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We send tween girls monthly Treasure Boxes with inspiring female role models & positive messaging to help empower girls to be great!
293 backers pledged $48,157 to help bring this project to life.

About

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$48,157

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TIA Girl Maddie
TIA Girl Maddie

Tweens will do almost anything to blend in. Bryce is 9 years old and into math. But math isn't popular, so she keeps quiet. Suzy, 11, loves to sing. But one day her friends laugh at her singing, so she gives it up. Lauren, 12, decides to start wearing makeup, because that's what the cool kids do. She wants to be a part of the group.

This behavior is called "camouflaging," a survival tactic employed by tween girls in which they hide themselves in order to blend in. Many adult women and child psychologists say it is the beginning of girls' surrendering their true, authentic voices. But it doesn't have to be that way.

The TIA Girl Club supports and encourages girls through positive words, mentors and community. This inclusive club uses a simple affirmative statement – “Today I Am” – to teach girls how to use words to strengthen their voices, value themselves, envision success and pursue their dreams. The empowering messaging also helps girls combat “camouflaging,” a process of hiding their true selves in order to fit in.

The TIA Girl Club introduces girls to positive role models who have worked tirelessly to fulfill their dreams and overcome obstacles. These TIA Trailblazers include international explorer Hillaree O'Neill, ballerina Ashley Bouder, award-winning filmmaker Sarah Moshman, NYT best-selling author/entrepreneur Amanda Hesser, fashion designer Amy Smilovic and race car driver Colette Davis.

As you know if you watched the video above, with the launch of this Kickstarter campaign, TIA Girl Club will begin a box subscription service. One box is a welcome kit. The other is a monthly box (called the TIA Treasure Box) that introduces our TIA girls to a new Trailblazer each month. 

Girls ask us, "How do I become a member?" Anyone who follows us is a member. Again: any girl who wants to be in the TIA Girl Club just has to follow us. We want to include EVERYBODY – that’s why when you go on our Instagram, Twitter or Facebook, you can participate in community activities, receive daily inspiration and learn from TIA Girl Club about how to speak power into your life. All for free.

TIA Welcome/Membership Kit
TIA Welcome/Membership Kit

After sharing stories and listening daily to nearly 6,000 tween girls through TIA's Instagram, I realized our girls are craving more from TIA Girl Club, such as the traditional items included in an old-school membership kit -- membership card, club handbook, stickers, pen. And, like all tweens -- and grown ups -- tween girls love opening up their mailbox and finding something JUST FOR THEM.

So, here it is: a Kickstarter-only TIA Girl Club Welcome Kit!  Again, we don’t call it a "membership kit," because membership to TIA Girl Club is free. But it does have a bunch of amazing items that’ll make you or your TIA Girl feel extra special and oh so official:

1. Personalized TIA Girl Club Membership Card - For Kickstarter backers only, each Membership Card will be personalized. 

2. TIA Hummingbird Necklace – A hummingbird beats its wings in the symbol for infinity, which reminds us of the infinite power that lies within us. The Hummingbird also resonates with TIA Girl Club because it symbolizes playfulness, joy and resilience.

3. The TIA Girl Club Handbook – The TIA Handbook is a fun, colorful guide to being a TIA Girl. It is full of inspiration and empowerment for your TIA Girl.

4. Inspirational Card & Stand – The Welcome Kit comes with the first Inspirational Card and a TIA Stand to be used to display the Card in a special place, such as her bedroom or bathroom. 

5. Trailblazer Trading Card – You can be it if you can see it! Each month TIA Girls will connect with and be inspired by a different TIA Trailblazer, a positive female role model on one of our Trailblazer Trading Cards. Each card features a Trailblazer’s bio and our "TIA 7 Q's" a 7-question interview with questions sourced from the TIA Girls themselves. 

6. Magnetic TIA Picture Frame – This DIY fun item is a magnetic picture frame AND a bunch of small word magnets with TIA empowerment words. 

7. TIA Postcard – Each month a TIA Girl will receive a special TIA Postcard that is all about spreading love to your personal community. We encourage our TIA Girls to send postcards to family, friends or anyone they believe may need encouragement or support! 

8. TIA Pen – Your TIA Girl can fill in fun lists (the top five favorite things about yourself!) in the Handbook or write those TIA Postcards. Every TIA Girl will receive her own, TIA-branded multi-ink pen. 

9. TIA Stickers – Every TIA Girls needs a handful of TIA Stickers to decorate her school notebooks, phone, locker, and computer. 

TIA Treasure Box
TIA Treasure Box

I realized I could help girls stay true to their authentic selves and follow their dreams by introducing them to positive women who had done that very thing. Countless successful women point to female role models who inspired them, as Oprah Winfrey identifies Maya Angelou.

Our monthly TIA Treasure Box introduces a TIA Girl to a different TIA Trailblazer who will talk about:

  • Her life's journey
  • How she achieved her dreams
  • Inspiring messages for the TIA Girls

Later in the month, TIA Girls will be invited to connect directly with our Trailblazers through a live Internet event. In addition, there will always be fun surprises in the box that will give our girls a taste of that Trailblazer's field or put a smile on a TIA Girl's face.

Each Treasure Box will contain these special items:

1. Letter from our Trailblazer – Each letter is written to inspire, empower, and motivate a TIA Girl to stay true to her authentic self, follow her dreams, and persevere in the face of challenges. 

2. Trailblazer Trading Card – You can be it if you can see it! Each card features a Trailblazer’s bio and our "TIA 7 Q's," a 7-question interview with questions sourced from the TIA Girls themselves. 

3. TIA Postcard – The postcard is all about spreading love to your personal community. We encourage our TIA Girls to send postcards to family, friends or anyone they believe may need encouragement or support. 

4. TIA Inspirational Message – Words matter! The TIA Inspirational Message reminds the TIA Girl to think and speak what she wants to see in her life. Repeating a positive affirmation first thing in the morning is a great way for a TIA Girl to set a happy tone for her day. 

5. TIA Charm – Each month a TIA Girl will receive a TIA Charm packaged in a beautiful organza drawstring bag with its own description card. We encourage a TIA Girl to add her charm to the TIA Hummingbird Necklace she received in the Welcome Kit. The Charm is our TIA Word of the Month, designed to inspire our girls to be intentional about their thoughts and words. 

6.  TIA Treasures – What's a Treasure Box without a few Treasures? Each Treasure Box will contain up to 3 TIA branded items such as shoelaces, keychains, lip balm, or headbands. Each item is specifically curated to inspire joy and support the spirit of our featured Trailblazer. 

7. Trailblazer Box – We know girls love to collect things. Each month’s box is beautifully designed with collectability in mind. 

(Everything in the TIA Treasure Box will meet standards required by the Consumer Product Safety Improvement Act–CPSIA–of 2008.)

TIA Trailblazers are real-life miracles – women who have achieved their dreams and want to help other girls achieve theirs, too. They testify to the power of visualizing success and dreaming of what you can be. We believe that our TIA Girls, too, can be it if they can see it. So we’ve lined up successful women in many different fields to fuel their imaginations.

NYC Ballet Principal Ballerina Ashley Bouder
NYC Ballet Principal Ballerina Ashley Bouder
NYC Award-winning Designer Amy Smilovic
NYC Award-winning Designer Amy Smilovic
NYT best-selling author and entrepreneur Amanda Hesser
NYT best-selling author and entrepreneur Amanda Hesser
Olympic Heptathlete Chantae McMillan
Olympic Heptathlete Chantae McMillan
Red Bull Global Rallycross driver Collete Davis
Red Bull Global Rallycross driver Collete Davis
Award-winning Filmmaker Sarah Moshman
Award-winning Filmmaker Sarah Moshman
Technology Entrepreneur Jillian Darlington
Technology Entrepreneur Jillian Darlington
TV Host and Journalist Gretchen Carlson
TV Host and Journalist Gretchen Carlson

I’m Vanessa Schenck, the mom of a tween girl named Julia. As a mother to a fifth grader, I see camouflaging first hand.

I’ve long believed that our thoughts and words determine the direction of our lives, and that the wisdom of the ages instructs us to concentrate on what we want in life, not what we DON'T want. Whatever we choose to dwell on, that's what we get more of. So when a girl says, "I am SO dreading going to school today -- I’m unpopular and bad at math,” she fosters that reality. However, when she says, "Today I am smart, beautiful, and talented -- and people like me!" she breathes energy and ability into herself. 

These ideas are the foundation of TIA Girl Club, where we’ve created a community where all tween girls can come and learn the value of their true selves. I teach an empowerment language to tween girls, starting with the statement "Today I Am," so that they begin to understand that their words and thoughts can shape their world for the better.

As I've raised my kids, especially Julia, I've incorporated these lessons to help her stay true to herself. I’ve also exposed her to stellar female role models, women who have conceived and achieved their own visions. We call these women TIA Trailblazers, and their example helps us support the dreams and aspirations of tween girls.
 
Why do girls camouflage? It's natural at their age to begin to pick up social cues. Within limits, that's good. But too often girls don't see how much they are sacrificing identity for acceptance.  As the TIA Girl Club began to take shape, here are some of the major writings and statistics that helped to fuel our mission to create change for girls:

  • In their 1992 book Meeting at the Crossroads, Lyn Mikel Brown and Carol Gilligan illuminated how strongly girls felt the need to maintain "perfect" relationships, implying that they felt they needed to change themselves and cater to the world around them. 
  • Rachel Simmons pointed out 20+ years later in The Curse of the Good Girl: Raising Authentic Girls with Courage and Confidence, little has changed. 
  • In a 2006 Girls, Inc. study, 74 percent of girls said they were told "not to brag" and that the "smartest girls aren't popular."
  • Strategy One for the Dove Self-Esteem Fund concluded that 70% of girls do not believe that they are good enough, or do not measure up in some way and that 75% of girls with low self-esteem reported engaging in negative activities (cutting, eating disorders, bullying, smoking, and drinking) 
  • From 2006 to 2009, not one female character was depicted in G-rated family films in the field of medical science, as a business leader, in law, or politics 
  • 63% of California’s 400 largest public companies have no women among their highest-paid executives. Only 3% have a female CEO 
  • Of the nations 50 governors, only five are female. In other words, 90% are men despite women being 52% of the population 
  • The 113th Congress includes 20 women in the US Senate (out of 100) and 77 in the house of representatives (out of 453). Those are the highest numbers in history for both chambers, yet women only represent 20% of senators and 18% of representatives. 

Although these findings and statistics are difficult to stomach, we can imagine what the world would be like if tween girls were taught a language of empowerment and ways to value their authentic selves and we want to teach girls that they have control of their reactions, thoughts and futures. That is why this campaign is so important to us, it is the catalyst to the change we want to see.

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Please click above for a montage of our amazing TIA girls, and below for some "Mom love." 

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At this time TIA Girl Club has no revenue.  We have spent our own time and money to build the community and attract Trailblazers.  Now is the time to grow.  Our Kickstarter is about more: more growth and empowerment, more TIA Girls and more Trailblazers.   Right now we need to raise $30,000 to get the company started.  This is literally kickstarting our company, and giving tween girls something that doesn't exist anywhere else in the market for tweens.

Please know: We are not taking profit here - all money raised goes to Treasure Boxes for tween girls and building our online community.

Once the Kickstarter campaign concludes, our boxes will be produced and shipped for the holidays.  If the Kickstarter campaign is not successfully funded, the company will go on.  As we stated above, we have a vibrant and growing community of TIA Girls.  We will try to market the Treasure Box directly to those members and their parents.   But the stakes right now are high.  This is our best chance to start the Treasure Box service in a meaningful way and touch a large audience.

If you don't want to contribute, please just give us your good energy and please spread the word. That would be super valuable - your friends and your network are really important to achieving our goal. Thank you!

Risks and challenges

We have already produced prototypes of every item that will ship, and have negotiated pricing that allows us to give easy access to all Tia Girls who want Membership Kits and Treasure Boxes. However, shipping is a major cost and if the shipper increases prices, that will be a cost we will have to swallow. We do not anticipate that issue.

Scheduling challenges could cause changes in the Trailblazer lineup and could result in new Trailblazers being added. Please know that interesting, inspiring Trailblazers are always our first priority!

Our biggest challenge is that we need A LOT of people to hear about the TIA Treasure box, and buy them for the girls in their lives. The plan for the company is to grow to a community website, and eventually to real TIA clubhouses. But we are starting with the boxes because we see how much tweens respond to incredible women, and how much they love getting packages in the mail!

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Support

  1. Select this reward

    Pledge $10 or more About $10

    GIVE A MEMBERSHIP KIT!

    For every 2 contributions that we receive at this level, we will give a TIA Membership Kit to a deserving TIA Girl, chosen at random from our 5000+ followers on Instagram! Help us send out surprise Welcome Kits!

    We will list and thank all backers at this level on our Instagram as we give away the membership kits through a random drawing.

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    Pledge $20 or more About $20

    SUPER EARLY BIRD TIA GIRL CLUB WELCOME KIT (Kickstarter-only)

    After this sells out, the Welcome Kit will be $27.

    Includes:

    - Personalized membership card
    - TIA Handbook
    - TIA Hummingbird Necklace
    - TIA postcards
    - Inspiration card
    - TIA Inspiration card holder
    - Welcome Letter
    - The first TIA Trailblazer trading card
    - Special TIA stickers

    NOTE: Shipping is included.

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    Pledge $27 or more About $27

    TIA GIRL CLUB WELCOME KIT (Kickstarter-only)

    Includes:

    - Personalized membership card
    - TIA Handbook
    - TIA Hummingbird Necklace
    - TIA postcard
    - Inspiration card
    - TIA Inspiration card holder
    - Welcome Letter
    - The first TIA Trailblazer trading card
    - Special TIA stickers

    NOTE: Shipping is included.

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  4. Select this reward

    Pledge $45 or more About $45

    EARLY BIRD TWO MONTH SUBSCRIPTION

    After this sells out, the two month will be $52.

    Includes the Welcome Kit AND our first Trailblazer Kit!

    Get the Kickstarter-only Welcome Kit as described above AND our first TIA Treasure Box, featuring TIA Trailblazer Ashley Bouder, principal dancer at NYC Ballet at Lincoln Center.

    The Treasure Box includes:

    - A beautifully designed custom inner box
    - A letter from the Trailblazer Ashley
    - An inspirational message on a mounted card
    - A charm for the TIA Hummingbird Necklace
    - A TIA Girl hummingbird keychain
    - A postcard to send to another TIA Girl or to a friend or family member.

    The Welcome Kit will arrive in December, and the first Treasure Box will arrive in January 2016.

    NOTE: Shipping is included.

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  5. Select this reward

    Pledge $52 or more About $52

    TWO MONTH SUBSCRIPTION

    Includes the Welcome Kit AND our first Trailblazer Kit!

    Get the Kickstarter-only Welcome Kit as described above AND our first TIA Treasure Box, featuring TIA Trailblazer Ashley Bouder, principal dancer at NYC Ballet at Lincoln Center.

    The Treasure Box includes:

    - A beautifully designed custom inner box
    - A letter from the Trailblazer Ashley
    - An inspirational message on a mounted card
    - A charm for the TIA Hummingbird Necklace
    - A TIA Girl hummingbird keychain
    - A postcard to send to another TIA Girl or to a friend or family member.

    The Welcome Kit will arrive in December, and the first Treasure Box will arrive in January 2016.

    NOTE: Shipping is included.

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  6. Select this reward

    Pledge $65 or more About $65

    EARLY BIRD THREE MONTH TIA GIRL CLUB SUBSCRIPTION

    Includes everything listed at the $35 Level PLUS
    another Treasure Box! After this sells out, the three month subscription will be $77.

    Your TIA Girl will receive the TIA Welcome Kit, as described above, with the TIA Hummingbird Necklace, and the next two Treasure Boxes, which will feature Trailblazers ballerina Ashley Bouder in January and racecar driver Collete Davis in February.

    NOTE: Shipping is included.

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  7. Select this reward

    Pledge $77 or more About $77

    THREE MONTH TIA GIRL CLUB SUBSCRIPTION

    Includes everything listed at the $35 Level PLUS
    another Treasure Box!

    Your TIA Girl will receive the TIA Welcome Kit, as described above, with a TIA Hummingbird Necklace, and the next two Treasure boxes, which will feature Trailblazers ballerina Ashley Bouder in January and racecar driver Colette Davis in February.

    NOTE: Shipping is included.

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  8. Select this reward

    Pledge $125 or more About $125

    EARLY BIRD SIX MONTH TIA GIRL CLUB SUBSCRIPTION (with matching parent-child Hummingbirds!)

    After this sells out, the 6-month subscription will be $152.

    At this level you join TIA for a 6-month subscription and enjoy matching jewelry with your TIA Girl! Choose between a Kickstarter-only necklace or bracelet and be a part of the TIA Girl Club. Founder Vanessa and her daughter have matching necklaces and they are joined in the cause!

    This level includes everything listed at the $50 Level PLUS another 3 Treasure Boxes AND a TIA Hummingbird necklace or bracelet for an adult.

    Your TIA Girl will receive:

    - The TIA Girl Club Welcome Kit, with a TIA Hummingbird necklace

    - The next five Treasure Boxes, which will feature Trailblazers ballerina Ashley Bouder in January, racecar driver Collete Davis in February, mountaineer Hilaree O’Neill in March, fashion designer Amy Smilovic in April and bestselling cookbook author and entrepreneur Amanda Hesser in May.

    NOTE: Shipping is included.

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  9. Select this reward

    Pledge $152 or more About $152

    SIX MONTH TIA GIRL CLUB SUBSCRIPTION (with matching parent-child Hummingbirds!)

    At this level you join TIA Girl Club for a 6-month subscription and enjoy matching jewelry with your TIA Girl! Choose between a Kickstarter-only necklace or bracelet and be a part of the TIA Girl Club. Founder Vanessa and her daughter have matching necklaces and they are joined in the cause!

    This level includes everything listed at the $50 Level PLUS another 3 Treasure Boxes AND a TIA Hummingbird Necklace or Bracelet for an adult.

    Your TIA Girl will receive:

    - The Tia Girl Club Welcome Kit, with a TIA Hummingbird necklace

    - The next five Treasure Boxes, which will feature Trailblazers ballerina Ashley Bouder in January, racecar driver Collete Davis in February, mountaineer Hilaree O’Neill in March, fashion designer Amy Smilovic in April and bestselling cookbook author and entrepreneur Amanda Hesser in May.

    NOTE: Shipping is included.

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    Pledge $245 or more About $245

    EARLY BIRD ONE YEAR TIA GIRL CLUB SUBSCRIPTION

    After this sells out, it will sell at $302.

    PLUS - As a one year backer, you get the TIA "Express Yourself" Kit

    This reward includes EVERYTHING at the previous level PLUS six more monthly Treasure Boxes AND a Kickstarter-only gift of The TIA Express Yourself Kit. The Express Yourself Kit is an art kit with instructions on how to create projects and art pieces that empower girls. The kit contains:

    - TIA Girl Mug
    - TIA Girl Express Yourself DIY Card
    - TIA washable Ink markers
    - TIA spray bottle
    - TIA washcloth
    - Stickable letters for your mirror

    PLUS, you get a full year of TIA Trailblazers, including all of the Trailblazers named above AND 6 more.

    NOTE: Shipping is included.

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  11. Select this reward

    Pledge $302 or more About $302

    ONE YEAR TIA GIRL CLUB SUBSCRIPTION

    PLUS - As a one year backer, you get the TIA "Express Yourself" Kit

    This reward includes EVERYTHING at the previous level PLUS six more monthly Treasure Boxes AND a Kickstarter-only gift of The TIA Express Yourself Kit. The Express Yourself Kit is an art kit with instructions on how to create projects and art pieces that empower girls. The kit contains:

    - TIA Girl Mug
    - TIA Girl Express Yourself DIY Card
    - TIA washable Ink markers
    - TIA spray bottle
    - TIA washcloth
    - Stick-able letters for your mirror

    PLUS, you get a full year of TIA Trailblazers, including all of the Trailblazers named above AND 6 more.

    NOTE: Shipping is included.

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    Pledge $500 or more About $500

    TREASURE BOX HOME DELIVERY

    TIA Girl Club Founder Vanessa Schenck will personally deliver your first TIA Treasure Box!

    This Reward includes EVERYTHING at the previous level, with the additional surprise of having Vanessa, founder of TIA Girl Club, home-deliver your first box to your TIA Girl.

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    Pledge $1,000 or more About $1,000

    EPIC TRAILBLAZER EXPERIENCE: FLY WITH ALI WILEY

    Let your tween aspiring pilot fly around Los Angeles with Ali!

    Have the ultimate flying experience! Meet Pilot Ali Wiley at her airport, help with the ground check and pre-flight checklist, sit at the controls as the plane takes off, and fly around Los Angeles and the surrounding coastline!

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    Pledge US$ 2,000 or more About US$ 2,000

    EPIC TRAILBLAZER EXPERIENCE: DINE WITH AMANDA HESSER & ADAM PLATT

    Dine with with Amanda Hesser & Adam Platt

    Have the ultimate restaurant experience. Go to dinner with NYT bestselling-author and Food52 Founder Amanda Hesser (https://food52.com/team), but with a twist: you will be going out with New York Magazine restaurant critic Adam Platt (http://nymag.com/restaurants/wheretoeat/2015/adam-platt-where-to-eat/) as he secretly reviews a restaurant. Be a part of the story AND get to spend time with Amanda and Adam. Up to three people can join. Dinner is included. You just can't tell anyone what Adam looks like.... it's a secret.

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    Pledge $2,000 or more About $2,000

    EPIC TRAILBLAZER EXPERIENCE: BACKSTAGE AT LINCOLN CENTER WITH ASHLEY BOUDER

    Ashley Bouder, principal dancer at New York City ballet, will give you tickets to a performance, then give you a backstage tour of Lincoln Center, the dressing room, where all the magic happens, right after the show. Ashley is passionate about the Tia Girl Club and about being a Trailblazer. Get together with her, one of the best ballet dancers in the world, for a performance and a private tour. Two tickets.

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    Pledge $2,000 or more About $2,000

    EPIC TRAILBLAZER EXPERIENCE: SKI WITH HILAREE O'NEIL

    She is the first woman to climb two 8,000m peaks in 24 hours (Everest and Lhotse). She’s also skied from the Himalayan summit of Cho Oyu in Tibet and climbed and skied several high peaks in Bolivia and Argentina. North Face athlete Hilaree O'Neill (www.hilareeoneill.com) will take you skiing in Telluride, CO and show you her hometown mountain. An amazing opportunity to spend time with one of the most adventurous women in the world!

    Timing tbd.

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    Pledge $5,000 or more About $5,000

    EPIC TRAILBLAZER EXPERIENCE: SUMMER INTERNSHIP at TIBI for AMY SMILOVIC

    Summer Internship at NYC Fashion Brand Tibi

    Experience first-hand working at a NYC fashion brand. Tibi, designed by Amy Smilovic, is a hugely successful and greatly-respected line of stylish clothing that our founder Vanessa LOVES!

    Intern must at least be 16 years of age.

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Funding period

- (30 days)