Craftie™ Beer App: Raise Your Pint Glass And Rejoice
Craftie™ Beer App: Raise Your Pint Glass And Rejoice
Craftie™ is the perfect app for the craft beer lover. So embrace your craftie ways, and join the craftie movement.
Craftie™ is the perfect app for the craft beer lover. So embrace your craftie ways, and join the craftie movement. Read more
About this project
Answering Your Questions
Throughout the process of promoting our Kickstarter campaign, we have been asked many different questions. While answering each of your questions over time, we started to notice a pattern that some questions started to appear more often than others. Well, rather than writing a long post answering those questions, we decided it might just be easier to make a short video providing those answers! Because come on, who wouldn't want to see our smiling faces! So take a quick moment and watch our video filled with answers to your questions about our project, why we chose Kickstarter, how it works, and why we need your support today to help make the Craftie™ Beer App a reality!
Our goal is simple: we’re creating the perfect app for craft beer lovers. Craftie™ will be unique because it focuses solely on craft beer, and will house a robust database of the country’s finest breweries and the great craft beers that they produce. Featuring three search options, extensive brewery and brewmaster profiles, and tons of information about the craft beers themselves, Craftie™ will aim to personalize your craft beer drinking experience like never before. You’ll now have your own personal database that allows you to make notes and rate the craft beers you love most, all right at your fingertips. And when it comes to an app, we know users expect an intuitive experience and reliable performance, which is why when Craftie™ is released it’ll be polished and ready to hit the ground sprinting. By pledging to our project you’ll receive, at minimum, our Craftie™ Beer App, but you’ll also help ensure that we hit our November 2012 launch date and will be available for BOTH the Apple iOS platform and the Google Android platform.
Why another beer app? There's already several beer-related apps on iOS and Android platforms for mobile users, so why create another beer app to join that group? Truth is, we even use some of these apps ourselves on a regular basis, so of course we'd be asked why we want to create our own. But the answer is simple, usually when someone is an aficionado or an enthusiast of something, they tend to seek out more detailed information about that passion. That is exactly how we felt about craft beer. We wanted to learn more about the craft breweries and the beer they make, but the currently available apps only provided one or two sentences on either. That left us wanting so much more. We wanted answers to questions like: What is the unique story and history of that craft brewery? What does the brewery look like? Who is the brewmaster and how did they get into brewing great beer? What makes one brewery unique from another? Why is a certain beer brewed? What makes it different from other craft beers? What does the tap art and label art look like so I can easily identify it when looking to purchase it? Add to those questions the ability to log breweries you've visited and beers you've tried - including being able to list tasting notes and generate favorite lists - and Craftie™ becomes a robust, premium, content-rich app that we think will quickly become a beer lover's trusty sidekick when trying new beers. We believe Craftie™ provides a lot of value for craft beer lovers, aficionados and enthusiasts, and that is what makes our Craftie™ Beer App different from other beer apps out there.
Craftie™ will come preloaded with unique profiles, stories, photos, information and specific beer details from craft breweries and brewpubs from all 50 states in the U.S.A. Any craft brewery or brewpub, who brews their own unique, custom craft beer and is classified as a microbrewery, will be included in the database of Craftie™. This database will cover all 50 states and will be updated and maintained on a regular basis to ensure that all of the unique brewery and craft beer information is accurate and current.
The Fundraising Goal
Our strategy for designing the user experience and development functionality of Craftie™ is to design and develop a premium "Rolls Royce" of mobile apps. Craftie™ will include a massive database covering breweries and brewpubs from all 50 states in the U.S.A., will contain a wealth of brewery and beer information, and will display large, rich images of breweries, brewmasters and the beers they create. To complete this monumental task, we will be hiring a development company to increase our resources and provide a team of developers to complete Craftie™ within a short time frame of a few months from being 100% funded on Kickstarter. This approach will make Craftie™ available on iTunes and Android Marketplace as quickly as possible. In addition to designing and developing the highest quality app possible, our goal was to also have Craftie™ created, designed and developed by folks who are 100% based in the U.S.A. We could have outsourced a lot of the development work overseas at a fraction of our fundraising goal, but we wanted Craftie™ to be 100% American Made in the U.S.A. All of these specifications factored into a higher fundraising goal, which is why we set our Kickstater project goal at $48,900.
Our hope is that you’ll feel compelled to put your hard-earned cash behind us because Craftie™ is something you’ll use, or simply because you believe in the project. No matter the reason for your support, we’ve put together a variety of pledge rewards that any craft beer aficionado worth his hops will enjoy. And, at every pledge level, you’ll receive the greatest reward of all: our brand spanking new Craftie™ beer app.
The App: It’s pretty simple. If you pledge $10 or more, you’ll receive a copy of our awesome Craftie™ app.
Keep Coasting: By pledging $25 or more, you’ll receive a set of four custom Craftie™ coasters, along with a copy of the app.
Pop A Top: A pledge of $50 or more means you’ll snag one of our Craftie™ bottle openers, along with a copy of the app.
Sip A Pint: Pledge $75 or more and you’ll receive a Craftie™ pint glass (sorry, you’ll have to fill it up yourself), along with a copy of the app.
Uni-Tee: By pledging $100 or more, you’ll receive a two-sided Craftie™ t-shirt, a Craftie™ bottle opener and a copy of the app.
Dead Ringer: A pledge of $150 or more gets you one of our cool Craftie™ ringer t-shirts, a Craftie™ pint glass (remember, beer not included) and a copy of the app.
Load It Up: By pledging $300 or more, you’ll receive a set of four custom Craftie™ coasters, a Craftie™ bottle opener, a Craftie™ pint glass, a two-sided Craftie™ t-shirt, and—yep, you guessed it—a copy of the app.
The Best Case Scenario: And if you step up to pledge $350 or more, you’ll receive a custom Craftie™ Opena® iPhone 4/4S Case. And have no fear. You’ll get a copy of the app, too. (NOTE: Available for iPhone 4/4S only)
All of the proceeds pledged to our project through Kickstarter will be used for the continuing development of our Craftie™ Beer App. We’ve been working on Craftie™ since December 2011 and we’re chomping at the bit to stick the landing on our November 2012 release date. We’ve already done a lot of the heavy lifting, but your pledges will ensure that Craftie™ crosses the November finish line with relative ease, helping us acquire and set up the servers that will power the app, complete all of the necessary testing to ensure its smooth launch, and produce the rewards packages we’ll be sending out to express our sincere gratitude. We’re stoked that we’re on pace to meet our goal of concept to completion within 12 months. Yes, that’s right. We’re a little motivated, if you hadn’t noticed.
Obviously, we’re craft beer lovers. But we’re also seasoned entrepreneurs with long track records of business and design success separately and collaboratively. Our idea for the perfect beer app happened innocently—but not shockingly—over a round of craft beers we shared together. From there we created a strategic road map that began with preliminary brainstorming in December 2011, gained steam as we secretly created Craftie’s™ identity in the spring of 2012, and now inches closer to reality with this summer’s launch of our Kickstarter campaign. Words can’t describe how fired up we are about our app finally becoming a reality this fall. Because Craftie™ has given us the opportunity to pursue something we’re passionate about. And in this case one of our passions, craft beer, dovetailed seamlessly with our entrepreneurial desire to create apps that just make sense. And while there are plenty of beer apps out there, we felt like there wasn’t one that focused solely on craft beer and our ever-evolving relationship with it. We wanted to fill that void. And that’s where Craftie™ comes in.
Craftie Nation, Unite!
So the time has come to stand (and drink) together. Just as a cigar aficionado puffs on a fine cigar, a wine connoisseur sniffs the bouquet of a rare vintage, or a foodie travels to a remote eatery to savor its unique cuisine, a craftie has the same passion for a pint of fine craft beer. And since we’re in the Golden Age of Beer, there’s never been a better time for us all to band together for the greater craft beer drinking cause. With your pledges, the Craftie™ app will become a reality. That’s why we thank you, in advance, for any support you provide. And come November we hope you’ll want to thank us for finally creating the perfect app for the craft beer lover.
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