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WAYO needs your financial support to operate in 2016. Help keep the creativity and ideas of the Rochester community on the radio!
Thanks to your support, we raised enough money to finish building our studio, get on the air at 104.3FM, and build a live studio to broadcast local bands. Now we need your help to let us to continue broadcasting unique, diverse programming in 2017!
Thanks to your support, we raised enough money to finish building our studio, get on the air at 104.3FM, and build a live studio to broadcast local bands. Now we need your help to let us to continue broadcasting unique, diverse programming in 2017!
248 backers pledged $17,260 to help bring this project to life.

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WAYO 104.3 FM ROCHESTER, NY

$17,260

248

UPDATE: We've passed our goal of $16,000 and now turn our sights towards establishing our studio's live performance space! All backers at the $100 level and above will be invited to attend one of WAYO's first live in-studio performances. With 10 hours left, let's see how far we can take this!

WHAT IS WAYO?

WAYO is a non-commercial, volunteer-run, low-power radio station located in the city of Rochester. It is currently streaming online at www.wayofm.org and will begin radio broadcasting at 104.3 FM on January 4th.

WAYO provides expansive musical and cultural programming created by members of the greater Rochester community. The station encompasses a diverse group of programmers and programs including music of all kinds, original comedic and dramatic performance, interesting and relevant talk, and experimentation. As a "freeform" station, the creative decision making is put in the hands of the programmers rather than a central format or playlist.

OUR CURRENT STATUS

As a result of a successful 2014 fundraising campaign (thank you!), WAYO was able to raise the funds for start up costs. The majority of these funds went to the renovation of a studio space and the purchase of equipment to broadcast over the radio and online. WAYO currently has a professional studio, nearly one hundred programs scheduled for broadcast, and a skilled leadership team.

WHAT WE NEED

We are asking for your financial support to cover the fixed costs of 2016 operations. Specifically, these include: $9,600 for studio rental; $1,200 for broadcast tower rental; $2,400 for internet service; $1,492.36 for insurance; and $2,000 for licensing companies to legally play published music. We are also asking for funds to help develop our capacity to broadcast and record in-studio live performance.

While the station receives financial support from its programmers as well as underwriters, we will not be able to operate without your help. As an all volunteer organization, the entirety of your donation will go towards ensuring the financial stability of the station. As a non-profit organization, your donation is also tax deductible.

REWARDS

Your financial support would mean the world to us. To thank you, we have unique and creative perks at all levels of donation, including:

A sticker designed by Andy Gilmore!

A pin designed by Renée Heininger!

A shirt designed by Madelyn Bradt!

A print by Dan Varenka!

A 7" vinyl record featuring two unreleased songs by the Suburban Plaza--covers of the 70s funk classic by Mixed Grill, "A Brand New Wayo," and Kanye West's "Love Lockdown"! 

A teaser of "A Brand New Wayo":

 A teaser of "Love Lockdown":

A compilation of live musical performances from the WAYO program Almost Tuesday! Here's one by Jon Lewis:

Your name included on a mural in the WAYO studio by Thievin Stephen!

A complete set of Cat Clay's mugshot ornaments!

A "thank you" jingle written for you and played regularly throughout 2016!

Framed portraits of Rochester music legends, including:

Cab Calloway by Brittany Williams!

Son House by Carla Bartow!

Chuck Mangione by Mikey Heller

David Bowie's Rochester mugshot by Arthur Bond!

Risks and challenges

Reward does not come without risk, but we believe our adaptable and diverse approaches provide a greater chance of success. We’ve met so many challenges successfully at the onset -- securing FCC approval, building permits, studio establishment, initial equipment purchases, and community involvement -- that if this campaign is successful, paying our fixed expenses for 2016 and building additional studio capacity pose very few risks.

However, there is always chance for the unexpected. Bottomline worse-case scenario would be if ever a crushing FCC violation came into play. As a small operation without sizable corporate funding (and, therefore, at our own personal financial risk), we are always cognizant of this, and so we take extensive preventative measures and reinforcement to ensure compliance throughout our wide-ranging programming. Our coming acquisition of a professional broadcast profanity delay will also help reduce this risk.

And finally, perhaps our biggest risk would be a lack of community engagement and support -- as programmers, as listeners, as underwriters, as donors, or as friends of local arts and culture. That is the risk many in the community face, but it is with the committed belief in this project that we continue.

In addition to this fundraising campaign, we hold a great number -- and wide scope -- of fundraising events throughout the year. These events are often in partnership with other small local groups who play viable roles in the Rochester arts scenes, and are not only successful financially, but they broaden our range of engagement and inter-connection with the community at large.

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  1. Select this reward

    Pledge $5 or more About $5

    WAYO sticker designed by Andy Gilmore.

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    Pledge $10 or more About $10

    WAYO pin, designed by Renée Heininger, exclusive to this campaign - plus the sticker from the previous reward level.

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    37 backers
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    Pledge $25 or more About $25

    One of four mix CDs curated by DJ Alykhan, Scott Coblio (Koo Koo Boy), Fox 45's Pauline Coles, and Museum of the City of New York curator Sean Corcoran. Also includes all previous perks.

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    Pledge $50 or more About $50

    A WAYO t-shirt, designed by Maddi Bradt. Also includes all previous perks.

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    63 backers
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    Pledge $75 or more About $75

    A print by Dan Varenka. Also includes all previous perks.

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    10 backers
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    Pledge $100 or more About $100

    A 7" vinyl record featuring the Suburban Plaza covering Mixed Grill's "Brand New Wayo" and Kanye West's "Love Lockdown." Also includes all previous perks.

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    Limited 17 backers
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    Pledge $175 or more About $175

    A compilation of live performances from the twelve episode "trial run" of the WAYO program Almost Tuesday. Also includes all previous perks.

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  8. Select this reward

    Pledge $250 or more About $250

    Your name included in a mural located in the WAYO studio by Thievin Stephen. Also includes all previous perks.

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    6 backers
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    Pledge $250 or more About $250

    Complete set of Cat Clay Studios "Mug Shot" ornaments! Also includes all perks from $175 level.

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    Pledge $500 or more About $500

    A "thank you" jingle individually tailored to you will be written, recorded, and aired twice a week throughout 2016. Also includes all previous perks.

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    3 backers
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  11. Select this reward

    Pledge $1,000 or more About $1,000

    A "thank you" jingle individually tailored to you will be written, recorded, and aired four times a week throughout 2016. Also includes all the perks from the $250 level.

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    Pledge $1,500 or more About $1,500

    Your choice of one of four framed Rochester music legend portraits: David Bowie's arrest by Arthur Bond; Cab Calloway by Brittany Williams; Son House by Carla Bartow; and Chuck Mangione by Mikey Heller. Also includes all the perks from the $1,000 level.

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Funding period

- (41 days)