Frequently Asked Questions
I know that many Kickstarter campaigns with a planner often offer a low reward tier with an online version of their planner.
I decided to create a 'proper' planner as I think something really interesting happens when you put pen to paper. When you take the time to write down what your goals are, and how you want to get there.
I am a big fan of online learning (I run an online business school after all!) but this is really about getting away from your computer or laptop to allow yourself the time to think.
Many of my clients are crafts people & designers who no doubt really appreciate the craft that goes into creating a real book, when you can smell the paper and print of a new book when you open it. That's why only a real planner would do for this project.Last updated:
Can you tell me more about the 111 Club webinars, especially when they will take place and what the topics are?
The monthly webinars (or online workshops) for the 111 club will take place every month. Most likely on the 2nd or 3rd Monday of each month. We will hold them at 1pm (UK time) or 8pm (UK time) to allow as many people to join them, especially as we will have people from different time zones.
The dates of these sessions will be made available in December so that you can plan ahead if needs be. The times of these sessions will be published 2 - 3 months in advance.
Each of these 12 sessions will be recorded and will be made available to you on our online training platform that will be available only to the 111 club members, where you can also network with each other and ask me and the other members questions. So if you are not able to join us live you can post your questions there.
It's an annual programme and I will deliver 12 sessions throughout 2017.
You will have access to the session recordings and the online community and network for 18 months (till Summer 2018)!
The 12 webinars will follow the 12 monthly sessions of the planner (you can see a picture of this above):
January = Creative business planning & goal setting
February = Financial goals & management
March = What (do I do)?
April = Who (are my clients exactly)?
May = Creating a collection & brand
June = Online promotion & selling
July = Selling to trade
August = taking stock & time management
September = Your launch
October = Fairs & events
November = Making the most of Christmas
December = Reviewing the year
As you can see it really follows the flow of many creative product-based businesses, who are often seasonal and whose sales focus strongly around Christmas. You will be working on the right things at the right time of the year, as well as your own 3 juicy goals.Last updated:
What's the difference between the Dream Plan Do 111 Club and the existing The Design Trust Business Club?
Dream Plan Do is more than just the planner!
It offers the opportunity to join our new 111 Dream Plan Do Club, and some of our existing The Design Trust Business Club members contacted me to ask:
"What is the difference between The Design Trust Business Club and the Dream Plan Do 111 Club?"
"Do I need both?"
"Do I get access to both?"
So, I thought it might be useful to explain the differences more clearly:
I started The Design Trust Business Club to give easy and affordable access to online learning for creative businesses, on a wide range of topics. Business Club members have access to over 120 webinars, podcasts, and interviews. and every month I run a Q&A online session called the Design Doctor Live.
The Design Trust Business Club is self-paced learning. There is a wide variety of creative business webinars available and you can pick-and-mix the sessions based on your business needs. The depth of these webinars is from beginner to experienced. You can watch the sessions in whatever order you like, whenever you like. It's up to you how to use them.
Business Club members often have been running businesses between 3 - 8 years and they are busy people. They have told me they love the membership because they can 'dip-in-and-dip-out' of the recordings and watch what is most useful and relevant to them.
The Design Trust Business Club members come from a wide variety of creative backgrounds, with most of them working in crafts, giftware, homewares, stationery, but also include visual artists, photographers, web & graphic designers, galleries, organisations, curators, interior designers, architects, coaches, bloggers.
Most of The Design Trust Business Club webinars are run by myself, but there are also plenty of topics with experts (especially on social media) and also a couple of interviews with creatives and experts.
The Design Trust Business Club membership can be paid monthly or annually. You can start or stop your Business Club membership whenever you like.
There is an opportunity to network with other Business Club members through the online forum, and we recently also started a private The Design Trust Business Club Facebook group. But the networking has been less popular and the focus is on the individual online learning.
To join The Design Trust Business Club or get more details click here: http://www.thedesigntrust.co.uk/business-club/
The 111 Dream Plan Do club will focus on creating an international network of creative businesses that want to work on their business in 2017, month-by-month.
The foundation of the club is the Dream Plan Do planner, and each of the 111 Dream Plan Do club members will get a planner + the wall planner as part of their membership. These will be send in the post in early December.
There is a strong focus on working towards your own business goals; individually but with the group's support & accountability, through networking, asking & answering between questions between members from across the globe, and you will be able to post your 'homework'. We will be using our online training platform Ruzuku (which we have also been using for our online workshops and courses recently) which is very user-friendly and makes it easy to network with others.
I am hoping that the 111 Dream Plan Do members will really get more involved, join most of the live sessions, and be pro-active in asking and answering questions on the platform. I am there to support & guide, but this is as especially about getting the support & accountability from other creative professionals. Participants will set their own 3 juicy goals as well as financial and marketing goals, and really want to make specific progress throughout 2016 for themselves and their business. The club will help you to keep on track, celebrate, get you into action!
There will only be 12 webinars in the year based on the 12 specific themes of the planner, each of which will build on previous topics. In January it's about goal setting; February covers financial goals; March is about what you actually do; April is about who your clients really are; in May you will focus on creating a collection & brand; June covers online promotion & selling; July is about selling to trade (wholesale & interior designers etc); August is on taking stock & time management; September is about launching; October is on fairs & events; November is about making the most of Christmas; and December is reviewing your year.
I will be using a coach-like approach in the Dream Plan Do 111 webinars, rather than a teaching approach that I use for The Design Trust Business Club. So I will be asking more questions, and giving less answers! There will be more thought-provoking questions & creative exercises to get stuck in, and it's aimed to get you thinking and into action.
The planner will be your guide throughout 2017 to work ON your business. To make the most of Dream Plan Do I suggest that you spend at least 2 hours every fortnight with the main planner. The online club and community will give you additional support & accountability, as most of us humans need that to make things happen!
Dream Plan Do is especially created for seasonal, creative product businesses who have a strong increase in sales around Christmas e.g. crafts, designer makers, stationery, giftware, homewares. The topics are based on this sales cycle, and also it's aimed at creatives who want to sell online and to trade (retail but also interior designers & commissions).
Dream Plan Do is NOT just for startups! It's aimed at creative businesses at all stages of their development, who want to work on ALL aspects of their business, and turn their ideas into a more successful business by becoming more strategic, but also get into action at the right time of the year.
The webinar sessions will be hosted only by myself, and will expand on the ideas, exercises and questions in the planner. There will also be time for your questions at the end of each webinar, related to that month's topic. Additional bonus webinar recordings might be added to Ruzuku.
You can join the Dream Plan Do 111 Club now via Kickstarter. There will only be space for 111 Dream Plan Do club members (as we have got limited capacity for the live webinars), and once we are full, we are full and we will have a waiting list (if needs be). If there are spaces left beyond the end of the Kickstarter campaign then we will make these available via our website dream-plan-do.com
It's very likely that next year we will create another planner and possibly a new online network.
The Dream Plan Do 111 Club membership is basically for one year only, and is not available on a monthly basis. You join now and you will get access to the online community in December, and the first webinar will take place in mid January. The last webinar will take place in December 2017, but you will have access to all the webinar recordings and the online community till 30 June 2018. It's not possible to get a refund once the webinars have started in January 2017.
So, that's the differences explained in more detail for you. And it's up to you to decide what you want!
If you want to learn by yourself, at your own pace, on topics that are most relevant to you right now, then I suggest The Design Trust Business Club membership. http://www.thedesigntrust.co.uk/business-club/
Join our 111 Dream Plan Do Club if you are serious about working on your business in 2017, but know that you need a bit of extra help, support & accountability to make it happen
Or do both! :-)Last updated:
I am a visual artist (photographer, illustrator, surface pattern, graphic designer). Is Dream Plan Do for me?
I am a creative business expert and have been working as a creative business adviser, trainer and coach for more than 15 years, with 1,000s of creative businesses in the UK.
I work mostly with crafts people, designer makers, and creative businesses in giftware, homeware, stationery and the like. They are creative but also want to make a living too.
I created Dream Plan Do for creative businesses that want to build a more successful business for themselves, their families and their clients in 2017. Of course the question is what 'success' means to you! For some it's about money, others are more interested in profile or reputation, others want to reach a wider community to share their message or skills, others want to change the world or have got something to say.
If you want to set 3 juicy goals for 2017 to work on and to create a more successful business then Dream Plan Do is for you!
The way Dream Plan Do works is that the planner covers 12 themes, each one building on the previous ones.
Dream Plan Do is especially created for creative product-based businesses who have a strong increase in sales around Christmas e.g. crafts, designer makers, stationery, giftware, homewares. The 12 themes in the planner are based on the sales cycle that's focused on Christmas.
As a designer or photographer you might currently focus mostly design services, but you might want to think about creative products (like books, cards, using your images and designs on other products), and that's where Dream Plan Do can really help you.
Dream Plan Do is aimed at creatives who want to sell online and to trade (retail but also interior designers, commissions etc). Some topics might be more relevant to you then others. And you might find that you decide NOT to sell online or to retailers after all, which I think is still a great learning and insight!Last updated:
I haven't started my business yet / I am still in the early stages of my business. Is Dream Plan Do for me?
It can take a while to make the jump into starting your own business. It's scary, isn't it?
Or maybe you have got a great creative skills, are selling a bit on Etsy, and it's a hobby now but you are getting some great responses. What if you could make this your living? But it's a big step to 'being in business', isn't it?
If you want to get help to figure out what you want to do with your creative skills, and how to start a business then Dream Plan Do is for you. It will help you to go through all the different elements of what you need to think about when you want to go professional. From what you want to create and sell, to who your clients are. Your finances and how to sell online and to retail. From how to create a collection of products and launching your brand. To doing shows and events, and launching your business.
The planner can really help you to figure out what you want to do. It's full of questions that you need to start answering to help you work out what you want to do, who you are as a creative, who your clients are, how to approach them and more.
The planner will give you loads to think about, and even more to help you get into action and have a go! (while I will hold your hand!)
The planner will cover ALL aspects of your business, so that you won't 'forget' certain important aspects (think tax, money + how to get clients!) and only focus on the making and creative side (Did you know that marketing can be truly creative too? If you know what to do! I will show you!)
And if you need a bit of extra accountability and support? Want to learn from other creative professionals who have been doing it for 1, 5, 10 or more years? Then do join the Dream Plan Do 111 Club!
It might be a little scary to be a newbie in a community like that, and you might feel that others are so much more accomplished and further than the road then you. Or you might want to turn that thinking around, and imagine how much you can learn from the real life experience of so many creative professionals who are working on their creative business, just like you! And you might be surprised how much we are all 'just doing our best' and making it work. Day-by-day. Step-by-step.Last updated:
Oh yes it is!
I am originally from The Netherlands and have lived in London for over 23 years. I started The Design Trust, an online business school for designers and makers, partially to really reach an international audience, because I love how much we can learn from each other, from different cultures and approaches!
I truly hope that the DREAM PLAN DO 111 Club will be really international so that it becomes a truly inspiring hub of international connections, networks, approaches.
Although the UK and London are buzzing with loads of creative activity and still can sometimes feel like 'a small place where everybody knows each other'. I really do hope that we can reach out to loads of creative professionals from other countries to create something bigger than this (especially post-Brexit, but that's another story ...).
The principles of business development, time management, marketing, social media, launching and how to stay on track with your goals are international, so they are valid wherever you are in the world.
But of course there is an 'English' element to Dream Plan Do:
* Some spellings will be different, so it's 'jewellery' and not 'jewelry'!
* The currency in the monthly financial reviews is in British Pounds at present (although I am looking into making that 'neutral' so that you can fill in your own in US/Canadian/Australian dollars, Euros or Indian rupees or whatever your currency).
* I have of course more knowledge about the market place here in the UK, so I will be giving specific examples of shops, galleries, trade shows and consumer fairs here in the UK. But I am pretty knowledgeable about what's happening in other countries too.
* I would be very happy to add any international resources to the planner and especally the 111 Club, but if you are from outside of the UK then please do feel free to share some of your specific knowledge and experiences too.
* As a 'foreigner' in the UK I am very aware of cultural differences and approaches. In fact I think it has made me more creative and more innovative, and made me who I am! Also, although I have been in England for 23 years, English is NOT my first language, so I tend to use easier words and are good in 'translating' if needs be.
I really do hope we can create a marvelous international Dream Plan Do community here! (And one of the reasons I used Kickstarter!)Last updated:
No no no! Dream Plan Do is NOT just for creatives who are starting their business.
I created Dream Plan Do for any creative professional, freelancer and business owner who wants to create a more successful creative business in 2017.
That might mean that you want to grow your business in terms of money, but also in terms of profile or reaching better people, taking the next step in your business, taking employees on, making some big strategic decisons, deciding to stop doing certain things (!).
If you are feeling stuck and know that you need a boost and maybe even a little push.
If you used to earn more money but are struggling because fairs and galleries aren't as good 'as they used to be'.
If you have been doing okay, but are frustrated because you know that you can turn this business into something bigger and better.
If you are struggling with your confidence, underselling yourself and undercharging for your work.
Or even if you are doing very well (thank you very much!) but know that you love to work with other professionals, and want to inspire and support others, want to network with other people than your usual crowd, and even reach out to international creatives, because being a creative professional can be very lonely at times ....
Then Dream Plan Do (and especially the Dream Plan Do 111 club!) is for you!Last updated:
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