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CA$ 2Delimiter561
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Maroon Portable Coffee Brewer System (Canceled)

This little device integrates an auto grinder and filter system. Now you could enjoy the aroma and flavor of coffee from the beginning

Maroon Portable Coffee Brewer System (Canceled)

This little device integrates an auto grinder and filter system. Now you could enjoy the aroma and flavor of coffee from the beginning

CA$ 2Delimiter561
Pledged OfPledged Of Goal
22
Backers
Funding Canceled
Funding Was Canceled On
Last Updated

About

                  Maroon Portable Coffee Brewing System

Our story: 

Many modern travelers spend lots of time in trans-continental trips. We are one of this kind of travelers.  Our company is a leader in the disposable utensil industry in Taiwan.  My boss always complains that he cannot have a good cup of coffee during his trips.  Therefore, the project manager which is me (Steven) teamed up with our in-house designer (Kevin) to discover the solutions for every coffee lover.

There are many different portable coffee extraction solutions in the market already. Usually, you need to get 2 to 3 different "hand operated" gadgets in order to have a “freshly ground” coffee. In reality, as a frequent traveler, we opt to minimize the gadgets for our precious luggage space. In order to achieve these goals, we decide to develop our own coffee brewing system. 

This project had started since June, 2009.  It all stared from a brainstorming sketch.  How to combine the "hand" grinder with the filter is our first topic:

brainstorming sketch 1
brainstorming sketch 1

At this stage, we came up with the prototype with "hand" grinder.  After the testing round, it was proved a failure.  The reason was that you needed to spin the burr thousand times in order to finish grinding 9 grams of coffee beans.

This is the Prototype Zero!  Just want to try the rotation structure could work.

Prototype Zero
Prototype Zero

 Then we move to Prototype 1.  Here, we had the grinder and the brewing cup structure combined.

prototype 1-the hand grinder brewing system
prototype 1-the hand grinder brewing system

Then we moved to a more serious stage for the structure and considered the "battery" powered grinder: this was the structure idea.

brainstorming sketch 2
brainstorming sketch 2

This was still far from the goal: portable brewing system.  Therefore, we went into the artwork stage which looked more like the real thing:

structure artwork 1
structure artwork 1

Now, the only way to verify the idea was to build a mock up again:

Prototype 2
Prototype 2

 HooRayyy!  This time, the grinder + brewing system worked!

Based on prototype2, we built the First Generation of Maroon Coffee Brewing System.  Finally, it was released to Taiwan market in early 2013.

Maroon Coffee Brewing System (1st generation)
Maroon Coffee Brewing System (1st generation)

In this month, we finished the 2nd generation Maroon Portable Coffee Brewing System prototype.  Now let's see what the features are in this improved version.

Maroon Portable Coffee Brewing System (2nd generation)
Maroon Portable Coffee Brewing System (2nd generation)

Let's take a look of the 1st and 2nd generation of Maroon Portable Coffee Brewing System.

The 1st generation of Maroon Coffee Brewing System
The 1st generation of Maroon Coffee Brewing System

The Features:

What makes Maroon Portable Coffee Brewing System different from other types of coffee brewers?  Please take a closer look at our working prototype below.

1. The Auto Grinder: Fragrance appears right after the coffee bean ground. We think the best part of making a coffee is the moment when you smell the aroma of fresh ground coffee beans. The hotels only provide the convenient coffee packs which are already ground coffee or those espresso capsule machines. Therefore, we definitely need a grinder that can do the grounding smoothly and effortlessly. Who wants to exercise their muscle in a relaxing moment?  This grinder unit uses 4 rechargeable CR2 lithium batteries as the power source.  

CR2 battery box
CR2 battery box

We tested it can serve 14 cups of 12 gram coffee beans.  You can always recharge the batteries with an AC adapter (accessory). The grinder will stop automatically after the beans are empty in the chamber.  Just press one button, then the grinder will do all the jobs. 

2. The Ceramic Burr

This version is using ceramic burr in order to minimize the weight and the heat which would be produced during the grinding process.  The heat is one of the factors that can influence the flavor of coffee beans.

ceramic burr
ceramic burr

3. The reusable metal filter: 

Aroma comes from the crema. We use stainless steel mesh for the filter. Why the stainless steel? The idea is to minimize the stuff you carry in your trip. When you go out, just grab this device and you are ready for a good coffee. No need to worry about bringing enough filter paper during your trip.

metal mesh filter
metal mesh filter

4. The compact filter cups:

For those coffee lovers, Acidity, Body and Flavor of coffee will be balanced when you choose the right coffee beans. This is a brilliant design to minimize the size of the cup and the filter. The coffee filter can be stored in the cup. By lifting the filter and turn 90 degrees, the filter can steadily sit on the cup.

filter cup
filter cup

All three functional units are integrated into one small and compact cube. And we make the shape rounded with curves. Maroon Portable Coffee Brewing System can become one of the decoration on your shelf. The conventional brewers try so hard to mingle with the rest of the kitchen wares. Now, our Maroon Portable Coffee Brewing System can stand beside your books or vastly seamlessly. 

 Why Kickstarter? 

Our company, Taiwan Jhonsin Co., Ltd, started the development of the first generation of Maroon Travel Coffee Brewing System in Taiwan 4 years ago.  Not until January, 2013, we had launched the first generation into Taiwan market.  Ever since then, Maroon is sold in Taiwan region exclusively. 

I'm the project manager of this item.  I'm from Canada and working in this Taiwan company now.  When I started marketing task for Maroon in early 2013, I figured out Maroon Coffee Brewing System is the killer in the coffee market.  Therefore, I eagerly want to share this product with my North American people.  However, we didn't have enough marketing budget to promote this item internationally. 

More importantly, before we go to the international market, we want to improve our Maroon Coffee Brewing System.  After all, we already sold approximately 500 units in the past 9 months.  Therefore, I gathered our product designer and our molding supplier.  I present the weakness of Maroon and ask them to improve this first generation model.

We worked very closely everyday to make sure every aspects of weakness are improved.  The result is that we re-designed the entire structure.  Now you can see our prototype as the improved model!

The Difficulties:

The coffee consumption in Taiwan is only 1/3 of the North America coffee consumption.  Thus, with sales speed is really slow, we need a long time to accumulate enough money for opening the molds for the improved model.

Therefore, we need your pledge to support our project.  And you will have this unique Portable Coffee Brewing System!

Production Plan:

Right now we will assembly the entire batch in our supplier's factory located in Taiwan. The final design of Maroon Portable Coffee Brewing System will stay the same, except for some minor adjustments before mass production.

We work with our current molding supplier which had done the production and mold opening of the first generation of Maroon Coffee Brewing System.  Therefore, we should be on schedule because we are working the experienced suppliers.

The tooling and molding process will take 50 days. Production of parts will take 30 days.  Assembly will take 21 days.  This is an optimistic schedule.  If this project is succeeded, we can expect the shipment will be ready in the end of February, 2014.

Thank you so much for checking out our project!!! Remember if we don't reach our goal then we won't get funded, and no one will get Maroon Portable Coffee Brewing System. So please share this information with your friends and family!  (buy one here early and get discount)

Risks and challenges

We are working with experienced manufacturers of electric parts, plastic molding and parts. They produced the parts for the first generation of Maroon Coffee Brewing System.

The first challenge: Due to this item needs plastic parts, the longest process is the molding process. We give the estimation of 50 days lead time for molding. It will include the adjustment and fixing the molding for the final product.

The second challenges is the entire machine is hand assembled. If we get orders that is over 100 units, then we need to set up an dedicated assembly line in the factory. The workers need to learn the assembly process. Therefore, the assembly lead time maybe longer for the 1st batch production.

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Support

  1. Select this reward

    Pledge CA$ 5 or more About $4

    Thank you card for your support!

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    Pledge CA$ 30 or more About $23

    Exotic Taiwan gourmet coffee beans (6 oz). We purchase these gourmet coffee from Taiwan local coffee farmer directly. The roasting is done by the top professional roaster in Taiwan as well.
    (Free shipping in Taiwan. International shipping including Canada CAD 15)

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  3. Select this reward

    Pledge CA$ 40 or more About $31

    The Timber sleeve Tumbler with laser engraved Maroon on it.
    This Timber sleeve is carved from entire chunk of wood. It fits the tumbler and provide protection and the natural hand touch feel.

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  4. Select this reward

    Pledge CA$ 60 or more About $46

    Exotic Taiwan gourmet coffee (12 oz).
    We purchase these gourmet coffee from Taiwan local coffee farmer directly. The roasting is done by the top professional roaster in Taiwan as well.

    (Free shipping in Taiwan. International shipping including Canada CAD 10)

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  5. Select this reward

    Pledge CA$ 120 or more About $91

    The LIMITED Early-bird package. You will get 1 full set of the Maroon Portable Brewing System at a lower price by showing your support in Kickstarter. Exclusive to the Kickstarter friends!

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  6. Select this reward

    Pledge CA$ 150 or more About $113

    The original Maroon Portable Brewing System at its retail price. You could get 1 piece of the first batch of Maroon right from the factory and be the first group of people having this unique item.

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Funding period

- (43 days)