Thanks for checking out our project - we hope you love the products as much as we love creating them!
Our project - the UPPRCASE and lowrCASE transform your iPad1, iPad2, and soon to be launched iPad3 from a useful tool to an indispensable companion to your mobile lifestyle. Your pledge will help us get the best new next-generation iPad cases from prototype to production and into your hands.
Our project began several months ago out of frustration - we loved our new iPads, and the tablet concept in general but we couldn't find a single solution case for all of our needs as mobile professionals and home users. Tired of switching the iPad from one case to the next for a particular situation, we decided there had to be a better way. If necessity is the mother of invention, then this project is the offspring!
Now we are ready to bring the UPPRCASE and lowrCASE to market! If you want to support our project, please choose a pledge on the right side of the screen, and spread the word!
Also please check the FAQ's at the bottom of this page for answers to commonly asked questions. If you have a question, concern, idea or suggestion please feel free to add a comment to the Comments page, or click the Send Message link to send us a note. We're excited by the opportunity for backers to help us shape the project's story - we'd love to hear from you!
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- 1. Magnets to Auto-Sleep and Auto-Wake iPad2
- 2. UPPRCASE Cover - made of durable Bicast leather on the outside (same as Apple Smart Covers) and microfiber on the inside, with slim plastic stiffeners and EVA foam for cushioning and shock absorption
- 3. Durable Elasticized Cord
- 4. U-Bar - fully rotates around the case to get the perfect typing and viewing angle. Use as a briefcase carrying handle, hang it up, or use to view on the back of the car seat
- 5. Protective Shell - made of extremely lightweight, long-lasting and tough polymer
- 6. Exposed port access
- 7. Sound Channel - directs sound to the front of the iPad for beautiful sound projection
Who Are We?
Chris McRaild and Dylan Horvath were classmates in University of Waterloo's Systems Design Engineering program. Chris now lives near Munich, Germany where he works in the telecommunications industry, enjoys yodeling in the Bavarian Alps and sipping the products of the local breweries. Dylan went on to found Cortex Design - one of Canada's leading industrial design firms, based in Toronto. Dylan and his team at Cortex focus on applying creating solutions to bridge the gap between complex technology, functional aesthetic and ergonomics. This project brought Chris and Dylan together after many years and is the result of their remote collaboration across the Atlantic.
What makes the UPPRCASE / lowrCASE different... and better from the other cases out there? The UPPRCASE and lowrCASE protect, prop-up, stand-up, and hang-up your iPad anytime and anywhere. All in one slim, sleek, sexy and versatile package!
Since toting around our prototypes, people have been asking us "Wow, what's that? And how can I get one of my own?". With your support, you can be among the first to get it!
What's the difference between our two offerings - the UPPRCASE and lowrCASE? The UPPRCASE is our premium product and includes a protective cover that doubles as an ergonomic hand sleeve when it's wrapped behind the shell.
The lowrCASE comes without its own cover; instead, it fits with Apple Smart Covers for iPad 2.
The 'secret' ingredient is the patent-pending lightweight "U-Bar" which rotates 360 degrees around the case into almost any position - propped-up, standing-up, hanging-up or carrying like a briefcase.
The UPPRCASE lets you work and play with your iPad wherever and whenever you want.
The Design Process
The project began with some basic ideas on paper - Chris wanted to create a case for using at home and while traveling for business. It had to be ergonomic but slim, versatile yet lightweight and very easy on the eyes. Sounds easy :-) Dylan brought his design experience and skills to bear on the idea; he used the initial drawings, the design criteria, and a survey of the existing solutions on the market to refine the concept into something that would be innovative and feasible for manufacturing.
We spent months perfecting the "U-Bar" hinge mechanism, which was the crux of the design process and resulted in a new type of hinge! The U-Bar hinge must provide ease of use, good stability, low weight, be unobtrusive, and most of all be durable after repeated use. Now that the design and prototyping is complete, we are ready to shift into production. We have our partner manufacturers lined up, and your pledges will help us to invest in the tooling of the parts that will be used to produce the shells, U-Bars and covers of our cases.
We can't wait to bring them out into the world! With a successful Kickstarter campaign we will be able to move forward to the next phase, from prototype to production.
Thank you for your consideration of our project, and for your support to help us bring it to market!
Dylan and Chris