Funded! This project was successfully funded on December 1, 2011.

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It’s a crusade. A crusade for collecting. For cultivating a new crop of art collectors. For making collecting cool.

I’ve launched a crusade, a Crusade for Collecting.

As a photographer, curator, collector and owner of Jennifer Schwartz Gallery in Atlanta, I am ready to bring art to the people (that’s you).

Tell me about this Crusade. . .

Culturally, we are in our prime.  We have sophisticated tastes and crave unique experiences.  We are on-trend, we are curious, we are seekers. 

And yet, we don’t buy art.  We don’t patronize galleries and museums like we used to, and we don’t always give artists the support they deserve.  While we may think art is interesting and to be valued, we’re not collecting art any more, which is why I was inspired to start a Crusade for Collecting.  I want to help cultivate a new crop of art collectors and make collecting cool.

Because, it is cool.  Simply falling in love with an original piece of art and buying it – that is collecting.  It doesn’t have to cost you thousands of dollars or even make a huge dent in your paycheck.  It’s about the connection.  It’s about looking at something and having an emotional response.  Feeling something.  And then purchasing that piece and hanging it on your wall and living with it.  Your home becomes personal, your walls start to describe you, and everywhere you look you see something you love.

That is collecting.  And that is beyond cool.

So what am I going to do about it?

Well, if we’re talking Crusade, then clearly I’ve got to get out there.  Not in a medieval military sort of way. For me, it’s all of the passion without the violence and gore.  Think of it as a call to arms for art.

So I decided to take this show on the road. I am going to go on a ten-week, ten-city tour in a little over a year where I do pop-up shows featuring the work of incredible emerging photographers from across the country that are part of The Ten.

What is The Ten, you ask?

A highly curated monthly online exhibit of ten photographic images I launched to support my overall mission to bring affordable art to the people, promote collecting, and support emerging photographers. The uniqueness of The Ten comes from its curation and its exclusivity. Each image is available at a 13×19 size in an edition of 25 for $250.

 

Here’s the really cool part:  Images on The Ten cannot be sold in any other size in any other location. Once an image has been included in The Ten, it must be retired from sale. The only opportunity to purchase that image is on the website for The Ten, and once 25 are sold, it is sold out forever. For more on The Ten visit www.thetenphoto.com or catch up with me in one of the ten cities that will be part of the Crusade.

 

Now back to the Crusade:

The first item to tackle on my Crusade agenda is getting proper wheels for this art-infused journey.  With your support, I am going to get a van and trick it out with storage racks for framed art and flat files. This will be my home away from home during the Crusade, which makes it supremely easy to roll into a city and show work right out of the van, giving people from far and wide the opportunity to connect with artists, photography and to bring art home with them.  A different photographer will travel with me on each leg of the trip.  We’ll be talking photography, live blogging, creating podcasts and Blair Witch style video.  You will be able to follow us from city to city, and I do hope you’ll visit. 

In the simplest of terms:

I want to start a movement, spark a fire.

I just need the wheels.

Art is awesome.  Heart art.

Want to learn more about the Crusade for Collecting or connect with meVisit the Jennifer Schwartz Gallery online at www.jenniferschwartzgallery.com, or follow the progress of the Crusade at www.thetenphoto.com/crusade.

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    RECOGNITION - Your name listed on our website as recognition of your support. Much appreciated!

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    STICKER - Send in a small sticker of your choice (feel free to customize or decorate - we value creativity here), and we will stick it to the side of the van for the entire trip.

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    THANK-YOU PHOTO - All of the above, plus a digital thank-you photo of your sticker on the van with me and one of the traveling artists standing next to it making funny faces. You can be in the shot too if you come meet us along the way, which we hope you will!

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    JODY AKE PHOTOGRAPH - "Rachel" by Jody Ake, 8x10 digital c-print (retails for $400) (see update #7 for image)

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    T-SHIRT - All of the above, plus a specially designed Crusade t-shirt (see logo at the beginning and end of the video).

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    MAH JONGG TILES - Hand-crafted Mah Jongg tiles by the fabulous photographer Heidi Kickpatrick. She generously donated five of her tiles, so get them before they are gone!

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    SIGNED BOOK AND PIGMENT PRINT - Jennifer Shaw has donated 5 signed copies of her new book, Hurricane Story, along with a 8x8 archival pigment print of the opening image in the series, We left in the dark of night. Don't miss out on this one!

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    ARCHIVAL PIGMENT PRINT - "The Lover" is from a new series, She Can Leap Tall Buildings, by current Ten photographer, the fab Heidi Lender. This 8x10 signed print on velvet paper is a true gem!

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    TEN PHOTO POSTCARD SET - All of the above, plus a Ten photo postcard set documenting the van in front of each city's most famous landmark!

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    TINTYPE - The amazing S. Gayle Stevens has graciously donated a few of her tintypes to the cause. These little treasures are 2x2 inches.

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    ONE BLOCK SPECIAL EDITION BOOK & PRINT - Dave Anderson's "One Block" Special Edition hardcover book with dust jacket in slipcase, edition of 50 (retails for $250)

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    SILVER GELATIN PHOTOGRAPH - Photographer extraordinaire and my co-pilot on the first leg of our journey, Lori Vrba, has offered to give five 8x8 silver gelatin prints of her image "Rebecca's Palm" as a featured reward. Photographs are hand-printed and toned and signed by the artist.

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    BEN HUFF PHOTOGRAPH - "Deadhorse" by Ben Huff, 11x14 archival digital photograph (see update #7 for image)

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    LISETTE DE BOISBLANC PHOTOGRAPH - "Me and You" by Lisette de Boisblanc, 11x14 archival digital photograph (see update #7 for image)

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    FAME AND COFFEE - Meet me and the traveling artist for coffee in the tour stop closest to you. We'll do a special podcast with you as our featured guest and post it on the blog.

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    TINTYPE - Fritz Liedtke has generously dinated two original 4x5 tintypes. In the spirit of Black Friday, they are offered at half their regular price. Snatch up one of these gorgeous portraits at an amazing value!

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    SUSAN WORSHAM PHOTOGRAPH - "The Skin of Black Fruit" by Susan Worsham, 8x10 archival digital print on 10x12 paper (see update #7 for image)

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    ANGELA BACON-KIDWELL PHOTOGRAPH - "Wishing to Fly" by Angela Bacon-Kidwell is available to one lucky backer in a matted 10x15 print, edition 7/25 (retails for $800) (see update #7 for image)

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    COME ALONG - An invitation to caravan with the van for one leg of the trip (or two if you're very fun).

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    GALLERY RENTAL - One backer will get to rent out Jennifer Schwartz Gallery for one night to host their party or special event

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    THE SWAG REWARD! - The t-shirt, the photo postcard set, your very own miniature van model, and your choice of any photograph from The Ten. And Yes, we'd love to meet you too. You and 5 friends get invited to a private pre-show reception in the tour stop closest to you.

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    THE VRBA TEN COLLECTION - This is the best deal going. The Vrba Ten Collection includes all ten images from The Vrba Ten, presented in a black, clamshell collector box with an additional 8x8 silver gelatin print of "Eve Was Framed". (retails for $2500) (see update #7 for image)

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    SPONSOR STATUS - Your name (or your company's name) on the back of the van. It's just like being there.

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    THE CRUSADE COMES TO YOU - We make a special detour and add your town to the tour!

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Funding period

- (45 days)