Project image
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$6,355
pledged of $25,000pledged of $25,000 goal
46
backers
Funding Unsuccessful
The project's funding goal was not reached on Thu, November 13 2014 12:02 AM UTC +00:00
Last updated November 14, 2014

Earz - Music Sharing App

Sharing music has never been more fun! With our app, your sharing also benefits the artist. Watch the video to learn more!

Earz - Music Sharing App

Sharing music has never been more fun! With our app, your sharing also benefits the artist. Watch the video to learn more!

$6,355
pledged of $25,000pledged of $25,000 goal
46
backers
Funding Unsuccessful
The project's funding goal was not reached on Thu, November 13 2014 12:02 AM UTC +00:00
Last updated November 14, 2014

About

It’s time for an Independent music revolution!

Are you a little tired of the mainstream media setting the agenda for what we hear?

We think it's time we have more say about what gets heard. The Earz App in combination with Social networks such as Facebook, Google+ and Twitter is all about empowering music discovery and helping Independent artists receive money for their music.

The Earz App is free for artists to use to promote their music. All are welcome. We don't decide who rises to the top. You do!

A cause dear to our heart

Independent music is doing really well in terms of market share. We want to see it do even better.

We see music and art to be much more than a decorative add-on to our lives. We see it as something fundamental to shaping the culture we live in and bringing people together.

So let’s be generous to our artists! Let’s show them love and support by helping them get heard and by paying them for their music. Let’s make more live music happen and create an atmosphere of fun, excitement and anticipation in our music scene!

The power of sharing

 project video thumbnail
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share music mobile to mobile or via social networks
share music mobile to mobile or via social networks

Music is social currency. We share it as a way of expressing ourselves.

It's time there was a legitimate way to share music.

Earz is designed to help artists by letting their audience do what comes naturally: sharing music they love with their friends.

Sharing from Smartphone to Smartphone or over a variety of Social networks such as Facebook and Twitter creates fantastic opportunities for good music to find its audience.

Imagine this!

An artist releasing their latest single at a gig, shares the song with an audience member at the beginning of the performance. By the end of the song, the entire audience has the download link and have started sharing via social networks such as Facebook, Twitter and Google+.

Build the audience first and the money will come. People want to support artists, and they will if you give them the right opportunities. Earz has developed great incentives for the audience to contribute to the artists they love.

Be treated like a contributor not just a consumer

Most people are decent, but they will also rebel if they are bullied. It's time for the music business to understand the value of giving people credit for their role in creating our music scene.

Earz gives people credit for wanting to support music. The integrity of our business system ensures both artists and audience benefit.

The Earz App is all about supporting all artists so that they can:

  • Build an audience
  • Receive income from that audience
  • Increase their potential to generate substantially more revenue

How it works

When you discover music using Earz, you are given a license to have the music. It goes into what we call your Catalog in our system. You will get the actual download.

If after downloading, you don't want the benefits by paying for it, you can simply discard it. It's an incentive system, so we don't have to police it or mess with the music files to try to force you to pay.

You can share anything in your Catalog, whenever you like.

When your sharing activity results in the artist receiving money, some is shared with you. The amount varies depending on your membership level. We believe in a fair deal for artists and also believe in a fair deal for their supporters. 

Rewards!

There are 5 levels of membership for the Earz App and associated service.

Patron, Promoter, Ambassador, Impresario and Mogul

Your membership status reflects your sharing prowess and turns music sharing into a game.

When you share with your friends, we will reward you when they pay. If you are a “Promoter” or above, we pay a percentage of the sales up to 10 generations deep. You don't need to sign anyone up! We just track what happens with each item you share and reward you for it.

We only pay the reward if you have bought the particular track yourself, so there is an incentive for people to pay for music they keep.

Professional music promoters e.g. bloggers, Internet radio stations, on-line publications also have great opportunities participating with Earz and our special rewards system.

Additional perks may be gained by flagging to be visible to the artists you share when they notice you have been helping them.

Who is Earz for?

Earz is for all music lovers, independent artists, labels, professional bloggers, on-line publishers and Internet radio channels.

Why Earz is different?

Earz is based on the principle that given the opportunity, music supporters are trustworthy contributors, rather than just commodity hungry consumers.

Our focus is on creating a superior experience for the audience by:

  • Making it easy and legitimate to share music and related content
  • Allowing the artist to provide works in any digital format
  • Allowing the artist to offer perks to their audience
  • Providing financial rewards for sharing
  • Providing social recognition for sharing
  • Making the supporting of artists fun!

Other services either make music sharing difficult or don’t provide much revenue back to the artist/rights owner.

With our service the artist/rights owner gets 75-90% of revenue.

About Earz

The Earz team is based in Los Angeles and Australia

The founders have many years experience in the realm of music distribution, software development for Web and Mobile, music licensing and artist management.

We watched the Music Industry struggle against the Digital Revolution and fail to capitalize on its opportunities.

We are also lovers of Independent music culture and value the arts in general. We believe music belongs to the People not a top-down business structure.

Where we are now?

We have spent the past 18 months developing our back-end technology and have successfully prototyped our App and proven the basic functionality. Now its time to build a production version of the App.

What we hope to achieve with this campaign

With the money we raise, we will be able to finish our App and be ready for the beta launch with you as one of our original members!

What do I get for my pledge?

The Earz App and associated membership will be free, but we are offering some special benefits to you when you make a pledge in this campaign.

The memberships above Patron level, namely: Promoter, Ambassador, Impresario and Mogul will attract better rewards and attract more attention from artists when they want to hand out perks to their audience. 

The levels offered will have to be earned once Earz is launched. By taking one of the higher value pledges, you can be awarded this status without having to prove your sharing cred. Contributing now allows you to be at the forefront of this movement, giving you benefits that will take greater effort to achieve after Earz is launched. This is your reward for supporting our cause.

As an artist or label you get a zero cost solution to publish your music and the best payouts for sales that are made. You will now also have your audience and professional publishers able to republish your works in a way that makes it worth their while, which will cause no extra workload for you, just increased exposure AND revenue.

As a professional Internet radio station, blog or Internet publication, you will now have an effective way of monetizing your traffic and generate much more meaningful revenues that advertising and perhaps allow you to remove annoying ads from your service.

T-shirt

The T-shirt!
The T-shirt!
The other T-shirt!
The other T-shirt!

Featured Artist - Lisa LaRue 2KX

We are delighted to have Lisa LaRue as an Earz Ambassador. Lisa's band 2KX was nominated as Best Instrumental Band at the 21st Annual Los Angeles Music Awards. Earlier career highlights for Lisa LaRue include being the first female artist signed to the Sound of America Records (SOAR) Natural Visions sub label, the 2008 Oklahoma Music Awards “Native American Artist of the Year” and a 2008 nominee for the Hollywood Music Awards Instrumental category.

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Lisa LaRue 2KX EP Reward

Lisa LaRue 2KX - Sussuration
Lisa LaRue 2KX - Sussuration

Lisa LaRue Album Reward

The Lisa LaRue Collection
The Lisa LaRue Collection

Lisa LaRue T-Shirt Reward

Lisa LaRue T-Shirt
Lisa LaRue T-Shirt

Special thanks!

A very special thanks goes out to the following artists who helped us with our video!

Please check out their music, they are awesome people!

  • Alfredo Lopes
  • Andrea Soler and James Ross
  • Cheynne Murphy
  • Flynn Gower & Luke Gower – The Occupants
  • Gabriel & Cecilia
  • Lee Safar
  • Matt Bone – Starboard Canons
  • Rebecca Ireland

Video production

A big thank you to the team at Turtle Films, who made the video possible. Sal Castro, Kim Brisbane & Mauricio Laratro. You are awesome!

It's time! Join us and support Independent music!

Risks and challenges

We have a pretty advanced system and business model. However, we have already spent a considerable amount of time and money building the underlying service and have prototyped and proven all the hard stuff for the App. So we are feeling pretty confident that we can finish the App and launch by December 2014 if we succeed with this campaign.

It is important that what we do is accepted by those who are important to our mission. We have reached out to a number of artists, Independent labels, Independent music distributors, on-line publications, managers and publicists to get their feedback on our service. The response has been very positive!

We will manage risk by keeping our early overheads low and maintain focus on improving the quality of our services based on our early feedback rather than quick expansion.

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Support

  1. Select this reward

    Pledge US$ 5 or more About US$ 5

    Help us get started! Find someone you really like and tell them we said they have to give you a hug!
    We really value your help and will give you a special shout out on our site.
    Plus we will let you know the minute we launch so you can be one of our first members.

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    Pledge US$ 10 or more About US$ 10

    Yes, you can still have the hug and shout out. PLUS you get to be granted early membership with EARZ! Membership will be free, but won’t it be cool when you meet a person you really like to tell them your membership number is like a Zillion before anyone else they know?

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  3. Select this reward

    Pledge US$ 10 or more About US$ 10

    Featured Artist EP download. Be one of the first to download a new EP from one of our featured artists when Earz launches! Plus you will be granted early membership with Earz.

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  4. Select this reward

    Pledge US$ 15 or more About US$ 15

    Featured artist album download. Be one of the first to download a new album from one of our featured artists when Earz launches! Plus you will be granted early membership with Earz.

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  5. Select this reward

    Pledge US$ 25 or more About US$ 25

    Help us get started! Early membership, plus printed certificate with membership number, plus a "You are what you share" bumper sticker.

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    Ships to Anywhere in the world
    Limited 3 backers
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  6. Select this reward

    Pledge US$ 40 or more About US$ 40

    Help us get started! One pre-release membership plus T-shirt with logo and “You are what you share” moto.
    Yes, you can still have the hug!
    T-shirt will be organic, fair trade and very classy. Sizes available M & W - S, M, L, XL

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  7. Select this reward

    Pledge US$ 50 or more About US$ 50

    Featured Artist EP or Album download, plus Featured Artist T-shirt with logo. T-shirt will be organic, fair trade and very classy. Sizes available M & W - S, M, L, XL. Plus pre-release membership

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  8. Select this reward

    Pledge US$ 75 or more About US$ 75

    Promoter membership:
    As a Promoter member, your friends know you are extra serious about promoting Independent music. You can opt in to get newsletters from specific artists and also get early access to new releases so you can be one of the first to help them get their music out! Plus T-shirt & hug.

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  9. Select this reward

    Pledge US$ 150 or more About US$ 150

    Ambassador membership:
    This is where things get interesting. As an EARZ ambassador you get to flag with specific artists that you are interested in special FREE offers from them in return for promoting them (which you already do!). Think tickets, swag, meet-n-greet and stuff creative people think up to reward people that help them. Plus everything in Promoter membership.

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    Pledge US$ 500 or more About US$ 500

    Impresario membership:
    Ambassador deal, plus your picture on the Earz hall of fame with a link to your Web site. Artists you decide to flag as open to offers will know you are extra serious about helping them. They will invite you to find or host gigs for them. You are a mover and shaker in the Independent Music Revolution.

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  11. Select this reward

    Pledge US$ 1,000 or more About US$ 1,000

    Mogul membership:
    You’re cool and you’re rich. What can we give you? Well, the artists you choose to support will know you are serious and be very grateful for your contribution to making EARZ happen. Plus, everything in the other pledge deals.

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Funding period

- (30 days)