About this project
To all #NeonMoonGirls, We friggin’ did it!!!
With your support Neon Moon is successfully funded!! You have created a movement of body-positivity within the lingerie industry! Thank you to all who have pledged, shared, liked and commented their way to getting Neon Moon to where it is now! I would love you all to share the amazing news and also let more potential #NeonMoonGirls know what Neon Moon is doing! If you know anyone else who would also love to buy Neon Moon bras and knickers and get behind the campaign, now’s the time before it officially ends! Every single penny counts to helping create a feminist lingerie brand that does not sexualise or objectify girls! Let’s keep the momentum going and take this Kickstarter campaign to the Neon Moon and back!!! Thank you again!
- Hayat Rachi
Who's talking about Neon Moon?
"By taking the time to support Neon Moon's campaign you are making a statement to the world that you want change, and your voice will be heard!" - Hayat Rachi, CEO and Founder of Neon Moon
Firstly, I would like to express my dearest gratitude to my all-female team who helped me in making this Kickstarter campaign a reality. After pitching my campaign idea to them, they all believed in Neon Moon’s vision enough to all offer to work on the project on a completely GRATIS basis! I want you all to know how humbled I am to have had such incredible support from women I had never met before. It gives me hope that #NeonMoonGirls exist. I have credited every member of my team along with their contact details at the bottom of the campaign!
My name is Hayat Rachi, and I found it difficult to find a lingerie brand that shared the same ethos as myself: empowerment, body confidence and the non-objectification of women. So instead of succumbing to the body-shaming, sexualised and objectifying lingerie on the market, I used my frustration to start my own brand, Neon Moon, with the support of The Prince’s Trust.
I have been mindful in the pricing of the bras and knickers. Neon Moon will always aim to be a product that the majority of people can afford. Feminist lingerie is not a privilege, it’s a right. Neon Moon is an unapologetic feminist lingerie brand for girls who want to create a whirlwind community of change.
Neon Moon will design and distribute nonconformist lingerie for women around the world. The brand strives to create lingerie that empowers women in all phases of womanhood, fostering confidence. Neon Moon and I wish to change the lingerie industry by catering to women of all sizes, ethnicities, and body types, including women who embrace pubic, leg and underarm hair.
Neon Moon will continuously highlight what women truly look like, and none of the models have or will be retouched. Neon Moon's first capsule collection "Mon Dieu" offers alternative, colourful yet comfortable bras and knickers with names like coucou, bof, tac-tac and non! The Mon Dieu collection does not incorporate any padding, push-up, or wired attributes. Instead, the Bamboo fabric and shape is designed to work around the body, instead of the other way around.
Neon Moon knicker: coucou!
Neon Moon bra: non! in Navy Blue
Neon Moon bra: bof! in Tangerine Orange
Neon Moon bra: tac-tac! in Chartreuse Yellow
Neon Moon is a lingerie brand that is not here to make girls insecure, but to encourage all to seek more through successes. Neon Moon won’t place pressure on girls; instead, it will design and sell intimate garments that young women can comfortably, and confidently wear. It's important for girls to not compare themselves to unachievable standards of 'beauty', but to succeed in their own way, and not purely out of the male gaze.
Having spent nearly a year on The Prince's Trust enterprise programme, I used my time researching, test-trading and speaking to as many people as I could about how to plan, manufacture, market and distribute Neon Moon bras and knickers to girls around the world. Having used my life savings to fund the sampling process, the money you pledge will go towards covering the costs of the production run of Neon Moon's 'Mon Dieu' collection! Your pledges are the final puzzle piece I will need in order to create a viable business.
Product Refinement: After running a very recent market research group, the Neon Moon bras will incorporate some of the improvements that women have said are their biggest annoyance with their current lingerie. Black straps will be incorporated to all Neon Moon bras for aesthetic purposes, soft washcare labels will be used as to avoid irritation and itching, as well as thicker straps for both size Medium and Large bras. Listening and speaking to young women's feedback is what is going to distinguish Neon Moon in the lingerie industry, and drive the brand forward.
Available sizes for Neon Moon's first collection are applied to both knickers and bras. An in depth bra size guide will be distributed via email to all backers before the estimated shipping deadline.
The initial size range will be:
- SMALL (UK 8 - 10)
- MEDIUM (UK 10 - 12)
- LARGE (UK 12 - 14)
Shipping of the Neon Moon bras / knickers will be tracked and signed for - both within the UK and Internationally.
The charges are:
- United Kingdom £5
- International £15
The timeline of the Kickstarter pledges are inline with the estimated delivery dates on the pledges.
The timeline is as follows:
- April: Thank you emails + dying of armpit hair pledge
- May: Thank you skype calls + all drawings to be sent in pledge
- June: Afternoon tea selfies + all blogs to be sent in pledge
- July: Handwritten thank you notes pledge
- August & September: ~ Manufacturing begins ~
- October: Neon Moon bras and knickers to be dispatched!!
- November: New collection names pledge for 2016
I wouldn't have made it this far without the love, support, help and dedication from the people I am about to mention. Thank you so much to you all.
- Benjamin Doherty. You're my favourite feminist fiance.
- Mara Waita: My best friend and best fit model.
- Michelle Long: The most passionate and talented videographer and photographer I could have wished for. Thank you for your dedication and for taking such a great main picture and video!
- Fitria Tjandra: You're an incredible photographer - you picked up all the details of the models most would overlook.
- Snowkei Lan: You're such a positive and energetic makeup artist, and knew exactly how to enhance the models inner and outer beauty.
- Erica Rose: Amazing model whose natural beauty exudes inside and out. Such a wonder to work with and didn't need any direction at all.
- Adobuere Ebiama: It's fate that you're a feminist model going through your own campaign. I appreciate you modelling right before your flight!
- The Prince Trust: Your support got me through the hardest times.
- Music by Jason Shaw, www.audionautix.com, CC BY 4.0
I truly believe Neon Moon has huge potential! Any pledge amount brings the brand one step closer to its goal. Help create a positive change for girls. Neon Moon aims to be the brand to genuinely boost self-esteem within the lingerie industry, by you clicking the ‘Back This Project’ button at the top of the page, or by helping us spread the word by sharing our page on Facebook and Twitter.
THANK YOU for your support!
Risks and challenges
As with any start-up company, there is no one way to mitigate risks going forward. I have worked extremely hard to ensure Neon Moon was truly ready for Kickstarter and ensured a methodical large scale manufacturing process within the UK just incase! So here are the potential risks that may arise, and how I intend to combat them head on!
MANUFACTURING: During the sampling stage of Neon Moon’s first collection there were delays, and I have definitely learnt how to ensure the process runs smoother. As factories within the UK are mainly CMT, I will ensure that I have all the components manufactured with enough time to then move to the factory. To minimise all risk of manufacturing setbacks, I have lined up at least one back-up manufacturer within the UK. I will be working alongside extremely experienced manufacturers whose businesses have been around for longer than I have been alive! This will hopefully mitigate a lot of risk surrounding the Neon Moon bra and knickers manufacturing.
FULFILLMENT: Unforeseen circumstances like lost shipments, wrong sizing, late shipments can’t be planned for, but dealt with. These matters can create delays. In order to minimise the risk all shipments of the Neon Moon bras/knickers (within the UK and abroad) will have tracking and signature on arrival. A full size chart (beyond the scope of UK 8-10, 10-12, 12-14) will be sent to all backers emails and uploaded on the website / social media before shipments are finalised in order to mitigate wrong sizing. All UK sizing will be as true to size as possible, with the expertise of the manufacturer.
THANK YOU for reading - I really hope you choose to support Neon Moon on Kickstarter today!Learn about accountability on Kickstarter
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