WINSOME is a line of clothing and curated goods based in the Northeast neighborhood of Minneapolis, Minnesota, in a warehouse studio with a mysterious military past. We design and sew our clothes in-house, and we feature goods that are made in the USA by artists and craftspeople we admire.
The inspiration for our garments is found in the bolts of fabric we start with. Our garments are designed to be modern and unique, but also to retain classic elements of fit and finish that makes each item familiar and comfortable enough to be daily staples. Clean lines, impeccable fit, and quality construction are our goals. The entire process, from sketching to packaging, is kept under our own roof in order to maintain a high level of quality and craftsmanship, and to reduce wasted time and materials. And every garment is produced in very limited quantities. In short, we keep it small to keep it awesome
In the world of boutique fashion and brands, we often feel like there's a big gap between a given company and a customer. Winsome wants to create more intimate relationships with our fans and customers, in addition to partnerships with other designers and boutiques that will lead to unexpected and excellent things. The Winsome Mobile Studio will represent ultimate transparency into our clothing design and production practices. It will bring the process of designing small, limited run collections to many cities and towns around North America. The idea was born from the desire for more interaction with Winsome customers than can be had online, and from a yearning for the kind of inspiration that can only come from travel.
The Airstream itself will consist of a minimal clothing design studio (2 sewing machines, a cutting table, clothing rack, pressing table and storage), as well as a small living space for the designer while on the road (a bed, kitchenette, wet-bath and storage).
While in a location, an assemblage of garments will be designed and produced in the same limited-run that we use in our Minneapolis studio. Materials for the styles will be purchased in or around that location as often as possible, and all production will happen on site. Winsome will then partner with local boutiques and bloggers to host pop-up shops where people can check out the locally made collection, tour the mobile studio, and hang out with yours truly.
This Kickstarter campaign's purposed is to fund the renovation of the Airstream trailer, and to get it road ready as the Winsome Mobile Studio. The trailer is a 31-foot Airstream Sovereign Land Yacht. It has not been updated since it was built in 1975, and will need a lot of work in order to become the Winsome Studio. The trailer will but gutted down to the frame. New insulation will be installed, electrical systems will be replaced and updated, and plumbing will be relocated. From there, new interior walls and laminate floors will be put in, a small wet-bath will be built, a kitchenette will be purchased and added, and room dividers and custom furniture will go in. Finally, the studio's "soul" will be added when we install our industrial sewing machines, tables, storage and notions.
This project cannot come to life without your help! Thank you so much for taking the time to learn about our ideas and goals.
The Winsome "Well, Shit." Reusable Tote bag:
Reusable tote made from 100% non woven polyethylene.
Dimensions: 15 x 12 x 6"
The Winsome Vinyl Wallet
Matte black faux leather wallet with button stud closure.
Dimensions: 4.25 x 2.75"
The Winsome Suede Clutch:
Soft, slate gray, faux leather clutch with button stud closure.
Dimensions: 10 x 6.5"
The Winsome Easy Care Silk Top:
100% sand washed silk allows for machine washing and drying while also being very soft and comfortable. Simple, relaxed design and fit makes this top both casual and polished. This can be your basic silk top for years. Available in sizes XS-XL. A $120 retail value.
The Winsome Tie
Classic men's tie with small black and white horizontal stripe
Available in 2.25" or 3" widths
One Winsome Garment from the Mobile Studio
Winsome will send you, or the person of your choice, 1 garment from the 2016 Mobile Studio collection. You choose the season. We will reach out to get your size, style and preferred silhouette. Then, one surprise garment from the 2016 collection will show up at your door.
Two Winsome Garments from the Mobile Studio
Winsome will send you, or the person of your choice, 2 garments from the 2016 Mobile Studio collection. You choose the seasons. We will reach out to get your size, style and preferred silhouette. Then, two surprise garments from the 2016 collection will show up at your door. A $300-$400 value
Your Winsome Grab Bag (This is a great Holiday Gift):
Winsome will send you, or the person of your choice, 4 garments (1 each season) in the 2016 year. We will contact you to get your size, style and preferred silhouette. Then, in March, June, September, and November a surprise item from our 2016 limited edition collection will show up at your door. A $600-$800 value.
Name the Mobile Studio:
Like a ship, this lady (or gent) needs a name. You choose. The name will be printed on the outside of the trailer. No ex-boyfriend names allowed.
photo credit: "well, shit." tote on door with camera, by Bird Dog Creative.
Risks and challenges
We are located in Minneapolis, Minnesota. Therefore, weather is not always on our side. Since the renovation of the trailer requires a prolonged period of workable temperatures, our finish date is not absolute. We anticipate being finished with the project by the end of spring 2016.
Since all of our garments are created in our studio one-by-one, the more orders placed, the longer it takes our few hands to produce them. We plan to send along rewards for our campaign in February. However, if we somehow, sell more than the amount required to meet our goal, it may take us longer to produce them. We will send full updates on the status of your order should we need to push back the delivery date.Learn about accountability on Kickstarter
- (30 days)