Underwear for women that breaks the stereotype – not too pink, not too girly. Just cool, comfortable, sexy and fun – like you! Read more
This project's funding goal was not reached on May 8, 2013.
About this project
Click the "Back this Project" button on the right to support, or select on of the rewards to pledge a specific amount. We will gather style, size, color and shipping info from you at the end of the project. We hope everyone wants to get in our underwear! Thanks for checking out our project!
What is Play Out Underwear?
- Women's underwear that is gender-neutral, fun and exciting
- Comfortable fit and great fabric
- Featuring a wider waistband, similar to the waistbands you see on men’s underwear
- Made in America!
UPDATE: NEW LARGER SIZE & NEW TOP-TIER REWARD! COME PARTY WITH US IN PROVINCETOWN! SEE THE SIZING CHART BELOW AND REWARDS COLUMN TO THE RIGHT
Check us out in the media! Coverage as of April 16th, 2013:
Thanks for checking out our Kickstarter page!
Our names are Abby and Sylvie, and we’re just a couple of girls who were at a loss to buy comfortable, fashionable underwear – so we decided to make our own! Two years ago, we started out with no prior knowledge or experience in the fashion industry, but we have taught ourselves and learned so much since then! We have reached a critical turning point in making our dream of a women’s underwear line a reality. We are also excited to announce that our products are Made in the USA - we have sourced our fabric and sewn our products domestically. We have our samples made and love the way they fit and look! We have the fabric mill, fabric printers, cut and sew manufacturer, and distribution center all lined up to start production – but we need your help to start production.
How it all started…
It all started with laundry. That’s right. Abby used to do laundry about once every two weeks. We know that there are other people out there who put off doing laundry a lot longer than that!! See now, that’s not a big deal as long as you have enough pairs of underwear for that many days. But Sylvie said we needed to do laundry more frequently – of course, because she didn’t have enough underwear. So naturally, Abby told her to go buy more. What could be the big deal? Oh, it was a big deal!
It was such a big deal because Sylvie really didn’t like most of the underwear marketed for women. Choose your adjective:
too skimpy, too lacy, too girly, too frilly, too flowery, too pink, or too much pastel
Or else – it was just too boring. She wanted to find a women’s boxer brief that was comfortable, sexy and fun. Even though there are boxer brief underwear styles on the market today for women, they are mostly colored and designed in the mindset of girly, gendered designs. Why can’t women’s underwear be stylish and fun, without using pastel colors and flowers? On the other end of the spectrum, they are just boring – they might not be too girly, but they are offered only in solid colors, or in plain stripes.
Lesbian-inspired boxer briefs and two other comfortable, fun and fashionable cuts. Do you have to be a tomboy to wear our underwear? No! Why not throw on a boyshort every once in a while? Mix it up! Have fun! Feel great!
Where do we manufacture? We source our fabric from a mill in North Carolina and our underwear is sewn in a factory in Pennsylvania.
Key Design Features…
1.5-inch waistband – Woven elastic with our name and logo right in the front.
Patterns! Patterns! Patterns! – Exciting and fun graphics. For the first production run, we purchased the textile designs from Consortium Design Agency, a company that has provided designs for DC, Converse, Fox, Etnies, Hurley and MTV, to name only a few. In the future, we are excited to work with textile designers in NYC to bring our own graphics and visions for the textiles to life.
Supima Cotton, Micro Modal and Spandex fabric – soft so you hardly feel that you’re wearing it; breathable so you don’t sweat and feel gross; and slightly stretchy, so it maintains its shape after washing and wearing.
3 Styles – Boxer briefs, Hipsters and Bikinis. So no matter what your personal style is, you can find a panty cut to fit you!
Sizing and Graphics…
You can read the details of the reward levels in the panel on the right, but the most important reward is a pair of Play Out Underwear. At retail, our underwear will sell for $25, plus shipping and handling. However, on Kickstarter we’re offering a discounted early bird price of $22, shipping included. You can look at our other rewards to see how to mix and match styles and patterns of our underwear for your donation, or even create your own textile graphic for $1,000!
Additionally, we appreciate all the support you can give, even if it’s just a small amount. For every donation, we will be sending a video thank you by email and will list your name on our website as a supporter. If you want to get a little something back, but can’t afford the underwear, we are offering a Play Out logo keychain bottle opener for $10 that comes with a hand-written thank you letter.
We are offering a different reward level for our international supporters. Instead of having you pledge the same amount and then add your shipping costs on top of that, we are offering the international reward level where the shipping cost is already included. Easier for everyone!
Making our Dreams Come True…
Neither of us comes from a fashion background; in her day job, Abby works as a personal trainer and freelance editor, and Sylvie is a neuroscience researcher at a university in NYC. In order to turn our vision into a reality, we spent the better part of a year reading books and talking to industry members about fashion, business, and the fashion business. After that, for another year, we taught ourselves Web design, Internet marketing, and sourcing while solidifying everything we had learned. We visited a number of textile shows, including TexWorld and Printsource, both in NYC. But ultimately, we hired an amazing team that has experience in the industry and we have been working with them to finalize and bring our product to fruition. We worked with an apparel consultant, an intimates patternmaker and sample house, a fit model, a lawyer, and amazing friends who gave us feedback and modeled the underwear (the lovely ladies you see in our video!).
Growing the Business…
We want to create underwear for women that they can feel comfortable in and enjoy wearing. Our goal is to provide a huge selection of exciting graphics on our 4 styles of underwear. That’s right – we said 4. Our next step will be to add a thong style to the current fits we offer. We also want to have different colored waistbands to match the different graphic choices of the underwear; these waistbands are expensive to produce, so we needed to choose basic colors for the first run. But in the future, we want to have a lot of different color schemes!
Growing even more, we want to design our own bras (to match the underwear, of course!) and add tank tops and T’s to the clothing line.
We don’t want to stereotype or pigeonhole women. We want you to be able to express yourself and feel sexy, whether that’s in a boxer brief or a bikini cut.
Where we are now:
We have all of the sourcing and design finished and lined up and ready to go. With funding, we tell each factory to go into production, and they start. Our hard deadline August 1st. After that date, we will be delivering the product on a rolling basis as soon as shipments come to us, finished from the factory in PA.
We need your help, Kickstarter, to purchase the fabric minimums and have the minimum number of units sewn! Please support us!
*Correction: Lisa Iancin (with an 'i') and additional thanks to Lindsay Katt!!!
Risks and challenges
We have been working at this project for 2 years, but we do know that setbacks can happen. We have our fabric mills and production facilities all lined up, but production delays are an obstacle that can come up. We are committed to keeping all our backers updated on the process and what is happening with production, whether that be needing more time to get the elastic waistband to the production sewers or if the printing process on our fabric is taking slower than we expected. We are extremely committed to our dreams, and don't see setbacks as obstacles, but rather as learning experiences to work through and get better at for next time.Learn about accountability on Kickstarter
Short answer - YES!! Absolutely.
Long answer - This is one of our first additions if we are able to raise more than the goal amount. As a start-up, we needed to keep things simple in the beginning. But we really want to add a larger size as soon as possible. If it helps, we also wanted to let you know that our sizes skew large - so the medium is a true medium, or a largish-medium, and not a smallish-medium, like some companies. Thanks!
- (31 days)