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The Safety Lens Advanced Driver Assistance System is designed to avoid collisions or accidents and offers alerts to potential problems.
The world's first Advanced Driver Assistance System for iPhone.
The world's first Advanced Driver Assistance System for iPhone.
88 backers pledged CHF 109,773 to help bring this project to life.

About this project

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Safety Lens – Advanced Driver Assistance System for iPhone

CHF 109,773

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Safety Lens is an Advanced Driver Assistance System (ADAS), developed to improve safe driving. For everyone who owns an iPhone and a car which doesn’t have ADAS built-in, Safety Lens offers the most cost-effective solution to enhance your safety. Safety Lens ADAS is designed to avoid collisions and accidents by offering alerts to potential problems. Here's how:

Plug and Play

When you place your iPhone on the magnetic mount, the software reminds you to place your iPhone in landscape in order to use Advanced Driver Assistance and it will tell you when it is ready to go. And when you take your iPhone from the mount, the location of your car is automatically saved so that you can easily find it back.

Place your iPhone with just one hand on the magnetic mount
Place your iPhone with just one hand on the magnetic mount

 

Easy to use magnetic mount usable in portrait or landscape
Easy to use magnetic mount usable in portrait or landscape

Automatic calibration

Every time you place your iPhone on the Safety Lens magnetic mount, sophisticated software algorithms determine the way your iPhone is positioned in the car and the angle at which the camera will look at the road in front of you. So installing Safety Lens in another car is as easy as placing the mount, and putting your iPhone on it.

 

Safety Lens contains 6 Advanced Driver Assistance features:

 Forward Collision Warning

More than 32% of all accidents are rear-end or forward collisions.

Forward Collision Warning helps you to avoid rear-end collisions by providing a visual and audible warning in critical situations where a collision is imminent. When a vehicle that is driving in front of you breaks abruptly, a quick response may be required. Forward Collision Warning uses the smartphone’s rear camera and motion sensors to scan the area in front of the vehicle and to detect cars, buses, vans and trucks.

Headway Warning

Tailgating causes 14% of all casualties in traffic.

Headway Warning monitors the distance between you and the vehicle in front of you, and provides a visual and audible warning when the distance becomes unsafe. Headway Warning uses the smartphone’s rear camera and motion sensors to calculate the time and distance between you and the vehicle in front of you. At a speed greater than 30 km per hour, the system detects cars, buses, vans and trucks.

Lane Departure Warning

Unintended lane departure accounts for 56% of all traffic fatalities.

Lane Departure Warning uses the smartphone’s rear camera and the motion sensors to scan the lane markings on the road, when you drive over 60 km per hour. It detects road curvature and tracks the lane marking no matter whether it is white, yellow, blue, continuous, dashed, boxed, botts’ dots or curbs.

Traffic Sign Recognition

Of all traffic fatalities, 29% are speeding-related.

Traffic Sign Recognition detects and recognizes traffic signs and displays them on the smartphone’s screen, in case you missed one of them. When you exceed a speed limit that is in the map, a speed warning will assist you by issuing an audible warning saying “Mind your speed”.

List with available countries >

Pedestrian Collision Warning

In traffic, 1 pedestrian is killed every 2 hours.

Pedestrian Collision Warning helps you to avoid collisions with pedestrians by detecting moving and stationary pedestrians up to 50 meters in front of the vehicle. When traveling below 60 km per hour, the Pedestrian Collision Warning uses the smartphone’s rear camera and motion sensors to track pedestrians.

Stop & Go Assist

More than 20% of all accidents occur in bumper-to-bumper and stop-and-go traffic.

When traveling under 30 km per hour and the distance to the vehicle ahead is less than 2.5 meter, Stop & Go Assist warns you with an audible warning saying “Watch out for vehicle!”. Stop & Go Assist lets you also know when traffic is starting to move from standing still in front of a red traffic light or in a traffic jam by providing an audible warning. When the vehicle in front of you starts moving, it will help you by saying “Moving traffic!”.

Advanced Driver Assistance notifications on Apple Watch

Safety Lens delivers Advanced Driver Assistance notifications to your wrist. First, install Magic Earth for Apple Watch and add a Magic Earth complication to your Watch face. When a visual alert is shown on the iPhone screen and you hear a warning sound or message, the Magic Earth Apple Watch app generates a subtle haptic feedback on your Apple Watch. Helping you to never miss a warning.

Safety Lens is the ultimate accessory for your iPhone. And although Apple Watch is not required, if you happen to have one, you can receive your alerts right where you want them most. On your wrist.

Apple Watch Advanced Driver Assistance Notifications
Apple Watch Advanced Driver Assistance Notifications

Safety Lens requires a compatible iPhone. An Apple Watch is not required except for the Apple Watch specific features. iPhone and Apple Watch are not included in Safety Lens. The transfer of notifications from iPhone to Apple Watch is subject to a ‘budget’ which is provided by WatchOS. Delivery of notifications on Apple Watch may be temporarily suspended in case no more budget is provided by WatchOS.

 

Safety Lens and Magic Earth – Hardware and software working hand in hand together. Magic Earth features OpenStreetMap, 3D and Satellite maps, Navigation, HD Traffic, Transit and Offline maps. Entirely free.

Advanced Driver Assistance integrated with Turn-by-Turn navigation

The Advanced Driver Assistance alerts and Traffic Sign Recognition are integrated with state-of-the-art turn-by-turn navigation of Magic Earth.

Lane Departure Warning and Traffic Sign Recognition integrated with turn-by-turn navigation
Lane Departure Warning and Traffic Sign Recognition integrated with turn-by-turn navigation

Of course you also get everything else Magic Earth for iPhone has to offer – such as 3D maps, car/pedestrian and bicycle navigation, public transportation (Transit) and offline maps.

Forward Collision Warning and Traffic Sign Recognition with turn-by-turn navigation
Forward Collision Warning and Traffic Sign Recognition with turn-by-turn navigation

Beat the traffic

Save your family frustrating moments with up-to-the minute HD traffic integrated with our sophisticated routing engine.

“A faster route is available that can save you 6 minutes!”
“A faster route is available that can save you 6 minutes!”

 List with available countries >

 

Safety Lens contains the easiest to use car mount that discretely holds your iPhone using a transparent clear case. And taking it off is just as easy as placing it on the mount – with just one hand.

Mount with just one hand
Mount with just one hand

A transparent protective case. A small and super strong magnetic mount, with a TPU coated suction cup and a complimentary Dashboard Mount Disk, in case you wish to use Safety Lens on your dashboard. Safety Lens is the ultimate accessory for your iPhone. And although Apple Watch is not required, if you happen to have one, you can receive your alerts right where you want them most. On your wrist.

Photograph Safety Lens Components
Photograph Safety Lens Components

 

          

Designed to install in seconds. And to enjoy a lifetime.

No expensive installations by specialists. No time-consuming visits to car repair shops to get started. Hassle free installation. Safety Lens can be installed in seconds and the software automatically calibrates in less than a minute.

Project status

We are in production and in November we will be ready to ship.

 

 

Risks and challenges

Safety Lens products are nearly complete. We’re currently ramping up at our factories and are ready to meet the estimated delivery times.

We’ve done our very best to forecast demand and create a solid production plan. Sometimes forecasts don’t always hit the mark. Should we miss projections, we’ll let you know why and make it right as quickly as possible.

Supply Chain Risk

We have a very capable team who work hard to ensure smooth delivery of all our products. However, component delays and unexpected shortages can occur. If this happens, we’ll be sure to keep you informed and work to quickly solve the problem.

Terms and Conditions

Backers with EU shipping addresses will be responsible for paying duties and taxes at the time of shipping.

Our privacy policy is available at https://generalmagic.com/privacy/

Our warranty is available at https://generalmagic.com/warranty/

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Support this project

  1. Select this reward

    Pledge CHF 69 or more About $70

    Safety Lens – Super Early Bird

    1 x General Magic – Safety Lens

    You choose your model:
    - iPhone 6/6s
    - iPhone 6/6s Plus
    - iPhone SE and iPhone 5/5s
    - iPhone 5c

    Safety Lens will retail for $99.99 / € 99.99 / Fr 99.99. Shipping in week 42/43!

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 53 backers
    CHF
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  2. Select this reward

    Pledge CHF 69 or more About $70

    Safety Lens – Kickstarter

    1 x General Magic – Safety Lens

    You choose your model:
    - iPhone 6/6s
    - iPhone 6/6s Plus
    - iPhone SE and iPhone 5/5s
    - iPhone 5c

    Safety Lens will retail for $99.99 / € 99.99 / Fr 99.99

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    CHF
    Kickstarter is not a store.

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    Learn more about accountability.
  3. Select this reward

    Pledge CHF 69 or more About $70

    Safety Lens – Kickstarter Unlimited

    1 x General Magic – Safety Lens

    You choose your model:
    - iPhone 6/6s
    - iPhone 6/6s Plus
    - iPhone SE and iPhone 5/5s
    - iPhone 5c

    Safety Lens will retail for $99.99 / € 99.99 / Fr 99.99

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    CHF
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge CHF 69 or more About $70

    Safety Lens – Kickstarter Early Bird

    1 x General Magic – Safety Lens

    You choose your model:
    - iPhone 7
    - iPhone 7 Plus
    - iPhone 6/6s
    - iPhone 6/6s Plus
    - iPhone SE and iPhone 5/5s
    - iPhone 5c

    Safety Lens will retail for $99.99 / € 99.99 / Fr 99.99

    Less
    Estimated delivery
    Ships to Anywhere in the world
    13 backers
    CHF
    Kickstarter is not a store.

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  5. Select this reward

    Pledge CHF 1,259 or more About $1,286

    Safety Lens – Early Bird Dealer Pack

    18 x General Magic – Safety Lens

    Model mix:
    5 x iPhone 6/6s
    5 x iPhone 6/6s Plus
    4 x iPhone SE and iPhone 5/5s
    4 x iPhone 5c

    Safety Lens will retail for $99.99 / € 99.99 / Fr 99.99

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 6 backers
    CHF
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge CHF 1,259 or more About $1,286

    Safety Lens – Dealer Pack

    18 x General Magic – Safety Lens

    Model mix:
    8 x iPhone 6/6s
    4 x iPhone 6/6s Plus
    4 x iPhone SE and iPhone 5/5s
    2 x iPhone 5c

    Safety Lens will retail for $99.99 / € 99.99 / Fr 99.99

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    CHF
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge CHF 1,259 or more About $1,286

    Safety Lens – Dealer Pack Unlimited

    18 x General Magic – Safety Lens

    Model mix:
    6 x iPhone 7
    3 x iPhone 7 Plus
    4 x iPhone 6/6s
    2 x iPhone 6/6s Plus
    2 x iPhone SE and iPhone 5/5s
    1 x iPhone 5c

    Safety Lens will retail for $99.99 / € 99.99 / Fr 99.99

    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    CHF
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  8. Select this reward

    Pledge CHF 6,900 or more About $7,047

    Safety Lens – Distributor Pack Unlimited

    100 x General Magic – Safety Lens

    Choose any combination of the following models and get free shipping anywhere in the world:
    - iPhone 7
    - iPhone 7 Plus
    - iPhone 6/6s
    - iPhone 6/6s Plus
    - iPhone SE and iPhone 5/5s
    - iPhone 5c

    Less
    Estimated delivery
    Ships to Anywhere in the world
    14 backers
    CHF
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Funding period

- (30 days)