Project image
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MX$ 32,568
pledged of MX$ 100,000pledged of MX$ 100,000 goal
13
backers
Funding Unsuccessful
The project's funding goal was not reached on Wed, November 13 2019 4:23 PM UTC +00:00
Last updated November 13, 2019

TheBeerLab - Sustainable Brewery

Help us build Yucatan’s first sustainable craft brewery!

TheBeerLab - Sustainable Brewery

Help us build Yucatan’s first sustainable craft brewery!

MX$ 32,568
pledged of MX$ 100,000pledged of MX$ 100,000 goal
13
backers
Funding Unsuccessful
The project's funding goal was not reached on Wed, November 13 2019 4:23 PM UTC +00:00
Last updated November 13, 2019

About

Follow us!
Follow us!

 Spanish info below

 Hello, we are TheBeerLab. 

We are a small Yucatecan company. Made up of Mexican and international partners, we are craft beer lovers and we seek to promote a craft brewing culture in the Yucatán.

TheBeerLab arises from the desire to share the true craft brewing culture in our region: the Mayan jungle of the Yucatan peninsula located in the Southeast of México, which like the rest of our country, has been dominated by the big brewing companies.

It is an unique and integral concept that offers services ranging from advice and training, to research, development and formulation of different craft beer styles.

As friends and craft beer lovers, we decided to create our brewing laboratory, in which we have worked hard to be active promoters of the necessary social and cultural changes of the current perception that exists in our region about drinking beer. How? First we believe that providing education and accurate information we can promote this change.

But we are also sure that through flavours, aromas and experiences it would be possible to bring our own community a little closer to this new vision and the quest to offer real and quality craft beers. We have created just over 50 recipes that seek to highlight the traditional attributes of a beer, but with local and traditional flavours of our region… artisanal Mayan beers!

What will we do with your support?

Simple, we will build the brewery.

It will be possible to offer our community the opportunity to drink a 100% handmade product, with local flavours and aromas but also made under sustainable conditions with social and environmental responsibility. We have created the beers but we still want to continue with this process using innovative ideas.

Today we make our beers using small equipment designed by our own team, which has allowed us to experiment and design the recipes that we have shared. However with your support we can increase the development of these flavours with adequate space and equipment.

With your contribution we can build a sustainable brewery in the middle of the Mayan jungle! and we can continue developing more interesting flavours, as well as offering our community, friends and contributors, a place to exchange ideas, opinions and knowledge about beer culture.

Our brewery model: 

We have designed our brewery model based on the Mayan house concept. We will use local materials combined with some innovative ones to build it.

A thermical efficient building, hurricane roof and recycled water system are part of our model, specially designed to run a brewery in the Yucatán. 

One of the premises of TheBeerLab is the conscious use of materials  originating in the Yucatan. Stones, trees and land will be used responsibly without altering the environment.

Imagine being part of this special project, in which in addition to following a sustainable perspective from its construction to the brewing process, you will be supporting the task to educate in the artisanal beer culture through the demystification of the poor perception about drinking beer in our region and increase the enjoyment of drinking beer.

How will your contribution help?

1) With your support, we will build the brewery.

2) We will increase our brewery capacity.

3) And we can provide employment to people in the local community who will be part of our brewery team.

Meet the team:

Enrique

Our technical expert, who also has a degree in business management and with his ingenuity and creativity has given life to the design of this building. He will supervise all the building construction process and the equipment installation. He loves rock and heavy metal music and of course craft beer.

Angie

Our business manager, brewer and beer designer. Her work broadcasting what we do has been fundamental to reach our goals. She really enjoys spending time brewing and she loves the hops and malt aromas.

Efrén

Part of the team, as a computer system engineer he help us to develop our mobile app (available in Google Play Store as TheBeerLab) and was the video editor!

Teo

Our gardener and builder of the brewery. His experience, knowledge and enthusiasm will help us to build our sustainable brewery in the Mayan jungle built.

Amy

Our little dog Amy. She loves cuddles and she really makes our days!

Jeremy

Craft beer lover and founder and CEO behind everything we do at TheBeerLab. Thanks to his extensive experience in research, management and promotion of projects focused on innovation, sustainability and use of technology we have managed to boost our small business.

Together we make TheBeerLab a reality; it is hard work that requires precision, dedication and passion, but without all of this, our beers would not be as outstanding as they are.

*Pledges's currency:

As a campaign launched from Mexico, we need to consider the pledges in Mexican pesos, so you may need to convert it in to your country currency to know how much will your support be. Thank you!

_____________________________________________

Hola, somos TheBeerLab.

Somos una pequeña empresa yucateca formada por socios mexicanos e internacionales. Amamos la cerveza artesanal y buscamos promover una cultura cervecera artesanal en Yucatán.

TheBeerLab surge del deseo de compartir la verdadera cultura cervecera artesanal en nuestra región: la selva maya de la península de Yucatán ubicada en el sureste de México, que al igual que el resto de nuestro país, ha sido dominada por las grandes compañías cerveceras.

Es un concepto único e integral que ofrece servicios que van desde asesoría y capacitación, hasta investigación, desarrollo y formulación de diferentes estilos de cerveza artesanal.

Como amigos y amantes de la cerveza artesanal, decidimos crear nuestro laboratorio cervecero, en el que hemos trabajado arduamente para ser promotores activos de los cambios sociales y culturales necesarios sobre la percepción actual que existe en nuestra región sobre el consumo de cerveza. ¿Cómo? Primero creemos que al brindar educación e información precisa podemos promover este cambio.

Pero también estamos seguros de que a través de sabores, aromas y experiencias sería posible acercar un poco a nuestra propia comunidad a esta nueva visión ofreciéndoles cervezas artesanales de calidad. Hemos creado más de 50 recetas que buscan resaltar los atributos tradicionales de una cerveza, pero con sabores locales y tradicionales de nuestra región ... ¡cervezas artesanales yucatecas!

¿Qué haremos con tu apoyo?

Simple, construiremos la cervecería.

Será posible ofrecer a nuestra comunidad la oportunidad de beber un producto 100% artesanal, con sabores y aromas locales, pero también elaborador bajo una perspectiva sustentable con responsabilidad social y ambiental. Hemos creado las cervezas, pero aún queremos continuar con este proceso implementando ideas innovadoras.

Actualmente hacemos nuestras cervezas utilizando un equipo pequeño diseñado por nosotros mismos, lo que nos ha permitido experimentar y diseñar las recetas que hemos compartido. Sin embargo, con su apoyo, podemos aumentar el desarrollo de estos sabores con el espacio y equipo adecuados.

¡Con tu contribución podemos construir una cervecería sostenible en medio de la selva maya! Y podemos seguir desarrollando sabores más interesantes, además de ofrecer a nuestra comunidad, amigos y colaboradores, un lugar para intercambiar ideas, opiniones y conocimiento sobre la cultura de la cerveza.

El concepto de nuestra cervecería:

Hemos diseñado nuestro modelo de cervecería basado en el concepto de la casa maya. Utilizaremos materiales locales combinados con algunos innovadores para construirlo.

Una construcción térmicamente eficiente, con un techo resistente a huracanes y un sistema de reutilización de agua son parte de nuestro modelo, especialmente diseñado para el funcionamiento de una cervecería en Yucatán.

Una de las premisas de TheBeerLab es el uso consciente de materiales originarios de Yucatán. Las piedras, los árboles y la tierra se utilizarán de manera responsable sin alterar el medio ambiente.

Imagina ser parte de este proyecto especial, en el que además de seguir una perspectiva sustentable desde su construcción hasta el proceso de elaboración de la cerveza, estarás apoyándonos en la tarea de educar en la cultura de la cerveza artesanal a través de la desmitificación de la percepción errónea acerca de beber cerveza en nuestra región y aumentar el disfrute de beber una cerveza.

¿Cómo nos ayudará tu contribución?

1) Con tu apoyo, construiremos la cervecería.

2) Aumentaremos la capacidad de la cervecería.

3) Y podemos proporcionar empleo a personas de nuestra comunidad que formarán parte de nuestro equipo en la cervecería.

Conócenos:

Enrique

Nuestro experto técnico y quien también es licenciado en administración de empresas. Con su ingenio y creatividad, ha dado vida al diseño de nuestra cervecería. Supervisará todo el proceso de construcción y la instalación del equipo. Fan del rock y heavy metal y, por supuesto, de la cerveza artesanal.

Angie

Nuestra gerente general, cervecera y diseñadora de cervezas. Su trabajo transmitiendo lo que hacemos ha sido fundamental para alcanzar nuestros objetivos. Disfruta hacer y beber cerveza y ama el aroma a lúpulo y a malta.

Efrén

Parte del equipo, como ingeniero de sistemas informáticos, nos ayudó a desarrollar nuestra aplicación móvil (disponible en Google Play Store como TheBeerLab) y fue el editor de video.

Teo

Nuestro jardinero y constructor de la cervecería. Con su experiencia, conocimiento y entusiasmo nos ayudará a construirla.

Amy

Nuestra pequeña mascota. ¡Ella realmente hace nuestros días!

Jeremy

Amante de la cerveza artesanal y fundador y CEO detrás de todo lo que hacemos en TheBeerLab. Gracias a su amplia experiencia en investigación, gestión y promoción de proyectos centrados en la innovación, la sostenibilidad y el uso de la tecnología, hemos logrado impulsar nuestra pequeña empresa.

Juntos hacemos realidad TheBeerLab.  Es un gran trabajo que requiere precisión, dedicación y pasión, pero sin todo esto, nuestras cervezas no serían tan sobresalientes como lo son.

Risks and challenges

1) We are totally committed to achieving our goal; however it is clear that this may take some time due mainly to the bureaucratic procedures of our region, such as getting the operating license as well as the construction process.

2) We do not anticipate any problem, but there is always the risk that we will be delayed while carrying out the inspections and procedures necessary for our operation.

We will keep you informed of the progress as it happens.
________________________________________________________

1) Estamos totalmente comprometidos a lograr nuestro objetivo; sin embargo, está claro que el camino puede llevar algún tiempo debido principalmente a los procedimientos burocráticos de nuestra región, como la obtención de la licencia de operación y el proceso de construcción.

2) No anticipamos ningún problema, pero siempre existe el riesgo de que nos demoremos mientras llevamos a cabo las inspecciones y procedimientos necesarios para nuestra operación.

Te mantendremos informado del progreso a medida que sucede.

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Support

  1. Select this reward

    Pledge MX$ 100 or more About US$ 6

    Sticker

    Share proudly with this Sticker that you are a promoter of craft brewing culture and that you have supported the creation of a sustainable brewery in the Mayan jungle.

    *Average shipping cost that will be charged at the end of the campaign:
    Mexico: MXN $100
    United Kingdom: MXN $150
    Europe & South America: MXN $550
    USA, Canada, Central America: MXN $450
    Asia, Australia & rest of the world: MXN $650

    Includes:
    • Sticker
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    MX$

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  2. Select this reward

    Pledge MX$ 250 or more About US$ 14

    Beer lover bracelet

    Show your love for craft beer and the environment, in addition to the sticker that you can stick where you want or share with whomever you want, we will give you a bracelet so that you continue spreading with us your love for craft beer and the environment and another bracelet for you to invite someone else to join this wonderful world.

    *Average shipping cost that will be charged at the end of the campaign:
    Mexico: MXN $100
    United Kingdom: MXN $150
    Europe & South America: MXN $550
    USA, Canada, Central America: MXN $450
    Asia, Australia & rest of the world: MXN $650

    Includes:
    • Sticker
    • Bracelet
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    MX$

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  3. Select this reward

    Pledge MX$ 500 or more About US$ 27

    Coasters for your next beer tasting

    A 4 coasters's kit to proudly share in your next beer tasting having supported the construction of a sustainable brewing space in the Mayan jungle.

    *Average shipping cost that will be charged at the end of the campaign:
    Mexico: MXN $100
    United Kingdom: MXN $150
    Europe & South America: MXN $550
    USA, Canada, Central America: MXN $450
    Asia, Australia & rest of the world: MXN $650

    Includes:
    • Sticker
    • Bracelet
    • Coasters' s kit
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    MX$

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  4. Select this reward

    Pledge MX$ 800 or more About US$ 42

    Proud fundraiser T-shirt

    Show with pride your love for craft brewing culture and the support you have given to the creation of this brewing space in the Mayan jungle.

    *Average shipping cost that will be charged at the end of the campaign:
    Mexico: MXN $100
    United Kingdom: MXN $150
    Europe & South America: MXN $550
    USA, Canada, Central America: MXN $450
    Asia, Australia & rest of the world: MXN $650

    Includes:
    • Sticker
    • Bracelet
    • Coasters' s kit
    • T-shirt
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    MX$

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    It's a way to bring creative projects to life.

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  5. Select this reward

    Pledge MX$ 1,200 or more About US$ 63

    Total accessory kit

    You will have the complete TheBeerLab Brewery accessory kit, share it with whoever you want and continue spreading the craft brewing culture.

    *Average shipping cost that will be charged at the end of the campaign:
    Mexico: MXN $100
    United Kingdom: MXN $150
    Europe & South America: MXN $550
    USA, Canada, Central America: MXN $450
    Asia, Australia & rest of the world: MXN $650

    Includes:
    • Sticker
    • Bracelet
    • Coasters' s kit
    • T-shirt
    • Beer bottle bag carrier
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    MX$

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  6. Select this reward

    Pledge MX$ 1,800 or more About US$ 94

    Live your beer moment at home

    With this contribution, you will not only share and proudly demonstrate your love for this drink and our environment, but also you will be able to learn and experience your own brewing moments with a Digital Brewing Guide for beginners, do not wait any longer and start living the experience of prepare your own beer!

    *Average shipping cost that will be charged at the end of the campaign:
    Mexico: MXN $100
    United Kingdom: MXN $150
    Europe & South America: MXN $550
    USA, Canada, Central America: MXN $450
    Asia, Australia & rest of the world: MXN $650

    Includes:
    • Sticker
    • Bracelet
    • Coasters' s kit
    • T-shirt
    • Beer bottle bag carrier
    • Digital brewing guide
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    MX$

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  7. Select this reward

    Pledge MX$ 2,400 or more About US$ 126

    Beer glasses to enjoy your fav beer!

    In addition to the previous rewards we will give you a kit of 4 beer glasses to enjoy your favourite beers.

    *Average shipping cost that will be charged at the end of the campaign:

    México: MXN $100
    UK: MXN $150
    Europe & South America: MXN $550
    USA, Canada, Central America: MXN $450
    Asia, Australia & rest of the world: MXN $650

    Includes:
    • Sticker
    • Bracelet
    • Coasters' s kit
    • T-shirt
    • Beer bottle bag carrier
    • Digital brewing guide
    • Beer glasses kit
    Less
    Estimated delivery
    Limited 2 backers
    MX$

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  8. Select this reward

    Pledge MX$ 5,400 or more About US$ 282

    The complete experience making beer

    We will be the ideal accompaniment for you to learn how to prepare your own beer, we will give you a fully customized workshop to live the craft beer making experience. And of course, all the previous rewards.

    *The rewards will be delivered in our brewery.

    Includes:
    • Sticker
    • Bracelet
    • Coasters' s kit
    • T-shirt
    • Beer bottle bag carrier
    • Digital brewing guide
    • Beer glasses kit
    • Brewing course for 2 people
    Less
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    Limited 3 backers
    MX$

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  9. Select this reward

    Pledge MX$ 25,000 or more About US$ 1,303

    THE BEERLAB Homebrew-Kit

    You will have the complete kit of accessories, but we will also give you the TheBeerLab Homebrew-Kit with manual of use and with which you can make up to 25 liters of craft beer from home.

    *The rewards will be delivered in our brewery.

    Includes:
    • Sticker
    • Bracelet
    • Coasters' s kit
    • T-shirt
    • Beer bottle bag carrier
    • Digital brewing guide
    • TheBeerLab Homebrew-Kit
    Less
    Estimated delivery
    Limited 0 backers
    MX$

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Funding period

- (30 days)