About this project
Introducing the world's first shag carpet-embedded deck mini-cruiser. The Shaggo Grom skateboard looks sweet, feels incredible, and is bound to start a conversation. Our plush shag, integrated into the deck, actually reduces vibration and road noise, increases comfort, and delivers a velvety smooth ride. Available in 6 righteous colors, each Shaggo is unique with a laser-etched serial number on our trademark deck medallion. Tuck it in your backpack. Store it in your school locker. Nimble, light, and responsive, the short wheelbase makes it super easy to turn. Wear shoes or go barefoot and sink your toes into the cushy yet grippy shag. Best of all, if we pull this off together, you'll have one for the holidays!
Three words: comfort, performance, and style.
Uh... three more: unexpected, casual, refreshing.
State of the art components. Unique features. Laser numbered.
Limited Kickstarter Ignition Edition.
These one time only IGNITION edition boards are sequentially numbered. Be the first to pledge and receive the lowest number possible! Black Groms are #s 0001-0100, Blue #s 0101-0200, Red 3#s 0201-0300, Orange #s 0301-0400, Purple #s 0401-0500, and Pink #s 0501-0600.
Six colors to choose from: Blue, Orange, Purple, Pink, Black or Red.
How The Grom Came To Be
Having made a variety of carpet covered boards, we have been constantly refining the idea. At first we just cut out a shape and slapped it on a deck. Next we tried to improve the look by binding the edges in an assortment of materials.
But we were always in search of our "Holy Grail", which was to actually embed the carpet into the wood of the deck. After many discussions with manufacturers, and several dead-end designs, we found a woodshop that understood what we wanted.
By cutting out layers of veneer prior to pressing, we created a "sink" for the carpet layer to sit flush with the edges of the veneer. The result is a beautiful, seamless flow from wood to carpet that defines our design.
Our manufacturing is under way. We have sourced our custom wheels, trucks, and hardware from our previous suppliers. The medallions have already arrived. Our carpet "pelts" are cut and ready, and our woodshop will finish all decks by the end of the month. Upon funding, we will assemble, pack, and ship the boards to Hermosa Beach, California, where they will be immediately distributed by Fed Ex to our backers.
Lots of people made a shag board when I was a kid. Decades later I made one for my own kids. A neighbor asked where he could get one and I said they don’t exist... oh, wait a minute, they do now. In 6 shagalicious flavors.
Like all dads, I've been a jack-of-all-trades for my wife and kids, and applied those skills to launch this project. We started in the garage with scraps and glue. Made lots of mistakes and learned from them. Discovered Original Equipment Manufacturing. Knocked on surf shop doors. Visited girls boutiques. Tested and re-tested in the crucible of an alley full of neighborhood kids.
We don't have a copywriter (can you tell?) We shot our video on iPhone and GoPro, and edited on our Mac. We are as homegrown as one can get. So with a ton of help from friends and family, we set out to bring the idea to the masses. Three years of starts and stops later, we have a small business and the ambition to Share the Stoke with the world; with your help we will get there.
The Grom is the distillation of all our best ideas so far, and we believe, an essential part of every skaters quiver. When irreverence, individuality, style, and fun are required, Shaggo will provide!
But to bring The Grom to the world we need to hit a holiday deadline. To hit a holiday deadline, we have to reach minimum quantities. To reach minimum quantities we need your help. We've done the research and costing, lined up our vendors, manufacturers, and shippers (now I know what "supply chain" means.) We've maxed out credit cards, savings, and sold our house to get to this point. Kickstarter funding will go toward bringing The Grom, our best design yet, to market on time. If we reach our funding goal we will create and ship 600 - 100 of each color. Please pledge and share. Your support launches our product beyond our hometown into the real world.
- Length: 22"
- Width: 7.5"
- Wheelbase: 14.5"
- Manhattan Trucks: 3.5" wide in Raw Silver
- Shaggo Plasma Wheels: 59mm diameter x 43mm width, 78a durometer, ABEC 7 bearings, clear red or clear green
- 8 Ply Maple construction with Sharkfin Gray bottom, slight concave, wheel wells, kick tail
- Shag: 1.5" depth, embedded 2 Ply, in 6 color choices, color-fast, dirt and stain resistant, and completely washable.
- Medallion: 1.5" Silver alloy individually serial numbered
All pledges are appreciated beyond measure and will receive continual updates during the process. Here are the goodies:
Pledge $10 and get the sticker pack to Share the Stoke!
Pledge $25 and choose one of the shaggalacious T-shirts.
Pledge $60 and get the Shaggo Hoodie. Great for dawn patrol and formal occasions.
Pledge $125 and receive an actual Shaggo Grom Complete in your choice of shag color. These little beauties will retail around $130. Since we pay the tax and shipping, this is a smokin' deal. You help us launch the brand, we get you shagging first in the neighborhood!
Pledge $1500 and I'll make a video similar to ours of you and your kids, friends, etc. anywhere in Southern California. Groms included!
Pledge $5000 and we'll fly you in to Hermosa Beach and make a video right here in town at all the cool locations seen in the video. Some restrictions apply obviously, but it would be an awesome road trip for your family or friends!
Risks and challenges
Our main risks are in delivery from our suppliers. Assuming no major storms or dock worker strikes, and successful funding, the product will ship in the first week of December. Upon receipt in the third week of December, we will ship the entire set of boards out to our backers in two days. All kinds of weather and labor issues may slow these deliveries, but in our experience, the delivery folk are world class and experts at this time of year.
We have received and shipped our previous orders from shaggo.com and our local retailers thoroughly and on time in the past, and we have always received our product from the manufacturers as scheduled. Backers will be appraised of the time schedule at every step of the process. Rewards will be shipped upon reaching the funding goal even in advance of the end of the funding period.
Most importantly, these boards are our babies and ambassadors of our company. If you are dissatisfied with our products for any reason, we will replace it immediately at our expense.Learn about accountability on Kickstarter
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