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Lens Loop: A Better Camera Strap.'s video poster

The Lens Loop is a better, more comfortable camera strap made from recycled materials in the good 'ole US of A. Read more

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This project was successfully funded on July 24, 2011.

The Lens Loop is a better, more comfortable camera strap made from recycled materials in the good 'ole US of A.

About this project

Update 7/12/11: Our new solid tripod screw!! (left) next to the hinged version featured in the video (right). See "updates" tab above for more info.

The Lens Loop is an extremely comfortable camera strap made in the USA from recycled seat belt webbing. Click "Play Video" above for more info. 

If you like this project, please take a minute to share it with your camera-toting friends via e-mail, facebook, or twitter. It would be a huge help towards making the Lens Loop a success!


What is a Kickstarter project?

When you click the Back this Project link at right, your order will help to fund the first production run of Lens Loops.

Right now, we are only collecting billing information. Once the campaign closes, you will be sent a survey where you can enter shipping info and color choices.

What if I want more than one strap?

A number of people have asked about getting 2 or 3 Lens Loops. To order multiples please add $25 to your pledge for each additional Classic Lens Loop and $35 for each additional Custom Lens Loop.

So if you wanted 1 Classic Lens Loop, 1 Custom Burgundy Lens Loop and 1 Custom Olive Lens Loop, your pledge amount would be $95 ($25 + $35 + $35). International shipping is still $10 per entire order. Just choose "Custom Kickstarter" as your reward option, and there will be a place to mark down your choices in the survey after the campaign.

If you get 5 or more straps, choose the "Friendly Kickstarter" option to get a discount.

When will I get my strap?

Lens Loops ordered during the campaign cost 20% less than they will after launch and have a special First Edition logo woven into the seam that will never be used again.

The "Eager Beaver" rush orders will ship the week of July 25th, and the "Custom" and "Classic" levels will ship about a month after that. 

Shipping? Extra Connectors?

Domestic shipping to the lower 48 states is included with every order. 

During the pledge process, you will only be asked for a billing address. We will collect shipping addresses after the close of the campaign.

International buyers as well as those from Alaska and Hawaii, please add $10 for shipping.

International shipping is FREE with orders of 5 or more Lens Loops (see Friendly Kickstarter level in the box at right)

If you'd like an extra camera connector, please add $5 to your order.

What about the Black Rapid strap?

I have a Black Rapid Strap that I never use because it looks too dorky and militant :)
Trevin Chow
, Lens Loop Kickstarter

Was using my Black Rapid strap this weekend and am getting just more and more frustrated with the skinny strap twisting up.Robert Smith, Lens Loop Kickstarter

The reason I am here on Kickstarter is that my design is the first camera sling that gets it right.

The Lens Loop started out as a DIY camera sling that I made and refined based on my own needs (early version here

After a while, so many friends (including BR owners) had asked for their own copies, that I decided to share it with the world. 

My issues with the BR were that

  • The BR's shoulder pad makes it impossible to use with a backpack
  • The length adjustment leaves a strap dangling at your back
  • Its made entirely in China
  • Like the Model-T before it, the BR is only available in black
  • The BR requires an "extender" for taller users (I'm 6'4")
  • The BR uses thin, cheap, and course webbing
  • $54 is ludicrous given where its made and the quality of materials that they use (This is doubly true now that I've worked with manufacturers and have an idea of what these things cost)

Thank you for your support!!

Take a look at the pictures below for details about the Lens Loop, how its made, and the colors we're offering it in.

Lens Loop color swatches. The First Edition woven label will only be used on straps pre-ordered during the Kickstarter campaign. (Clockwise from top left: Burgundy, Navy, Olive, Crimson, Creme, and Black)

The new antiqued brass color option next to a Classic Black and Custom Burgundy Lens Loop.

The Lens Loop keeps your camera secure and out of your way at hip level. All of the hardware used on the Lens Loop is made from high quality nickel-plated steel.

Detail of the length adjustment slide on an Black Lens Loop.

Detail of one of the stitches on an Olive Lens Loop. All of the folds and seams on the Lens Loop are turned away from the wearer so that they don't catch on clothing.

Detail of the Camera Connector. The screw at left will be shipped out with the Lens Loop orders. Its made from solid stainless steel with a synthetic rubber washer.

The Lens Loop can hold any device with a standard tripod socket including most cameras and camcorders. 

Unlike camera slings with bulky shoulder pads, the Lens Loop can be rolled up to take up almost no space in a camera bag.


Credits and Thanks

Editing: The video and audio for the Lens Loop video was edited using CyberLink Powerdirector. The stills were shot with a Panasonic GF1 and Olympus E-620 and processed using DXO Optics Pro.

Music: See You Later by Pitx, used with express permission and downloaded from ccMixer.

The typeface used in the Lens Loop logo and first edition label was created by Mark Caneso, who has his own Kickstarter project going to develop a new, great-looking font family called Quatro. Click here to support his project.

Finally, a huge thanks to my friends who provided invaluable feedback on previous designs, helped shoot the photos for the campaign, and stood in as models for the video.

  • Samantha Reisman
  • John Shilkoski
  • Mike Gendreau
  • Chris Tang
  • Eric MacNeil


  • If you want less than 5 Lens Loops (the Friendly Kickstarter level).... Multiply your pledge by the number of Loops you would like. For example, 2 Classic Lens Loops and 2 Crimson Lens Loops would be (2 x $25) + (2 x $35) = $120. If you are ordering multiples, please let me know via e-mail here on Kickstarter. For more than 5, see the $150 pledge level.

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  • Of Course!! Add $10 to your pledge and we'll take care of the rest.

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  • Sure you can! Just add $5 to your pledge.

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  • Great! I'd love to hear from you. Drop me a line via a personal message here on Kickstarter. If everything is set up before the campaign closes, we can get you a batch of shiny new Lens Loops in retail packaging with UPCs from the very first production run.

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  • Great! Pledge $5 and we'll ship a camera connector and split ring out to you. If you're an international buyer, please add and extra $5 for shipping.

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  • Thats fine. Enter your billing address when you pledge. We'll collect shipping addresses after the campaign closes.

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  • You selected
    Pledge $5 or more

    18 backers

    DIY option #1. I'll send you the camera screw as well as a printout of instructions on how to make your own Lens Loop. Shipping to the continental US is included, but please add an additional $5 for shipping elsewhere.

  • You selected
    Pledge $15 or more

    28 backers

    DIY option #2. I'll send you all of the exact same webbing, labels, and hardware that is used to make the Black Lens Loop as well as a pdf explaining how to put it together. Shipping to the continental US is included, but please add an additional $10 for shipping elsewhere.

  • You selected
    Pledge $25 or more

    259 backers

    Classic Kickstarter: You've preorded a black Lens Loop and helped to make our first production run a reality! US shipping included with every order.

  • You selected
    Pledge $35 or more

    89 backers

    Custom Kickstarter: You've pre-ordered a custom Lens Loop in creme, navy, crimson, olive, or burgundy!

    No need to choose colors now, you will be asked for a selection at the close of the campaign.

  • You selected
    Pledge $35 or more

    19 backers

    New Option!! Black Lens Loop with Antiqued Brass Hardware.

  • You selected
    Pledge $75 or more

    25 backers All gone!

    Eager Beaver Kickstarter:

    You get two Lens Loops. The custom shop at our manufacturer will produce a limited batch of black Lens Loops and ship them to you immediately after the campaign closes. Your eagerness will be further rewarded with a Custom Kickstarter Lens Loop from the actual production run once thats under way. No need to choose colors now, you'll be asked to make a selection at the close of the campaign.

  • You selected
    Pledge $150 or more

    1 backer Limited (19 left of 20)

    Friendly Kickstarter: 6 Black Lens Loops or 5 Colored Lens Loops to share with your closest friends. Beyond that, you can pre-order black Lens Loops in multiples of $20 and colored Lens Loops in multiples of $25.
    No need to choose colors now, you will be asked for a selection at the close of the campaign. Lens Loops purchased at this level include shipping to a single address, anywhere in the world.

  • You selected
    Pledge $600 or more

    1 backer Limited (4 left of 5)

    Colorful Kickstarter: We'll make 20 Lens Loops in almost any color you want to match the colors of your school, company, team, baby blue tux, or pink cadillac. Custom woven labels and black or brass plated hardware also available. E-mail me here for info.

Funding period

- (35 days)