This project's funding goal was not reached on January 22, 2014.
This project's funding goal was not reached on January 22, 2014.
The game has players compete to match up their funniest TWSS phrases to outrageous situations. Using the popular "best match" game mechanic for it's simplicity and "house-rule" versatility, this party game features a hilarious theme that everyone can instantly get in on.
We’re asking for your support to develop, print and distribute our game. Each That’s What She Said Game® will come with at least 350 cards – 75 setups and 275 phrases in high-quality print and packaging (we may add more as we continue to play-test new fan-submitted content)
Why are we Kickstarting?
Everyone instantly sees the potential of a game based around “That’s What She Said"-- and the tremendous amount of feedback and support a crowd-sourced platform like Kickstarter provides will allow us to refine our product and exceed all expectations.
The funds we need will go towards printing, distribution, game design, small amounts of food and drink for our volunteer play-testers, copyrights, and promotion. (more detailed cost estimates can be found in the FAQ) All of these are necessary for creating a successful product, and that's what we want this to be!
There are two kinds of cards, black Setup cards and red Phrase cards.
Each Setup is a funny situation or topic that often leaves players laughing before they even see their cards.
· When I want to get laid, I bust into the room naked and yell _______
· During Yoga, Sharon's instructor walked up and gave her this tip: _______
· Things Said During a Prostate Exam
Players then attempt to play their funniest Phrase card to win the round. The Phrase cards are innuendo answers that match the Setup cards.
· “You’re going to need to use both hands.”
· “Touch this.”
· "Stand up and grab your ankles!”
Sometimes the winning card is the one with the most intellectual irony to the situation, and sometimes it's just the one with the most outrageous punch line. The judge's personality will influence your strategy.
The player acting as judge awards a point to the funniest answer. The first player to accumulate an agreed upon number of points wins. In our play tests, the game was a very effective "ice-breaker" for pre-funking with new groups, and usually lasted about a half hour to an hour.
Each set costs $25, but if you want us to ship it to you, you'll need to pledge $5 more.
If you'd like to purchase several boxes of That's What She Said Game®, please contact us at firstname.lastname@example.org and we will arrange to save you money on shipping.
Email us at email@example.com
Check us out on Facebook
Tweet your daily twss moments to @twssgame,
or by posting in the comments below!
One of the remaining challenges is nailing the graphic design. We are not amazing artists, and initially our concept was more traditional with bubbly letters and comical characters. Early feedback led us to a design that is more simple, black, and streamlined as "adult". While it does look slick, one concern is whether or not the design still shouts "this is a fun, lively game!". We'll be looking for additional fan-feedback throughout the process, and with a successful campaign we'll be able to take our work to a professional designer to update before the final press. Most people don't care what the box looks like as long as the game is fun to play, but we feel it is important that the design instantly reflects the tone and feel of playing the game.
The challenge is the same all projects face -- producing and delivering the product on time. Our campaign ends in January, in which we've planned for an additional 3-week safety net to complete the final details. After the initial buffer we will place the order, with an estimated 6-8 weeks to receive the final product. -- We'll keep our fans posted along the way, but knowing this is a common pitfall, we are keen on overcoming these obstacles before they get in the way.
If you have any other questions about the game, we'd love to answer them! Contact us at firstname.lastname@example.org
† - Final card count, design, and content are subject to change.Learn about accountability on Kickstarter
Look, we're not going to beat around the bush and pretend this is a completely new game mechanic. "Best Match" games are available in more varieties than just those two listed, but they are good case studies for comparison.
For one, we find ourselves as a game that is more adult than Apples to Apples, but not so dirty that you might offend someone by joking about "child abuse", "genocide", or "abortion clinics."
We've found this game is much more universal across all age demographics to pick up and play. Everyone knows "That's What She Said" and can instantly get in on the joke. This makes it a great game to break the ice when introducing new people at a party, when "pre-funking" before a night out, or even in a loose work environment -- with much less of a concern of offending people with the topic matter.
With that said, the mental images we conjure up will definitely make you blush and shriek with laughter. It is still most definitely an "adult" party game.
To meet our goal we will likely sell over 500 copies. The economies of scale usually put the next cost-effective order at 1000 copies, so that is what we will base our calculations off of. With that in mind, the funds we need will go towards:
• Printing/Production - (approx. $9K for initial 1000 copies)
• Distribution - (avg. $12 shipping from mfr-->distributor-->customer x 1000 copies = 12K - $5 shipping per order = 7K total)
• Game Design
• Testing (sample deck prints, small amounts of food+beverage for testers)
• Copyrights, Bar Codes, SMC, and Legal Entity Formation
• Web Design
• Promotion (online ads and other media buys)
It's risky being this open with figures as many people will have ideas about how to do things differently or for cheaper. We are investigating as many options as possible to be saavy with our manufacturing and distribution, including Amazon FBA, Game Salute, and other Kickstarter solutions.
Ultimately we don't want to sacrifice quality (flimsy cards, cheap box) and we don't want to give up % of the game (at this stage). We DO need to make a profit, so those numbers equate to about a $6K profit after adjusting for international shipping losses and other unlisted costs, and assuming we've done our calculations correctly. We plan to use that money to purchase the proper legal structures and to reinvest in our next round of game orders.
If you have some insider secret that puts our numbers to shame, please let us know.
We heard of many people having trouble finding the game on Kickstarter because they were searching "Thats What She Said" instead of "That's" . Kickstarter's seach is based off the title and short description, so we added that typo to, ironically enough, accommodate those who searched with typos. For some people that kind of grade-school error is like nails on a chalkboard.. so here is your explanation. :)
- (47 days)