! I really like the way it incentivises me to focus more as I want to keep getting as many of the yellow focus balls as I can. I found the cognitive biometrics most useful when I was going to sit down for a long study session, as to keep a check on how focused I was. It's been fab.

Sanjan Das: Engineering, Cambridge University

FOCI's cognitive biometrics did make me more aware of when I was focused and when not. I did try to increase the amount of focus time that it displayed every day. It tells how far behind I am in terms of focus time compared to yesterday. For example, say it was something like "12 min to catch up to yesterday”.

Eloise Kidner: Physics, Cambridge University

The cognitive biometric was most useful to me when it showed that I had not really been concentrating well and therefore this prompted me to take a break rather than to continue to try and study. Notifications especially ones that were encouraging (even when you aren’t concentrating very well) to motivate you to work.

Alex Corsham: Engineering, Cambridge University

I’ve been finding it most useful often as a tool to stop me getting distracted on my phone, often I’ll go to pick up my phone and the cognitive biometrics will tell me I’m not in focus and that will often prompt me to start focusing again, almost out of guilt actually! I’ve been finding the vibrations while I’m working very useful.

Natasha Sumanasekera: Veterinary Science, Cambridge University

More aware of how I'm working - when i am working. Useful to see 'streaks' forming so i could reassess what i was doing and how. Just the act of putting on/wearing the device to get me into a work/study mood. It'd be the first thing i'd see when i returned to work.

Florence Ion: Journalist

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Personalize your FOCI or write a message for a friend. Exclusive for our Kickstarter Community, a $10 add-on for your message engraved on your FOCI. Just send us your message with pledge increase before the end of the campaign.

                              

Difficult goals are often easier to achieve with friends - that’s why we join crossfit groups, workout with buddies in gym - the right people around us have an amazing effect in helping us settle into the right state of mind.

We want ‘Focus Challenge’ to be a fun way to help you stay motivated to zero in on your focus goal, blocking out distractions while also motivating your friends to increase focus - much like to fitbit’s fitness challenge for focus.

How does it work?

  • Simply add your friend as a focus pal 
  • Challenge your friends to get the most focus minutes for today 
  • Feel accountable for doing your best to achieve on a daily basis

With SDK, FOCI’s cognitive biometrics could be combined with calendars or to-do lists, so you know how you have performed different tasks; could make Pomodoro and productivity apps super intelligent; join forces with educational technology to make learning more adaptive. We want to make it possible for developers to integrate their innovation with FOCI’s biometrics to magnify the benefits for the community! This is why we will open up SDKs for developer community.

How does it work? 

  • Data pack for detailed customization 
  • UI pack for quick implementation 
  • Documentation and community support

Many backers suggested in the survey that they’d prefer their own focus color for the mind orb. As @Bronwyn McNaughton rightly pointed out, ‘I feel like I’ll aim for focus more if I make it my favorite color’, and certainly having a preferred color would increase user’s perceived value of focusing. That’s why we would like to make it possible to have extra focus colors as an option!

Vote for your favorite focus color here.

How does it work?

  • 2 new color themes, in addition to the original gold orb, to customize your focus

@Robert Moreau asked us whether we could 'have it come in different colors than silver, like gold’. @Engine even suggested that more colorful clips will make FOCI a ‘fashion accessory’. Thanks @Engine, not sure whether FOCI would make it to a fashion accessory but more color choice is definitely going to be cool.

We have been exploring the possibility of using PVD (Physical Vapour Deposition) coating to create colored stainless steel with our manufacturing partners, and it works. So we hope to make it possible to have an extra clip color as an option! 

Vote for your favorite color clip here and lets get there together.

How does it work? 

  • 1 new color clip option, in addition to the original silver and space grey
FOCI connected to smartphone while under water
FOCI connected to smartphone while under water

Ever felt like your focus was failing you?

Everyone gets distracted, and our team are no different. When we were at university, trying to make deadlines, we tried different productivity techniques, psychological strategies, to stay focused. But we realised the problem was much bigger.

However much we tried to focus, we couldn’t escape technology addiction. Working on a screen, communicating by smartphone, digital distraction is unavoidable, and the problem is going to get worse before it gets better. This is preventing us from achieving what we want to in life.

But the only solution we are given is to use less tech, to unplug, which is no option in a world where we work on computers.

So

We created FOCI to tackle the root of this problem, to refocus you after distraction, and over time to actually improve your focus.

It has been a very exciting challenge, and we are even more excited to share FOCI with the Kickstarter community. With your support, together we can help people better understand themselves and tap into their potential.

Best wishes,

The FOCI Team

Hit one of the buttons below and tag a friend or coworker who needs focus!

Help us reach the Focus Challenge stretch goal, by grabbing a friend who needs a FOCI, and upgrade to a friend pack - not only will you get your first focus pal - you are helping this project grow. And we will thank you with a free personalizing addon for both you and your friend(s).

Here is a template you can use:

@guys, check out this cool kickstarter project - FOCI Biometric Wearable that Boosts Focus. If you like it let's get a friend pack together.

 This project is promoted by Jellop, a direct­ response online advertising agency specializing in Kickstarter campaigns on Facebook Ads and Google AdWords.

@Robert Moreau asked us whether we could 'have it come in different colors than silver, like gold’. @Engine even suggested that more colorful clips will make FOCI a ‘fashion accessory’. Thanks @Engine, not sure whether FOCI would make it to a fashion accessory but more color choice is definitely going to be cool.

We have been exploring the possibility of using PVD (Physical Vapour Deposition) coating to create colored stainless steel with our manufacturing partners, and it works. So we hope to make it possible to have an extra clip color as an option! Vote for your favorite color clip here and lets get there together.

How does it work? 1 new color clip option, in addition to the original silver and space grey.

Risks and challenges

We invent things, including the first smart pillbox in 2014, brought to life by 579 kickstarter backers who trusted us and supported us, when we were inexperienced. Memo Box went on to win 4 prestigious awards, and is now used by tens of thousand of people worldwide to manage their medications everyday.

After 4 years, as a third time project creator, we have identified the main risk factors, are working to mitigate them. We are in the process of carrying out testing to discover problem early, including sending pre-production samples to beta testers for honest feedback.

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge £4 or more About US$ 5

    Every Little Bit Helps: Wall of Fame

    HUGE THANK YOU for your support in bringing FOCI to life! You name will be on our Wall Of Fame on fociai.com.

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    9 backers
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    Pledge £43 or more About $56

    Super Early Bird: 1 x FOCI (45% OFF)

    £43 ≈ $59 *

    Choose how you work, choose focus. The first 300 Super Early Birds receive 45% OFF RETAIL PRICE of $109.

    - SAVE 45% off retail price
    - FREE Shipping to UK, US

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    Ships to Anywhere in the world
    Reward no longer available 300 backers
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  3. Reward no longer available

    Pledge £48 or more About $62

    Early Bird: 1 x FOCI (40% OFF)

    £48 ≈ $65 *

    Didn’t catch the Super early bird? Never mind, pledge now and receive 40% OFF RETAIL PRICE of $109.

    - SAVE 40% off retail price.
    - Free Shipping to UK, US

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    Ships to Anywhere in the world
    Reward no longer available 300 backers
    £
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  4. Reward no longer available

    Pledge £48 or more About $62

    Early Bird: 1 x FOCI (40% OFF)

    £48 ≈ $65 *

    Didn’t catch the Super early bird? Never mind, pledge now and receive 40% OFF RETAIL PRICE of $109.

    - SAVE 40% off retail price.
    - Free Shipping to UK, US

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    Ships to Anywhere in the world
    Reward no longer available 500 backers
    £
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  5. Reward no longer available

    Pledge £51 or more About $66

    Backer Special: 1 x FOCI (35% OFF)

    £51 ≈ $69 *

    Are you going to improve your focus? Pledge now and receive 35% OFF RETAIL PRICE of $109.

    - SAVE 35% off retail price
    - FREE Shipping to UK, US

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    Ships to Anywhere in the world
    Reward no longer available 500 backers
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  6. Select this reward

    Pledge £51 or more About $66

    Backer Special: 1 x FOCI (35% OFF)

    £51 ≈ $69 *

    Are you going to improve your focus? Pledge now and receive 35% OFF RETAIL PRICE of $109.

    - SAVE 35% off retail price
    - FREE Shipping to UK, US

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    Ships to Anywhere in the world
    Limited 45 backers
    £
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  7. Select this reward

    Pledge £58 or more About $75

    Single Backer: 1 x FOCI (25% OFF)

    £58 ≈ $79 *

    Give your focus a boost! Pledge now and receive 25% OFF RETAIL PRICE of $109.

    - SAVE 25% off retail price
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  8. Reward no longer available

    Pledge £73 or more About $95

    Early Bird Friend Pack: 2 x FOCI

    £73≈ $99 *

    Have a friend in mind? Pledge this reward and receive TWO FOCI for the early bird price.

    - Free Shipping to UK, US

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    Reward no longer available 150 backers
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  9. Select this reward

    Pledge £73 or more About $95

    Early Bird Friend Pack: 2 x FOCI

    £73≈ $99 *

    Have a friend in mind? Pledge this reward and receive TWO FOCI for the early bird price.

    - Free Shipping to UK, US
    - Free laser etching

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    Limited 132 backers
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  10. Select this reward

    Pledge £86 or more About $111

    Friend Pack: 2 x FOCI

    £86≈ $119 *

    Pledge this reward and receive TWO FOCI for the backer price.

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    32 backers
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  11. Select this reward

    Pledge £147 or more About $191

    Family Pack: 4 x FOCI

    £147 ≈ $199 *

    Thinking of your nearest and dearest? Pledge this reward and receive FOUR FOCI.

    - Free Shipping to UK, US

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    Limited 25 backers
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  12. Select this reward

    Pledge £399 or more About $517

    Education Pack: 10 x FOCI

    £399 ≈ $499 *

    Boost your students' focus! Pledge this reward and receive TEN FOCI.

    - Free Shipping to UK, US

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    Limited 3 backers
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Funding period

- (30 days)