Her goal: to have a little fun with her family, build and disseminate her own woman-owned and operated sect of Chasidim, and generate enough revenue to build the first intergalactic shul with her kids. ;).
This soft-hearted lego-battle financier, always seeking wacky multi-dimensional educational opportunities for her young Chasidim, could not pass up the chance to involve her brood in crowdfunding and social marketing. No more: "Can I have some money?" THINK. GET HELP SETTING UP. PROVIDE VALUE. EARN IT. Come on, you're 10!!! ;).
So she did what any self-respecting 21st century, tuition-strapped, socially-responsible, Jewish-Asian tiger mom would do- she's TRYING to show her kids that you can sometimes make money doing what you enjoy... even in elementary school. (Obviously this could backfire. Post-millenials, who knows?) They would get a chance to test whether their seemingly inaccessible but wacky idea could become valued revenue-generating products by engaging and reaching out to like-minded individuals who share their... idiosyncrasies.
In her spare time, she helps great causes crowdfund at an awesome social enterprise crowdfunding platform: www.causematch.com and is a Jewish education observer and advocate. Her 10-year-old came asking for the Lego Death Star... and from "Um, you've got to be kidding..." this is happened. The kids have gone through the LegoJang Lego Death Star video and decided where the "Aron Hakodesh" should go, how Naava gets to decorate the ladies section, where to buy loose / custom lego parts for the Chasidim and furnishings, how to turn tires into streimels, and how Chasidim should wear colorful pants and can really look like anything. They're calculating Kickstarter fees, additional lego costs, and where to get the best deal on the Lego Death Star. What exactly it will look like... well, they've already imagined this far ;).
Child labor (defined loosely) will be used in all construction. They will be pumped for imagination and creative content, mapping destinations and mailing packages, and schooled in the art of "Thank Yous." Weird additions to any perks you receive are all likely attributable to young Brickovickers, and anything remotely resembling good taste and constructive educational content is likely the fault of their parents.We'll be inviting all Beis Death Star - Kochav Chaim backers / honorary Brickovickers to an exclusive virtual inauguration and unveiling and to post their creations back at our future social media HQ - and we hope you'll bring your creativity with you ;).