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Hangs on a wall, corner or ceiling, and faces any direction...You decide. METAL or CARDBOARD. Designed by an architect.

***We're excited to announce that MOTATOE has just teamed up with FUNimation to create EXCLUSIVE Cardboard AboutFaceClocks based on their popular Anime Series:

"FAIRY TAIL" and "HETALIA AXIS POWERS" ! ***

***and now, last minute: BLACK BUTLER too!***

These fun, bright, creative graphic designs are available for $35 in the Rewards column to the right, which includes shipping & handling, tax if applicable, etc! This represents a discount off the future anticipated price in retail stores.

"BLACK BUTLER" Anime AboutFaceClock.  ----Design pending approval----   © Yana Toboso/SQUARE ENIX, Kuroshitsuji Project, MBS. Licensed by FUNimation® Productions, Ltd. All Rights Reserved.
"BLACK BUTLER" Anime AboutFaceClock. ----Design pending approval---- © Yana Toboso/SQUARE ENIX, Kuroshitsuji Project, MBS. Licensed by FUNimation® Productions, Ltd. All Rights Reserved.
"FAIRY TAIL" Anime AboutFaceClock. Design pending approval. ©Hiro Mashima・KODANSHA/Fairy Tail Guild・TV TOKYO. Licensed by Kodansha through FUNimation® Productions, Ltd. All Rights Reserved.
"FAIRY TAIL" Anime AboutFaceClock. Design pending approval. ©Hiro Mashima・KODANSHA/Fairy Tail Guild・TV TOKYO. Licensed by Kodansha through FUNimation® Productions, Ltd. All Rights Reserved.
"HETALIA AXIS POWERS" Anime AboutFaceClock. Design pending approval. © 2008 HIDEKAZ HIMARUYA,GENTOSHA COMICS/HETALIA PROJECT Licensed by FUNimation® Productions, Ltd. All Rights Reserved.
"HETALIA AXIS POWERS" Anime AboutFaceClock. Design pending approval. © 2008 HIDEKAZ HIMARUYA,GENTOSHA COMICS/HETALIA PROJECT Licensed by FUNimation® Productions, Ltd. All Rights Reserved.
"HETALIA AXIS POWERS" Anime AboutFaceClock. Design pending approval. © 2008 HIDEKAZ HIMARUYA,GENTOSHA COMICS/HETALIA PROJECT Licensed by FUNimation® Productions, Ltd. All Rights Reserved.
"HETALIA AXIS POWERS" Anime AboutFaceClock. Design pending approval. © 2008 HIDEKAZ HIMARUYA,GENTOSHA COMICS/HETALIA PROJECT Licensed by FUNimation® Productions, Ltd. All Rights Reserved.
"HETALIA AXIS POWERS" Anime AboutFaceClock. Design pending approval. © 2008 HIDEKAZ HIMARUYA,GENTOSHA COMICS/HETALIA PROJECT Licensed by FUNimation® Productions, Ltd. All Rights Reserved.
"HETALIA AXIS POWERS" Anime AboutFaceClock. Design pending approval. © 2008 HIDEKAZ HIMARUYA,GENTOSHA COMICS/HETALIA PROJECT Licensed by FUNimation® Productions, Ltd. All Rights Reserved.
Powder coated METAL AboutFaceClock
Powder coated METAL AboutFaceClock
Powder coated METAL AboutFaceClocks
Powder coated METAL AboutFaceClocks
Printed CARDBOARD AboutFaceClocks
Printed CARDBOARD AboutFaceClocks

Hi! Thanks for checking out our project.

The innovative and patent-pending AboutFaceClock is designed by me, Mark Ejnes. I’m an architect and product designer in Santa Monica, California and founder of MOTATOE, a start-up design company.

The AboutFaceClock hangs on a wall, on a corner, or on a ceiling, and can face any direction...You decide.

Or simply stand it on a desk or shelf.

It comes with a custom-designed "puck+hanger" mounting bracket which can be attached to any surface. Simply hang the clock on the puck+hanger in whichever direction you choose using any of the holes on back. And to face it another direction, there's no need to move the puck. Just take off the clock, turn it about-face, or any other direction, and re-hang it using any of the other holes on back. And be sure to adjust the hands to set the correct time for any new orientation. You'll see pretty quickly, that because there aren't any numerals on the face, the clock can be rotated and still work in any direction.

2 different hangers: for the METAL slots(left) and CARDBOARD holes(right)
2 different hangers: for the METAL slots(left) and CARDBOARD holes(right)

The AboutFaceClock will come in 2 different shapes - Rectangular and Round, and in 2 materials - powder coated STEEL, which makes for a sturdy, elegant and sculptural design object, and also in printed CARDBOARD. The cardboard is the lower-cost alternative with obvious advantages-- easier manufacturing, and we were able to create dozens of super fun and cool graphics printed right on the clocks in subject ranging from Art+Architecture, Food, Sports, Pop Culture, Nature and so much more.

The metal clocks come with four line magnets, that can be re-positioned on the face to denote the 12, 3, 6 and 9 for any new angle. That just adds a little bit of extra graphic legibility when reading the time. The cardboards have hinged tabs at each hour mark that serve the same purpose - they can be popped in or out to denote the 12, 3, 6 and 9 for any different clock angle.

See www.motatoedesign.com for all the current designs and graphics in the works.

It started as a very simple idea.

I came up with the concept for the clock when I noticed that a typical flat clock is usually mounted near the middle of a room, so it’s seen from most of the space. So, I imagined a clock that could be put in the corner, or on a side-wall, or on a ceiling or anywhere else-- and still be seen. This meant it would have to hang at different angles and be changeable. And without numerals, it could also be rotated and still work by adjusting the hands.

After dozens of sketches and paper models and metal prototypes, I finalized a multi-faceted shape that allowed it to be hung at a full range of angles off the wall - 0, 45, 60, 75 and 90 degrees. And it could hang on a corner too. I also developed a new mounting bracket - the "puck+hanger" that allowed for all those possible angles and any rotation too. The clock was also designed to be constructed from a single sheet of laser-cut and hand-formed steel.

So, in the end, the clock's minimal aesthetics and elegance is derived directly from it's functional considerations -- the multi-angular form, the way the clock mounts, and the desire for straightforward manufacturing. These considerations have elevated this simple clock well beyond the typical everyday item we're all used to seeing, and into a hanging sculpture - a unique design object that casts different shadows for any different position you decide on.

The development of a cardboard clock was a natural progression once we needed packaging and got introduced to the cardboard display industry and their customization abilities. We collaborated with a renowned paper-artist and veteran of the industry to develop the incredibly creative folding structures that replicate the rectangular and round metal shapes, as well as all the packaging. These cardboard structures, which are also designed from a single sheet, have an elegance all their own.

Final prototypes for retail packages and shipper
Final prototypes for retail packages and shipper

And we commissioned a Milan-based designer and friend-of-MOTATOE to develop original artwork clocks to go alongside our own photographs of Architecture, Food, Sports, etc.

See www.lorbus.com for wonderful design and inspiration.

How you can help.

The AboutFaceClock will be manufactured and assembled in the US. We're also sourcing recycled and recyclable materials.

Our manufacturers and suppliers are lined up and ready to go. We've spent an enormous amount of time and energy finding like-minded and talented business owners and craftspeople to work with, right here in Southern California -- engineers, CNC metal fabricators, metal and plastic laser-cutters, plastic injection molders, 2D and 3D printers, die-makers, die-cutters and powder coaters.

And we've spent and enormous amount of time and energy prototyping, refining, prototyping some more and finalizing the design and manufacturing plan. We're currently showing the clocks to as many people as possible.

Your support will go towards making the tooling and dies as well as the other expensive startup costs, including printing plates, photography licensing, packaging and more. The clocks will come assembled with the "puck" mounting bracket, battery and hardware included.

As a startup, we're excited to launch our first product - the AboutFaceClock. We hope to be able to continue designing more graphics and experimenting with different materials and colors. And we hope to also move ahead with the other product and furniture ideas we've got sketched up or in early phases of prototyping.

Making innovative, fun and smart objects is what we love to do, and thanks to your help we can! So please take a look at the rewards and stay in touch.

www.motatoedesign.com

Many thanks,

Mark

FAQ

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  • Pledge $1 or more
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    10 backers

    Your dollar helps make the AboutFaceClock a reality--and thanks to you, look for it soon on sale in stores and online.

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  • Pledge $10 or more
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    0 backers

    Be one of our pre-release testers of upcoming new graphic designs. You'll get exclusive updates on news and developments, we'll ask for your feedback and take your suggestions as well.

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    4 backers

    KICKSTARTER EXCLUSIVE: A specially designed, AboutFaceClock/MOTATOE t-shirt identifying you as one of our prized KICKSTARTER supporters. Includes shipping in the US (Add $3 for Canada; $8 for International)

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    9 backers

    "BLACK BUTLER" Cardboard AboutFaceClock!! An EXCLUSIVE design based on the popular Anime series, BLACK BUTLER! Available now only on KICKSTARTER. For US and Canada only. Includes shipping (Add $3 for Canada).

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    13 backers

    "HETALIA AXIS POWERS" Cardboard AboutFaceClock!! An EXCLUSIVE design based on the popular Anime series, HETALIA! Available now only on KICKSTARTER. For US and Canada only. Includes shipping (Add $3 for Canada).

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    17 backers

    "FAIRY TAIL" Cardboard AboutFaceClock!! An EXCLUSIVE design based on the popular Anime series, FAIRY TAIL! Available now only on KICKSTARTER. For US and Canada only. Includes shipping (Add $3 for Canada).

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  • Pledge $40 or more
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    33 backers

    A first-production CARDBOARD AboutFaceClock --your choice of shape -Rectangular or Round- and your choice of graphic design from the among the first ones we make (which could number 2 dozen or more designs depending on the response). This special price includes shipping in the US (Add $3 for Canada; $10 for International).

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  • Pledge $75 or more
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    1 backer

    KICKSTARTER EXCLUSIVE: A specially designed, KICKSTARTER-themed, green CARDBOARD AboutFaceClock. Your choice of Rectangular or Round. Includes shipping in the US (Add $3 for Canada; $10 for International).

    Estimated delivery:
  • Pledge $75 or more
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    11 backers

    2 first-production CARDBOARD AboutFaceClocks --your choice of shapes -Rectangular or Round- and your choice of graphic designs from the among the first ones we make. This special price includes shipping in the US (Add $5 for Canada; $15 for International).

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  • Pledge $100 or more
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    13 backers

    KICKSTARTER EXCLUSIVE: A One-time-only custom CARDBOARD AboutFaceClock. Send us your hi-res artwork, choose Rectangular or Round. We'll email a proof and make your clock! Add $25 for each additional one up to 4 (so, 5 total clocks). Includes shipping in the US (Add $3+$1for each additional for Canada; $10+$2 for each additional for International)

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  • Pledge $150 or more
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    24 backers

    A first-production powder coated METAL AboutFaceClock --your choice of shape- Rectangular or Round; and your choice of color - White, Solar Yellow or Grey. This special price includes shipping in the US (Add $7 for Canada; $20 for International).

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    4 backers

    2 first-production clocks: one CARDBOARD AboutFaceClock and one powder coated METAL AboutFaceClock --your choice of shapes- Rectangular or Round; and your choice of color/graphics from the first ones we make.This special price includes shipping in the US (Add $10 for Canada; $25 for International).

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  • Pledge $200 or more
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    0 backers

    KICKSTARTER EXCLUSIVE: Personalized engraving on your powder coated METAL AboutFaceClock. 45 characters maximum on the back. Your choice of shape- Rectangular or Round; and your choice of color - White, Solar Yellow or Grey. Includes shipping in the US (Add $7 for Canada; $20 for International).

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  • Pledge $250 or more
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    0 backers

    KICKSTARTER EXCLUSIVE: A specially designed KICKSTARTER-GREEN, powder coated METAL AboutFaceClock with personalized engraving and serialized. Your choice of shape -Rectangular or Round. 45 characters maximum on the back. Includes shipping in the US (Add $7 for Canada; $20 for International).

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  • Pledge $350 or more
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    4 backers

    KICKSTARTER EXCLUSIVE: A brushed STAINLESS STEEL AboutFaceClock with personalized engraving and serialized. 45 characters maximum on the back. Your choice of shape- Rectangular or Round. Includes shipping in the US (Add $10 for Canada; $25 for International).

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  • Pledge $1,000 or more
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    0 backers

    THE ULTIMATE EXCLUSIVE KICKSTARTER BACKER KIT. 4 clocks in any combination of powder coated METAL, KICKSTARTER GREEN, and STAINLESS STEEL with personalized engraving and serialized. Included shipping in the US (Add $20 for Canada; $40 for international).

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Funding period

- (30 days)