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Vintage style paired with state of the art micro screwless hinges. Introducing the first truly pocketable folding shades.
Vintage style paired with state of the art micro screwless hinges. Introducing the first truly pocketable folding shades.
Vintage style paired with state of the art micro screwless hinges. Introducing the first truly pocketable folding shades.
795 backers pledged $106,704 to help bring this project to life.

About this project

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ROAV - World's Thinnest Folding Sunglasses

$106,704

795

At ROAV, we pair vintage style with state of the art technology. Our patent pending system of micro screwless hinges enable the first truly pocketable folding shades.

 

ROAV sunglasses clock in at mere 8.5 mm when folded. Folding Wayfarers are nearly four times as thick, and nowhere near thin enough to pocket. The difference is in our design approach. Our competitors simply modify existing frames to create foldability. ROAV isn't burdened by heritage and doesn't use any stock components. We design our eyewear from the ground up to be both beautiful and truly pocketable.

 

Built for the modern explorer, ROAV sunglasses are designed to always be with you, empowering you to stay nimble, plan less, and be ready for anything.

 

 

   Check out our quick style & colorway guide.

 

ROAV sunglasses are constructed from scratch-resistant ion-plated stainless steel. Our patent pending system of micro screwless spring hinges require zero maintenance and won't loosen over time.

The flat folding design eliminates pressure on the hinges when the glasses are folded, so they are able to withstand an enormous amount of compressive force. This means you can feel more than comfortable putting them in your back pocket or purse.

We selected premium nylon lenses for their lightness and flexibility. The addition of a polarizing filter ensures maximum reduction of glare. All our lenses provide UV and IR protection and are coated to resist reflections, fingerprints, and scratches.

 

Protective yet minimal, our handmade pouch is constructed from 100% vegetable tanned leather. 

 

Unlike a standard eyewear screw hinge that is glued, soldered, or riveted to the frame, our unique screwless hinges are actually press formed into the sheet metal frame itself. This ultra minimal construction enables a design that is incredibly small and durable. The hinges also have an inherent springiness, so they won't come loose over time and prevent the glasses from folding or unfolding unintentionally.

 

ROAV folding frames, FF for short, inject modern practicality into iconic eyewear frame styles. All 3 shapes are unisex and were crafted to provide a comfortable and great looking fit on a wide range of face shapes and sizes.

Click on the image below for a style comparison if you wish to print and cut-out the frame styles. The image is sized to printer on a letter size (8.5 inch x 11 inch) sheet. Please note these line drawings accurately represent size, but due to the lack of nose pads, they do not accurately represent fit. 

Actual Size Printable Style Guide
Actual Size Printable Style Guide

 

 

 

 

 

 

We are offering 3 frame shapes, with two colorway options for each shape. You can find these in the Styles and Colorways section above. For each frame that you order, you will also receive a leather pouch and microfiber cloth.  

For the single pair rewards, we separated the rewards by frame shape. You will be able to choose which color option you prefer on a survey that we will email you at the end of the 35 day campaign.  

For the multiple pair rewards, you will be able to select your desired color option AND frame shape on the survey after the campaign.  

If you change your mind about your preferred frame shape at any point during the campaign, don’t worry, you can change your shape choice on the post-campaign survey.   

At ROAV, we designed our first 3 frame styles to fit the widest range of face shapes. As many of you know, fit can be an issue for those with a lower nose bridge. A more universal fit is generally achieving with a deep nose pad. Our production version will have deeper nose pads similar to the dark gray pads in the image below. We did not have this pad ready for our main video shoot, which is why you don't see them in the imagery above, but they are ready now and they fit great!

 

 

 

We understand that eyewear fit is personal, so if you don't love your glasses for whatever reason, send them back for a full refund or exchange for a different style at no additional cost.

United States: Free

Canada, UK, EU, Australia, New Zealand, Japan: $7

Rest of the World: $15

If you've made it this far down the page, then it's time you know the truth. Edwin ROAV didn't die in that plane crash... Also, his actual name is Frank and he's a part-time actor that I hired. The true story may be a little less glamorous, but if you're interested, check out the video below!

 

 

 

Risks and challenges

As I've learned throughout this process, delays and unforeseen obstacles are an inevitable part of product development. Fortunately, most of the process is already complete. I have received production ready prototypes that were made by the actual manufacturers that will be producing the final goods, so the processes and tooling used for production have been completely worked out.

This is the first product I've brought to market, so I made sure to align myself with people that have done this before; hundreds of times before, in fact. I have been working closely with expert production consultants that have brought millions of pairs of eyewear successfully to market. They know how to navigate the complexities of international manufacturing and get things done! I have made sure to only partner with manufacturers that produce quality products and have the ability to scale in the event that orders exceed expectations.

Kickstarter is hopefully just the beginning for ROAV, so building trust and loyalty with our customer base is my number one priority. I'm sure there will be challenges along the way, but I'm ready and willing to work through them. I'll keep you posted with production updates along the way, and rest assured that I'm as excited as you are to get a pair of amazing sunglasses in your hands. Thank you!

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FAQ

  • Yep! Here's the link to the google drive (https://drive.google.com/open…)

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  • We offer each of out 3 frame styles (FF Round, FF Square, FF Aviator) in two color options. Refer to the styles and colorways section to see the available color options. We may add additional options as stretch goals later on. We will send you a survey after the campaign ends to select your color option.

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  • Yes. We use premium nylon polarized lenses. These lenses block 100% of UV and IR light, and are coated to resist reflections, scratches, and fingerprints.

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  • All 3 of our frame styles are unisex and were carefully designed to look and fit great on a wide range of face shapes and sizes. Our unique spring hinges and individually adjustable temples ensure a secure fit. If for any reason you don’t like the look or fit of your glasses, you have 14 days to exchange or return for a full refund.

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  • The pouch is made from thick vegetable tanned leather. When the glasses are inside the pouch, they are very well protected. Our flat folding design reduces pressure on the hinges, so you can feel comfortable with them in your front pocket, back pocket, or purse.

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  • ROAV frames are made from 0.6mm sheets of stainless steel.

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  • Roav sunglasses are built to last a lifetime. By avoiding screws altogether, our hinges require zero maintenance and never come loose. Inside the custom fitted leather pouch, our flat folding design reduces pressure on the hinges, so you can feel comfortable with them in your front pocket, back pocket, or purse.

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  • Roav glasses clock in at a mere 8.5mm when folded. Ray Ban and Persol folding glasses are four times as thick, and nowhere near thin enough to pocket. The difference is in our design approach. Our competitors simply modify existing frames and frame components to create foldability. Roav isn’t burdened by heritage and doesn’t use any stock components. We design glasses from the ground up to be both beautiful and truly pocketable.

    Last updated:
  • Unfortunately, we do not currently offer prescription lenses for our folding frames. We want ROAV sunglasses to be enjoyed by all, so Rx lenses are definitely something we definitely hope to offer in the future!

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  • Some opticians may be willing to fit the glasses with Prescription lenses, but we do not guarantee this. Even if you're optician is willing to do this, the glasses may no longer fold properly due to the additional thickness of a prescription lens. We want ROAV sunglasses to be enjoyed by everyone, so Rx lenses are definitely something we hope to offer in the future.

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  • We ship worldwide! Shipping to the US is free. Shipping to (Canada, UK, EU, Australia, New Zealand, and Japan) is $7. Shipping to the rest of the world is $15. If you ordered one of our pack rewards, please see shipping cost by clicking on the corresponding reward.

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  • We will be shipping via the United States Postal Service First Class mail with delivery tracking confirmation. International shipments will be sent via International First Class.

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  • We provide a 1 year limited warranty. We guarantee you receive your ROAV sunglasses free of manufacturing defects.

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  • Yes. You can do so on the contributions tab of your Kickstarter profile. You will also be able to modify your perk on the post campaign survey that we will send out.

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  • Yes! You will have 14 days from the date received to send your glasses back for a free exchange.

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  • We offer a 14 days return policy, which means that you have the ability to try your product(s) on at home, and can send them back to us within 14 days - starting from the day that you received them to your address. You do not need to state a reason for return within this time period and you will be given a full refund of the frames (shipping fee excluded) if the glasses are in the same condition as when you received them.

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Support this project

  1. Select this reward

    Pledge $99 or more About $99

    Get (1) Pair of FF Round Sunglasses

    Get (1) pair of FF Round Sunglasses, (1) leather pouch, and (1) microfiber cloth for 59% off Retail Price. A survey for your color choice will be sent following the campaign. Free U.S. Shipping. Add $7 for Canada, UK, EU, Australia, New Zealand, Japan. Add $15 for Rest-of-World Shipping.

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    Estimated delivery
    Ships to Anywhere in the world
    Limited 253 backers
    $
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  2. Select this reward

    Pledge $99 or more About $99

    Get (1) Pair of FF Square Sunglasses

    Get (1) pair of FF Square Sunglasses, (1) leather pouch, and (1) microfiber cloth for 59% off Retail Price. A survey for your color choice will be sent following the campaign. Free U.S. Shipping. Add $7 for Canada, UK, EU, Australia, New Zealand, Japan. Add $15 for Rest-of-World Shipping.

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    Estimated delivery
    Ships to Anywhere in the world
    Limited 176 backers
    $
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  3. Select this reward

    Pledge $99 or more About $99

    Get (1) Pair of FF Aviator Sunglasses

    Get (1) pair of FF Aviator Sunglasses, (1) leather pouch, and (1) microfiber cloth for 59% off Retail Price. A survey for your color choice will be sent following the campaign. Free U.S. Shipping. Add $7 for Canada, UK, EU, Australia, New Zealand, Japan. Add $15 for Rest-of-World Shipping.

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    Estimated delivery
    Ships to Anywhere in the world
    Limited 170 backers
    $
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  4. Select this reward

    Pledge $195 or more About $195

    Get Any (2) Pairs of ROAV Sunglasses

    Get (2) pair of ROAV Sunglasses, (2) leather pouches, and (2) microfiber cloths for 60% off Retail Price. A survey for your frame style and color choice will be sent following the campaign. Free U.S. Shipping. Add $9 for Canada, UK, EU, Australia, New Zealand, Japan. Add $18 for Rest-of-World Shipping.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 156 backers
    $
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  5. Select this reward

    Pledge $388 or more About $388

    Get Any (4) Pairs of ROAV Sunglasses

    Get (4) pairs of ROAV Sunglasses, (4) leather pouches, and (4) microfiber cloths for 60% off Retail Price. A survey for your frame style and color choice will be sent following the campaign. Free U.S. Shipping. Add $9 for Canada, UK, EU, Australia, New Zealand, Japan. Add $18 for Rest-of-World Shipping.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 14 backers
    $
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  6. Select this reward

    Pledge $582 or more About $582

    Get Any (6) Pairs of ROAV Sunglasses

    Get (6) pairs of ROAV Sunglasses, (6) leather pouches, and (6) microfiber cloths for 60% off Retail Price. A survey for your frame style and color choice will be sent following the campaign. Free U.S. Shipping. Add $9 for Canada, UK, EU, Australia, New Zealand, Japan. Add $18 for Rest-of-World Shipping.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 9 backers
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Funding period

- (35 days)