Thanks for checking out our project!
TAHAANGA IS A MENSWEAR BRAND ON THE FRONTIER OF GLOBAL FASHION AND TECHNOLOGY.
TAHAANGA shirts incorporate the latest technological advances in textile science. Not only is the shirt the fastest-drying dress shirt available on the market (we know because we tested it against six other kinds of widely available dress shirts and it bested every one), but our TAHAANGA shirt is also breathable, moisture wicking, odor and wrinkle resistant (because who likes ironing?). All that and it’s sustainably manufactured!
At TAHAANGA our goal is to provide you with style and function.
Our promise: Never compromise.
About the Shirt
The fastest-drying shirt on Earth is both beautiful and performance-focused. Proudly developed in the design hub of NYC, and painstakingly manufactured in Italy with its well-established tradition of exceptional craftsmanship, this classic button-down shirt is manufactured from our high-quality proprietary European cotton blends.
The TAHAANGA shirt is suitable for both casual and formal wear, is soft and smooth to the touch, yet has all the properties you would expect from your favorite active-wear shirt. No longer will there be the need to wear a t-shirt underneath your dress shirt; our shirts will feel super-light, but appear as opaque as any dress shirt. We've merged all of these qualities and meticulously designed them into a fitted, tailored cut.
What Are the Functional Properties?
How Are We Sustainable?
Our manufacturing process consumes less energy, produces less CO2 emissions and uses less water than most fabrics currently being produced. Here are some specifics: 10% less energy than traditional cotton and 50% less than other synthetic fabrics. CO2 emissions are 15% less than cotton, 32% less than other synthetic fabrics. Last but not least, our water consumption is an astounding 94% less than cotton and most other fabrics. For example, 1 kilogram of cotton requires 18,000-20,000 liters of water, while 1 kilogram of our fabric requires only 1.8 liters! What’s more, our cotton blend fabrics also include post-consumer recycled plastic.
What Is the Science?
In order to improve upon the functionality of dress shirts, we focused on fast evaporation properties to incorporate into our shirts. Unfortunately, we found your typical active-wear shirt actually retains moisture — and a lot of it. TAHAANGA uses a proprietary fabric blend developed using the properties of the highest level active-wear fabrics and transforms them into an amazing dress shirt. Typically, a dress shirt is worn between 8 and 20 hours a day. We all want a dress shirt that not only quickly evaporates moisture and confronts odor, but also accomplishes its purpose — a shirt that looks fresh, sharp, and boardroom-ready in minutes.
What’s Our Design Process?
Having sourced the most innovative quality cotton blends, we started the design process for our signature TAHAANGA shirts — our unique cuff patterns, the red signature detail stitching and stylish buttons. Here are some of our initial sketches:
How About the Sizing?
Our commitment is not only to bring you the fastest-drying, quality dress shirt on Earth, but to ensure it fits you just right. Please see the below Sizing Guide to find your perfect fit.
We are driven by the latest technological advances in fabrics and textile science and committed to bringing them to you. TAHAANGA unites style, function, and sustainable manufacturing. As more people merge their active lifestyle with their work lives, we saw the need for clothing that allows you to be active without having to leave an extra set of clothes at work. Our clothes will allow you to seamlessly go from one activity to the next both looking and feeling great. TAHAANGA will never compromise style for functionality. In addition to ensuring you look good, we will continue to push the envelope of science and technology to enhance the functionality of our shirts.
Who Is Behind TAHAANGA?
Founder and CEO Manuela Fassbender is a seasoned fashion specialist, responsible for running the successful fashion consultancy MBF Trend Consulting for the past 10 years. She brings her vast operational, creative and strategic expertise in the fashion industry to execute the TAHAANGA concept.
What Does TAHAANGA Mean?
The word TAHAANGA means “naked” in Maori, the language of the indigenous people of New Zealand. We want you to feel as comfortable wearing our shirt as if you were wearing nothing at all — minus the embarrassment of actually being naked in public.
Why Are We Raising Money Through Kickstarter?
We've sourced the world to find the most advanced fabrics science can offer that don't skimp on fashion, we already have our first design in place and supply chain secured. But we need your help to make our first large-scale production — the fastest-drying dress shirt on Earth — a reality.
Please support our project at whatever level you are comfortable with. We'll pay you back with a really fantastic dress shirt, crafted for comfort with our super-high quality European cotton blend materials you will love.
Thank you for your support and we hope you enjoy our shirts as you bike, work, and celebrate. No Sweat!
Goals and Milestones:
$30,000: We will produce our flagship fabric in blue and finalize our design to be production-ready. This allows us to produce and manufacture our first run of shirts handcrafted in Italy and brought to supporters in the U.S. and Worldwide.
$50,000: We will release our second color, white.
$70,000: We will release our third color selection, pink.
Do you accept international orders?
Sure do. Please note that international shipping is available but for an additional charge (noted in the reward level section above). Also, please note that duties and import fees vary by country, and they are not paid by TAHAANGA. We recommend researching them in advance before ordering.
How much washing can the material handle before the fabric properties begin to lose effect?
Because of the special process used to spin the yarns the shirt will never lose its performance properties regardless how often you wash it. It is permanent.
Risks and challenges
We have spent these past few months refining our product and ensuring that we are prepared for anything (we even have back up plans for our back up plans). However, with any venture, there are obstacles:
In the event that TAHAANGA really takes off and exceeds our expectations of demand, we have already accessed the ability of our manufacturers to meet increased units and get your shirts to you as soon as possible.
The TAHAANGA Team has spent months upon months making sure that we get this right; that we’ve built something that’s going to provide you with style and function. We’re aware that you’re a massive part of our mission, and we want you to know that we’ll do whatever it takes to be at the forefront of technology and fashion and always remember our promise to you.
TAHAANGA: Never compromise.
Thank you SO much for your support and welcome aboard!Learn about accountability on Kickstarter
- (30 days)