About this project
UPDATE: We've passed our goal of $16,000 and now turn our sights towards establishing our studio's live performance space! All backers at the $100 level and above will be invited to attend one of WAYO's first live in-studio performances. With 10 hours left, let's see how far we can take this!
WHAT IS WAYO?
WAYO is a non-commercial, volunteer-run, low-power radio station located in the city of Rochester. It is currently streaming online at www.wayofm.org and will begin radio broadcasting at 104.3 FM on January 4th.
WAYO provides expansive musical and cultural programming created by members of the greater Rochester community. The station encompasses a diverse group of programmers and programs including music of all kinds, original comedic and dramatic performance, interesting and relevant talk, and experimentation. As a "freeform" station, the creative decision making is put in the hands of the programmers rather than a central format or playlist.
OUR CURRENT STATUS
As a result of a successful 2014 fundraising campaign (thank you!), WAYO was able to raise the funds for start up costs. The majority of these funds went to the renovation of a studio space and the purchase of equipment to broadcast over the radio and online. WAYO currently has a professional studio, nearly one hundred programs scheduled for broadcast, and a skilled leadership team.
WHAT WE NEED
We are asking for your financial support to cover the fixed costs of 2016 operations. Specifically, these include: $9,600 for studio rental; $1,200 for broadcast tower rental; $2,400 for internet service; $1,492.36 for insurance; and $2,000 for licensing companies to legally play published music. We are also asking for funds to help develop our capacity to broadcast and record in-studio live performance.
While the station receives financial support from its programmers as well as underwriters, we will not be able to operate without your help. As an all volunteer organization, the entirety of your donation will go towards ensuring the financial stability of the station. As a non-profit organization, your donation is also tax deductible.
Your financial support would mean the world to us. To thank you, we have unique and creative perks at all levels of donation, including:
A sticker designed by Andy Gilmore!
A pin designed by Renée Heininger!
A shirt designed by Madelyn Bradt!
A print by Dan Varenka!
A 7" vinyl record featuring two unreleased songs by the Suburban Plaza--covers of the 70s funk classic by Mixed Grill, "A Brand New Wayo," and Kanye West's "Love Lockdown"!
A teaser of "A Brand New Wayo":
A teaser of "Love Lockdown":
A compilation of live musical performances from the WAYO program Almost Tuesday! Here's one by Jon Lewis:
Your name included on a mural in the WAYO studio by Thievin Stephen!
A complete set of Cat Clay's mugshot ornaments!
A "thank you" jingle written for you and played regularly throughout 2016!
Framed portraits of Rochester music legends, including:
Cab Calloway by Brittany Williams!
Son House by Carla Bartow!
Chuck Mangione by Mikey Heller
David Bowie's Rochester mugshot by Arthur Bond!
Risks and challenges
Reward does not come without risk, but we believe our adaptable and diverse approaches provide a greater chance of success. We’ve met so many challenges successfully at the onset -- securing FCC approval, building permits, studio establishment, initial equipment purchases, and community involvement -- that if this campaign is successful, paying our fixed expenses for 2016 and building additional studio capacity pose very few risks.
However, there is always chance for the unexpected. Bottomline worse-case scenario would be if ever a crushing FCC violation came into play. As a small operation without sizable corporate funding (and, therefore, at our own personal financial risk), we are always cognizant of this, and so we take extensive preventative measures and reinforcement to ensure compliance throughout our wide-ranging programming. Our coming acquisition of a professional broadcast profanity delay will also help reduce this risk.
And finally, perhaps our biggest risk would be a lack of community engagement and support -- as programmers, as listeners, as underwriters, as donors, or as friends of local arts and culture. That is the risk many in the community face, but it is with the committed belief in this project that we continue.
In addition to this fundraising campaign, we hold a great number -- and wide scope -- of fundraising events throughout the year. These events are often in partnership with other small local groups who play viable roles in the Rochester arts scenes, and are not only successful financially, but they broaden our range of engagement and inter-connection with the community at large.Learn about accountability on Kickstarter
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